Harvey Maria
Harvey Maria is a UK-based luxury vinyl tile flooring company founded in 1994, serving residential homeowners, interior designers, and trade customers through direct-to-consumer e-commerce, trade accounts, and US partner distribution.
- Company typePrivate
- Founded1994
- HeadquartersHurstpierpoint, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Harvey Maria does
Harvey Maria is a UK-based luxury vinyl tile (LVT) flooring company headquartered in Burgess Hill, West Sussex, founded in 1994. It designs, manufactures, and distributes premium LVT flooring primarily serving residential homeowners through direct-to-consumer channels, alongside a trade customer base of interior designers, architects, and property developers. The business operates at a small scale, with firmographic data indicating 1-10 employees.
The company's product range centers on designer-led LVT collections, including the Kiln Collection under the Master Craftsman Series and the Aubrey Collection, with wood and stone-effect designs priced between £47.99 and £61.99 per square metre. Harvey Maria incorporates proprietary surface technologies including PlatinumGuard™ finish and Natural Touch EIR (Embossed in Register) texturing, alongside product-level certifications such as A+ VOC emissions rating, phthalate-free composition, 100% recyclability, and a Biophilic Design Rating. The company has expanded into adjacent categories including rubber flooring and custom-printed LVT, and has sustained collaborations with named designers such as Neisha Crosland and Dee Hardwicke, contributing to five consecutive National Flooring Innovation Awards (2019-2023) and British Design Awards recognition.
Harvey Maria's go-to-market combines three channels: a DTC e-commerce site offering free delivery on orders over £399, professional trade accounts that route through a network of fitting partners, and partner-based distribution in the United States. The US partner model enables international reach without a wholly owned subsidiary, while the trade account layer provides specification support for commercial and high-end residential projects. Brand positioning is anchored on designer IP, sustainability credentials, and continuous award recognition rather than price competition.
Harvey Maria firmographics
Firmographics- Name
- Harvey Maria
- Legal name
- Harvey Maria Ltd.
- Website
- https://harveymaria.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Harvey Maria is a UK-based luxury vinyl tile flooring company founded in 1994, serving residential homeowners, interior designers, and trade customers through direct-to-consumer e-commerce, trade accounts, and US partner distribution.
- Ownership category
- akta.pro rank
Harvey Maria industry classification
Industry- Product category
- Luxury Vinyl Flooring
- NAICS
- Floor Covering Retailers (449121)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD)
Keywords
Where Harvey Maria is headquartered
LocationHeadquarters
- HQ city
- Hurstpierpoint
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Harvey Maria business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- LVT Flooring Product Sales: One-time sale of luxury vinyl tile flooring products directly to consumers and trade customers through e-commerce website, with optional fitting services through partner installers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard LVT flooring products priced per square meter |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Harvey Maria product offering
Product offeringCore offering
Harvey Maria designs, sources and sells luxury vinyl tile (LVT) flooring, including glue-down LVT, click-lock LVT, luxury sheet vinyl and rubber flooring, sold in wood, stone and patterned designer collections. Products are sold directly to homeowners via the company's UK e-commerce website, with optional supply-and-fit packages delivered through a network of local fitting partners, and a separate US partner operation for North American customers.
Product overview
Harvey Maria is a UK-based luxury vinyl tile (LVT) flooring company offering a diverse portfolio of waterproof, slip-resistant floor tiles. The core product line includes LVT Flooring (glue-down), Click LVT (for easy installation), Luxury Sheet Vinyl, and Rubber Flooring. These are organized into designer collections including The Design Series (Aubrey, Walbrook, Northmore, Dovetail by Neisha Crosland, Lattice by Dee Hardwicke, Check by Neisha Crosland, Pattern by Dee Hardwicke) and the MSeries (Kiln Collection, Croft Oak). Products are available in three main styles: Wood Effect (planks, herringbone, parquet in various oak and wood finishes), Stone Effect (marble, concrete, limestone appearances), and Patterned designs (Victorian encaustic, checkerboard, floral, geometric). The company also offers complementary accessories including Universal LVT Adhesive, FloorSpa Cleaning Pack, and floor rollers. Fitting services are available through a network of local fitting partners.
