e|motion group

What e|motion group does

e|motion group is an Austrian sports marketing and event management firm founded in 1991 in Graz, organized into three operating divisions: e|motion sports (organization of professional tennis, golf, and other tournaments), e|motion events (corporate and cultural event management), and e|motion consulting (executive advisory, athlete management, and specialized sports law services). The company is the licensed organizer of several flagship European sporting properties, including the ATP 500 Erste Bank Open in Vienna, the ATP 250 BOSS OPEN in Stuttgart, the Mallorca Championships on grass, the WTA bett1ACES Berlin event, and the Shot Clock Masters on the European PGA Tour, alongside historical Davis Cup ties and one-off properties such as the European Championships of Rhythmic Gymnastics (2013). It also operates BOSS Padel Open and a UCI Mountainbike Eliminator World Cup in Graz, signaling product-line diversification.

The firm operates a B2B business model with three primary revenue streams: ticket sales and event management, customized sponsorship and marketing packages sold to corporate brands, and professional consulting services for sports organizations, athletes, and high-net-worth individuals. Pricing is not publicly disclosed; sponsorship packages are negotiated directly with anchor clients such as Erste Bank (Vienna naming sponsor since 2009) and Hugo Boss (Stuttgart). Distribution relies on direct enterprise sales teams, official ticketing platforms, and referral-based relationship management. The firm has no disclosed proprietary technology platform and does not disclose revenue, headcount beyond the 11-50 range, or external funding.

The company maintains offices in Vienna (Karlsplatz 1), Graz (Schmiedgasse 34/1, headquarters), Stuttgart, and Palma de Mallorca, and is led by co-founders Herwig Straka (CEO) and Edwin Weindorfer (Owner), both of whom sit on ATP governance bodies. Its competitive position rests on long-tenured tournament licenses, governing-body relationships (ATP, WTA, AELTC/Wimbledon), a network of sports legends and active athletes (Boris Becker, Björn Borg, John McEnroe, Dominic Thiem, Toni Nadal), and exclusive access to venues such as TC Weissenhof and Vienna's Stadthalle, rather than on technology or data assets.

Name

e|motion group

Legal name

e/motion management Gmbh

Website

https://emotiongroup.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

e|motion group is an Austrian sports marketing and event management firm that organizes major European tennis tournaments (Erste Bank Open, BOSS OPEN, Mallorca Championships, bett1ACES Berlin), golf and other sporting events, and offers consulting, athlete management, and sponsorship advisory services to corporate brands, federations, and athletes.

Ownership category

akta.pro rank

Product category

Sports Event Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Professional Tour & Circuit Operators (MPAKADAA)

akta.pro secondary industries

Sports Event Promotion & Tournament Operations (MPAKAKAC), Athlete & Talent Representation (Agents, Managers) (MPAKAKAA), Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA), Golf Tours & Professional Circuits (MPAKAAAK)

Keywords

• Sports event management
• Tennis tournament organization
• Sports marketing consulting
• Athlete management services
• Sponsorship sales advisory

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Management and Ticket Sales: Revenue generated from organizing major international sporting events including ATP tennis tournaments, WTA events, golf tournaments, and Davis Cup matches. Ticket sales constitute a primary revenue stream.
2. Sponsorship and Marketing Services: Revenue from creating and selling sponsorship packages and marketing partnerships to brands and corporations seeking exposure through sports events.
3. Executive Consulting: Consulting services for brands on marketing and sponsorship activities, and athlete management services for sports personalities in tennis, golf, skiing, ice hockey, and football.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

e|motion group organizes, markets, and operates professional tennis and golf tournaments across Europe through three divisions: e|motion sports (event organization including ATP 500, ATP 250, WTA and PGA events), e|motion events (corporate and cultural event management), and e|motion consulting (sponsorship advisory, athlete management, and specialized sports legal services). The company sells customized sponsorship packages to corporate brands, manages athlete representation deals, and distributes event tickets through authorized channels.

Product overview

e|motion group is a sports marketing and event management company organized into three core divisions: e|motion sports (event organization), e|motion events (event management), and e|motion consulting (executive consulting). The sports division manages a portfolio of major European tennis tournaments including the Erste Bank Open (ATP 500), BOSS OPEN (ATP), Mallorca Championships (ATP), Davis Cup ties, bett1ACES Berlin (WTA), and Shot Clock Masters (European PGA Tour golf). The consulting division provides athlete management and sponsorship advisory services for enterprises and personalities. The company operates internationally across Austria, Germany, Spain, and maintains offices in Vienna, Graz, Stuttgart, and Mallorca.

