Krungsri Credit Cards

What Krungsri Credit Cards does

Krungsri Credit Cards operates as Krungsriayudhya Card Company Limited, the dedicated credit card issuing subsidiary of Bank of Ayudhya (Krungsri), itself a subsidiary of Japan's MUFG Group. The entity issues consumer credit cards across multiple tiers — including Platinum, Visa Signature, and Exclusive Signature — alongside personal loan and sales financing products aimed at Thai retail consumers. Distribution is anchored by the parent bank's 600+ branch network across Thailand, providing low-cost customer acquisition and cross-sell into the broader Krungsri retail banking franchise.

The operating backbone is the UCHOOSE mobile app, which functions as the unified digital channel for card management, Krungsri Points loyalty tracking, and lifestyle benefits. The cards ride on multiple acceptance networks — Visa, MasterCard, and JCB — and the platform integrates with Thailand's NDID (National Digital ID) for digital onboarding and verification. Partnerships with Bangchak (fuel cashback up to 5%), Dragonpass (airport lounge access), and AIA (co-branded Visa Platinum) extend the value proposition across fuel, travel, and insurance verticals, and an in-house corporate card line serves business spend. The business has won Thailand's Most Admired Brand in the credit card category for four consecutive years (2024-2026).

Revenue mechanics combine interchange fees, interest on revolving balances, annual fees (with spend-based waivers), merchant-related fees, and cross-sell economics into the parent's deposits and loans. The customer base spans mass-market through premium/HNW consumers plus a corporate segment, served under the Krungsri retail banking umbrella. The entity is not separately listed; no subsidiary-level financials are publicly disclosed, and its 51-100 employee footprint indicates heavy reliance on shared services with Bank of Ayudhya for IT, risk, collections, and compliance.

Name

Krungsri Credit Cards

Legal name

บริษัท บัตรกรุงศรีอยุธยา จำกัด

Website

https://krungsricard.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Credit card subsidiary of Thailand's Bank of Ayudhya (MUFG Group), issuing multi-tier consumer cards, personal loans, and corporate cards with digital management via the UCHOOSE app, loyalty rewards, and merchant partnerships.

Ownership category

akta.pro rank

Product category

Consumer Credit Cards

NAICS

Credit Card Issuing (522210), Nondepository Credit Intermediation (5222), Depository Credit Intermediation (5221)

SIC

Personal Credit Institutions (6141), National Commercial Banks (6021)

akta.pro primary industry

Credit Cards & Revolving Credit (FSABAAAC)

akta.pro secondary industries

Business / Corporate Credit Cards (FSAKABAF), Private Label / Store Credit Cards (FSAKABAC), Cards Operations (Issuing/Acquiring Support, Disputes & Chargebacks) (FSABALAC)

Keywords

• Consumer credit cards
• Credit card lending
• Loyalty rewards program
• Installment payment plans
• Personal loan financing

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Credit Card Interest Income: Revolving credit balances accrue interest charged to cardholders who do not pay their full statement balance. Interest rates stated at 16% per annum for purchases. Credit facility fee of 1% per annum added to revolving interest.
2. Annual and Renewal Fees: Card membership fees charged annually. Signature card annual fee is 4,280 baht (incl. VAT) in first year, with subsequent years waived upon meeting 300,000 baht cumulative spending threshold.
3. Merchant Discount Rate (MDR): Transaction fees received from merchants accepting Krungsri credit cards at point-of-sale terminals.
4. Cash Advance Fees: Cash withdrawal feature allows up to 100% of credit line with a 2.5% cash advance fee plus VAT. Interest accrues from transaction date until repayment.
5. Installment Plan Fees (Krungsri Smart Plan): Extended payment plans offering 0% or 0.89%/month interest rate with tenors up to 10 months for purchases including electronics, furniture, mobile phones, travel packages.
6. Krungsri Smart Bill: Recurring payment service for utilities, phone bills, and cable television charged to the credit card, generating transaction processing revenue.
7. Krungsri Points Redemption: Points earned on spending can be redeemed at point-of-sale for 1,000 points = 100 baht. Points also redeemable for air miles, cash credit, donations, or savings account deposits.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Krungsri Credit Cards issues consumer and corporate credit cards in Thailand under the Krungsri brand, operating a portfolio of Visa, Mastercard, and JCB-branded cards from entry-level Platinum to invitation-only Exclusive Signature tiers. The company provides revolving credit with up to 50-day interest-free periods, installment payment plans (Krungsri Smart Plan), cash advances, recurring bill payment services (Krungsri Smart Bill), and a loyalty rewards program (Krungsri Points) managed via the UCHOOSE mobile app and online channels. The credit card business is operated by Krungsriayudhya Card Company Limited, a subsidiary of Bank of Ayudhya (Krungsri) and ultimately part of the MUFG Group.

