Unicity International

What Unicity International does

Unicity International is a privately held direct-selling health and wellness company founded in 2001 through the merger of Rexall Showcase International and Enrich International, and headquartered in Utah, USA. The company researches, develops, and distributes a portfolio of more than 400 nutritional supplements focused on metabolic health, with flagship systems centered on the Feel Great Pack (Unimate yerba mate-based energy/focus supplement, Balance metabolic support, and StrongHold muscle preservation) supported by an extended catalog of digestive, immune, joint, cardiovascular, and skin health products. Underlying technology includes patented green extraction processes (enzyme-assisted methods, natural deep eutectic solvent systems) developed at the in-house Botanical Research Center established in 2021, backed by a Scientific Advisory Board and 50+ referenced studies.

Unicity generates revenue through a three-tier direct-selling model: product sales to end consumers via the shop.unicity.com e-commerce storefront, wholesale purchases by independent Distributors who earn commissions under a three-level compensation plan, and a recurring monthly subscription program that includes free shipping on orders over $100 and a 90-day money-back guarantee on Feel Great products contingent on 50% app tracking compliance. Products are priced in the $32–$235 range per monthly supply, with the flagship Feel Great Pack at $235/month. The company operates 29+ offices across more than 60 countries through regional subsidiaries (Unicity North America, Unicity Korea, Unicity Europe, Unicity MENA, Unicity Asia Pacific) and is led by a family-controlled management team with Stewart Hughes as Chairman and CEO.

The customer base is fragmented across two primary segments: health-conscious individual consumers seeking science-backed metabolic and wellness support, and independent distributors/network marketers building a direct-selling business. Go-to-market combines community-led distributor channels, event-driven sales (Global Leadership & Innovation Conference, Las Vegas Method Seminars), product-led growth via the Feel Great Fasting Coach mobile app (iOS and Android), and digital content marketing through the company blog and Unicity Science platform. The company is family-controlled with no institutional investor involvement disclosed, and revenue figures are not publicly reported.

Name

Unicity International

Legal name

Unicity International, Inc.

Website

https://unicity.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Unicity International is a privately held direct-selling wellness company that develops and distributes 400+ nutritional supplements focused on metabolic health, sold via independent distributors and e-commerce subscriptions across 60+ countries.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191), Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Weight Management & Metabolic Supplements (CRADAGAG)

akta.pro secondary industries

Multivitamins & Daily Packs (CRADAGAC), Probiotics & Digestive Health Supplements (CRADAGAF), Consumables Replenishment Subscriptions (CRAFAIAG)

Keywords

• Nutritional supplements
• Direct selling wellness
• Metabolic health products
• Network marketing supplements
• Botanical health products

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Product Sales - Retail: Unicity generates revenue through direct-to-consumer product sales via e-commerce storefront (shop.unicity.com) with subscription options. Products include nutritional supplements, wellness packs, and accessories at various price points ($32-$235 for core products).
2. Distributor/Wholesale Sales: Revenue from distributors who purchase products at wholesale pricing for personal use or resale. Distributors receive wholesale product pricing and earn commissions on product sales within their organization through a three-level compensation plan.
3. Subscription Program: Monthly subscription program where customers authorize automatic monthly shipments and billing. Subscriptions over $100 receive free shipping. The program includes automatic deliveries with options to modify or cancel online or via customer service.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Unicity develops, manufactures, and distributes a portfolio of 400-plus nutritional supplements and wellness packs—centered on the Feel Great system of Unimate, Balance, and StrongHold—to support metabolic health, energy, immunity, digestion, joint, bone, skin, and cardiovascular wellness. Products are sold directly to consumers in 60-plus countries through independent distributors and a shop.unicity.com e-commerce storefront with a monthly auto-ship subscription program, supported by patented green extraction technologies and a Botanical Research Center.

Product overview

Unicity International is a direct-selling wellness company offering a comprehensive portfolio of nutritional supplements and health products. The core product system centers on the Feel Great program, which combines Unimate (yerba mate-based energy supplement), Balance (metabolic health support - originally launched as Bios Life in 1990), and StrongHold (muscle preservation). Additional products include digestive health supplements (Cleanse, Paraway Plus, LiFiber, Aloe Vera, ProBionic Plus), omega fatty acid support (OmegaLife-3 Resolv), immune support (Immunizen), joint health (Joint Mobility), bone health (Bone Complex), skin health (Oasis collagen), vision support (Vision Essentials Plus), and general wellness products (Super Green+, Everyday Protein, Signal electrolytes). The company also offers bundled packs (3X system, Booster Packs, combination packs) and accessories (water bottles, BlenderBottle). Products are sold through a direct selling model in 60+ countries worldwide, with a focus on metabolic health intervention.

