Crow Safety Gear

What Crow Safety Gear does

Crow Safety Gear is a privately held, family-operated manufacturer of motorsports and aviation safety equipment, founded in 1998 and headquartered in North Las Vegas, Nevada with manufacturing operations in Anaheim, California. The company designs and produces driver restraint systems (latch-and-link and Kam Lock configurations, including proprietary variants such as the Duck Bill Latch & Link and Black Aluminum Epoxy Adjusters), racing apparel (suits, shoes, gloves, underwear), and specialized safety accessories (window nets, arm and wrist restraints, sprint car front axle tethers, neck collars, helmet skirts) under its own Velcrow harness pad brand. It also offers FAA and ASTM F2245 compliant restraint systems for RV and experimental aircraft including Sonex platforms, and runs a recertification service for existing safety equipment.

The company sells exclusively through phone orders and a wholesale channel comprising all major automotive warehouses and local speed shops across the USA, with international dealers in many countries and a secondary online presence via parts123.com. There is no e-commerce storefront, no published pricing, and minimal digital marketing beyond an annual PDF catalog. The customer base is fragmented across individual and SMB racers in drag racing, stock car, sprint car, UTV/off-road, and aircraft disciplines, with no single large customer or anchor account identified. The business is run by founder and President Fred Crow, a 50-plus-year industry veteran and former SFI Board Member honored with the 2006 NHRA Lifetime Achievement Award, alongside his wife DeEtte Crow and their son Matt Krick and daughter-in-law Maria Krick, who manage marketing, manufacturing, inventory, and recertification respectively. No external investors, parent company, or growth capital events are disclosed.

Name

Crow Safety Gear

Legal name

Crow Safety Gear

Website

https://crowenterprizes.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-operated US manufacturer of driver restraint systems, racing apparel, and FAA-compliant aircraft restraints, selling through phone orders, automotive warehouses, and speed shops to motorsports and experimental aviation customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Racing Restraint Systems and Hardware: One-time purchase of driver restraint systems, lap belts, harnesses, and associated hardware. Custom lengths and configurations available via phone order.
2. Racing Apparel and Safety Accessories: Suits, shoes, gloves, underwear, helmet skirts, window nets, and other racing apparel and accessories sold as individual products or bundled.
3. Recertification Services: Restraint recertification services for existing safety equipment.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Crow Safety Gear designs, manufactures, and sells driver restraint systems and racing safety equipment for motorsports and experimental aircraft. The company's core product line includes Latch & Link and Kam Lock racing harnesses, lap belts, and a full line of racing apparel (suits, gloves, shoes, underwear) plus safety accessories such as window nets, arm/wrist restraints, neck collars, and sprint car front axle tethers. Products are SFI-certified where applicable and custom configurations are available, with restraint recertification services offered for existing equipment.

Product overview

Crow Safety Gear is a family-operated safety equipment manufacturer specializing in restraint systems and racing safety gear. The company produces a comprehensive portfolio centered around driver restraint systems (harnesses, lap belts, anti-submarine belts) available in multiple configurations including Latch & Link and ProFormula Kam Lock systems. These core restraint products are complemented by a full line of racer apparel (suits, shoes, gloves, underwear), safety accessories (arm restraints, wrist restraints, neck collars, window nets), and specialized products for specific racing applications (UTV, sand car, sprint car, RV-aircraft, Sonex aircraft). The company operates manufacturing facilities in Anaheim, California and serves customers through automotive warehouses and local speed shops across the USA and internationally. Key product lines include Driver Restraint Systems, RV-Aircraft Restraints, Junior Race Gear, and various safety accessories with SFI certification tags. The company celebrated 20 years in business in 2018.

