Koori Mail
Koori Mail is a 100% Aboriginal-owned, self-funded fortnightly national Indigenous Australian newspaper founded in 1991, offering print and digital subscriptions, advertising, podcasts, an Events Space, and a Job Board from Lismore, NSW.
- Company typePrivate
- Founded1991
- HeadquartersLismore, Australia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Koori Mail does
Koori Mail is a fortnightly national Indigenous Australian newspaper founded in 1991 and headquartered in Lismore, NSW. It is 100% Aboriginal-owned and self-funded, and is the only ABC-audited Indigenous newspaper in Australia. The publication serves Indigenous Australian readers and the broader audience interested in Indigenous affairs, reporting a readership of 90,000+ per edition and 12+ readers per copy according to McNair Ingenuity Research. Its editorial positioning has historically positioned it as a central news and information source for Indigenous communities across the country.
The company operates a multi-product media business spanning print newspaper subscriptions, digital subscriptions distributed via PocketMags, display and classified advertising (including Native Title ads), an Events Space venue in Lismore, podcasts, a Job Board and Web Ads service, an Education Feature, and a newly launched Cultural Arts Feature. The commerce and subscription infrastructure runs on WooCommerce. Pricing is segmented: paper subscriptions range from $40/3 months to $175/2 years, digital subscriptions run from $2.99 single issue to $49.99/year, and Web/Job Board ads are listed at a flat $200.
Revenue is generated through a combination of subscription fees (paper and digital), advertising sales across multiple formats, Events Space hire, podcast sponsorships, and ancillary partnerships such as the Indigenous Literacy Foundation collaboration. The go-to-market relies on a distributed subscription base, community-driven advertising demand, and event/programmatic extensions, with no disclosed enterprise anchor customers.
Koori Mail firmographics
Firmographics- Name
- Koori Mail
- Legal name
- Koori Mail Pty Ltd
- Website
- https://koorimail.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Koori Mail is a 100% Aboriginal-owned, self-funded fortnightly national Indigenous Australian newspaper founded in 1991, offering print and digital subscriptions, advertising, podcasts, an Events Space, and a Job Board from Lismore, NSW.
- Ownership category
- akta.pro rank
Koori Mail industry classification
Industry- Product category
- Indigenous Newspaper Publishing
- NAICS
- Newspaper Publishers (513110), Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Community, Ethnic & Multilingual News Publishers (MPAJADAG)
- akta.pro secondary industry
- Newsletter Publishing Platforms (MPACAIAA)
Keywords
Where Koori Mail is headquartered
LocationHeadquarters
- HQ city
- Lismore
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Koori Mail business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Paper Subscriptions: Physical newspaper delivered to subscribers. Available in 3-month, 6-month, 1-year, and 2-year subscription terms.
- Digital Subscriptions: Digital access to current and archived issues through Pocketmags platform. Auto-renewal subscription model.
- Advertising: Advertising space sold to businesses, government agencies, and organizations seeking to reach Aboriginal and Torres Strait Islander Australians. Rate card based on page sizes and placement. Special feature editions (Education Feature, Cultural Arts Feature) available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Quarterly | 3 months paper subscription - 6 editions |
| Subscription | Semi-Annual | 6 months paper subscription - 12 editions |
| Subscription | Annual | 1 year paper subscription - 25 editions |
| Subscription | Multi-year contract | 2 years paper subscription - 50 editions |
| Subscription | Pay-as-you-go | Digital single issue |
| Subscription | Semi-Annual | Digital 6 month subscription |
| Subscription | Annual | Digital annual subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Koori Mail product offering
Product offeringCore offering
Koori Mail is the fortnightly national Indigenous newspaper, 100% Aboriginal-owned and self-funded since 1991, delivering news, views, advertisements, and community information for Aboriginal and Torres Strait Islander Australians. It sells print subscriptions delivered by post and digital subscriptions via PocketMags, alongside advertising space, an events space venue, Native Title notices, podcasts, and special feature editions.
Product overview
Koori Mail is a single-product media company offering a fortnightly national Indigenous newspaper (The Koori Mail), with supporting subscription services delivered through both print (paper subscriptions via post) and digital (via PocketMags) channels. The core product is supplemented by venue hire through the Events Space, advertising services, Native Title notice publication, podcasts, and two special feature editions (Education Feature and Cultural Arts Feature). All operations are powered by WooCommerce for the e-commerce subscription system.
Differentiator
Problem solved
Functional benefit
Products and services
- Koori Mail Newspaper The fortnightly national Indigenous newspaper delivering news, views, advertisements, and material of vital interest to Aboriginal and Torres Strait Islander Australians. Published fortnightly on Wednesdays.
- Paper Subscriptions Printed newspaper delivered by postal service to Australian customers. Available in four tiers: 3 months (6 editions) at AUD $40, 6 months (12 editions) at AUD $60, 1 year (25 editions) at AUD $100, and 2 years (50 editions) at AUD $175, all GST-inclusive.
