E Factor
E Factor is a Tustin, California-based, founder-owned event production and experiential marketing firm delivering event production, hospitality, brand marketing, and activations services to enterprise, sports, and nonprofit clients across the United States, including Whataburger, BIG3, PGA, and Omnicom.
- Company typePrivate
- Founded2012
- HeadquartersTustin, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What E Factor does
E Factor is a private, founder-owned event production and experiential marketing firm headquartered in Tustin, California. Founded in 2012 and operating as of 2025, the company delivers four core service pillars — Event Production, Hospitality, Brand Marketing, and Activations — under the trade name Team E Factor. Engagements span conferences, trade shows, galas, corporate celebrations, sporting events, and brand activations, served by a lean team of approximately nine full-time staff including co-founders Kari Willis (President) and Chris Willis (Vice President), a Project Operations Director, Event Producers, an Event Specialist, a Hospitality Specialist, and additional support roles.
The firm operates as a project-based professional services business with no proprietary technology platform, mobile app, or public API. Service delivery is anchored in an in-house design team for branding work and certified travel-agent credentials that enable integrated travel and hospitality coordination within event engagements — a bundled offering the company uses to differentiate from generalist event agencies. Customer work includes full 360-degree event planning for enterprise accounts such as Whataburger (WBX Conference), EDGE AI San Diego (AI-conference production including app and website development), BIG3 (multi-city 3-on-3 professional basketball league operations, hospitality, ticketing, and team travel), PGA (annual holiday party at Frisco, TX headquarters since 2022), Omnicom (immersive expo booth at Adobe Summit 2025), Hemp Hydrate (center-booth design at The Olympia), and nonprofit accounts including Nancy Lieberman Charities' Dream Ball Gala and the CALWA Chopin Invitational golf tournament.
E Factor's commercial model is direct, consultation-based B2B sales — typically initiated through "Let's Connect" outreach or email at [email protected] — with custom proposal-based pricing for each engagement; no publicly disclosed rates or packaged pricing tiers exist. The company pursues a vertical segmentation approach spanning Corporate/Enterprise, Associations & Nonprofits, and Sports & Entertainment buyers. Geographic execution spans multiple U.S. states, and demand generation relies on a portfolio website, an active Instagram presence (@team.efactor), email outreach, and visibility through industry events. The company has no disclosed institutional investors, parent company, subsidiaries, patents, certifications, regulatory actions, or funding history.
E Factor firmographics
Firmographics- Name
- E Factor
- Legal name
- E Factor
- Website
- https://teamefactor.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- E Factor is a Tustin, California-based, founder-owned event production and experiential marketing firm delivering event production, hospitality, brand marketing, and activations services to enterprise, sports, and nonprofit clients across the United States, including Whataburger, BIG3, PGA, and Omnicom.
- Ownership category
- akta.pro rank
E Factor industry classification
Industry- Product category
- Event Management Services
- NAICS
- Performing Arts, Spectator Sports, and Related Industries (711), Other Amusement and Recreation Industries (7139), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)
- SIC
- Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Product Launches & Brand Activations (Experiential Marketing) (MPAGAHAD)
- akta.pro secondary industries
- Sponsorship Activation & Sports/Festival Experiential (BPAFAGAG), Brand Activations & Experiential Campaign Design (MPAAAGAA)
Keywords
Where E Factor is headquartered
LocationHeadquarters
- HQ city
- Tustin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
E Factor business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Event Production Services: Project-based professional services for event production including conferences, galas, sporting events, trade shows, and concerts. Revenue generated through fixed-price project contracts with enterprise clients.
- Hospitality Management: Travel and lodging coordination services for tournaments and large-scale conferences, including certified travel agent services. Billed as part of comprehensive event management packages.
- Brand Marketing & Activations: In-house design team providing cohesive branding execution from registration to on-site materials and digital communications. Custom booth experiences for trade shows and brand activations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
E Factor product offering
Product offeringCore offering
E Factor is a full-service event production agency that plans and executes conferences, galas, sporting events, trade shows, concerts, brand activations, and hospitality programs for enterprise clients. Its service mix includes event production, hospitality (travel and lodging coordination), brand marketing (in-house design), and activations (product launches and trade show experiences), delivered through custom, project-based engagements.