Differentiator

Problem solved

Functional benefit

Products and services

• Driver Restraint Systems Racing seat belt and harness systems for securing drivers in drag racing, stock car, sprint car, UTV, off-road, and other motorsports applications. Includes Latch & Link and Kam Lock configurations with custom length options.
• RV-Aircraft Restraints Safety restraint systems designed for recreational vehicles and aircraft, meeting FAA and ASTM F2245 standards (7600N pull test compliance) with TSO-C22f/g and TSO-C114 specifications.
• Sonex Aircraft Restraints Specialized restraint systems designed for Sonex aircraft platforms, meeting specific FAA and ASTM safety requirements for these aircraft.
• Recertification Services Restraint system recertification services to ensure continued safety compliance and adherence to racing safety standards for the lifetime of the equipment.
• Suits Racing suits and driving apparel designed for safety and comfort during motorsports competition.
• Shoes Specialized racing shoes designed for driver safety and performance in motorsports applications.
• Gloves Racing gloves providing grip and hand protection for drivers during competition.
• Hardware Mounting brackets, bolts, eyebolts (7/16 X 20 with 1-1/2 inch long shank), and other hardware components for restraint system installation.
• Harness Pads (Velcrow) Proprietary Velcrow padding accessories for racing harnesses to improve driver comfort and reduce harness chafing during extended racing sessions. Manufactured in-house at the Anaheim facility.
• Arm Restraints Safety restraints for driver arms to prevent arms from exiting the vehicle cockpit during racing incidents (Part numbers 11572-11574, 11572A-11574A).
• Wrist Restraints Safety restraints for driver wrists to help keep hands inside the vehicle cage area during racing (Part numbers 11662-11667).
• Neck Collars/Helmet Skirts Neck support and helmet skirt accessories for head and neck protection during racing.
• Window Nets Safety nets for racing vehicle windows to prevent objects from entering the driver compartment.
• Sprint Car Front Axle Tethers Specialized tether system for sprint car front axle retention to prevent axle separation during racing, with kingpin stud kit threading to lower kingpin bolt (Part numbers SP-54, SP-57).
• Tie Downs/Axle Straps Straps and tie-down equipment for securing racing vehicles during transport.
• Limiter Straps/Engine Sling Engine sling and limiter straps for controlling suspension travel in racing applications.
• Jr. Dragster Leg Nets Safety nets for junior dragster vehicles to protect young drivers' legs during competition.
• Underwear Fire-resistant and safety-rated undergarments for use with racing suits.
• Junior Race Gear Complete line of safety gear specifically designed for junior racers including dragsters and quarter midgets.

Quantifiable outcome

• SFI tags are punched approximately 60 days out from order date (e.g., if ordered June 15, tag dated August).
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Speed Shops (USA)coreChannel Partner/ Reseller/ DistributorCrow Safety Gear products are sold through local Speed Shops around the USA, which serve as the primary retail channel for individual racers to purchase restraints and safety gear.
• Major Automotive WarehousescoreChannel Partner/ Reseller/ DistributorAll major automotive warehouses distribute Crow Safety Gear products nationwide, providing broad distribution coverage for the brand across the USA.
• International DealersminorChannel Partner/ Reseller/ DistributorDealers in many countries worldwide carry Crow Safety Gear products, extending distribution beyond the USA.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• MOMO: Iconic motorsports brand spanning steering wheels, seats, harnesses, shifters, and apparel. Overlaps with Crow in the racing harness and safety apparel categories but competes from a much broader portfolio and global brand position.

Direct peers

• RaceQuip: Sells SFI-certified racing safety apparel and restraint systems (harnesses, seat belts) targeting entry-level and club-level racers. Overlaps directly with Crow's driver restraint and junior racer product lines at similar price points.
• Sparco: Global motorsports equipment brand producing racing seats, harnesses, suits, shoes, and steering wheels. Competes with Crow across multiple product categories including driver restraints and racing apparel.
• Schroth Racing: German-headquartered manufacturer of motorsports restraint systems including harnesses and HANS devices, with strong adoption in circle track and formula racing. Directly comparable to Crow in 5/6/7-point racing harness systems.
• Simpson Race Products: One of the most established manufacturers of motorsports safety equipment including driver restraints, helmets, suits, and HANS devices. Directly competes with Crow in SFI-certified harnesses and belts across drag racing, stock car, and off-road segments.
• G-Force Racing Gear: Manufacturer of SFI-certified racing harnesses, restraint systems, and related safety gear widely used in drag racing, oval track, and off-road. Closely comparable product set to Crow's Latch & Link and Kam Lock belt lines.
• Hooker Harness: Long-standing manufacturer of racing harnesses and restraints, particularly prominent in drag racing and hot rod circles. Directly competes with Crow in SFI-certified driver restraint systems.
• Pyrotect: Manufacturer of motorsports safety equipment including driver restraints, suits, and helmets with a strong drag racing focus. Overlaps with Crow's drag racing door car, pro comp, and junior dragster restraint offerings.

Regional players

• Safety Solutions (Safetylaravel/Safety 1st): Multiple smaller regional safety harness and restraint brands serve the same drag racing, off-road, and circle track niches as Crow. They share product overlap but typically have narrower geographic distribution and limited brand recognition outside their core region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Facebookfacebook.com/crowsafetygear
• LinkedInlinkedin.com/company/crow-safety-gear

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crow Safety Gear