All Access Events
All Access Events is a Mumbai-headquartered, India-focused event management firm specializing in BTL activations and nationwide school contact programs for enterprise clients across FMCG, banking, automotive, retail, and entertainment. It operates one head office plus six branch offices.
- Company typePrivate
- Founded2008
- HeadquartersAndheri, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
What All Access Events does
All Access Events is a Mumbai-based event management company founded around 2008 that specializes in Below-the-Line (BTL) marketing activities and school contact programs for enterprise clients across India. The company is led by Founder and CEO Tanveer Khan and operates a head office in Andheri West, Mumbai, supplemented by six branch offices across India to support nationwide campaign execution. Its core offerings fall into two integrated service lines: School Activations (enabling brands to reach young audiences through schools via a proprietary board-categorized database and an in-house research and analytics team) and BTL Activities (roadshows, mall brand promotions, in-shop activations, showroom displays, retail merchandising, and experiential marketing campaigns).
The company serves enterprise clients including major FMCG brands (P&G, Kellogg's, Himalaya, Garnier, Pepsi, Doritos), automotive companies (Audi, Tata), retail and real estate firms (IKEA, Godrej Properties), banking and financial services institutions (HDFC Life, SBI, Kotak), entertainment/media properties (Cartoon Network, Pogo), and NGOs (Habitat for Humanity). Documented campaign scale includes activations across 1,500 schools in 25 cities (HDFC Spell Bee), 400 schools in 8 cities with 3 lakh participants (Kellogg's Breakfast Champs), and 600 schools in 25 cities raising Rs. 1 Crore (Habitat).
All Access Events generates revenue through project-based professional services fees for activation campaigns, with pricing quoted per engagement based on event type, scale, duration, location, and client requirements. The company operates a sales-led GTM motion targeting brands and corporations directly through its website inquiry channel and relationship-driven outreach. It is a privately held, founder-owned firm with no disclosed institutional funding, acquisitions, or partnerships, and does not operate a proprietary technology platform — its offering is human-led execution backed by a curated school database and research capabilities.
All Access Events firmographics
Firmographics- Name
- All Access Events
- Legal name
- All Access Events
- Website
- https://allaccess.co.in
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- All Access Events is a Mumbai-headquartered, India-focused event management firm specializing in BTL activations and nationwide school contact programs for enterprise clients across FMCG, banking, automotive, retail, and entertainment. It operates one head office plus six branch offices.
- Ownership category
- akta.pro rank
All Access Events industry classification
Industry- Product category
- Event Management Services
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)
Keywords
Where All Access Events is headquartered
LocationHeadquarters
- HQ city
- Andheri
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
All Access Events business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Event Management Services: Project-based fees for organizing and executing BTL activities, brand activations, roadshows, mall promotions, in-shop activations, experiential marketing campaigns, and school contact programs. Revenue is generated through service contracts with corporate clients for specific activation campaigns.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
All Access Events product offering
Product offeringCore offering
All Access Events is a Mumbai-based event management company that designs and executes school activation programs and Below-the-Line (BTL) marketing activities for corporate brands across India. Its service scope covers roadshows, mall promotions, in-shop activations, showroom displays, and retail merchandising campaigns. The firm supplements these execution services with a categorized school database and in-house research and analytics to plan and deliver school-targeted brand campaigns.
Product overview
All Access Events is an event management company offering a unified portfolio of services centered around school activation programs and BTL (Below-the-Line) marketing activities. The core offerings include School Activations (reaching young audiences through educational institutions with a proprietary school database and research capabilities) and BTL Activities (roadshows, mall promotions, in-shop activations, experiential marketing, retail merchandising, and showroom displays). The company operates as a single integrated service offering rather than a modular platform, delivering end-to-end event management from conceptualization through execution across multiple geographic regions in India.
Differentiator
Problem solved
Functional benefit
Products and services
- School Activation Programs School contact programs targeted at students, planned and executed across multiple cities using the company's categorized school database and on-ground teams, designed to deliver brand messaging to school audiences on behalf of corporate clients.