Product overview

Krungsri Credit Cards (บัตรเครดิต กรุงศรี) operates as the credit card division of บริษัท บัตรกรุงศรีอยุธยา จำกัด (Krungsriayudhya Card Company Limited), offering a portfolio of credit card products anchored by premium offerings like the Krungsri Signature and Krungsri Exclusive Signature cards. The product ecosystem includes the UCHOOSE mobile app platform as the primary digital interface, supported by modular services such as Krungsri Point loyalty rewards, E-Statement electronic billing, Krungsri Smart Plan installment payments, and Krungsri Smart Bill recurring payments. The portfolio spans from entry-level to invitation-only exclusive tiers, with cards accepting Visa, Mastercard, and JCB networks.

Differentiator

Problem solved

Functional benefit

Brands

• UCHOOSE: Mobile application for Krungsri credit card and loan customers to manage their accounts, view e-statements, transfer points, and access card services.
• กรุงศรี พอยต์ (Krungsri Point)

Products and services

• Krungsri Signature Credit Card Premium Visa credit card offering 5x Krungsri Points at department stores and travel categories, up to 5% cashback at Bangchak fuel stations, 25% dining discounts, Dragonpass airport lounge access, and Signature Assistance concierge services. Annual fee of 4,280 baht (incl. VAT) waived for first year and subsequent years upon meeting 300,000 baht cumulative spending per 12 billing cycles. Targets high-income Thai individuals.
• Krungsri Exclusive Signature Credit Card Invitation-only Visa credit card for high-net-worth customers who maintain deposits/investments of at least 5,000,000 baht with Krungsri for 6+ months. Offers 5x Krungsri Points on travel, 20% discount on flight point redemptions via Krungsri Travel Service, limousine transfer services, and premium travel privileges including priority airport lounge access.
• Krungsri Visa Platinum Credit Card Mid-tier Visa Platinum credit card with dining, shopping, and travel benefits. Income requirement starting from 15,000 baht/month, up to 45 days interest-free period, with minimum payment of 500 baht or 10% of outstanding balance (whichever is higher). Targets mass-market salaried Thai consumers.
• UCHOOSE Mobile App Mobile application (iOS and Android) for Krungsri Credit Cards enabling card management, E-Statement viewing, Krungsri Point transfers between cards, temporary credit limit requests, and PIN setup. Available at the App Store (id1136616669) and Google Play (com.krungsri.uchoose).
• Krungsri Corporate Card Corporate credit card product for Thai businesses and corporations, supporting employee expense management, corporate travel, fleet fuel purchasing, and recurring bill payments. Features include card replacement, dedicated account management oversight, and support for withholding tax refund processing. Operated from the dedicated Krungsri Corporate Card office at Krungsri Ploenchit Tower, Bangkok.