Differentiator

Problem solved

Functional benefit

Brands

• e|motion sports: Sports marketing and event organization division focusing on tennis and golf tournaments including ATP events, Davis Cup, and international sports competitions.
• e|motion events
• e|motion consulting

Products and services

• e|motion sports

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Balearic Institutions (Mallorca)coreStrategic or Co-development Partner · 1 January 2016Close cooperation with Balearic institutions to organize the Mallorca Championships ATP event and former WTA Mallorca Open. Largest sports event in Mallorca.
• Erste Bank / Erste Bank Open ViennacoreGTM or Marketing Partner · 1 January 2009Naming sponsor and co-organizer of ATP 500 tournament in Vienna's Stadthalle since 2009. One of the biggest tennis tournaments in Europe.
• UEFA Euro 2008minorGTM or Marketing Partner · 1 January 2008Provided hospitality support for national sponsors Bank Austria and Telekom Austria. Also assisted Italian and Turkish national teams during the championships.
• TC Weissenhof (Stuttgart)coreStrategic or Co-development Partner · 1 January 2007Since 2007, e|motion organizes the ATP 250 tournament on the grounds of TC Weissenhof in Stuttgart. The tournament is now known as BOSS OPEN.
• All England Lawn Tennis & Croquet Club (AELTC)coreStrategic or Co-development PartnerLong-standing partnership as first-hour partner for Road2Wimbledon. e|motion organizes three grass court tennis tournaments with and for the AELTC including Stuttgart, Berlin, and Mallorca events. Wimbledon also supports the Mallorca women's WTA grass court tournament.
• Prince Albert II of Monaco / Principality of MonacominorStrategic or Co-development PartnerClose relationship advising the Principality of Monaco on positioning, marketing, and events. The ruling Prince is a trusted partner for destination branding initiatives.
• ATP (Association of Tennis Professionals)coreStrategic or Co-development PartnerLong-term relationship organizing ATP events. Herwig Straka elected to ATP Board of Directors as Europe's representative. Edwin Weindorfer elected to ATP EG board and ATP 250 executive committee.
• PGA (Professional Golfers' Association)minorStrategic or Co-development PartnerOrganized European PGA Tour events including Austrian Golf Open, Lyoness Open, and Shot Clock Masters at Fontana Club and Diamond Country Club.
• Dr. Christian Tuscher, LL.M. (Legal Services)coreImplementation/ SI/ Consulting PartnerFormer tennis professional with 15+ years international law experience. Provides strategic legal consulting to e|motion group and its clients. Long-term advisor with extensive sports-associated legal experience.
• Austrian Golf Association (ÖGV)minorStrategic or Co-development PartnerProvided consulting for the official bid for Ryder Cup 2022.

Scale indicators6 records

Recent moves14 records

Expansion highlights5 records

Broad incumbents

• IMG (Endeavor): World's largest sports and entertainment agency; runs tennis events (Miami Open, etc.) and offers athlete representation and consulting, overlapping with e|motion's full-service model at much larger scale.

Direct peers

• TEAM Marketing: Swiss sports marketing agency specializing in sponsorship sales for major European football and sports events (UEFA, IOC), competing for the same corporate brand and federation clients that e|motion serves.
• Infront Sports & Media: International sports marketing firm (subsidiary of Wanda Group) that operates event rights, sponsorship sales, and consulting for major sports properties, including tennis and winter sports adjacent to e|motion's scope.
• Octagon: Global sports marketing agency (IPG) that operates similar athlete management, event production, and sponsorship consulting services, competing directly for tour licenses and corporate sponsor mandates.
• Lagardère Sports: Sports marketing division of Lagardère Group that organizes tennis events (e.g., ATP events) and provides sponsorship and athlete management, directly comparable to e|motion's portfolio.

Emerging players

• Stellar Sports (Stellar Group): Smaller sports marketing firm focused on tennis player management and event consulting, competing for emerging athlete talent and regional tournament mandates in the same Central European footprint.
• Apex Sports Group: International tennis-focused management agency representing professional players; overlaps directly with e|motion's athlete management book and competes for the same emerging talent pool.

Regional players

• Matchpoint Event Management: Regional European event management firm organizing smaller-scale sports and corporate events; comparable operating model though at smaller event sizes than e|motion's ATP portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/emotion.management

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about e|motion group