- Digital Subscriptions
- Advertising Services
- Events Space
- Native Title Ads
- Koori Mail Podcasts
- Job Board / Web Ads
Companies that use Koori Mail
Customer profileSegments2 records
Ideal customer profiles3 records
Koori Mail technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Koori Mail partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Indigenous Literacy Foundation (ILF)minorKoori Mail supports Indigenous Literacy Foundation's Busking For Change campaign, where children from Brewarrina help teach Aboriginal language to thousands of students through national music campaigns.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Koori Mail competitors and assessment
Company assessmentOthers
- Pocketmags: Digital magazine distribution platform used by Koori Mail to deliver its digital subscriptions. Ecosystem enabler / distribution partner rather than a competitor, comparable as infrastructure underlying Koori Mail's digital subscription business.
Broad incumbents
- ABC News (Australia): Australia's national public broadcaster with dedicated Indigenous Affairs coverage and an Indigenous reporting team. Comparable as a news source covering Indigenous affairs for a national audience, but operates at vastly larger scale and scope across all topics.
- The Guardian Australia: Major Australian digital news outlet with dedicated Indigenous affairs coverage and an Aboriginal and Torres Strait Islander advisory committee. Overlaps in audience for readers seeking Indigenous perspectives, though as part of broader general news coverage.
- Australian Community Media: Australia's largest network of regional and community newspapers. Comparable as a multi-title community/regional newspaper publisher serving local Australian audiences, though without Koori Mail's Indigenous-specific positioning and audience.
- SBS (Special Broadcasting Service): Australia's multicultural and multilingual public broadcaster that also houses NITV. Comparable as a media outlet reaching multicultural and Indigenous audiences at national scale, but operates across many language communities rather than specializing in Indigenous affairs.
Direct peers
- National Indigenous Times: Australian Indigenous-focused newspaper and digital news outlet covering Aboriginal and Torres Strait Islander affairs. Direct competitor to Koori Mail in the Indigenous newspaper category, operating with both print and digital editions.
- Torres News: Fortnightly newspaper serving Torres Strait Islander communities in Far North Queensland, covering Indigenous news, culture, and community events. Closely comparable fortnightly print cadence and Indigenous community focus, though narrower geographic remit.
- NITV (SBS): National Indigenous Television, operated by SBS, is Australia's primary Indigenous-focused broadcaster offering news and current affairs content for Aboriginal and Torres Strait Islander audiences. Directly comparable as Indigenous-focused media serving overlapping community with complementary (broadcast + digital) delivery vs Koori Mail's print + digital model.
Emerging players
- Magazine Zines & Independent Publishers (e.g., Overland): Independent Australian literary and cultural publication that has historically published Indigenous voices alongside broader cultural content. Comparable as a small independent Australian print/digital publication with community/cultural focus, though operating at a different editorial scope.
- IndigenousX: Indigenous-owned media and storytelling platform producing commentary, podcasts, and digital content by Aboriginal and Torres Strait Islander contributors. Comparable audience and mission but operates purely in digital/editorial rather than print.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Koori Mail social profiles
Digital presenceKoori Mail financial estimates
Financial estimateRevenue estimate
Valuation estimate
Koori Mail leadership team
Management profileNumber of profiles
Koori Mail funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Koori Mail M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Koori Mail
What does Koori Mail do?
Koori Mail is the fortnightly national Indigenous newspaper, 100% Aboriginal-owned and self-funded since 1991, delivering news, views, advertisements, and community information for Aboriginal and Torres Strait Islander Australians. It sells print subscriptions delivered by post and digital subscriptions via PocketMags, alongside advertising space, an events space venue, Native Title notices, podcasts, and special feature editions.
Is Koori Mail a public or private company?
Koori Mail is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Koori Mail founded?
Koori Mail was founded in 1991. It employs 11 to 50 people.
Where is Koori Mail based?
Koori Mail is headquartered in Lismore, Australia, in the Oceania region.
How does Koori Mail make money?
Three revenue lines are on record. Paper Subscriptions are the primary driver. The others are digital Subscriptions and advertising.
Who are Koori Mail's main competitors?
Pocketmags is listed as an others. Broad incumbents are ABC News (Australia), The Guardian Australia, Australian Community Media and SBS (Special Broadcasting Service). Direct peers are National Indigenous Times, Torres News and NITV (SBS). Emerging players are Magazine Zines & Independent Publishers (e.g., Overland) and IndigenousX.
Does Koori Mail have an API?
No public API is recorded for Koori Mail.
What industry is Koori Mail in?
Koori Mail's product category is Indigenous Newspaper Publishing. Its primary akta.pro industry code is MPAJADAG, Community, Ethnic & Multilingual News Publishers, with a secondary code of MPACAIAA, Newsletter Publishing Platforms. Its NAICS code is 513110 and its SIC code is 2721.