Product overview
E Factor is an event production, hospitality, brand marketing, and activations company that delivers immersive, guest-driven experiences. The company operates four core service pillars—Event Production, Hospitality, Brand Marketing, and Activations—complemented by specialized vertical services for Conferences, Sporting Events, Brand Activations, and Galas & Themed Events. These services work together to deliver seamless, high-impact experiences from strategic planning through execution, serving clients across trade shows, concerts, galas, festivals, and corporate conferences.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Production
Companies that use E Factor
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
E Factor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
E Factor partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
E Factor competitors and assessment
Company assessmentBroad incumbents
- Freeman Company: Large-scale event production and brand experience company operating across trade shows, conferences, and corporate events. Overlaps with E Factor's conference and trade show activation services at a meaningfully larger scale.
- George P. Johnson Experience Marketing: One of the largest global experiential marketing agencies, providing event production, brand activations, and conference services for major enterprise brands. Comparable in service mix but operates at much greater scale than E Factor's 9-person team.
- Jack Morton Worldwide: Global brand experience agency within IPG delivering experiential marketing, events, and activations for enterprise clients. Overlaps directly with E Factor's event production and brand activation services but at significantly larger scale and geographic reach.
Direct peers
- Opus Agency: Events and experiential marketing agency specializing in tech and enterprise brand experiences, with comparable corporate conference, brand activation, and hospitality offerings to E Factor. Closely matched boutique-to-mid-market positioning serving enterprise clients.
- MAS Event Design: Event design and production firm producing galas, corporate celebrations, and themed events. Directly comparable in gala and themed event production — a vertical service E Factor highlights as a specialty.
- Sparks: Experiential marketing agency specializing in brand experiences, trade show activations, and corporate events. Owned by Omnicom Group (a current E Factor client), making it a particularly relevant comparable for the brand activation and trade show booth services E Factor delivers.
- Mosaic Group: Experiential marketing agency delivering live events, brand activations, and sponsorship programs for enterprise brands. Comparable service portfolio spanning conferences, sporting events, and brand activations.
- MKG: Boutique experiential marketing and brand experience agency offering event production, brand activations, and creative services to corporate clients. Closely comparable boutique positioning and service mix to E Factor.
- A Simple Plan: Event management and production company delivering corporate conferences, brand experiences, and galas. Comparable boutique services firm with similar enterprise client focus.
Emerging players
- Catalyst Experiential: Experiential marketing agency focused on brand activations, corporate events, and trade show programs. Comparable emerging-stage peer with overlapping service offerings for enterprise clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
E Factor social profiles
Digital presenceE Factor financial estimates
Financial estimateRevenue estimate
Valuation estimate
E Factor leadership team
Management profileNumber of profiles
Profiles8 records
E Factor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
E Factor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about E Factor
What does E Factor do?
E Factor is a full-service event production agency that plans and executes conferences, galas, sporting events, trade shows, concerts, brand activations, and hospitality programs for enterprise clients. Its service mix includes event production, hospitality (travel and lodging coordination), brand marketing (in-house design), and activations (product launches and trade show experiences), delivered through custom, project-based engagements.
Is E Factor a public or private company?
E Factor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was E Factor founded?
E Factor was founded in 2012. It employs 1 to 10 people.
Where is E Factor based?
E Factor is headquartered in Tustin, United States, in the North America region.
How does E Factor make money?
Three revenue lines are on record. Event Production Services are the primary driver. The others are hospitality Management and brand Marketing & Activations.
Who are E Factor's main competitors?
Broad incumbents on record are Freeman Company, George P. Johnson Experience Marketing and Jack Morton Worldwide. Direct peers are Opus Agency, MAS Event Design, Sparks, Mosaic Group, MKG and A Simple Plan. Catalyst Experiential is listed as an emerging player.
Does E Factor have an API?
No public API is recorded for E Factor.
What industry is E Factor in?
E Factor's product category is Event Management Services. Its primary akta.pro industry code is MPAGAHAD, Product Launches & Brand Activations (Experiential Marketing), with a secondary code of BPAFAGAG, Sponsorship Activation & Sports/Festival Experiential. Its NAICS code is 711 and its SIC code is 7311.