Koori Mail

What Koori Mail does

Koori Mail is a fortnightly national Indigenous Australian newspaper founded in 1991 and headquartered in Lismore, NSW. It is 100% Aboriginal-owned and self-funded, and is the only ABC-audited Indigenous newspaper in Australia. The publication serves Indigenous Australian readers and the broader audience interested in Indigenous affairs, reporting a readership of 90,000+ per edition and 12+ readers per copy according to McNair Ingenuity Research. Its editorial positioning has historically positioned it as a central news and information source for Indigenous communities across the country.

The company operates a multi-product media business spanning print newspaper subscriptions, digital subscriptions distributed via PocketMags, display and classified advertising (including Native Title ads), an Events Space venue in Lismore, podcasts, a Job Board and Web Ads service, an Education Feature, and a newly launched Cultural Arts Feature. The commerce and subscription infrastructure runs on WooCommerce. Pricing is segmented: paper subscriptions range from $40/3 months to $175/2 years, digital subscriptions run from $2.99 single issue to $49.99/year, and Web/Job Board ads are listed at a flat $200.

Revenue is generated through a combination of subscription fees (paper and digital), advertising sales across multiple formats, Events Space hire, podcast sponsorships, and ancillary partnerships such as the Indigenous Literacy Foundation collaboration. The go-to-market relies on a distributed subscription base, community-driven advertising demand, and event/programmatic extensions, with no disclosed enterprise anchor customers.

Name

Koori Mail

Legal name

Koori Mail Pty Ltd

Website

https://koorimail.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Koori Mail is a 100% Aboriginal-owned, self-funded fortnightly national Indigenous Australian newspaper founded in 1991, offering print and digital subscriptions, advertising, podcasts, an Events Space, and a Job Board from Lismore, NSW.

Ownership category

akta.pro rank

Product category

Indigenous Newspaper Publishing

NAICS

Newspaper Publishers (513110), Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Community, Ethnic & Multilingual News Publishers (MPAJADAG)

akta.pro secondary industry

Newsletter Publishing Platforms (MPACAIAA)

Keywords

• Indigenous newspaper
• Aboriginal news media
• Print subscription
• Digital publishing
• Community advertising

Headquarters

HQ city

Lismore

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Paper Subscriptions: Physical newspaper delivered to subscribers. Available in 3-month, 6-month, 1-year, and 2-year subscription terms.
2. Digital Subscriptions: Digital access to current and archived issues through Pocketmags platform. Auto-renewal subscription model.
3. Advertising: Advertising space sold to businesses, government agencies, and organizations seeking to reach Aboriginal and Torres Strait Islander Australians. Rate card based on page sizes and placement. Special feature editions (Education Feature, Cultural Arts Feature) available.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Koori Mail is the fortnightly national Indigenous newspaper, 100% Aboriginal-owned and self-funded since 1991, delivering news, views, advertisements, and community information for Aboriginal and Torres Strait Islander Australians. It sells print subscriptions delivered by post and digital subscriptions via PocketMags, alongside advertising space, an events space venue, Native Title notices, podcasts, and special feature editions.

Product overview

Koori Mail is a single-product media company offering a fortnightly national Indigenous newspaper (The Koori Mail), with supporting subscription services delivered through both print (paper subscriptions via post) and digital (via PocketMags) channels. The core product is supplemented by venue hire through the Events Space, advertising services, Native Title notice publication, podcasts, and two special feature editions (Education Feature and Cultural Arts Feature). All operations are powered by WooCommerce for the e-commerce subscription system.

Differentiator

Problem solved

Functional benefit

Products and services

• Koori Mail Newspaper The fortnightly national Indigenous newspaper delivering news, views, advertisements, and material of vital interest to Aboriginal and Torres Strait Islander Australians. Published fortnightly on Wednesdays.
• Paper Subscriptions Printed newspaper delivered by postal service to Australian customers. Available in four tiers: 3 months (6 editions) at AUD $40, 6 months (12 editions) at AUD $60, 1 year (25 editions) at AUD $100, and 2 years (50 editions) at AUD $175, all GST-inclusive.
• Digital Subscriptions
• Advertising Services
• Events Space
• Native Title Ads
• Koori Mail Podcasts
• Job Board / Web Ads

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Indigenous Literacy Foundation (ILF)minorStrategic or Co-development Partner · 1 January 2026Koori Mail supports Indigenous Literacy Foundation's Busking For Change campaign, where children from Brewarrina help teach Aboriginal language to thousands of students through national music campaigns.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Pocketmags: Digital magazine distribution platform used by Koori Mail to deliver its digital subscriptions. Ecosystem enabler / distribution partner rather than a competitor, comparable as infrastructure underlying Koori Mail's digital subscription business.

Broad incumbents

• ABC News (Australia): Australia's national public broadcaster with dedicated Indigenous Affairs coverage and an Indigenous reporting team. Comparable as a news source covering Indigenous affairs for a national audience, but operates at vastly larger scale and scope across all topics.
• The Guardian Australia: Major Australian digital news outlet with dedicated Indigenous affairs coverage and an Aboriginal and Torres Strait Islander advisory committee. Overlaps in audience for readers seeking Indigenous perspectives, though as part of broader general news coverage.
• Australian Community Media: Australia's largest network of regional and community newspapers. Comparable as a multi-title community/regional newspaper publisher serving local Australian audiences, though without Koori Mail's Indigenous-specific positioning and audience.
• SBS (Special Broadcasting Service): Australia's multicultural and multilingual public broadcaster that also houses NITV. Comparable as a media outlet reaching multicultural and Indigenous audiences at national scale, but operates across many language communities rather than specializing in Indigenous affairs.

Direct peers

• National Indigenous Times: Australian Indigenous-focused newspaper and digital news outlet covering Aboriginal and Torres Strait Islander affairs. Direct competitor to Koori Mail in the Indigenous newspaper category, operating with both print and digital editions.
• Torres News: Fortnightly newspaper serving Torres Strait Islander communities in Far North Queensland, covering Indigenous news, culture, and community events. Closely comparable fortnightly print cadence and Indigenous community focus, though narrower geographic remit.
• NITV (SBS): National Indigenous Television, operated by SBS, is Australia's primary Indigenous-focused broadcaster offering news and current affairs content for Aboriginal and Torres Strait Islander audiences. Directly comparable as Indigenous-focused media serving overlapping community with complementary (broadcast + digital) delivery vs Koori Mail's print + digital model.

Emerging players

• Magazine Zines & Independent Publishers (e.g., Overland): Independent Australian literary and cultural publication that has historically published Indigenous voices alongside broader cultural content. Comparable as a small independent Australian print/digital publication with community/cultural focus, though operating at a different editorial scope.
• IndigenousX: Indigenous-owned media and storytelling platform producing commentary, podcasts, and digital content by Aboriginal and Torres Strait Islander contributors. Comparable audience and mission but operates purely in digital/editorial rather than print.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/koorimailnews
• YouTubeyoutube.com/channel/UCPt3GDVAM2e7tnR9MRnC33A/videos?view=0
• Facebookfacebook.com/koorimail
• LinkedInlinkedin.com/company/koori-mail

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koori Mail