Destiny Group
- Company typePrivate
- Founded-
- HeadquartersCorralejo, Spain
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Destiny Group does
Destiny Group (legal entity GRUPO DESTINY HOME S.L.U.) is a privately held hospitality and lifestyle holding company headquartered at Avda. Juan Carlos I, Nº 3 in Corralejo, Fuerteventura, Canary Islands, Spain. The group operates a portfolio of eight co-branded businesses covering real estate brokerage (Destiny Home Real Estate), short-term vacation rentals (Holidays Home), urban and design vacation complexes (Bristol Sunset Beach in Corralejo centre and Shambhala Fuerteventura in Parque Holandés), a rooftop terrace venue (The Roof Chill Out), coworking and coliving for digital nomads (CoNomad Fuerteventura), a sports and integrative health club (Endorfina Club), and event design and organisation (Destiny Events). These brands are unified by the Destiny Club loyalty program, which issues Destiny Coins as a virtual currency redeemable across the group's offerings. The technology layer is described as web-based booking and customer management platforms across multiple brand-owned websites, with a Fideltour integration powering loyalty enrolment and QR-based reward redemption; no mobile app is offered.
The company monetises through a mix of transaction-based fees (vacation rentals, real estate brokerage, events) and recurring memberships (vacation complexes, coworking/coliving, wellness club). Real estate transactions carry tiered Destiny Coin rewards scaling from 100 coins at €60K–€125K deals to 300 coins at €500K+ deals. Customer acquisition is direct-to-consumer via owned websites, supported by a tiered loyalty structure (Novel, Traveler at 500+ coins, Golden at 1000+ coins), a 10% first-booking discount, and community-driven word-of-mouth through the CoNomad coworking/coliving environment. Target segments include digital nomads, leisure travellers, real estate investors, wellness enthusiasts, and active tourists seeking Fuerteventura's year-round climate and lifestyle. No revenue, funding, headcount, management team, or founding year is publicly disclosed.
Destiny Group firmographics
Firmographics- Name
- Destiny Group
- Legal name
- GRUPO DESTINY HOME S.L.U.
- Website
- https://destinygroup.es
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Destiny Group industry classification
Industry- Product category
- Hospitality and Tourism Services
- NAICS
- Travel Arrangement and Reservation Services (5615)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Resort & Branded Residence Vacation Rental Management (BPAJAIAE)
- akta.pro secondary industry
- Travel Subscription, Membership & Deal Clubs (THAKAAAL)
Keywords
Where Destiny Group is headquartered
LocationHeadquarters
- HQ city
- Corralejo
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Destiny Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Vacation Rental - Holidays Home: Revenue from short-term rental of villas and urban apartments in Fuerteventura through the Holidays Home brand.
- Real Estate Services - Destiny Home Real Estate: Real estate buying and selling services in Fuerteventura, generating revenue through property transaction fees.
- Vacation Complex Operations: Direct operation of vacation complexes including Bristol Sunset Beach and Shambhala Fuerteventura, generating accommodation revenue.
- Coworking and Coliving - CoNomad: Coworking and coliving spaces for digital nomads, generating recurring subscription revenue from memberships and day passes.
- Wellness Club - Endorfina Club: Sports and integrative health club services, generating recurring revenue from memberships.
- Event Services - Destiny Events: Event design, organization, and decoration services, generating revenue through project-based fees.
- Loyalty Program: Destiny Club loyalty program with Destiny Coins that can be redeemed for free nights, dinners, aperitifs, towels, free cleanings, sports classes, sessions, spaces, discounts and exclusive experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Destiny Club - Novel Level (New Members) |
| Freemium | Monthly | Destiny Club - Traveler Level (500+ Coins) |
| Freemium | Monthly | Destiny Club - Golden Level (1000+ Coins) |
| Transaction based/ take rate | Pay-as-you-go | Vacation/Hospitality Services |
| Transaction based/ take rate | Multi-year contract | Real Estate Transactions |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels4 records
Destiny Group product offering
Product offeringCore offering
Destiny Group operates a multi-brand hospitality and tourism portfolio in Fuerteventura, Canary Islands. The group offers vacation rentals (Holidays Home), two vacation complexes (Bristol Sunset Beach and Shambhala Fuerteventura), real estate buying and selling services (Destiny Home Real Estate), coworking and coliving for digital nomads (CoNomad Fuerteventura), a sports and wellness club (Endorfina Club), event design and organization services (Destiny Events), and a loyalty program (Destiny Club). All sub-brands operate under the parent entity GRUPO DESTINY HOME S.L.U.
Product overview
Destiny Group is a multi-brand hospitality and tourism company operating in Fuerteventura, Canary Islands. The company offers a portfolio of eight distinct brands under its umbrella: Destiny Home Real Estate (property sales), Holidays Home (vacation villa rentals), Bristol Sunset Beach and Shambhala Fuerteventura (vacation complexes), The Roof Chill Out (terrace venue), CoNomad Fuerteventura (coworking/coliving), Endorfina Club (health/fitness), and Destiny Events (event services). The brands are coordinated through a unified loyalty program called Destiny Club, which rewards customers across all brands with Destiny Coins redeemable for various benefits. The portfolio is managed under the parent entity GRUPO DESTINY HOME S.L.U.