Differentiator

Problem solved

Functional benefit

Brands

• Feel Great: Core wellness program and product pack system for metabolic health
• Unimate
• Balance
• Make Life Better Foundation
• Feel Great Fasting App

Products and services

• Feel Great Pack A comprehensive 30-day supply wellness pack combining Unimate, Balance, and supporting products designed for metabolic-health support and overall wellness for health-conscious consumers.
• Feel Great Balance+ Enhanced 30-day supply Feel Great pack combining Balance and Unimate Decaf for metabolic support with reduced caffeine intake.
• Unimate Yerba mate-based stick pack supplement providing energy, focus, and appetite control, available in regular and Fierce varieties.
• Unimate Booster Pack 60-stick pack extended supply of Unimate for continued energy and focus support.
• Decaf Unimate Caffeine-free version of Unimate for those seeking energy and focus benefits without stimulants.
• Balance Original Unicity product (formerly Bios Life) providing support for healthy cholesterol and blood sugar levels in 30-stick pack format.
• Balance Booster Pack Extended 60-stick pack supply of Balance for ongoing metabolic support.
• StrongHold Peach-mango flavored stick pack supplement designed to protect lean muscle mass and support body composition.
• Signal Electrolyte supplement in stick pack format providing zinc and essential electrolytes for hydration support.
• Everyday Protein Protein supplement powder in 15-scoop container for daily protein supplementation and meal support.
• Cleanse 30-day detox program supporting digestive health, toxin elimination, and microbiome balance.
• OmegaLife-3 Resolv Fish oil supplement with EPA, DHA, and vitamin E in 120 capsules for cardiovascular, brain health, and inflammatory response support.
• Aloe Vera 50-capsule aloe vera supplement for digestive health and general wellness support.
• LiFiber Psyllium husk and herbal fiber blend supplement in a 45-scoop container for digestive health and gut support.
• Super Green+ Chlorophyllin, spirulina, and niacin-based supplement in 30-scoop container for antioxidant, immune, and energy support.
• Paraway Plus Herbal blend supplement in 120 capsules for digestive cleansing and gut microbiome support.
• Oasis Berry-flavored collagen drink with hyaluronic acid, vitamin C, and marine collagen in 30 sachets for skin hydration and anti-aging support.
• Bone Complex Calcium, vitamin D, and magnesium supplement in 30 sachets for bone strength and collagen support.
• Joint Mobility UC-II collagen, turmeric, and boswellia-based supplement in 60 capsules for joint health and flexibility.
• Immunizen Colostrum and beta-glucans supplement in 60 capsules for immune system and gut health support.
• ProBionic Plus Probiotic supplement featuring 11 probiotic strains with prebiotic fiber in 30 stick packs for gut health and microbiome support.
• Vision Essentials Plus Lutein, zeaxanthin, and antioxidant supplement in 60 capsules for eye health and blue-light protection.
• U Workout 90-stick pack workout supplement designed to support exercise performance and recovery.
• 3X System Comprehensive wellness system combining Unimate Lemon, Balance Orange, and StrongHold in a 90-stick pack for complete metabolic support.
• Unimate + StrongHold Pack Combined 60-stick pack of Unimate and StrongHold for energy and muscle protection support.
• Balance + StrongHold Pack Combined 60-stick pack of Balance and StrongHold for metabolic and muscle support.
• Unicity Diamond Bottle Reusable water bottle for daily hydration and supplement mixing.
• BlenderBottle Shaker bottle for mixing supplements, protein shakes, and on-the-go drinks.
• Signature Glass Diamond Bottle Premium reusable glass water bottle for daily hydration and supplement use.
• Feel Great Fasting Coach mobile app iOS and Android application that supports the Feel Great program by tracking product use and intermittent fasting compliance; serving as both a customer retention tool and marketing channel with a 50% tracking compliance requirement for the 90-day satisfaction guarantee.

