What Micromedia does

Micromedia B.V. is a Netherlands-based B2B wholesale distributor founded in 1995 and headquartered at Beurtvaartweg 2, 6541 BW Nijmegen, supplying retail and e-tail resellers across the Benelux region with gaming products, consumer electronics, and software. The company is described as one of the foremost and largest retail and e-tail distributors in the region for these categories, distributing both new releases and back-catalogue products on exclusive and non-exclusive bases with major brands including Sony PlayStation, Nintendo, Microsoft, Electronic Arts, Thrustmaster, EcoFlow, JBL, and Igloo. Operating model is exclusively B2B: resellers must register, undergo credit approval, and meet a €500 (excluding VAT) minimum first order, with subsequent ordering conducted through the 'Micromedia Online' e-commerce platform or by email (email orders potentially incurring ordering charges).

Core offerings span physical product distribution and adjacent services. The product catalogue includes gaming consoles, games, and accessories (Sony PlayStation, Nintendo, EA); consumer electronics (EcoFlow portable power stations, JBL audio, Igloo coolers); and software for PC, Mac, and multiple console platforms. Underpinning the operation is an advanced, market-focused ERP system that supports database management, connection management, reporting, and delivery time optimization, paired with a dedicated B2B e-commerce platform (Micromedia Online) that delivers real-time availability, online ordering, back-order tracking, RMA submission, and support document access, complemented by a separate client portal and an RMA/repair service — including authorized Sony PlayStation console and VR repairs. Additional capabilities include digital content distribution for games, software, and e-books; third-party logistics, reverse logistics, custom order fulfillment, and same-day delivery from the Nijmegen distribution center.

Revenue is generated through wholesale distribution of physical products to resellers (one-time transaction per unit) plus ancillary services (3PL, repair, digital delivery). No pricing or revenue figures are publicly disclosed. The company complies with GDPR for data protection and RoHS, REACH, and WEEE for product environmental regimes. Ownership structure is private with no disclosed parent, holding, or PE/VC investor.

Name

Micromedia

Legal name

Micromedia B.V.

Website

https://micromedia.eu

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Micromedia B.V. is a Netherlands-based B2B wholesale distributor serving registered retail and e-tail resellers across the Benelux region with gaming products, consumer electronics, and software from brands including Sony, Nintendo, Microsoft, EA, EcoFlow, JBL, and Thrustmaster.

Ownership category

akta.pro rank

Product category

Consumer Electronics Wholesale Distribution

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)

SIC

Wholesale-Electrical Appliances, Tv & Radio Sets (5064), Wholesale-Computers & Peripheral Equipment & Software (5045), Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• Consumer electronics distribution
• Gaming products wholesale
• Software distribution services
• B2B distribution services
• Logistics and fulfillment

Headquarters

HQ city

Nijmegen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Wholesale Distribution of Physical Products: Micromedia generates revenue through wholesale distribution of consumer electronics, gaming products, accessories, and software to retail and e-tail resellers across Benelux. Products are sold both on exclusive and non-exclusive bases. The company distributes both new releases and back catalogue products, with the distribution center in Nijmegen handling customized and bulk shipments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Micromedia is a wholesale distributor of gaming products, consumer electronics, and software (consoles, games, accessories, PC hardware, and boxed software) serving retail and e-tail resellers in the Benelux market. The company operates the Micromedia Online B2B e-commerce platform for ordering and provides distribution and value-added logistics services including third-party logistics, reverse logistics, custom order fulfillment, RMA/repair (notably for Sony PlayStation consoles and VR equipment), and same-day delivery from its Nijmegen distribution center.