Differentiator
Problem solved
Functional benefit
Brands
- Destiny Home Real Estate: Real estate buying and selling services in Fuerteventura.
- Holidays Home Fuerteventura
- Bristol Sunset Beach
- Shambhala Fuerteventura
- The Roof Chill Out
- CoNomad Fuerteventura
- Endorfina Club
- Destiny Events
- Destiny Club
Products and services
- Destiny Home Real Estate
Companies that use Destiny Group
Customer profileSegments5 records
Ideal customer profiles3 records
Destiny Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Destiny Group partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Destiny Group competitors and assessment
Company assessmentRegional players
- Lopesan Hotel Group: Major Canarian hotel chain operating multiple resorts and hotels across the Canary Islands including Fuerteventura. Comparable as a regional hospitality operator competing in the same destination market for similar vacation travelers.
- Bahia Principe Hotels & Resorts: Spanish-origin all-inclusive resort operator with properties in the Canary Islands. Comparable as a regional resort operator competing in the same Fuerteventura vacation market.
Direct peers
- Selina: Global lifestyle hospitality brand operating hostels, coworking, coliving, and experiential experiences targeted at digital nomads and millennial travelers. Most directly comparable to Destiny Group's multi-brand ecosystem serving the same digital nomad and lifestyle segment.
- Outsite: Coliving and coworking operator specifically designed for digital nomads with multiple locations globally. Directly comparable to CoNomad Fuerteventura's coliving + coworking model and target segment.
Broad incumbents
- TUI Group: Europe's largest tourism and hospitality conglomerate with significant hotel and resort operations in the Canary Islands. Comparable as a major incumbent in the same destination and customer segment.
- Vrbo (Expedia Group): Major global vacation rental platform. Comparable as a direct competitor for short-term rental bookings in Fuerteventura, applying downward pressure on direct-booking conversion rates.
- Barceló Hotel Group: Major Spanish hotel chain with extensive Canary Islands resort portfolio. Comparable as a multi-brand Spanish hospitality operator competing in the same destination market across multiple price points.
- Airbnb: Global short-term rental platform competing for the same vacation rental bookings in Fuerteventura. Comparable as it influences pricing, demand, and direct-booking economics for Holidays Home and the vacation complexes.
- Meliá Hotels International: Spain's largest hotel chain with significant presence in the Canary Islands operating resorts under multiple brands. Comparable as a multi-brand Spanish hospitality operator in the same destination and customer segment.
- RIU Hotels & Resorts: Spanish-founded international hotel chain with substantial Canary Islands resort footprint. Comparable as a major Spanish hospitality group operating vacation resort properties in the same destination.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Destiny Group social profiles
Digital presenceDestiny Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Destiny Group leadership team
Management profileNumber of profiles
Destiny Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Destiny Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Destiny Group
What does Destiny Group do?
Destiny Group operates a multi-brand hospitality and tourism portfolio in Fuerteventura, Canary Islands. The group offers vacation rentals (Holidays Home), two vacation complexes (Bristol Sunset Beach and Shambhala Fuerteventura), real estate buying and selling services (Destiny Home Real Estate), coworking and coliving for digital nomads (CoNomad Fuerteventura), a sports and wellness club (Endorfina Club), event design and organization services (Destiny Events), and a loyalty program (Destiny Club). All sub-brands operate under the parent entity GRUPO DESTINY HOME S.L.U.
Is Destiny Group a public or private company?
Destiny Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Destiny Group founded?
Destiny Group was founded in -1. It employs 11 to 50 people.
Where is Destiny Group based?
Destiny Group is headquartered in Corralejo, Spain, in the Europe region.
How does Destiny Group make money?
Seven revenue lines are on record. Vacation Rental - Holidays Home is the primary driver. The others are real Estate Services - Destiny Home Real Estate, vacation Complex Operations, coworking and Coliving - CoNomad, wellness Club - Endorfina Club, event Services - Destiny Events and loyalty Program.
Who are Destiny Group's main competitors?
Regional players on record are Lopesan Hotel Group and Bahia Principe Hotels & Resorts. Direct peers are Selina and Outsite. Broad incumbents are TUI Group, Vrbo (Expedia Group), Barceló Hotel Group, Airbnb, Meliá Hotels International and RIU Hotels & Resorts.
Does Destiny Group have an API?
No public API is recorded for Destiny Group.
What industry is Destiny Group in?
Destiny Group's product category is Hospitality and Tourism Services. Its primary akta.pro industry code is BPAJAIAE, Resort & Branded Residence Vacation Rental Management, with a secondary code of THAKAAAL, Travel Subscription, Membership & Deal Clubs. Its NAICS code is 5615 and its SIC code is 7000.