Hage Eventos

What Hage Eventos does

Hage Eventos is a privately held, São Paulo-based event management firm that has operated for approximately 20 years, specializing in the creation, production, and management of small, medium, and large events with an emphasis on relationship marketing. Its service portfolio spans Event Creation, Event Management, Event Production, Relationship Marketing, PhotoShooting, Live Marketing, Brand Activation, Educational Academies, and Corporate Events, covering the full lifecycle from concept and planning through on-site execution. The company has no proprietary technology platform; its core capability rests on creative talent, operational project management, and an established brand portfolio rather than on software or AI systems.

The business operates on a project-based professional services revenue model, generating income through customized event engagements for corporate clients and brand activations. Its go-to-market is B2B and sales-led, leveraging a website portfolio, WhatsApp Business, Instagram, and LinkedIn for direct client acquisition. The customer base is horizontal across industries, including notable enterprise clients such as Pandora (jewelry/luxury), Salon Line (beauty), Certisign (professional services), American Airlines (aviation), and All Distance (automotive), alongside social events such as weddings and milestone celebrations.

Geographic reach is anchored in Brazil, with international delivery capability enabled by a strategic partnership with HEKA Producciones (Spain). This collaboration underpins cross-border execution, exemplified by the Pandora Thailand activation. The firm reports a 1-10 employee headcount, operates without disclosed venture or private equity backing, and remains independently owned. No certifications, regulatory actions, patents, or M&A activity are on record.

Name

Hage Eventos

Legal name

Hage Eventos

Website

https://hageeventos.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hage Eventos is a São Paulo-based event management firm, operating for approximately 20 years, that provides end-to-end event creation, production, management, and relationship marketing services for corporate clients and social occasions, with international reach via a partnership with HEKA Producciones.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Full-Service Event Planning & Production (HSACAAAA)

akta.pro secondary industries

Event Strategy & Experience Design (BPAFAGAA), Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB), Event Marketing & Audience Development Services (MPAGAJAD)

Keywords

• Event management services
• Corporate event production
• Brand activation services
• Live marketing services
• Relationship marketing services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Event Production Services: The company generates revenue through professional event services including event planning, production, execution, photoshooting, live marketing, and brand activation services. Revenue is earned through project-based engagements for corporate and social events.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hage Eventos is an event management and production company that plans, creates, manages, and executes corporate and social events of small, medium, and large scale. Its core deliverables cover the full event lifecycle—from conceptualization and relationship marketing to on-site production, brand activation, photoshooting, and live marketing—delivered primarily to enterprise clients in Brazil and internationally via its HEKA Producciones partnership.

Product overview

Hage Eventos is an event management and production company offering a comprehensive suite of event services. The core offerings include Event Creation (Criação), Event Management (Gerenciamento de Eventos), Event Production (Produção), and Relationship Marketing (Marketing de Relacionamento). These foundational services are supported by specialized offerings such as Event Planning and Elaboration, PhotoShooting, Live Marketing, Brand Activation, Educational Academies, and Corporate Events. Together, these services enable the company to create, plan, execute, and manage events across corporate and social segments, with a focus on innovation, creativity, and delivering results for clients.

Differentiator

Problem solved

Functional benefit

Brands

• HEKA Producciones: International event production partnership mentioned in Thailand and Rio Pandora events

Products and services

• Event Creation (Criação) Creative design and conceptualization of events, developing unique themes and experiences tailored to corporate and brand clients.
• Event Management (Gerenciamento de Eventos) Comprehensive planning, coordination, and logistical management of events of all sizes from inception to execution.
• Event Production (Produção) End-to-end production of events including venue setup, technical execution, and on-site management.
• Relationship Marketing (Marketing de Relacionamento) Marketing strategies focused on building and strengthening client relationships through experiential events and brand activations.
• Event Planning and Elaboration (Elaboração e Planejamento de Eventos) Detailed strategic planning and design of event concepts, timelines, and logistics.
• PhotoShooting Professional photography services for events, including brand-focused photo shoots and visual content creation.
• Live Marketing Real-time marketing activations and experiences during live events designed to engage audiences.
• Brand Activation (Ações de Ativação de Marca) Interactive marketing initiatives designed to engage consumers and create memorable brand experiences.
• Educational Academies (Academias Educacionais) Educational event programs and training sessions for corporate clients.
• Corporate Events (Eventos Corporativos) Corporate events including workshops, inaugurations, award ceremonies, and team building activities.

Quantifiable outcome

• 20 years of experience delivering events

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• HEKA ProduccionescoreStrategic or Co-development PartnerInternational partnership enabling Hage Eventos to produce events globally. HEKA Producciones is an international event production company based in Spain (hekaproducciones.com) that collaborates with Hage Eventos on international brand activations and events. This partnership extends Hage's capabilities beyond Brazil to worldwide event production, as evidenced by collaborative projects like the Pandora Thailand event.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• MKG: Global experiential marketing agency offering strategy, creative, content, and event production. Comparable to Hage in the integrated experiential + live event stack, though operating across multiple geographies and serving global enterprise clients.
• Jack Morton Worldwide: Global experiential marketing agency (part of IPG) that designs and produces brand experiences, events, and activations for major brands. Comparable to Hage Eventos in the core service mix (event creation, production, brand activation) but operates at vastly larger scale across multiple geographies, including LATAM.
• Sparks: Global experiential agency producing brand experiences, trade shows, conferences, and live events for Fortune 500 brands. Comparable to Hage in the experiential event production service line, with similar focus on creative and end-to-end execution, but at multi-market scale.
• George P. Johnson Experience Marketing: Global experience marketing agency producing brand activations, events, and immersive experiences for enterprise clients. Comparable to Hage's end-to-end model (creative + production + management) but operating at much larger scale across global markets.

Direct peers

• MAS Event Design: Event design and production agency working with global brands on corporate, social, and experiential events. Comparable to Hage in offering end-to-end event creation and production services for enterprise clients.
• NewStyle Eventos: Brazilian event production and activation agency serving corporate clients across launches, conventions, and brand experiences. Directly comparable to Hage Eventos as a Brazilian B2B event management competitor targeting enterprise clients.
• Mappa Experiências Criativas: Brazilian experiential agency delivering corporate events, brand activations, and live marketing for major clients. Comparable to Hage on full-service B2B event production with a relationship-marketing orientation.
• FE Evento (FE Eventos): Brazilian corporate event production and management company serving enterprise clients with planning, production, and activation services. Closely comparable to Hage in size, geography, and B2B event management focus.
• Grupo Dadai: One of Brazil's largest experiential marketing agencies, producing events, brand activations, and live marketing for major Brazilian and global brands. Highly comparable to Hage Eventos given shared Brazilian base, B2B model, and focus on corporate and brand activation work.

Emerging players

• BBA Brasil (Brand Branding Agency): Brazilian experiential and brand activation agency focused on innovative brand experiences and corporate events. Comparable to Hage's live marketing and brand activation capabilities, with a more experimental creative orientation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/hage-eventos
• Instagraminstagram.com/hageeventos
• Xx.com/hageeventos
• Facebookfacebook.com/hage.eventos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hage Eventos