Alzheimer’s Services of the Capital Area

What Alzheimer’s Services of the Capital Area does

Alzheimer's Services of the Capital Area is an independent nonprofit organization founded in 1983 and headquartered in Baton Rouge, Louisiana, that provides education and support services to individuals and families affected by Alzheimer's disease and other memory-related impairments across a 10-parish service area in Southeast Louisiana. The organization's service portfolio is built around a few core delivery mechanisms: Charlie's Place Activity & Respite Centers (in-person adult day social programs in Baton Rouge, Gonzales, and a forthcoming Baker location), a telephone HelpLine staffed by trained personnel, care partner support groups (online via Zoom and in-person at community partner sites), and structured education series such as Lunch-N-Learn and The ADAPT Series (the latter awarding Social Work CEUs). Adjunct programs include the Respite Reimbursement Program (capped at $1,200 per 12-month period per family), MedicAlert+ Safe Return enrollment, Making Sense of Cents financial literacy workshops, the Recollection Collection reminiscence kits, and a co-developed Emergency Preparedness and Disaster Manual produced with LSU's Southern Climate Impacts Planning Program. The organization is not affiliated with any national Alzheimer's body, and all donated funds remain within the local service area.

The business model is donation-driven with no fees charged to program participants. Revenue sources include individual donations, corporate sponsorships, an annual Walk to Remember fundraising event (held since 1994, with 2026 sponsor tiers ranging from $500 Exhibitor to $10,000 Presenting), tribute/memorial gifts, and grants. The organization also operates ancillary earned-revenue-adjacent lines such as Respite Center Consulting and Service Learning partnerships. The organization holds a Platinum GuideStar Seal of Transparency, a Standards for Excellence Seal, and a registered trademark on THE FACES OF ALZHEIMER'S photo exhibit. The technology stack is minimal: a WordPress website, YouTube channel, Zoom for virtual programs, and email newsletters. There is no disclosed API, software platform, or AI/ML capability. Headcount is small (1-10 employees), with named leadership including Program Director Ellen Mouton (LCSW) and Support Group Coordinator Shyrell Parker, supported by a Board of Directors. Blue Cross Blue Shield of Louisiana serves as the 2026 host location sponsor for the Walk to Remember, and the organization serves an addressable population of approximately 20,000+ affected families in its 10-parish footprint.

Name

Alzheimer’s Services of the Capital Area

Legal name

Alzheimer's Services of the Capital Area

Website

https://alzbr.org

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Alzheimer's Services of the Capital Area is an independent nonprofit founded in 1983 in Baton Rouge, Louisiana, providing free education, respite, and caregiver support services to approximately 20,000+ families affected by Alzheimer's and dementia across a 10-parish Southeast Louisiana service area, funded through donations, corporate sponsorships, and an annual Walk to Remember event.

Ownership category

akta.pro rank

Product category

Alzheimer's and Dementia Support Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro industry

PRIMARYHLADACAH

Adult Day Memory Care Programs (Dementia Day Care/Day Health)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Memory Care (Dementia/Alzheimer’s) Communities

SECONDARYHSABAGAF

Dementia & Alzheimer’s Respite Care

Home & Personal Services/Elder Care & In-Home Care Services/Respite Care Services

SECONDARYHLADAGAG

Dementia/Alzheimer’s In-Home Care (Non-Medical)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Non-Medical In-Home Care & Personal Care

SECONDARYHSABAEAA

Dementia Companion & Engagement Care

Home & Personal Services/Elder Care & In-Home Care Services/Dementia & Alzheimer’s In-Home Care

Keywords

• Alzheimer's support services
• Dementia caregiver education
• Adult day respite care
• Caregiver support programs
• Community health nonprofit

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Fundraising: As an independent nonprofit organization, Alzheimer's Services of the Capital Area relies on donations from individuals, corporations, and community members. All donations stay within the 10-parish service area to support local families affected by Alzheimer's disease. The Walk to Remember is their largest annual fundraising event.
2. Event-based Fundraising: The organization hosts the Walk to Remember as their primary fundraising event, with sponsorship opportunities ranging from $500 (Exhibitor) to $10,000 (Presenting). Additional fundraising comes from participant donations and team fundraising.

