Health Food Products Company

What Health Food Products Company does

Health Food Products Company Limited (บริษัท ผลิตภัณฑ์อาหารเพื่อสุขภาพ จำกัด), operating as Healthfoods Network, is a privately-held Thai direct-selling and network-marketing company founded in 1984 and headquartered in Bangkok, with a satellite branch in Pattaya. The company sells a multi-category portfolio of health-focused products through a member-based MLM channel and an e-commerce storefront: dietary food supplements (Zell Rice Plus with Alpha-PSP, Airis Q10 Plus, SR Spina spirulina from Japan, AI PRO for eye health, Pro Liv meal replacement), healthy beverages (Aloe Vera Juice 99.67%, Safi Moringo Slim Life Plus instant coffee with US-imported Moringa), skincare and cosmetics under the Makeover By Healthfoods sub-brand, and agricultural inputs (Farm OK Nanotech chitosan using Japanese nano-technology).

The company's underlying technology stack is built around natural/herbal formulations and selective nano-chitosan imports, rather than proprietary software. Distribution is organized through independent business partners (นักธุรกิจเครือข่าย) who register online, purchase at member pricing, and earn downline commissions on personal-network sales, supplemented by website e-commerce, an AI-driven customer chatbot, and a LINE Official Account for engagement. Products are positioned around cellular health, cardiovascular care, weight management, and agricultural productivity, targeting Thai health-conscious consumers and aspiring micro-entrepreneurs. The company is founder-controlled, with Chairperson Saowalak Chotiyawattana (เสาวลักษณ์ โชติเทวัญ) leading the business since inception; no external institutional investors, subsidiaries, or M&A activity are disclosed.

Name

Health Food Products Company

Legal name

บริษัท ผลิตภัณฑ์อาหารเพื่อสุขภาพ จำกัด

Website

https://healthfoodsnetwork.com

Company type

Private

Founded year

1984

Operating status

Operating

Short description

Health Food Products Company, operating as Healthfoods Network, is a Thailand-based MLM company selling dietary supplements, healthy beverages, skincare, and agricultural chitosan products to Thai consumers and independent distributor-members since 1984.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191), Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK)

akta.pro secondary industries

Weight Management & Meal Replacement Foods Manufacturing (Shakes, Bars, Portion-Controlled Meals) (AFAKAJAF), Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM), Health Food & Supplement Stores (CRAHAEAC)

Keywords

• Dietary supplements
• Health beverages
• Network marketing
• Agricultural supplements
• Personal care products

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: The company sells health food products, supplements, beverages, and agricultural products directly to members and consumers through its network marketing platform.
2. Network Marketing Commission: Business partners (นักธุรกิจ) earn commissions from product sales through their network downline, creating recurring revenue streams for successful distributors.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Health Food Products Company (Healthfoods Network) manufactures and distributes a diversified portfolio of health-focused products including dietary supplements (Zell Rice Plus, Airis Q10 Plus, AI PRO, SR Spina Spirulina, Pro Liv), health beverages (Aloe Vera Juice, Safi Moringo Slim Life Plus coffee), consumer goods, skincare, and agricultural chitosan supplements (Farm OK Nanotech). Products are sold primarily through a multi-level/network marketing (MLM) model in Thailand, with independent business partners purchasing inventory and reselling to end consumers through personal networks and an online member storefront.

Product overview

Health Food Products Company (บริษัท ผลิตภัณฑ์อาหารเพื่อสุขภาพ จำกัด) operates as a network marketing company founded in 1984, offering a diverse portfolio of health-focused products including food supplements (เซลล์ไรซ์ พลัส, ไอริส คิวเทน พลัส), health beverages (น้ำว่านหางจระเข้), ready-to-mix drinks (กาแฟซาฟี่ มอร์ริงโก้), eye health supplements (AI PRO), spirulina supplements (เอสอาร์ สไปน่า), meal replacements (โปรลีฟ), and agricultural supplements (ไคโตซาน ฟาร์มโอเค). The product range spans dietary supplements, healthy drinks, skincare, consumer products, agricultural products, and makeup (Makeover By Healthfoods).

