Alinda

What Alinda does

Alinda-Velco S.A., headquartered in Spata Attica, Greece, is a privately held B2B food ingredient and industrial raw materials supplier founded in 1989 (via the 2010 merger of Alinda S.A. and Velco S.A.). The company develops, manufactures, and distributes functional food ingredients — including proprietary PROMIL-branded milk proteins, PROTAL cheese proteins, stabilizers, cultures, enzymes, milk powders (SMP, FCMP, FFMP), bakery and confectionery premixes, savoury ingredients, plant-based alternatives, and functional nutrition ingredients — to industrial food manufacturers, retailers, and HORECA operators across 62+ countries and six continents. It also offers private label and tailor-made compound solutions, OEM detergent production through the acquired Tension S.A. subsidiary, and distributes partner products (WE Soda, YTRON equipment). Core technology rests on food ingredient formulation, compound development, and dairy protein chemistry, supported by a state-of-the-art R&D laboratory, pilot plant, two factories (food and non-food), 50,000 sqm of warehouses, and wholly-owned subsidiaries in Romania, Germany, Bulgaria, Cyprus, and Turkey.

Revenue is generated primarily through direct B2B sales of ingredients and compounds on a quote-based model priced in Euros, with payment terms due on receipt of product and invoice. The go-to-market is sales-led and event-driven, anchored by experienced international salespeople and recurring presence at major food industry trade shows (Gulfood, Fi Europe, Anuga, IBA, Artoza, Gulfood Manufacturing), supplemented by the annual Alinda Days customer event. Customer segments are vertically organized across industrial dairy, bakery and confectionery, artisan producers, retail/private label, HORECA, beverages, and detergents, with 100+ employees and recent operational expansion including tripled production capacity (2019/2020) and the 2025 launch of the extended PROMIL range (RTD, HP, YTI, HPDY).

Name

Alinda

Legal name

ALINDA-VELCO SOCIÉTÉ ANONYME INDUSTRIAL TRADING COMPANY FOR THE MANUFACTURING AND MARKETING OF INDUSTRIAL RAW MATERIALS AND CHEMICAL PRODUCTS

Website

https://alindagroup.co

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Alinda-Velco S.A. is a privately held Greek B2B supplier of functional food ingredients, dairy proteins, stabilizers, milk powders, and tailor-made compound solutions, serving industrial food manufacturers, retailers, and HORECA operators across 62+ countries through its PROMIL and PROTAL branded portfolio.

Ownership category

akta.pro rank

Product category

Food Ingredients Distribution

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Dried and Dehydrated Food Manufacturing (311423)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Dried & Dehydrated Foods Manufacturing (AFAKACAK)

akta.pro secondary industries

Health, Organic & Natural Grocery Wholesale (AFAIABAI), Organic & Natural Foods Import/Export & Global Trading (AFAIAJAK)

Keywords

• Food ingredients supply
• Dairy ingredients distribution
• Industrial raw materials
• Private label detergents
• Cleaning products manufacturing

Headquarters

HQ city

Spáta

HQ country

Greece

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Food Ingredient Sales: Sale of food ingredients and compounds including milk powders (SMP, FCMP, FFMP), proteins, stabilizers, cultures, enzymes, rennets, spices, flavours, and functional nutrition ingredients to industrial food manufacturers and retailers.
2. Private Label Solutions: Customization of packaging and product formulations under customer brands. Alinda designs and produces private label food and detergent products, enabling retailers to differentiate with exclusive offerings and build customer loyalty.
3. Tailor-Made Ingredient Solutions: Customised, ready-to-use ingredients and solutions developed in close cooperation with customers. Revenue derived from bespoke product development and formula customization for specific customer applications in dairy, bakery, confectionery, and other food sectors.
4. Detergent Products: Production and sale of private label and branded detergent products including laundry, fabric softeners, bleach, dishwashing, bathroom hygiene, all-purpose cleaners, window cleaners, and disinfectants for retail and HORECA markets.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Alinda is a B2B supplier of food ingredients and industrial raw materials, including milk powders, proteins, stabilizers, cultures, and enzymes, serving food manufacturers globally. The company also manufactures and supplies private label and branded detergent and cleaning products under the PROMIL and PROTAL brands, operating across 62+ countries with subsidiaries in Romania, Germany, Bulgaria, Cyprus, and Turkey.

Product overview

Alinda is an international B2B company supplying food ingredients and industrial raw materials, primarily serving the dairy, bakery & confectionery, savoury, functional nutrition, plant-based, and beverage sectors. The company operates under two main product categories: (1) Food Ingredients including PROMIL-branded milk-based proteins and functional ingredients (for high-protein yoghurts, cheese, processed cheese), milk powders (SMP, FCMP, FFMP), coffee whiteners, bakery and confectionery solutions, savoury ingredients, functional nutrition ingredients, plant-based alternatives, dairy stabilizers, cultures, rennets, oenological products, and brewing ingredients; and (2) Detergents/Cleaning Products for retail and HO.RE.CA markets. The company also distributes partner products including WE Soda (soda ash and sodium bicarbonate) and YTRON processing equipment. Alinda offers R&D services, tailor-made solutions, private label solutions, and HO.RE.CA solutions through its global network spanning 62 countries across 6 continents.