Quantifiable outcome

• Cashback up to 18,000 baht on promotional campaigns
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• VisacoreTechnology or IntegrationKrungsri issues Visa-branded credit cards (Signature, Exclusive Signature, Platinum variants). Visa provides the payment network infrastructure, international acceptance, and access to Visa offers and perks portal for cardholders.
• MasterCardcoreTechnology or IntegrationKrungsri issues MasterCard-branded credit cards providing international payment network access and MasterCard World/Priceless privileges for dining and lifestyle.
• JCB (Japan Credit Bureau)coreTechnology or IntegrationKrungsri issues JCB-branded cards including JCB Platinum with airport lounge access in Japan and 9 other countries, providing international acceptance especially in Asia.
• DragonpasscoreTechnology or IntegrationDragonpass provides airport lounge access services for Krungsri Signature and Exclusive Signature cardholders. Cardholders with 300,000 baht cumulative spending receive 2 lounge visits per year at airports globally.
• Bangchak (บางจาก)coreGTM or Marketing PartnerFuel partner offering up to 5% cashback on Bangchak fuel station purchases for Krungsri credit cardholders. Additional promotional campaigns with bonus cashback rates for registered cardholders.
• PTT (ปตท.)minorGTM or Marketing PartnerFuel and service station partner offering Krungsri credit card promotions and cashback benefits at PTT stations nationwide.
• Central Group (เซ็นทรัล)coreGTM or Marketing PartnerPremium department store partner. Krungsri Signature cardholders earn 5x Krungsri Points at Central, The Mall, and Emporium/Paragon locations including online channels (Central App, Chat&Shop). Promotional campaigns include welcome gifts such as luggage.
• Food for Good (มูลนิธิยุวพัฒน์)minorOthersCharitable partnership through the 'Cashback ให้ใจ พี่อิ่มท้อง น้องอิ่มด้วย' (Cashback for Good) campaign. Krungsri Consumer donated 340,328 baht from cardholder cashback campaign to FOOD FOR GOOD foundation supporting children's nutrition in Thailand.
• TrueMoneyminorChannel Partner/ Reseller/ DistributorBill payment partner enabling Krungsri credit card bill payments at TrueMoney service points across Thailand. Payment limit: 30,000 baht/transaction with 10 baht fee.
• mPAY Station (AIS)minorChannel Partner/ Reseller/ DistributorBill payment partner for AIS GSM and AIS 1-2-Call users enabling credit card bill payments at mPAY stations. Payment limit: 50,000 baht/transaction with 10 baht fee.
• AIA Thailand (เอไอเอ ประกันชีวิต)coreGTM or Marketing PartnerCo-branded AIA Visa Platinum credit card with insurance benefits. Card offers up to 45 days interest-free period, up to 2x cashback on insurance premium payments, and travel accident insurance coverage.
• HomeProminorGTM or Marketing PartnerHome improvement retail partner with dedicated Krungsri HomePro Visa card. Promotional campaigns offering installment plans and cashback at HomePro stores nationwide.
• Krungsri Travel Service (KRUNGSRI Travel Service)minorGTM or Marketing PartnerIn-house travel booking service for Exclusive Signature cardholders enabling point redemption for airline tickets with 20% discount when redeeming Krungsri Points for airfare.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Citi Thailand Credit Cards: International bank's Thai consumer-card business offering PremierMiles, Rewards, and Cash Back cards across Visa/Mastercard networks. Directly competes for Krungsri's premium and HNW segments and offers similar travel- and rewards-centric value propositions.
• Kasikornbank (KBank) Credit Cards: Thailand's largest credit card issuer by cards-in-force, operating Visa, Mastercard and JCB portfolios across mass, premium, and co-branded tiers. Direct head-to-head competitor within the same Thai consumer and corporate card market with a comparable multi-network, multi-tier product architecture.
• UOB Thailand Credit Cards: Singapore-headquartered regional bank with a Thai consumer-card franchise focused on premium Lady's, Privilege, and Visa Infinite tiers. Competes directly for Krungsri's Signature and Exclusive Signature customer base, particularly among regional travel-savvy HNW clients.
• AEON Thana Sinsap (Thailand): Publicly listed Thai non-bank credit card and personal-loan issuer (AEON, AEON ExtraInstallment) focused on revolving and installment credit for mass-market consumers. Directly comparable nondepository card-issuing business with overlapping mass-market customer base in Thailand.
• Siam Commercial Bank (SCB) Credit Cards: Top-tier Thai commercial bank issuing a full credit card suite (Platinum, Premier, co-branded) across the same income tiers and merchant networks. SCB is among the leading card issuers in Thailand and competes directly with Krungsri Credit Cards on rewards, dining, and travel privileges.
• ttb (TMBThanachart Bank) Credit Cards: Recently merged Thai commercial bank offering 'ttb absolute' and 'ttb first' credit cards spanning cashback, rewards, and installment propositions. Competitor on the same domestic cards market targeting mass-market and emerging-affluent customers.
• Krungthai Bank (KTB) Credit Cards: State-linked Thai commercial bank offering mass-market and government-payroll credit cards (e.g., KTB Visa, KTB MyDesign) with rewards and installment features. Direct domestic competitor serving overlapping mass-market and public-sector segments.
• Bangkok Bank Credit Cards: One of Thailand's largest commercial banks operating Platinum, Gold, and corporate Visa/Mastercard portfolios with strong branch-led cross-sell. Directly competes in the same Thai retail card market across mass-market and corporate segments.

Emerging players

• Home Credit Thailand: International non-bank consumer-finance company operating an installment and cash-loan franchise in Thailand with mobile-led acquisition and retail co-brand partnerships. Partial overlap with Krungsri's installment and mass-market positioning; emerging threat to Krungsri's BNPL/consumer-finance share.

Others

• Central Group Retail Card Programs: Thailand's largest retail conglomerate running co-branded and store-financing programs (e.g., with Central, The Mall, Robinson). Ecosystem partner and co-marketing counterparty to Krungsri Signature 5x points at department stores; not a direct card issuer but materially shapes card-issuing economics in Thailand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/KrungsriCard

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krungsri Credit Cards