Quantifiable outcome

• Products supported by 50+ scientific studies
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Dr. Luc van LooncoreStrategic or Co-development PartnerExpert on protein who joined Unicity's Scientific Advisory Board. Primary duties include consulting on product development, providing input on scientific content, and lecturing at company-sponsored events.
• Dr. Benjamin BikmancoreStrategic or Co-development PartnerDirector of Scientific Advisory Board, specializing in metabolic disorders as a postdoctoral fellow of Duke-National University of Singapore. Professor at Brigham Young University focused on understanding chronic diseases with emphasis on metabolic disorders including diabetes and obesity.
• Dr. Paul ReynoldscoreStrategic or Co-development PartnerAssistant Professor of Cell Biology and Physiology and Unicity Science Advisory Board Member. Studies effects of inflammation and glycation, focusing on pulmonary inflammation and ketogenic states.
• Brigham Young UniversityminorStrategic or Co-development PartnerAcademic partnership with university researchers including Dr. Benjamin Bikman and Dr. Paul Reynolds who serve on Unicity's Scientific Advisory Board.
• Chinese Academy of SciencesminorStrategic or Co-development PartnerAcademic institution where Dr. Dannie Li earned her Ph.D. in Green Chemistry, contributing to Unicity's botanical research capabilities.
• Virginia Commonwealth UniversityminorStrategic or Co-development PartnerAcademic institution where Dr. Dannie Li completed postdoctoral research, supporting Unicity's research and development initiatives.
• National University of SingaporeminorStrategic or Co-development PartnerAcademic institution where Dr. Sow Li Cheng earned her bachelor's and doctorate in food science and technology.
• Utah State UniversityminorStrategic or Co-development PartnerAcademic institution where Dr. Stephanie Kung earned her doctorate in nutrition and food science with research emphasis on polyphenols and intestinal health.

Scale indicators7 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• Herbalife: Largest publicly traded MLM nutrition and weight-management company globally. Comparable to Unicity because both sell branded meal-replacement and metabolic-health supplements through a multi-level direct-selling distributor model with monthly subscriptions.
• Amway: World's largest MLM operator with a Nutrilite nutrition brand using botanical extraction — directly overlapping with Unicity's Botanical Research Center story and Feel Great pack approach, but with materially larger scale and longer history.
• doTERRA: Large MLM essential-oils and wellness company operating in 60+ countries with a three-level direct-selling comp plan. Comparable global MLM footprint and Feel Great-style pack SKUs even though the core category (essential oils) differs.

Direct peers

• USANA Health Sciences: Direct-selling nutritional supplement company with a similarly science-led positioning, PhD-staffed R&D and a Feel Great-style multi-pack system. Both target health-conscious consumers via independent distributors and emphasize clinical substantiation of product claims.
• Nu Skin Enterprises: Direct-selling beauty and wellness company with a global distributor network and supplements/anti-aging portfolio. Operates with the same direct-selling GTM motion and shares overlap with Unicity's Oasis, Immunizen and Joint Mobility product categories.
• LifeVantage: MLM-focused health and wellness company centered on metabolic-health, Nrf2 activation and Protandim products. Closely comparable to Unicity's metabolic-health positioning and similar three-level distributor comp plan.
• Mannatech: Direct-selling supplements company with a glyconutrition and weight-management portfolio sold via multi-level distributors. Comparable size, direct-selling GTM, and product mix overlap with Unicity's Balance and metabolic-health offerings.
• Shaklee: Long-tenured MLM nutrition company selling vitamins, supplements and wellness packs through a network-marketing channel with multi-tier compensations — structurally and category-wise analogous to Unicity's Feel Great pack system.
• Plexus Worldwide: MLM weight-loss and digestive-health supplement company marketing regimen-style packs through distributors. Direct analogue to Unicity's Feel Great pack / Cleanse regimen positioning and direct-selling channel.

Others

• Bain Capital (Herbalife/ActivStyle ownership) / Glanbia (Optimum Nutrition): Glanbia is a public nutrition solutions group and owner of Optimum Nutrition, a mass-retail sports-nutrition and metabolic-health supplement brand. Included as a category reference for scale, mass-retail distribution and similar metabolic-health consumer audience that Unicity targets via Feel Great.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/unicity
• YouTubeyoutube.com/channel/UCAiAqkbresXIqIQhT3Lfq7A
• Facebookfacebook.com/unicity-north-america-579120925559722
• LinkedInlinkedin.com/company/unicity-international
• Instagraminstagram.com/unicityinternational

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unicity International