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

Alzheimer's Services of the Capital Area is an independent nonprofit organization that delivers free Alzheimer's and dementia support services to affected individuals and their caregivers across a 10-parish region in Southeast Louisiana. Its core offerings include the Charlie's Place Activity & Respite adult day centers, a HelpLine telephone support line, care partner support groups (in-person and online), caregiver education series (Lunch-N-Learn, The ADAPT Series), financial and emergency preparedness resources, the Respite Reimbursement Program, and awareness/fundraising events such as the Walk to Remember.

Product overview

Alzheimer's Services of the Capital Area is a local nonprofit organization providing education and support services for individuals affected by Alzheimer's disease and other memory-related impairments. The organization is not affiliated with a national organization, so all donated funds stay in the 10-parish service area. The core service portfolio includes Charlie's Place Activity & Respite Centers (in Baton Rouge, Gonzales, and Baker), a HelpLine telephone support service, Care Partner Support Groups (online and in-person), Lunch-N-Learn educational sessions, The ADAPT Series for adaptive caregiving education, Arts and Alzheimer's programs, TLC For Care Partners events, the Respite Reimbursement Program, MedicAlert + Safe Return enrollment assistance, Making Sense of Cents financial literacy workshops, the Emergency Preparedness and Disaster Manual, the Recollection Collection reminiscence kits, a Resource Library, The Faces of Alzheimer's photo exhibit, and major annual events including the Walk to Remember fundraiser and Annual Education Conference. The organization serves approximately 20,000+ families across Ascension, Assumption, East and West Baton Rouge, East and West Feliciana, Iberville, Livingston, Pointe Coupee, and St. Helena parishes.

Differentiator

Problem solved

Functional benefit

Products and services

• Charlie's Place Activity & Respite Centers Award-winning adult day social program and respite centers for individuals with Alzheimer's disease and other dementias, with locations in Baton Rouge, Gonzales, and Baker, Louisiana. Provides structured activities in a supportive atmosphere so caregivers can receive respite.
• HelpLine Telephone support line (225-334-7494 / 1-800-548-1211) staffed Monday through Friday 8:00 AM to 4:00 PM by trained staff and volunteers who answer questions about Alzheimer's disease, community services, and resources.
• Care Partner Support Groups Caring, non-judgmental meetings where families and friends share experiences and learn essential information for coping with Alzheimer's disease. Offered both online (via Zoom) and in-person at multiple community locations across the 10-parish service area.
• Lunch-N-Learn Monthly educational series for care partners and healthcare professionals to learn about Alzheimer's disease and how to tackle specific challenges. Held online from 12:00 – 1:00 PM, free of charge.
• The ADAPT Series Multi-part education series focused on adaptive approaches to caregiving for those with dementia. Provides practical modifications to everyday care and awards 1 Social Work CEU per presentation.
• Respite Reimbursement Program Funds reimbursed to caregivers for costs incurred to employ a sitter while caregivers get respite. Limited to $1,200 in a 12-month period for eligible enrolled participants; subject to current funding availability.
• MedicAlert + Safe Return 24-hour nationwide emergency response service for individuals with Alzheimer's or related dementia who wander or have medical emergencies. Alzheimer's Services funds the jewelry and first year of services for eligible individuals in the 10-parish area.
• Making Sense of Cents Free three-session financial literacy workshop for care partners of loved ones with Alzheimer's, covering financial resources, healthcare insurance, estate planning, financial abuse, and fraud.
• Emergency Preparedness and Disaster Manual Emergency care manual co-developed with the LSU Southern Climate Impacts Planning Program, providing guidance for caregivers and families on emergency preparedness and resources in the Baton Rouge area.
• Recollection Collection Ready-resource kit filled with items that create opportunities to reminisce, participate in meaningful activities, and provide joyful stimulation for individuals with Alzheimer's or dementia. Available for facilities and care partners.
• Annual Education Conference Annual educational conference for caregivers, professionals, advocates, and community members to share knowledge, inspire conversations, and strengthen commitment to improving the lives of individuals with dementia.
• Walk to Remember Annual fundraising and awareness event hosted by Alzheimer's Services since 1994, featuring live music, food, prizes, Children's Village, and Memory Market; held on the Blue Cross Blue Shield of Louisiana campus at 5525 Reitz Drive, Baton Rouge. Sponsorship tiers range from $500 (Exhibitor) to $10,000 (Presenting).

