Forum Roma Sport Center

What Forum Roma Sport Center does

Forum Roma Sport Center (legal entity: Forum Sport Center S.S.D. a r.l.) is a private multi-sport facility located at Via Cornelia 493 in Rome, Italy, operating continuously since 1994 under the Italian amateur sports association (Società Sportiva Dilettantistica a responsabilità limitata) legal structure. The 110,000-square-meter site comprises 14 fitness gyms, 18 tennis courts, 5 swimming pools, 4 padel courts, football fields, running tracks, and a climbing wall, supported by 200+ hours of weekly fitness classes and 06:00-22:00 weekday operations. It serves individual and family members across age groups through fitness, swimming, tennis, padel, martial arts, dance, gymnastics, athletics, rehabilitation, physiotherapy, and personal training programs, plus seasonal offerings such as summer camps and the Forum Summer event series.

The business model rests on three revenue streams: recurring membership subscriptions, structured sports courses for children and adults, and one-time day passes and free trials for customer acquisition, with pricing opaque and requiring direct contact. Distribution is direct-to-consumer via the physical facility, a TeamSystem-based online booking system, and phone/email channels, with marketing through a website, social media (Facebook, Instagram, YouTube), email, free trial offers, and events. The center is part of the Gruppo Forum network of five Rome sports centers that jointly operate the FitExperience digital fitness platform, and it also generates ancillary revenue from on-site commercial tenants including restaurants, a pharmacy, a sports shop, and a language school. The 30+ year operating history, the absence of any external institutional investor or parent company, and ownership by individual proprietors (including co-owner Iacopo Ciccariello) characterize it as a long-tenured, independently held, community-anchored sports club rather than a venture-backed operator.

Name

Forum Roma Sport Center

Legal name

Forum Sport Center S.S.D. a r.l.

Website

https://forumroma.it

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Forum Roma Sport Center is a private 110,000-square-meter multi-sport facility in Rome, Italy, founded in 1994, offering fitness, swimming, tennis, padel, and youth sports programs to families, adults, and seniors through membership subscriptions and structured courses.

Ownership category

akta.pro rank

Product category

Sports and Fitness Center Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

akta.pro secondary industries

Arenas & Indoor Sports Centers (MPAKAEAB), Tennis & Racquet Sports Facilities (MPAKAEAE), Aquatic Centers & Swimming Facilities (MPAKAEAF)

Keywords

• Sports facility management
• Fitness center services
• Swimming pool services
• Tennis court facilities
• Youth sports programs

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Membership Subscriptions: Recurring subscription fees for access to the sports center facilities including fitness areas, pools, tennis courts, and group classes. The center offers various subscription tiers.
2. Sports Courses: Fees for structured sports courses for children and adults including swimming, tennis, padel, martial arts, dance, and athletics.
3. Day Passes and Trials: Single-entry access and free trial offers for prospective members to experience the facility.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Forum Roma Sport Center operates a 110,000 square meter multi-sport facility in Rome providing membership-based access to fitness gyms, swimming pools, tennis courts, padel courts, and group fitness classes. The center delivers structured sports courses for children and adults across disciplines including gymnastics, dance, judo, karate, athletics, football, and swimming, alongside personal training, physiotherapy, rehabilitation, thermal spa, and a digital fitness platform (FitExperience).

Product overview

Forum Sport Center is a large sports facility in Rome (110,000 sqm) operating since 1994, offering a comprehensive range of fitness and sports activities. The core offerings include Fitness/Cardio-Pesi, Swimming (Acqua) with 5 pools, Tennis (18 courts), and Padel (4 courts), supported by 14 gyms and 200 weekly fitness hours. The center operates as a multi-program platform with dedicated children's programs (Ginnastica Artistica, Fitness Under 18, Forum Dance Lab, Judo, Karate, Atletica, Calcio), wellness services (Personal Training, Physiotherapy, Rehabilitation, Thermal Spa), and seasonal programs (Summer Camps, Forum Summer events). The facility also houses various commercial retail and service businesses on-site. Digital services include FitExperience, an online fitness platform offering video workouts across wellness, functional training, dance, and toning categories. The center serves as both a traditional sports club and a community hub for families in Rome.

