Longboard Envy
Longboard Envy is a privately held, independent longboarding content platform founded in 2012, publishing gear reviews, buying guides, interviews, and event coverage for longboarding enthusiasts. It monetizes via affiliate commissions, display advertising, and a small apparel and e-commerce shop.
- Company typePrivate
- Founded2012
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What Longboard Envy does
Longboard Envy is a privately held, independent online media company founded in 2012 that publishes longboarding news, gear reviews, buying guides, how-to content, interviews, and event coverage for the longboarding community. Its core product is the WordPress-based longboardenvy.com content platform, which organizes editorial by discipline (downhill, freeride, dance, long-distance push, precision, etc.) and by component (trucks, wheels, bushings, bearings, safety gear, decks). The site maintains a multi-author editorial team of small-scale contributors and serves primarily longboarding enthusiasts — from beginners seeking gear orientation to performance-focused downhill and freeride riders — while its primary commercial partners are longboard manufacturers and brands (Iliffe, Voxel, Surf Rodz, Moonshine, Rayne, Aera Trucks) seeking credibility and commerce referrals within the hobbyist community.
The business model is a diversified content monetization stack. Longboard Envy generates revenue through (1) affiliate commissions via the Amazon Associates program and direct brand affiliate links embedded in reviews and buying guides; (2) display advertising on its owned-and-operated site, with publicly disclosed monthly tiered pricing ($65–$175 per placement) for leaderboard, medium rectangle, billboard, and footer slots; and (3) direct e-commerce via an in-house shop selling branded apparel and curated longboard products (including Sanctum Collective boards). Acquisition is content-first and largely organic: 67% of traffic comes from search, 19% direct, and 14% social/referral, with approximately 4,500 monthly unique visitors, balanced nearly evenly across desktop and mobile. The site maintains active social channels (Instagram, Facebook, Twitter) and an email newsletter as secondary funnels, and has run community-building initiatives such as The Great Longboard GooseChase (with Skate IDSA and LDP Cast), which engaged 900+ skaters across 20 countries.
Longboard Envy operates without institutional funding, patents, or disclosed ownership structure, and is registered as a private US entity. It serves a global audience passingly rather than by explicit geographic strategy, and its operating scope is constrained to a narrow hobbyist vertical. The platform is essentially a single-site WordPress property whose defensibility rests on a long-running editorial archive and accumulated SEO authority rather than proprietary technology.
Longboard Envy firmographics
Firmographics- Name
- Longboard Envy
- Legal name
- Longboard Envy
- Website
- https://longboardenvy.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Short description
- Longboard Envy is a privately held, independent longboarding content platform founded in 2012, publishing gear reviews, buying guides, interviews, and event coverage for longboarding enthusiasts. It monetizes via affiliate commissions, display advertising, and a small apparel and e-commerce shop.
- Ownership category
- akta.pro rank
Longboard Envy industry classification
Industry- Product category
- Action Sports Media
- NAICS
- Sporting Goods Retailers (459110)
- akta.pro primary industry
- Sports & Recreation Magazines (MPAJAEAJ)
Keywords
Longboard Envy business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Affiliate Sales: Earns commissions through Amazon affiliate links and direct brand affiliate partnerships when readers purchase products featured in reviews
- Direct Product Sales: Operates own e-commerce shop selling apparel and featured longboard products (e.g., Sanctum Collective boards)
- Display Advertising: Sells advertising placements on website including leaderboards, medium rectangles, billboards, and footer ads. Monthly pricing from $65-175 per placement
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Leaderboard ad placement above first post |
| Other | Monthly | Medium Rectangle sticky placement on homepage |
| Other | Monthly | Half page sticky placement on homepage |
| Other | Monthly | Billboard placement after read more tag on content pages |
| Other | Monthly | Between posts ad placement |
| Other | Monthly | Footer placement after last article |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Longboard Envy product offering
Product offeringCore offering
Longboard Envy is a digital media website founded in 2012 that publishes longboarding news, gear reviews, buying guides, and opinion content aimed at longboard riders and skateboard enthusiasts. The site monetizes through affiliate links (including Amazon), display advertising, and event sponsorships, while also producing branded apparel and merchandise.