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and major.

• LSU Southern Climate Impacts Planning ProgramcoreStrategic or Co-development PartnerCo-developed the Emergency Preparedness and Disaster Manual for Alzheimer's and Dementia Care, an indispensable guide for caregivers and families for emergency preparedness and resources in the Baton Rouge area.
• Corporate PartnersmajorGTM or Marketing PartnerMultiple corporate partners who support the organization through sponsorships, donations, and participation in Walk to Remember. 2026 corporate partners displayed on website with logo recognition.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• BrightFocus Foundation: National nonprofit funding Alzheimer's and related dementia research while also providing caregiver education and disease information. Comparable to ASCA in mission orientation toward Alzheimer's families, but with a heavier research-funding emphasis rather than direct local services.
• UsAgainstAlzheimer's: National advocacy and policy-focused Alzheimer's nonprofit that also funds caregiver programs and community engagement. Comparable to ASCA in mission, with overlapping caregiver-support resources but a primarily national policy and research-adjacent orientation.
• Alzheimer's Association: National nonprofit offering a 24/7 Helpline, support groups, education programs, and fundraising walks across the country, including the Greater Baton Rouge market where ASCA operates. The Alzheimer's Association is the dominant incumbent in Alzheimer's caregiver support, with a much larger donor base and brand.
• Alzheimer's Foundation of America: National nonprofit providing caregiver support, education, and a national Helpline for families affected by Alzheimer's and dementia. Comparable to ASCA in mission and program mix (support groups, educational resources, respite-related advocacy), but operates nationally rather than parish-by-parish.

Regional players

• Senior Services of Baton Rouge / Capitol Area Council on Aging: Regional aging-services nonprofit serving the same Greater Baton Rouge and surrounding parish area, providing case management, Meals on Wheels, and caregiver support for elderly residents. Comparable to ASCA as a regional aging-services nonprofit with overlapping caregiver and senior support mandates in the same geography.
• Dementia Alliance of North Carolina: State-level nonprofit providing dementia-specific caregiver education, support groups, respite programming, and Helpline services to North Carolina families. Comparable to ASCA as a regional dementia-focused nonprofit delivering the same core program mix (Helpline, support groups, education, respite) but operating in a different geography.

Direct peers

• Family Caregiver Alliance: National nonprofit providing caregiver education, support groups, respite resources, and policy advocacy for family caregivers, with a strong focus on Alzheimer's and dementia caregivers. Comparable to ASCA in caregiver-education and respite-support programming, but with a national footprint and research orientation.
• CaringKind (New York City): Independent New York-based nonprofit (formerly known as the Alzheimer's Association NYC chapter) that provides Helpline, support groups, education, and MedicAlert+ Safe Return-style wandering prevention programming. Closely comparable to ASCA as an independent, local Alzheimer's caregiver-services nonprofit.
• Leeza's Care Connection: Community-based nonprofit offering free caregiver support, education, and respite-related services to families affected by Alzheimer's and dementia. Closely comparable to ASCA in delivering free, locally delivered caregiver support and education programming.

Emerging players

• Hilarity for Charity (HFC): National nonprofit focused on Alzheimer's caregiver support, in-home care respite grants, and education for younger-onset and family caregivers. Comparable to ASCA's respite reimbursement and caregiver education programming, but with a younger-onset and digital-first emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@alzheimersservicesofthecap9277/videos
• Xx.com/AlzServices
• Facebookfacebook.com/AlzheimersServices

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alzheimer’s Services of the Capital Area