Differentiator

Problem solved

Functional benefit

Brands

• Makeover By Healthfoods: Cosmetics and makeup sub-brand under Healthfoods Network
• ฟาร์มโอเค นาโนเทค (Farm OK Nanotech)
• เอสอาร์ สไปน่า (SR Spina)

Products and services

• Zell Rice Plus (เซลล์ไรซ์ พลัส) Grain-powder food supplement extracted from rice and rich in Alpha-PSP, marketed for DNA restoration and cellular-level body recovery. Targeted at health-conscious Thai consumers seeking natural dietary supplements. Priced at ฿2,400.
• Airis Q10 Plus (ไอริส คิวเทน พลัส) CoQ10-based dietary supplement for cardiovascular, liver, kidney, brain, and vascular health; also nourishes skin and provides antioxidant benefits. Targeted at consumers seeking cardiovascular and general wellness support. Priced at ฿1,200.
• Aloe Vera Juice (น้ำว่านหางจระเข้) Health beverage made from 99.67% pure Aloe vera (Barbados species), packaged in glass to preserve nutritional content, marketed to help repair and restore the body. Targeted at health-conscious consumers seeking natural digestive and wellness drinks. Priced at ฿1,320 per 750ml bottle.
• Safi Moringo Slim Life Plus (กาแฟซาฟี่ มอร์ริงโก้ สลิม ไลฟ์ พลัส) Instant coffee powder blended with premium-grade Moringa extract imported from the USA, designed for weight control, skin care, and overall health. Targeted at consumers seeking weight management and beauty from a daily beverage. Priced at ฿229.
• AI PRO Dietary supplement for eye health recovery, care, and nourishment, formulated with lutein and zeaxanthin extracts from marigold flowers, seabuckthorn extract with omega 3,6,7,9, Acerola Cherry with beta-carotene, and collagen peptides. Targeted at consumers seeking protection from UV and blue light exposure.
• SR Spina (เอสอาร์ สไปน่า) 100% pure spirulina tablet supplement imported from Japan, marketed as a superfood for the whole family with complete nutritional profile for easy consumption. Targeted at health-conscious consumers seeking superfood supplementation.
• Pro Liv (โปรลีฟ) Clean meal replacement drink providing high plant-based protein with vitamins and minerals, designed for weight control and balanced nutrition on busy days. Targeted at consumers seeking convenient nutritional meal substitutes.
• Farm OK Chitosan (ไคโตซาน ฟาร์มโอเค) 100% natural bio-polymer agricultural supplement for plants and animals using Japanese nano-technology chitosan with short molecular chain for high absorption. Promotes growth and inhibits fungal diseases in crops, livestock, and aquaculture. Targeted at farmers and agricultural operators. Priced at ฿712 per 1000cc.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Nu Skin Enterprises: Global MLM company with significant presence in Asia selling anti-aging skincare, nutritional supplements, and personal care products. Comparable in combining cosmetics (overlapping with Makeover By Healthfoods) and supplements via direct-selling, with strong Southeast Asia presence.
• USANA Health Sciences: US-based MLM company selling premium nutritional supplements and personal care products primarily in Asia-Pacific. Comparable in its MLM distribution model targeting health-conscious consumers with premium-priced dietary supplements.
• Herbalife Nutrition: Global MLM leader in meal replacement shakes, weight management products, and dietary supplements. Comparable as a direct competitor in the weight management and meal replacement category (overlapping with Healthfoods' Pro Liv and Safi Moringo Slim) using the same MLM distribution model.
• Forever Living Products: Global MLM company selling aloe vera-based drinks, bee-derived supplements, and personal care products. Most directly comparable to Healthfoods Network in the aloe vera juice category and in operating a vertically integrated MLM model for health and wellness products.
• Amway Thailand: Thai subsidiary of the global MLM giant selling Nutrilite vitamins, supplements, and home products through direct selling. Comparable as the largest network-marketing health products operator in Thailand with overlapping dietary supplement and personal care categories.

Direct peers

• DXN Holdings Bhd: Malaysian-listed MLM company selling Ganoderma-based health food, supplements, and personal care through a network marketing model across Southeast Asia. Most directly comparable to Healthfoods Network given the same MLM distribution model, Southeast Asian focus, and broad health product portfolio.
• Mannatech Incorporated: US-based MLM company specializing in naturally sourced supplements including glyconutritional products and weight management. Comparable as a smaller-scale MLM dietary supplement company with overlapping product categories and similar Asia-Pacific distribution focus.

Emerging players

• Unicity International: US-based MLM company selling metabolic health, weight management, and nutritional supplements primarily in Latin America and Asia. Comparable as a smaller MLM operator focused on weight management and meal replacement products, similar to Healthfoods' Safi Moringo Slim and Pro Liv lines.
• Jeunesse Global: US-based MLM company selling anti-aging supplements, skincare, and wellness products with strong Asian markets. Comparable to Healthfoods Network as a younger MLM entrant in the dietary supplement and personal care space targeting Asian health-conscious consumers.

Regional players

• Oriflame Cosmetics: Swedish-origin MLM company selling cosmetics, skincare, and wellness products across Asia via direct selling. Comparable to the Makeover By Healthfoods cosmetics sub-brand and other personal care offerings through the same MLM distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Healthfoodsnetwork

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health Food Products Company