Differentiator
Problem solved
Functional benefit
Products and services
- Longboard Envy Website (longboardenvy.com) Online publication publishing longboarding news, gear reviews, buying guides, and opinion articles for longboard enthusiasts and skaters.
- Affiliate Gear Review Content Curated product reviews and gear recommendations featuring affiliate links to retailers such as Amazon, allowing the site to earn commissions on referred purchases.
- The Great Longboard GooseChase Branded community longboarding event produced in 2021, serving as both editorial content and a sponsorship-driven engagement initiative.
Companies that use Longboard Envy
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles1 record
Longboard Envy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Longboard Envy partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Skate IDSAminorCo-organized The Great Longboard GooseChase virtual event with Skate IDSA (International Distance and Supercross Association). The event connected 900+ individual skaters from 20 countries during the pandemic to promote community connection and mental health awareness. Proceeds went to the Brain and Behavioral Research Organization.
- LDP CastminorServed as official commentator/offsical for The Great Longboard GooseChase event organized by Skate IDSA and Longboard Envy.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
Longboard Envy competitors and assessment
Company assessmentBroad incumbents
- Wirecutter: Premier product review publication owned by The New York Times, monetized primarily via affiliate links. Comparable in product-review editorial model, though at vastly larger scale and broader category coverage.
- Switchback Travel: Outdoor gear review platform with deep, gear-testing-led editorial content and affiliate monetization. Comparable in review-driven, SEO-led content commerce model, though in outdoor rather than longboarding category.
- Loaded Boards: Major longboard brand and content publisher within the longboarding space. Comparable as a longboard-focused brand/retailer that also produces editorial content, though it owns the underlying product line.
- Thrasher Magazine: Iconic skateboarding/longboarding media brand with print, digital, and video content. Comparable as a sports media authority in the broader skateboarding/longboarding ecosystem, though at vastly larger scale.
- Active Junky: Outdoor/action-sports gear review and deal platform with cash-back affiliate model. Comparable in audience overlap (action sports enthusiasts) and affiliate-driven monetization.
- OutdoorGearLab: Independent outdoor gear review platform with rigorous testing methodology and affiliate revenue. Comparable as a category-focused review publisher monetized via affiliate commerce.
Direct peers
- Jenkem Magazine: Independent skateboarding media outlet producing editorial content, interviews, and gear coverage. Comparable in format (niche action-sports digital publication) and audience profile.
- The Electric Skateboard Review: Niche content and review platform focused on electric skateboards/longboards with affiliate-driven revenue model. Directly comparable to Longboard Envy in audience, monetization approach, and category.
Emerging players
- Stoked Skateboarding: Skateboarding media/community platform targeting enthusiast skaters with editorial and event content. Comparable as a community-led skateboarding media brand with overlapping audience.
- Wheelhouse Skateboarding: Skateboarding-focused content platforms in adjacent skateboarding media landscape. Comparable as a niche skateboarding content creator competing for the same audience attention.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Longboard Envy social profiles
Digital presenceLongboard Envy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Longboard Envy leadership team
Management profileNumber of profiles
Profiles4 records
Longboard Envy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Longboard Envy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Longboard Envy
What does Longboard Envy do?
Longboard Envy is a digital media website founded in 2012 that publishes longboarding news, gear reviews, buying guides, and opinion content aimed at longboard riders and skateboard enthusiasts. The site monetizes through affiliate links (including Amazon), display advertising, and event sponsorships, while also producing branded apparel and merchandise.
Is Longboard Envy a public or private company?
Longboard Envy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Longboard Envy founded?
Longboard Envy was founded in 2012.
How does Longboard Envy make money?
Three revenue lines are on record. Affiliate Sales are the primary driver. The others are direct Product Sales and display Advertising.
Who are Longboard Envy's main competitors?
Broad incumbents on record are Wirecutter, Switchback Travel, Loaded Boards, Thrasher Magazine, Active Junky and OutdoorGearLab. Direct peers are Jenkem Magazine and The Electric Skateboard Review. Emerging players are Stoked Skateboarding and Wheelhouse Skateboarding.
Does Longboard Envy have an API?
No public API is recorded for Longboard Envy.
What industry is Longboard Envy in?
Longboard Envy's product category is Action Sports Media. Its primary akta.pro industry code is MPAJAEAJ, Sports & Recreation Magazines. Its NAICS code is 459110.