The Tasting Panel Magazine
- Company typePrivate
- Founded2007
- HeadquartersEncino, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
The Tasting Panel Magazine firmographics
Firmographics- Name
- The Tasting Panel Magazine
- Legal name
- The Tasting Panel Magazine
- Website
- https://tastingpanelmag.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where The Tasting Panel Magazine is headquartered
LocationHeadquarters
- HQ city
- Encino
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Tasting Panel Magazine business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Trade Subscriptions: Free subscriptions to qualified beverage trade members including wineries, spirits producers, importers, retailers, distributors, bartenders, restaurateurs, hoteliers, and public relations staff. This builds the readership base that attracts advertisers.
- Consumer Subscriptions: Annual subscription at $36/year for 6 print issues, targeting wine and spirits enthusiasts and consumers seeking industry news, features, reviews, and educational editorial content.
- Advertising: The publication serves as an advertising platform for brands and suppliers to connect with key decision-making buyers in the wine and spirits industry. Custom packages and event series are offered.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Trade Subscription - Free |
| Subscription | Annual | Consumer Subscription - $36/year |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
The Tasting Panel Magazine product offering
Product offeringCore offering
The Tasting Panel Magazine is a wine and spirits trade publication that produces a nationally distributed print and digital magazine featuring wine and spirit reviews (with 89+ point scores), editorial features, and industry news. It distributes free subscriptions to qualified beverage trade professionals and paid subscriptions ($36/year) to consumers, while also selling advertising and custom media packages to brands and suppliers seeking access to the trade audience.
Product overview
The Tasting Panel Magazine is a wine and spirits trade publication that operates as a unified media platform offering multiple interconnected products and services. The core offering consists of wine and spirit reviews (with published scores of 89+ points), digital magazine editions delivered via FlipHTML5, and educational webinar content including SOMM Sessions, Art of Agave, and Back to Spirits School. The publication serves two primary audiences: trade subscribers (receiving free complimentary subscriptions) and consumers (paid subscriptions at $36/year for six print issues). Additional revenue streams include advertising services with custom packages for brands and suppliers. Editorial content spans editorial highlights featuring producer profiles and industry analysis, plus industry news covering acquisitions, distribution deals, and personnel changes.
Differentiator
Problem solved
Functional benefit
Products and services
- The Tasting Panel Magazine (Print and Digital Edition) Nationally distributed print and digital magazine covering the wine and spirits industry with wine and spirit reviews (89+ point scores), editorial features, and industry news. Distributed free to qualified beverage trade professionals and via paid annual subscription to U.S. consumers.
- SOMM Sessions Webinars Educational webinar series covering wine and spirits topics for industry professionals, including sommeliers, bartenders, and on-premise trade members.
- Art of Agave Dedicated editorial and webinar content series focusing on the agave spirits category, including tequila and mezcal, for trade professionals and enthusiasts.
- Back to Spirits School Educational content series focused on spirits education for trade members, delivered as webinars and editorial programming.
- Advertising and Media Kit Advertising services targeting key decision-making buyers in the wine and spirits industry, with custom advertising packages and event series partnerships offered to brands and suppliers.
Companies that use The Tasting Panel Magazine
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles3 records
The Tasting Panel Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
The Tasting Panel Magazine partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Lee's Discount LiquorminorLee's Discount Liquor, Nevada's largest independent liquor chain founded in 1981 by Hae Un Lee, acquired by Spec's Family Corp. The chain operates independently in Nevada under the Lee family leadership, particularly Kenny Lee and Nami Lee.
- Southern Glazer's Wine & Spirits (SGWS)coreBoisset Collection announced national distribution agreement with Southern Glazer's Wine & Spirits across 26 markets for JCB by Jean-Charles Boisset, Raymond Vineyards, Buena Vista Winery, 1881 Napa, Durant & Booth, and French wineries including Domaine de la Vougeraie, Jean-Claude Boisset, Bouchard Aîné et Fils, Château de Pierreux, and Charles de Fère. SGWS also represents DeLoach Vineyards and Elizabeth Spencer Winery in 18 states plus Boisset's spirits portfolio led by Casa Obsidiana tequila, JCB Spirits, and Calistoga Depot Distillery.
- Republic National Distributing Company (RNDC)coreRNDC is a major national wine and spirits distributor. Martignetti Companies announced acquisition of RNDC's Control State operations covering 17 states including Alabama, Idaho, Iowa, Maine, Michigan, Mississippi, Montana, New Hampshire, North Carolina, Ohio, Oregon, Pennsylvania, Utah, Vermont, Virginia, West Virginia, and Wyoming.
