CBAFF Conference

What CBAFF Conference does

CBAFF (Customs Brokers and Freight Forwarders Federation of New Zealand Incorporated) is a not-for-profit national federation founded in 1996 that represents the customs brokerage and freight forwarding industry in New Zealand. Governed by a regionally elected Council and operating across three pillars (Education, Engagement, ESG), the federation serves over 100 member organizations spanning global logistics providers, port operators, customs brokers, and supply chain companies including DHL, Kuehne+Nagel, Mainfreight, Toll Group, Ports of Auckland, Port of Tauranga, and Woolworths New Zealand.

The federation's core product portfolio centers on AirCertifyNZ, a pioneering air cargo security compliance program that integrates CBAFF's industry authority with the OneReg enterprise software platform and IVS (Independent Verification Services) to support Regulated Air Cargo Agents (RACAs) in meeting civil aviation rule CAR 109 requirements. The program reduces Known Customer verification time from approximately 12 hours across four RACA visits to 2-3 hours for a single verification. Supporting offerings include the annual CBAFF Conference (with the 30th Anniversary edition scheduled for September 2026 at Te Pae Christchurch), the Generation Future youth development program now open to non-members, the Kākāriki sustainability award launched in 2024, ESG resource starter packs, training courses through IVS and WiseTech Academy partnerships, and a searchable Business Directory of members.

CBAFF generates revenue through three primary streams: recurring membership fees from customs brokers and freight forwarders, conference revenue from delegate registrations and sponsorships, and training program fees. Distribution occurs through direct membership enrollment via the cbaff.org.nz website, the AirCertifyNZ self-serve platform, IVS Training channels, the Swoogo conference registration system, and the public Business Directory. The federation maintains active partnerships with the Civil Aviation Authority of New Zealand, NZ Customs Service (Secure Exports Scheme), Trees That Count (813 native trees donated over 2024-2025), and EECA for ESG programming.

Name

CBAFF Conference

Legal name

Customs Brokers and Freight Forwarders Federation of New Zealand Incorporated

Website

https://cbaff.org.nz

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

CBAFF is a not-for-profit New Zealand national federation representing over 100 customs brokers and freight forwarders, providing advocacy, AirCertifyNZ air cargo compliance, annual conferences, ESG programs, training, and the Generation Future youth initiative.

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: CBAFF generates revenue through membership fees from customs brokers and freight forwarders across New Zealand. Membership provides access to training courses, the business directory listing, awards programs, conferences, and industry advocacy.
2. Conference Revenue: Annual and milestone conferences (including the 30th Anniversary Conference in 2026) generate revenue through delegate registrations, sponsorship, and partner fees.
3. Training Programs: CBAFF offers training courses through IVS Training including UUI Courses, Freight Forwarding Course, IATA Courses, Dangerous Goods Courses, and WiseTech Academy programs. Revenue generated from course fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

CBAFF is a national federation that represents, advocates for, and provides services to customs brokers and freight forwarders across New Zealand. It delivers a portfolio of programmes including the AirCertifyNZ air cargo security compliance system for RACAs, an annual industry conference (celebrating its 30th anniversary in September 2026), training courses through IVS and WiseTech Academy, the Generation Future emerging-talent initiative, ESG resources and the Kākāriki sustainability award, and a member business directory.

Product overview

CBAFF is a national federation for customs brokers and freight forwarders in New Zealand, offering a portfolio of programmes and services. The core offerings include AirCertifyNZ - a pioneering programme for Regulated Air Cargo Agents supporting CAR 109 compliance through a collaborative effort with OneReg and IVS - and the annual CBAFF Conference featuring regulatory sessions, networking, and industry awards. Supporting programmes include Generation Future (career development for emerging logistics talent), the Kākāriki Award (ESG sustainability recognition), comprehensive ESG starter resources, a business directory of members, and training courses through IVS and WiseTech Academy partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• AirCertifyNZ A pioneering industry programme supporting Regulated Air Cargo Agents (RACAs) in New Zealand in meeting their responsibilities under civil aviation rule (CAR) 109 regarding validation and oversight of Known Customers. Combines CBAFF's industry authority, OneReg enterprise software, and IVS independent verification services to provide real-time incident reporting, Known Customer database management, exposition management, and annual verification (process takes approximately 2 weeks including onsite verification of ~2 hours).
• CBAFF Annual Conference Annual industry conference for customs brokers, freight forwarders, RACAs, and supply chain professionals, featuring regulatory updates, future-focused sessions, valuable networking opportunities, and industry awards. Distributed through the Swoogo registration platform with sponsorship and delegate registration fees.
• Generation Future A dedicated communications stream and youth development programme focused on emerging talent and those exploring pathways into the logistics industry — including students and professionals with less than 8 years of industry experience. Now open to non-members via a freemium subscription, providing updates on events, expos, development programmes, mentoring, and the Young Achievers Award and Cadet Register.
• Training Courses Industry training programmes delivered through IVS Training and WiseTech Academy, including UUI Courses, Freight Forwarding Course, IATA Courses, Dangerous Goods Courses (IATA Dangerous Goods, IMDG Dangerous Goods – Sea Freight), and WiseTech Academy Industry Learning. Delivery formats include classroom, online, webinar, virtual, and on-site training options across New Zealand.