Differentiator
Problem solved
Functional benefit
Brands
- Design Series: Signature collections of timeless patterns and colours, including collaborations with designers Neisha Crosland (Dovetail, Parquet, Check collections) and Dee Hardwicke (Pattern, Lattice collections)
- MSeries / Master Craftsman Series
- Croft Oak Collection
- Nuance Collection
- Walbrook Collection
- Northmore Collection
- Kiln Collection
Products and services
- LVT Flooring (Glue-down Luxury Vinyl Tile)
- Click LVT Flooring
- Luxury Sheet Vinyl Flooring
- Rubber Flooring
- Walbrook Collection
- Northmore Collection
- Aubrey Collection
- Lattice Collection (Dee Hardwicke)
- Dovetail Collection (Neisha Crosland)
- Croft Oak Collection (MSeries)
- The Kiln Collection (MSeries)
- Nuance Collection
- Universal LVT Adhesive
- FloorSpa Cleaning Pack
- Local Fitting Service
- Free Flooring Samples
Quantifiable outcome
- 5 consecutive National Flooring Innovation Awards (2019-2023)
Companies that use Harvey Maria
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Harvey Maria technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Harvey Maria partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Harvey Maria competitors and assessment
Company assessmentBroad incumbents
- Tarkett: Multinational flooring manufacturer with a strong LVT and vinyl range (Starfloor, iD Inspiration) sold through trade and retail. Comparable on resilient flooring products and B2B/B2C channel mix.
- Forbo Flooring Systems: Global flooring manufacturer offering vinyl, LVT, linoleum, and entrance flooring for residential and commercial use. Comparable on resilient flooring products and European market reach.
- Polyflor: UK manufacturer of vinyl sheet and tile flooring, including safety and commercial ranges. Comparable on resilient flooring products and UK market presence, with stronger commercial focus.
- Quick-Step (Unilin / Mohawk): Major laminate and vinyl flooring brand sold through national retailers and trade accounts. Comparable on product category (vinyl/LVT) and DIY/trade channels, though broader portfolio and mass-market positioning.
- COREtec (US Floors / Shaw): Large-scale US-anchored LVT brand (WPC/SPC core) sold through independent retailers and big-box stores. Comparable on LVT product and homeowner channel, but operates at far greater scale with broader distribution.
Regional players
- Carpetright: UK high-street flooring specialist offering vinyl, laminate, carpet, and LVT to homeowners with fitting services. Comparable on UK residential flooring retail and fitting partner model, though broader and more mass-market.
Others
- Victoria Carpets: UK-based heritage flooring brand historically focused on carpets and now offering broader flooring. Comparable on UK heritage brand positioning in residential flooring, though not an LVT specialist.
Direct peers
- Amtico: UK-based designer and manufacturer of luxury vinyl tile flooring for residential and commercial markets. Closely comparable to Harvey Maria on product (LVT), design-led positioning, and target customers (homeowners and designers).
- Moduleo (IVC Group / Mohawk): European LVT manufacturer offering designer-driven vinyl flooring for residential and commercial projects. Comparable on LVT product category, design-led collections, and pan-European distribution.
- Karndean Designflooring: Global LVT specialist with strong design heritage, broad residential and commercial ranges, and a well-established trade and retail network. Directly comparable on LVT product, designer positioning, and customer overlap.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Harvey Maria social profiles
Digital presenceHarvey Maria compliance and trust
Trust signalCompliance3 records
Harvey Maria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Harvey Maria leadership team
Management profileNumber of profiles
Harvey Maria funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Harvey Maria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Harvey Maria
What does Harvey Maria do?
Harvey Maria designs, sources and sells luxury vinyl tile (LVT) flooring, including glue-down LVT, click-lock LVT, luxury sheet vinyl and rubber flooring, sold in wood, stone and patterned designer collections. Products are sold directly to homeowners via the company's UK e-commerce website, with optional supply-and-fit packages delivered through a network of local fitting partners, and a separate US partner operation for North American customers.
Is Harvey Maria a public or private company?
Harvey Maria is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Harvey Maria founded?
Harvey Maria was founded in 1994. It employs 1 to 10 people.
Where is Harvey Maria based?
Harvey Maria is headquartered in Hurstpierpoint, United Kingdom, in the Europe region.
How does Harvey Maria make money?
One revenue line is on record: LVT Flooring Product Sales.
Who are Harvey Maria's main competitors?
Broad incumbents on record are Tarkett, Forbo Flooring Systems, Polyflor, Quick-Step (Unilin / Mohawk) and COREtec (US Floors / Shaw). Carpetright is listed as a regional player. Victoria Carpets is listed as an others. Direct peers are Amtico, Moduleo (IVC Group / Mohawk) and Karndean Designflooring.
Does Harvey Maria have an API?
No public API is recorded for Harvey Maria.
What industry is Harvey Maria in?
Harvey Maria's product category is Luxury Vinyl Flooring. Its primary akta.pro industry code is CRAIAGAD, Luxury Vinyl (LVP/LVT) Flooring Retail. Its NAICS code is 449121 and its SIC code is 5200.