- Martignetti CompaniescoreLeading New England distributor acquiring RNDC's Control State operations. Currently operates in six New England states. The acquisition positions Martignetti to offer a complete control-state platform across every control state market in the U.S.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
The Tasting Panel Magazine competitors and assessment
Company assessmentDirect peers
- Wine Enthusiast Magazine: Wine Enthusiast is a long-running wine-focused media brand combining editorial reviews, ratings, trade content, events, and e-commerce/retail. It is one of the most direct comparables to The Tasting Panel, with overlapping audiences of trade buyers and consumers and a similar blend of reviews, features, and educational content.
- Decanter: Decanter is a globally distributed wine media brand producing reviews, news, and the World Wine Awards. It overlaps with The Tasting Panel on wine reviews, trade coverage, and events, and is a useful benchmark for international trade publication scale.
- SevenFifty Daily: SevenFifty Daily is a digital-first trade publication covering wine, spirits, and beer for on-premise and retail buyers. It competes for the same advertising pool from producers and distributors, and shares The Tasting Panel's trade-centric editorial positioning.
- The Spirits Business: The Spirits Business is a global trade publication dedicated to the spirits industry with news, reviews, features, and awards. It directly overlaps with The Tasting Panel's spirit review and industry news offering.
- Beverage Dynamics: Beverage Dynamics is a long-running trade magazine for the wine, spirits, and beer retail and wholesale markets. It serves the same distributor and retailer audience The Tasting Panel targets with trade subscriptions and advertising.
- Wine Spectator: Wine Spectator is a leading wine trade and consumer publication with scored reviews, industry news, and a large subscription base. It directly competes for both advertising dollars from wine producers and subscription attention from enthusiasts, and dwarfs The Tasting Panel in reach.
- Imbibe Magazine: Imbibe covers beer, wine, and spirits for bartenders, buyers, and consumers through editorial content and events. It is comparable in mix of trade and consumer readership and in leveraging event programming alongside the magazine.
- Whisky Advocate: Whisky Advocate is a spirits-focused trade and consumer publication with scored reviews, news, and events. Its spirits trade audience and advertising-led model closely parallel The Tasting Panel's spirit review and trade distribution business.
- Meininger's Wine & Beverage International Media: Meininger is a wine and beverage trade publishing group producing print and digital trade titles. It is a comparable trade-first media business serving wine, spirits, and beverage industry professionals in a similar advertising- and subscription-driven model.
Emerging players
- PUNCH: PUNCH is a digitally native publication covering wine, spirits, beer, and cocktails for both enthusiasts and trade. It is comparable on editorial coverage and audience type, but skews more digital and consumer-leaning than The Tasting Panel's print-and-trade model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Tasting Panel Magazine social profiles
Digital presenceThe Tasting Panel Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Tasting Panel Magazine leadership team
Management profileNumber of profiles
Profiles2 records
The Tasting Panel Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Tasting Panel Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Tasting Panel Magazine
What does The Tasting Panel Magazine do?
The Tasting Panel Magazine is a wine and spirits trade publication that produces a nationally distributed print and digital magazine featuring wine and spirit reviews (with 89+ point scores), editorial features, and industry news. It distributes free subscriptions to qualified beverage trade professionals and paid subscriptions ($36/year) to consumers, while also selling advertising and custom media packages to brands and suppliers seeking access to the trade audience.
Is The Tasting Panel Magazine a public or private company?
The Tasting Panel Magazine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Tasting Panel Magazine founded?
The Tasting Panel Magazine was founded in 2007. It employs 11 to 50 people.
Where is The Tasting Panel Magazine based?
The Tasting Panel Magazine is headquartered in Encino, United States, in the North America region.
How does The Tasting Panel Magazine make money?
Three revenue lines are on record. Trade Subscriptions are the primary driver. The others are consumer Subscriptions and advertising.
Who are The Tasting Panel Magazine's main competitors?
Direct peers on record are Wine Enthusiast Magazine, Decanter, SevenFifty Daily, The Spirits Business, Beverage Dynamics, Wine Spectator, Imbibe Magazine, Whisky Advocate and Meininger's Wine & Beverage International Media. PUNCH is listed as an emerging player.
Does The Tasting Panel Magazine have an API?
No public API is recorded for The Tasting Panel Magazine.