- Below-the-Line (BTL) Marketing Activations Below-the-line brand activation services including roadshows, mall promotions, in-shop activations, showroom displays, and retail merchandising campaigns executed on behalf of FMCG, automotive, retail, financial services, and media clients across India.
- School Database Access Proprietary database of schools segmented by educational board, supplied as a planning input to support client campaign targeting, reach planning, and school activation route maps.
- Research and Analytics Services In-house research and analytics offering that supports campaign planning, audience insights, and performance measurement for school activation and BTL marketing engagements.
Quantifiable outcome
- School contact programs in 600 schools across 25 cities raising Rs. 1 Crore for Habitat NGO
- +4 more outcomes
Companies that use All Access Events
Customer profileNamed customers22 records
Segments4 records
Ideal customer profiles2 records
All Access Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
All Access Events partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
All Access Events competitors and assessment
Company assessmentBroad incumbents
- Geometry Global (WPP): Global commerce and experiential marketing network within WPP offering BTL activation, shopper marketing, and brand experiences at scale, comparable to All Access Events' experiential offerings.
Direct peers
- 70 EMG: Indian experiential marketing and event management firm specializing in BTL activations, retail marketing, and brand experiences, directly comparable to All Access Events' core offerings.
- Only Much Louder (OML): Mumbai-based experiential and entertainment marketing agency producing brand activations, live events, and youth-marketing campaigns that overlap with All Access Events' school and BTL activations.
- Cineyug Media: Mumbai-based event management and brand activation company providing corporate events, mall activations, and experiential marketing for Indian and international brands.
- Teamwork Arts: Indian event management and live entertainment company producing large-format events, school competitions, and brand experiences, comparable to All Access Events' school activation programs.
- Laqshya Live Experiences: Indian event management and experiential marketing company with strong BTL and on-ground activation capabilities serving enterprise and FMCG clients, comparable to All Access Events' services.
- Percept Limited: Indian integrated marketing and event management group spanning advertising, branded events, and BTL activations, directly comparable to All Access Events' experiential service mix.
- E-Factor Entertainment: Indian event management and experiential marketing agency offering BTL activations, corporate events, and brand experiences, closely comparable to All Access Events' service portfolio.
- Wizcraft Entertainment: One of India's largest event management and experiential marketing companies, offering corporate events, BTL activations, and entertainment IP comparable to All Access Events' full-service scope.
Regional players
- DNA Entertainment Networks: Indian experiential marketing and event management company with strong BTL activation offering, comparable to All Access Events' core services across BTL and school activations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
All Access Events social profiles
Digital presenceAll Access Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
All Access Events leadership team
Management profileNumber of profiles
Profiles1 record
All Access Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
All Access Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about All Access Events
What does All Access Events do?
All Access Events is a Mumbai-based event management company that designs and executes school activation programs and Below-the-Line (BTL) marketing activities for corporate brands across India. Its service scope covers roadshows, mall promotions, in-shop activations, showroom displays, and retail merchandising campaigns. The firm supplements these execution services with a categorized school database and in-house research and analytics to plan and deliver school-targeted brand campaigns.
Is All Access Events a public or private company?
All Access Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was All Access Events founded?
All Access Events was founded in 2008. It employs 11 to 50 people.
Where is All Access Events based?
All Access Events is headquartered in Andheri, India, in the Asia region.
How does All Access Events make money?
One revenue line is on record: event Management Services.
Who are All Access Events's main competitors?
Geometry Global (WPP) is listed as a broad incumbent. Direct peers are 70 EMG, Only Much Louder (OML), Cineyug Media, Teamwork Arts, Laqshya Live Experiences, Percept Limited, E-Factor Entertainment and Wizcraft Entertainment. DNA Entertainment Networks is listed as a regional player.
Does All Access Events have an API?
No public API is recorded for All Access Events.
What industry is All Access Events in?
All Access Events's product category is Event Management Services. Its primary akta.pro industry code is BPAFAGAD, Trade Shows & Exhibitions (Booths, Show Management). Its NAICS code is 56192 and its SIC code is 7310.