Differentiator

Problem solved

Functional benefit

Brands

• FitExperience: A digital fitness platform launched during the COVID-19 pandemic, offering online workout classes across wellness, functional training, dance, and toning categories. It aggregates content from Forum group centers including Forum Sport Center, Villa Aurelia Sporting Club, Space Sport Center, Juvenia, and Villa York Sporting Club.
• Forum Summer
• Wake Up and Train

Products and services

• Fitness and Cardio-Pesi General fitness training, cardio, weight, and strength training across 14 fitness gyms and 13 indoor/outdoor gym spaces, with 200 hours of weekly group fitness classes for adult members.
• Acqua (Swimming and Water Activities) Swimming pools and water-based activities across 5 pools, including swimming lessons, aquafitness, hydrobike, and synchronized swimming programs for members and course enrollees.
• Tennis Tennis court access and training programs across 18 tennis courts for members, including team participation in Serie C competitions.
• Padel Padel court access across 4 padel courts for members, including Circoliadi Padel events and tournaments.
• Running and Calcio (Football) Outdoor running tracks and football/soccer fields with training programs for various age groups, available to members.
• Corsi Sportivi (Sports Courses for Children and Adults) Structured recurring sports courses for children and adults across gymnastics, dance, judo, karate, athletics, football, swimming, and fitness-under-18 disciplines.
• Centri Estivi (Summer Camps) Seasonal summer camp programs for children combining sports, recreational, and educational activities during school holidays, operated through Forumlandia.
• Personal Training One-on-one personal training sessions with qualified instructors providing customized fitness programs tailored to individual member goals.
• Fisioterapia and Riabilitazione (Physiotherapy and Rehabilitation) Physiotherapy and rehabilitation services for injury recovery, post-surgical recovery, and physical wellness, delivered on-site by qualified practitioners.
• Climbing/Arrampicata Indoor climbing and bouldering facilities for sport climbing enthusiasts, including training and route access for members.
• Terme e Centro Benessere (Thermal Spa and Wellness Center) Thermal spa and wellness facilities including heated pools and relaxation areas, available to members within the facility.
• FitExperience Digital Fitness Platform Digital fitness platform offering online workout videos and classes across wellness, functional training, dance, and toning categories. Free for Forum group members, paid for external users. Aggregates content across Forum Sport Center, Villa Aurelia Sporting Club, Space Sport Center, Juvenia, and Villa York Sporting Club.
• Forum Summer Seasonal Program Summer events and activities program featuring sports activities, outdoor events, cultural visits, and social gatherings for members across age groups.

Quantifiable outcome

• Extended operating hours from 6:00 to 22:00 weekdays
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Gruppo Forum (Forum Sport Center, Villa Aurelia Sporting Club, Space Sport Center, Juvenia, Villa York Sporting Club)coreStrategic or Co-development PartnerForum Roma Sport Center is part of the Gruppo Forum network of sports centers in Rome. The FitExperience platform combines offerings from all five centers, allowing members access to classes and facilities across the group. This partnership enables shared programming, cross-promotional events, and unified digital fitness offerings.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Virgin Active Italia: Premium multi-sport fitness club operator in Italy offering fitness, swimming, group classes, and wellness programs across multiple sites. Directly comparable in business model (membership-based multi-sport club) and target customer (urban families and professionals).
• Green Hill Sporting Club: Italian multi-sport club offering tennis, swimming, fitness, padel, and children's sports programs. Closely mirrors Forum Roma's broad multi-sport facility model with similar family-oriented programming and member base.
• 20.20 Sports & Fitness: Italian premium sports club chain offering fitness, swimming, tennis, and wellness services. Comparable as a membership-based multi-sport operator with similar premium positioning and broad activity portfolio.
• Wellness Club: Italian fitness and wellness club operator combining gym facilities with spa, group classes, and sports services. Comparable in its integrated fitness-plus-wellness positioning and membership model.
• Fitness First Italia: International fitness club chain with Italian locations, providing multi-sport facilities including gyms, group classes, and wellness services. Comparable as a membership-based, multi-discipline fitness operator serving urban consumers.

Broad incumbents

• McFIT Italia: Large European low-cost fitness chain with presence across Italy, offering primarily gym and group fitness at mass-market price points. Comparable as a fitness membership operator, though it competes more on price than Forum's broad multi-sport positioning.
• BasicFit: Largest low-cost fitness chain in Europe, expanding in Italy with no-frills gym memberships. Comparable as a mass-market fitness operator but competes on price rather than Forum's premium multi-sport depth.

Others

• Technogym: Italian-headquartered global leader in fitness equipment manufacturing and digital wellness solutions. Thematically related as part of the Italian fitness ecosystem; not a direct competitor but a potential equipment/technology partner for Forum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ForumSportCenter
• Facebookfacebook.com/ForumRomaSportCenter
• Instagraminstagram.com/forumromasportcenter
• Xx.com/forumroma
• LinkedInlinkedin.com/company/forum-sport-center

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forum Roma Sport Center