Product overview

Micromedia is a Benelux distributor founded in 1995 offering gaming products (consoles, games, accessories), consumer electronics, and software. The core offering is physical product distribution with associated services including a B2B e-commerce platform (Micromedia Online), client portal, RMA/repair services, and digital content distribution. The company operates a distribution center in Nijmegen providing logistics services including third-party logistics, reverse logistics, and custom order fulfillment. Products are sold through exclusive and non-exclusive arrangements with major brands including Sony PlayStation, Nintendo, Microsoft, EA, Thrustmaster, EcoFlow, JBL, and Igloo.

Differentiator

Problem solved

Functional benefit

Products and services

• Gaming Products Distribution Wholesale distribution of gaming consoles, games, and accessories from brands including Sony PlayStation, Nintendo, and Electronic Arts, sold to retail and e-tail resellers in the Benelux market.
• Consumer Electronics Distribution Wholesale distribution of consumer electronics including power stations, audio equipment, and cooling products from brands such as EcoFlow, JBL, and Igloo, sold to retail and e-tail resellers in the Benelux market.
• Software Distribution Wholesale distribution of PC, Mac, Xbox, PlayStation, PSP, Nintendo DS, and Wii software products to retail and e-tail resellers in the Benelux market.
• Digital Content Distribution Secure and controlled digital content distribution platform for games, software, and e-books offered to retail and e-tail customers.
• Micromedia Online B2B Platform B2B e-commerce platform providing real-time product availability, online ordering, track and trace, backorder management, and RMA request capabilities for registered and credit-approved resellers.
• RMA and Repair Services Return merchandise authorization (RMA) and repair services for supported brands including Sony PlayStation consoles and VR equipment, available to retail and e-tail customers via the Micromedia Client Portal.
• Distribution and Logistics Services Retail and e-tail distribution and logistics services including third-party logistics, reverse logistics, custom order fulfillment, and same-day delivery from the Nijmegen distribution center.
• Micromedia Client Portal B2B customer portal for managing orders, repairs, and service requests, including RMA submission and tracking for supported brands.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• RS Components: UK-headquartered broad-line distributor of electronic, electrical, and industrial products. Comparable in operating a B2B distribution model with logistics services, but with deeper industrial/catalog breadth than Micromedia's consumer-electronics focus.
• Arrow Electronics: Global electronic components and enterprise computing distributor serving B2B customers. Overlaps with Micromedia on electronic parts/computers distribution but addresses enterprise and industrial customers with a different vendor mix and pricing structure.
• TD SYNNEX: Global technology distributor serving resellers with IT and consumer electronics products. Broader and more diversified than Micromedia, but competes for similar reseller relationships and vendor distribution mandates in European markets.
• Ingram Micro: Global IT and consumer electronics distributor offering broad category distribution to resellers worldwide. Overlaps with Micromedia on physical product distribution, but at vastly larger scale and across all of EMEA rather than Benelux only.

Direct peers

• Westcoast: UK/Ireland-based IT, CE, and gaming distributor serving retailers and resellers with broad product portfolios including consoles, accessories, and PC hardware. Operates a structurally similar B2B wholesale model with logistics services and exclusive vendor distribution.
• Copaco: Dutch-headquartered IT and consumer electronics distributor operating in Benelux with similar reseller focus. Closest geographic peer, offering comparable B2B wholesale of CE, gaming, and software SKUs to retail and e-tail resellers.
• Also Group: Switzerland-headquartered pan-European IT and consumer electronics distributor with deep reseller channel coverage. Directly comparable to Micromedia in serving retail and e-tail resellers with broad SKU portfolios, value-added logistics services, and exclusive vendor agreements across CE and gaming categories.
• Plaion (formerly Koch Media): Austrian-based pan-European distributor of games, software, and entertainment media. Direct comparability: both companies operate B2B distribution of gaming/software SKUs to retail and e-tail resellers, with both physical and digital fulfilment.

Regional players

• Esprinet: Italian and Iberian IT and consumer electronics distributor serving retailers and resellers. Operates a similar B2B wholesale model with exclusive vendor agreements and value-added logistics, but focuses on Southern Europe rather than Benelux.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Micromedia