Licorn Publishing

What Licorn Publishing does

Licorn Publishing is a French digital agency founded in 2006 and incorporated as SARL LICORN PUBLISHING, headquartered in Paris at 101 Rue de Sèvres with a secondary office in Rennes. The agency delivers end-to-end digital services organized around five core expertise areas: brand platform consulting, UX/UI design, web and mobile development, digital marketing (SEO, social, email, advertising), and ongoing technical support. Its underlying technology stack mixes mainstream open-source frameworks - WordPress and WooCommerce for content and e-commerce, Laravel and Symfony for custom web applications, and Ionic for mobile apps - combined with Figma and Whimsical for design and the Atlassian suite (Confluence/Jira) for agile delivery, and is supplemented by two proprietary assets: the Mylicorn ticketing and client support platform and an internal Starter Theme WordPress framework that supported delivery of 30 Abbott subsidiary sites in a single year.

Name

Licorn Publishing

Legal name

SARL LICORN PUBLISHING

Website

https://licornpublishing.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Licorn Publishing is a French full-service digital agency founded in 2006 that designs, develops and maintains websites, mobile apps and brand platforms for enterprise clients in pharmaceuticals, transportation, retail and nonprofits, with headquarters in Paris and an office in Rennes.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Agency Services: Project-based professional services for web design, development, digital marketing, brand strategy, and technical support. Revenue generated through custom project engagements with fixed pricing based on scope.
2. Ongoing Maintenance & Support: Continuous technical support and website maintenance services through Mylicorn platform, providing recurring revenue from existing client relationships.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Licorn Publishing is a full-service digital agency that designs, builds, and maintains websites, mobile applications, and digital marketing ecosystems for French enterprises and mid-market companies. Its core offerings span brand platform strategy, UX/UI design, custom web development (WordPress, PrestaShop, Laravel, Symfony, Ionic), SEO and digital marketing campaigns, and ongoing technical support delivered via the proprietary MyLicorn ticketing platform.

Product overview

Licorn Publishing operates as a full-service digital agency offering a portfolio of interconnected services organized around five core expertise areas: Brand Platform, Design, Web Development, Digital Marketing, and Technical Support. The agency provides specialized offerings in digital accessibility (RGAA/WCAG), cybersecurity, and eco-conception (RGESN). Services are delivered through an agile methodology using project management tools like MyLicorn (internal ticketing), Figma, Whimsical, and Atlassian (Confluence/Jira). The agency works with technologies including WordPress, Prestashop, WooCommerce, Laravel, Symfony, and Ionic for custom builds, and maintains an internal design system approach with card sorting workshops for UX optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Platform Service (Plateforme de marque) Brand platform consulting that clarifies positioning, offer, values, and marketing promise for companies seeking a strong brand identity. Targeted at enterprises undertaking rebranding or new brand-definition initiatives.
• Design Service UX/UI design services delivering sober, fast, inclusive mockups, multimedia content, design systems, user testing, and web performance optimization. Targeted at clients needing accessible and high-performance user interfaces.
• Web and Mobile Development Service Web and mobile site/app development producing fast, secure, and accessible digital solutions built on WordPress, PrestaShop, Laravel, Symfony, and Ionic technologies. Targeted at enterprises and mid-market companies needing custom digital platforms.
• Digital Marketing Service Digital marketing services covering SEO, social media, email campaigns, and advertising with data-driven strategies aimed at generating conversions. Targeted at companies seeking measurable inbound/outbound digital performance.
• Technical Support and Maintenance Service Technical maintenance and support services including updates, security patches, and evolutions to ensure longevity of delivered digital solutions. Targeted at existing clients needing ongoing post-launch technical assistance.
• Cybersecurity and Web Security Service Web security services including security audits, access management, patch management, protection policies (HTTPS/HSTS, CSP, WAF), monitoring, backups, and business continuity planning. Targeted at organizations requiring hardened, continuously monitored digital platforms.
• Eco-conception (RGESN) Service Eco-design services applying the RGESN standard to create lightweight, performant, and sustainable digital interfaces that minimize carbon footprint. Targeted at organizations pursuing environmental responsibility goals for their digital properties.
• Digital Accessibility (RGAA/WCAG) Service Digital accessibility services including RGAA/WCAG audits, design and code corrections, accessible design systems, content reviews, user testing, and compliance certification. Targeted at public-sector and regulated organizations needing accessibility compliance.
• MyLicorn Client Support Platform Proprietary ticketing and support management platform used to manage client technical requests, track issues, and provide post-launch technical assistance. Targeted at Licorn's existing clients as a client portal for ongoing service delivery.

Quantifiable outcome

• Achieved 84 eco-design score (Kastor) and 100 PageSpeed score for Servier corporate website
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Publicis Sapient: Global digital transformation consultancy within the Publicis group. Overlaps with Licorn in enterprise web platform delivery, brand strategy, and digital marketing but operates at vastly larger scale with broader geographic and service reach.
• Capgemini Engineering (formerly Altran): Global technology services firm with substantial French enterprise presence delivering digital engineering, web platforms, and customer experience. Competes for the same French large-enterprise digital RFPs as Licorn from a much larger resource base.
• AKQA: Global design and innovation agency delivering digital products, brand experiences, and marketing platforms. Overlaps with Licorn in design-led web and mobile delivery for large brands, but with international scale and broader media capabilities.
• VMLY&R: Global brand and customer experience agency offering digital strategy, design, and platform development. Comparable to Licorn in integrating brand strategy with web execution for enterprise clients, though at a substantially larger scale.

Direct peers

• SQLI: French digital services company delivering web platforms, e-commerce, and digital transformation projects for enterprise clients. Comparable in service scope (design, development, digital marketing) and French enterprise target market.
• Theodo: Paris-based digital agency offering web and mobile application development, design, and digital transformation services to enterprise clients. Directly comparable to Licorn in service mix, French mid-market and enterprise focus, and team scale.
• Smile (Smile Open Source): French digital agency specialized in open-source web development, e-commerce, and CMS implementations. Comparable to Licorn in custom web development focus, French enterprise client base, and project-based engagement model.
• Clever Age: Paris-based digital agency focused on web platforms, e-commerce, and digital strategy for enterprise clients. Comparable to Licorn in offering mix and French enterprise customer profile.
• Ekino (Newen Studios): French digital agency and production house building digital platforms, immersive experiences, and custom web applications for large French and international brands. Comparable to Licorn in integrated design-plus-engineering delivery model.

Emerging players

• Fred & Farid: Paris-based independent creative and digital agency known for brand campaigns and digital platforms. Comparable to Licorn in French creative-led web and brand work, but with a stronger emphasis on creative campaigns than technical multi-site delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@agence-licorn
• LinkedInfr.linkedin.com/company/licorn-publishing
• Xx.com/THE_LICORN

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Licorn Publishing