National Indigenous Times

National Indigenous Times is a 100% Indigenous-owned Australian news media organization founded in 2002, publishing a monthly newspaper, daily website, mobile apps, and a jobs board covering politics, culture, business, and sport for Aboriginal and Torres Strait Islander audiences.

Company typePrivate
Founded2002
HeadquartersBroome, Australia
Headcount11–50
GTM typeB2C
OfferingDigital Commerce or Content

What National Indigenous Times does

National Indigenous Times (NIT) is a 100% Indigenous-owned Australian news media organization founded in 2002 and headquartered in Broome, operating across all Australian states and territories. The company publishes a monthly print newspaper and maintains a daily-updated website (nit.com.au) covering politics, education, health, justice, climate, human rights, culture, lifestyle, sport, and business as they relate to Aboriginal and Torres Strait Islander peoples. The product portfolio extends beyond core news into iOS and Android mobile applications, a free email newsletter, a dedicated Jobs Board, an Events Board, a community Noticeboard, the Style Up fashion and lifestyle sub-brand, and an affiliated Indigenous Business Review (IBR) publication distributed via bundled subscriptions.

NIT's underlying technology is a conventional multi-channel digital news media platform — a content-managed website, native mobile applications, social media distribution, and print production — with no disclosed AI, API, or proprietary technology stack. The company reaches over one million monthly readers across its combined print and digital footprint and maintains a presence on Facebook, Instagram, YouTube, LinkedIn, TikTok, and Twitter.

The business model is anchored in advertising sales to government agencies, large Australian corporates, and Indigenous-owned businesses and community organizations, supplemented by recurring print subscription revenue across individual ($120/yr), office ($180/yr), organization ($300/yr), and corporate ($1,100/yr) tiers, plus bundled NIT/IBR packages and jobs board listings. The company is privately held with no disclosed funding rounds, no parent company, and an 11-50 employee headcount.

National Indigenous Times firmographics

Firmographics

Name: National Indigenous Times
Legal name: National Indigenous Times
Website: https://nit.com.au
Company type: Private
Founded year: 2002
Operating status: Operating
Headcount range: 11–50 employees
Short description: National Indigenous Times is a 100% Indigenous-owned Australian news media organization founded in 2002, publishing a monthly newspaper, daily website, mobile apps, and a jobs board covering politics, culture, business, and sport for Aboriginal and Torres Strait Islander audiences.
Ownership category
akta.pro rank

National Indigenous Times industry classification

Industry

Product category: News Media
NAICS: Newspaper Publishers (513110)
SIC: Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)
akta.pro primary industry: Community, Ethnic & Multilingual News Publishers (MPAJADAG)
akta.pro secondary industry: Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

Indigenous news media
News publishing
Digital journalism
Print newspaper
Aboriginal affairs coverage

Where National Indigenous Times is headquartered

Location

Headquarters

HQ city: Broome
HQ country: Australia
HQ region: Oceania

Offices1 record

Markets served

National Indigenous Times business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

Advertising: The National Indigenous Times generates revenue through advertising sales to corporate clients, government agencies, and Indigenous organizations. The company offers corporate or community partnerships, print and digital advertising, advertorials, sponsorship, and section partnerships.
Print Subscriptions: Monthly newspaper subscriptions available in multiple tiers including individual, office, organization, and corporate packages. Also offers bundle packages with Indigenous Business Review.
Jobs Board: The company operates a jobs board platform connecting job seekers with employers across government, corporate, Indigenous-owned businesses, and community organizations.

Pricing tiers

Model	Billing	Price
Subscription	Annual	NIT INDIVIDUAL - 1 copy monthly
Subscription	Annual	NIT OFFICE - 2 copies monthly
Subscription	Annual	NIT ORGANISATION - 10 copies monthly
Subscription	Annual	NIT/IBR BUNDLE INDIVIDUAL
Subscription	Annual	NIT/IBR BUNDLE OFFICE
Subscription	Annual	NIT/IBR BUNDLE ORGANISATION
Subscription	Annual	NIT/IBR BUNDLE CORPORATE

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

National Indigenous Times product offering

Product offering

Core offering

National Indigenous Times is a 100% Indigenous-owned Australian news media organization that publishes a monthly print newspaper and maintains a daily-updated digital news platform (website, iOS/Android mobile apps, and email newsletter) covering politics, education, world news, health, justice, climate, human rights, business, culture, lifestyle, and sport as it relates to Aboriginal and Torres Strait Islander peoples. The organization also operates a jobs board, events board, and noticeboard as engagement platforms, and publishes the Style Up fashion/lifestyle sub-brand and the affiliated Indigenous Business Review publication.