Quantifiable outcome

• 813 native trees donated through Trees That Count partnership over 2024-2025, funding five planting projects across New Zealand
• +1 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• OneRegcoreTechnology or IntegrationOneReg is the enterprise-level software platform powering AirCertifyNZ. It provides real-time incident reporting, Known Customer database management, and exposition management. The CAA can be granted auditing access through this system. OneReg supports up to ten logins per site for Known Customers.
• IVS (Independent Verification Services)coreStrategic or Co-development PartnerIVS conducts verification visits for Known Customers as part of the AirCertifyNZ program. The complete process including registration and verification takes approximately 2 weeks, with onsite verification taking approximately 2 hours. IVS also provides RACA Online Training and Known Customer Security Awareness Training.
• Trees That CountminorStrategic or Co-development PartnerEnvironmental partnership where CBAFF's 2024 and 2025 conferences donated one native tree for every delegate through Trees That Count. CBAFF has contributed 813 trees over two years, funding five planting projects across New Zealand, which will help remove about 180 tonnes of carbon dioxide over 50 years.
• Civil Aviation Authority of New Zealand (CAA)coreStrategic or Co-development PartnerCAA is the regulatory body overseeing Part 109 certification for Regulated Air Cargo Agents. CBAFF is working with CAA to meet requirements for AirCertifyNZ and develop a robust programme for the future. RACAs must report incidents through CAA forms (CA005R).
• New Zealand Customs Service (NZCS) Secure Exports Scheme (SES)minorStrategic or Co-development PartnerSES Partners are not exempt from AirCertifyNZ verification but can simplify the process. RACAs may accept SES Partners as Known Customers provided they have systems in place to ensure cargo arrives in tamper-evident manner.
• IVS Training LtdcoreChannel Partner/ Reseller/ DistributorIVS Training provides RACA Online Training and Known Customer Security Awareness Online Training courses. CBAFF hosts webinars and in-person training events for RACAs and Known Customers through this partnership.
• EECA (Energy Efficiency and Conservation Authority)minorStrategic or Co-development PartnerCBAFF's ESG resources reference EECA as a Crown agency providing tools and funding for businesses to reduce energy waste and emissions. CBAFF provides educational content about EECA's programs including business energy management and transport decarbonisation.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Customs Brokers & Forwarders Association of America (NCBFAA): US national trade association for customs brokers and freight forwarders providing advocacy, education, and member services. Direct functional peer offering membership, training, conferences, and regulatory engagement for the same professional community.
• Logistics Association of Australia (LAA): Australian logistics industry association offering training, networking, and advocacy. Comparable in size, geography, and product mix (membership, training, events) to CBAFF.
• European Customs Brokers and Forwarders (ECBF): European-level federation of national customs broker associations. Direct peer in mission — federation-level representation of customs brokers at a regional scale — and a benchmark for CBAFF's potential cross-border expansion.
• British International Freight Association (BIFA): UK trade association representing freight forwarders and logistics providers. Comparable in structure: membership-based, offers training, events, advocacy, and member directory — directly analogous to CBAFF's operating model.
• Chartered Institute of Logistics and Transport (CILT) New Zealand: NZ branch of global professional body for logistics and transport practitioners. Adjacent trade association in the same NZ market offering training, certifications, and member services to overlapping logistics audiences.

Regional players

• Australian Federation of International Forwarders: National industry association representing Australian freight forwarders and customs brokers. Closest regional peer given geographic proximity, shared regulatory frameworks, and overlapping member base (DHL, Kuehne+Nagel, Mainfreight operate in both markets).

Broad incumbents

• International Air Transport Association (IATA): Global trade association for airlines that sets IATA Dangerous Goods Regulations and other standards relevant to CBAFF's IATA training partnerships. Comparable as a standards-setting federation whose curriculum CBAFF distributes.
• International Federation of Freight Forwarders Associations (FIATA): Global umbrella federation of national freight forwarder associations. CBAFF is a member; FIATA is the overarching peer that defines international standards (FIATA documents, training) that CBAFF implements locally.

Others

• OneReg: Enterprise software provider powering the AirCertifyNZ platform. Strategic technology partner that also overlaps functionally — could in principle offer a standalone compliance SaaS and disintermediate CBAFF from its members.
• WiseTech Global: Australian-listed logistics software provider whose WiseTech Academy training content CBAFF distributes to members. Adjacent ecosystem participant — a partner and potential technology disruptor for customs/freight compliance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cbaffnz
• LinkedInlinkedin.com/company/2712124

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CBAFF Conference