Differentiator

Problem solved

Functional benefit

Brands

• PROMIL: Milk-based proteins and functional ingredients brand delivering clean label formulations for high-protein dairy products, Greek-style yoghurts, and dairy solutions.
• PROTAL
• Greek Detergents

Products and services

• Food Ingredients Bulk supply of food ingredients including milk powders, proteins, stabilizers, cultures, and enzymes, sourced from leading global suppliers such as Fonterra, DSM, and Friesland. Designed for food manufacturers and industrial food producers requiring reliable, high-quality ingredient inputs for their production lines.
• PROMIL (Branded Detergent Line) Alinda's branded line of detergent and cleaning products marketed under the PROMIL name. Sold through B2B channels to cleaning product distributors, retailers, and commercial buyers across 62+ countries.
• PROTAL (Branded Detergent Line) Alinda's branded line of detergent and cleaning products marketed under the PROTAL name. Sold through B2B channels to cleaning product distributors, retailers, and commercial buyers.
• Private Label Detergents and Cleaning Products Manufacturing of private label detergent and cleaning products for retailers, distributors, and brand owners seeking own-brand offerings. Produced at Alinda's manufacturing facilities and supplied through its international distribution network.

Quantifiable outcome

• Greek-style yoghurt with high protein content (10%+) at various fat levels, viscous texture, smooth mouthfeel, and no syneresis
• +3 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• FonterraflagshipStrategic or Co-development PartnerExclusive partnership for over 25 years. Fonterra supplies high-quality dairy ingredients that Alinda incorporates into its compound solutions for food industry customers.
• DSMflagshipStrategic or Co-development PartnerExclusive partnership for over 10 years. DSM sponsored Alinda Days 2023 event. DSM provides nutritional and health ingredient solutions that complement Alinda's food ingredient portfolio.
• FrieslandcoreStrategic or Co-development PartnerLong-standing partnership. Friesland supplies dairy and food ingredients as part of Alinda's supplier network.
• WE SodacoreTechnology or IntegrationWE Soda produces natural Soda Ash and Sodium Bicarbonate used in food manufacturing applications. Alinda distributes WE Soda's products in its served markets.
• YTRONcoreTechnology or IntegrationYTRON is a German company with over 40 years of experience supplying rotor-stator systems including high-efficiency agitators, industrial jet mixers, and in-line mixing machines used in food processing applications. YTRON equipment is used for yoghurt texturizing, powder dissolution, emulsification, and other dairy applications.

Scale indicators8 records

Recent moves16 records

Expansion highlights6 records

Direct peers

• IMCD: IMCD is a global specialty chemicals and food ingredients distributor operating across Europe, the Middle East, and Africa with sales-led technical application support. Like Alinda, it combines supplier representation with formulation guidance and country-level subsidiary distribution.
• Arla Foods Ingredients: Arla Foods Ingredients supplies whey proteins, milk minerals, and lactose to the global food industry with strong positions in dairy, bakery, and beverage applications. Like Alinda, it combines proprietary protein technologies with customized formulation support for industrial customers.
• Lactalis Ingredients: Lactalis Ingredients is the B2B arm of the Lactalis Group, supplying dairy powders, whey proteins, milk proteins, and functional dairy ingredients to industrial food manufacturers globally. It directly mirrors Alinda's milk powder and PROMIL-style protein compound offering.
• Prinova: Prinova is a global ingredient supplier and distributor of vitamins, amino acids, nutraceuticals, and food ingredients with private-label formulation capabilities. Its blend of distribution and ingredient formulation parallels Alinda's model of distributing partner ingredients alongside proprietary compounding.
• Glanbia Nutritionals: Glanbia Nutritionals is a global dairy-protein and ingredient solutions provider offering whey proteins, milk proteins, and customized premixes for food and beverage manufacturers. It is the most direct competitor to Alinda's PROMIL/PROTAL protein compound business and shares the same B2B dairy ingredient compounding and distribution model.

Broad incumbents

• Kerry Group: Kerry Group is one of the world's largest taste and nutrition ingredient platforms serving dairy, bakery, meat, beverage, and plant-based customers with a much broader global footprint than Alinda. It competes head-on in dairy cultures, enzymes, flavors, and clean-label functional systems.
• DSM-Firmenich: DSM-Firmenich is a global nutrition, health, and ingredients major covering vitamins, cultures, enzymes, and flavors for food, beverage, and functional nutrition markets. It is simultaneously a key Alinda partner (DSM exclusive partnership) and a broad incumbent competing for similar B2B accounts.
• IFF (International Flavors & Fragrances): IFF is one of the largest global ingredient houses offering flavors, cultures, enzymes, proteins, and food protection systems. Its broad portfolio and global application labs overlap with Alinda's dairy, bakery, beverage, and savoury ingredient categories.
• Tate & Lyle: Tate & Lyle is a global specialty food ingredient company focused on sweeteners, texturants, and functional ingredients for food and beverage manufacturers. Its sweetening, stabilization, and clean-label portfolio overlaps materially with Alinda's dairy stabilizers, bakery, and functional nutrition lines.
• Cargill Food Ingredients: Cargill's food ingredient business supplies sweeteners, proteins, starches, and customized ingredient systems to industrial food manufacturers worldwide. It competes with Alinda across dairy, beverage, and bakery ingredient categories at significantly greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/alindagroup.gr
• LinkedInlinkedin.com/company/alindavelco

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alinda