Product overview

National Indigenous Times is a 100% Indigenous-owned Australian news media organisation offering a multi-platform portfolio of products. The core offering is the monthly National Indigenous Times newspaper combined with a daily updated website (nit.com.au). Additional products include a mobile app available on iOS and Android, a free email newsletter, and print subscription services in multiple tiers. The platform extends to specialised sections including Style Up (fashion/lifestyle), an Indigenous Business Review affiliate publication, a jobs board, events board, and noticeboard. The portfolio serves Aboriginal and Torres Strait Islander communities and general readers interested in Indigenous affairs, reaching over 1 million monthly readers across print and digital channels.

Differentiator

Problem solved

Functional benefit

Brands

Indigenous Business Review (IBR): Affiliate publication focused on Indigenous business news and insights.

Products and services

National Indigenous Times Newspaper

Companies that use National Indigenous Times

Customer profile

Named customers3 records

Segments3 records

Ideal customer profiles3 records

National Indigenous Times technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

National Indigenous Times partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

The Indigenous Business ReviewcoreGTM or Marketing PartnerThe Indigenous Business Review (IBR) is an affiliate publication of the National Indigenous Times. Bundle subscription packages are offered combining NIT and IBR publications. The IBR provides business insights for Indigenous business readers, complementing NIT's general news coverage.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

National Indigenous Times competitors and assessment

Company assessment

Broad incumbents

Crikey: Australian independent digital news outlet with subscription revenue and political/policy coverage. Comparable as an independent subscription-based Australian news brand competing for advertiser and subscriber attention in overlapping verticals.
The Saturday Paper: Australian independent weekly newspaper with subscription model and digital presence. Comparable as a niche subscription-driven Australian news publisher competing for similar paid-news audiences and corporate/advertising dollars.
ABC News (Indigenous coverage): Australian Broadcasting Corporation's Indigenous affairs news desk covering politics, culture, and community. Comparable as a major incumbent publisher of Indigenous-affairs news, though as part of a much broader public-service news portfolio.
Guardian Australia: Major Australian digital news outlet with dedicated Indigenous affairs coverage and an Australian-focused audience. Comparable as a broad news publisher that competes for Indigenous-affairs advertising and reader attention.

Direct peers

National Indigenous Television (NITV): Australian Indigenous-focused broadcaster operated by SBS, providing news and cultural content for Aboriginal and Torres Strait Islander audiences. Comparable as a fellow Indigenous-audience media organization, though operating in broadcast/video rather than print/digital.
Indigenous Business Review (IBR): Affiliate publication of NIT focused on Indigenous business news, with shared management and bundled subscriptions. Directly comparable as an Indigenous-business news brand with overlapping audience and editorial focus.
Indian Country Today: Leading US-based Indigenous news organization covering Native American and Alaska Native communities across digital, broadcast, and print. Comparable as a niche Indigenous-affairs news publisher in a different geography serving a similar community-focused editorial mission.
IndigenousX: Indigenous media and storytelling platform producing opinion, commentary, and analysis from Indigenous perspectives. Comparable as a digital-first Indigenous-affairs content publisher targeting similar audiences.
Koori Mail: Australia's longest-running Indigenous newspaper, published fortnightly out of Lismore, NSW. Directly comparable as another Indigenous-focused print and digital news outlet serving Aboriginal and Torres Strait Islander communities across Australia.

Regional players

CBC Indigenous: Canadian Broadcasting Corporation's Indigenous news desk covering First Nations, Inuit, and Métis communities. Comparable as an incumbent Indigenous-focused news publisher operating in a different national market with similar editorial remit.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

National Indigenous Times financial estimates

Financial estimate

Revenue estimate

Valuation estimate

National Indigenous Times leadership team

Management profile

Number of profiles

Profiles2 records

National Indigenous Times funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

National Indigenous Times M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Indigenous Times

What does National Indigenous Times do?

Is National Indigenous Times a public or private company?

National Indigenous Times is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was National Indigenous Times founded?

National Indigenous Times was founded in 2002. It employs 11 to 50 people.

Where is National Indigenous Times based?

National Indigenous Times is headquartered in Broome, Australia, in the Oceania region.

How does National Indigenous Times make money?

Three revenue lines are on record. Advertising is the primary driver. The others are print Subscriptions and jobs Board.

Who are National Indigenous Times's main competitors?

Broad incumbents on record are Crikey, The Saturday Paper, ABC News (Indigenous coverage) and Guardian Australia. Direct peers are National Indigenous Television (NITV), Indigenous Business Review (IBR), Indian Country Today, IndigenousX and Koori Mail. CBC Indigenous is listed as a regional player.

Does National Indigenous Times have an API?

No public API is recorded for National Indigenous Times.

What industry is National Indigenous Times in?

National Indigenous Times's product category is News Media. Its primary akta.pro industry code is MPAJADAG, Community, Ethnic & Multilingual News Publishers, with a secondary code of MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 513110 and its SIC code is 2711.