Can It
Can It is a Johannesburg-based tin can and metal packaging manufacturer, founded in 1994, that produces custom and plain tins, food cans, paint tins, ointment tins, and charity collection tins for corporate, retail, charity, and government buyers in South Africa and select international markets.
- Company typePrivate
- Founded1994
- HeadquartersJohannesburg, South Africa
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Can It does
Can It is a privately held South African tin can and metal packaging manufacturer headquartered in Johannesburg, operating continuously since 1994 with a workforce of 51–100 employees. The company produces custom and plain metal tins across multiple shapes (round, square, rectangular, novelty) and sizes for applications spanning food cans, paint tins, ointment and cosmetic containers, biscuit and wine tins, window tins, corporate gift packaging, and money boxes / collection tins for the charity and crowdfunding sector. Its underlying technology is conventional metal packaging manufacturing, with proprietary value captured through customization (full-colour branding, die-specific shapes, on-site sealing of products inside cans) rather than through software or automation IP. There are no patents, no AI/ML capabilities, and no disclosed technology integrations.
The business model is project-based custom manufacturing. Can It sells directly to corporate clients, charities, schools, government organisations, retailers, and wholesalers via its own website, social channels, and field sales out of a single Johannesburg facility. Pricing is quote-based, with minimum order quantities, full prepayment before production starts, and a 10% over- or under-run tolerance. Named customers span nearly every major South African industry — FNB, Absa, Standard Bank, MTN, Vodacom, Cell C, Toyota, BMW, VW, Coca-Cola, McDonald's, Parmalat, Sasol, Hollard, Sun International, Mr Price, Saatchi & Saatchi, Dulux, Plascon, Adcock Ingram, JNF, and SPCA among others — and the company also reports customer relationships in Australia, Mozambique, Tanzania, Namibia, and the United States.
Ownership is independent and private with no institutional investors, parent company, subsidiaries, or funding rounds disclosed. There are no recent M&A transactions, leadership transitions, or regulatory actions on record. Revenue, financials, and headcount trends are not publicly disclosed, limiting external visibility into current scale and pace of growth despite 30+ years of operating history.
Can It firmographics
Firmographics- Name
- Can It
- Legal name
- Can It
- Website
- https://canit.co.za
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Can It is a Johannesburg-based tin can and metal packaging manufacturer, founded in 1994, that produces custom and plain tins, food cans, paint tins, ointment tins, and charity collection tins for corporate, retail, charity, and government buyers in South Africa and select international markets.
- Ownership category
- akta.pro rank
Can It industry classification
Industry- Product category
- Metal Packaging Manufacturing
- NAICS
- Metal Can, Box, and Other Metal Container (Light Gauge) Manufacturing (33243), Metal Can Manufacturing (332431), Other Metal Container Manufacturing (332439), Metal Coating, Engraving (except Jewelry and Silverware), and Allied Services to Manufacturers (332812)
- SIC
- Metal Cans (3411)
- akta.pro primary industry
- General Line Cans (Chemical, Paint, Specialty) (IMALADAI)
- akta.pro secondary industries
- Metal Pails & Paint Cans (IMALADAE), Food Cans (Steel/Tinplate) (IMALADAB), Metal Packaging Decoration & Printing (Lithography, Digital, Sleeving on Metal) (IMALADAL)
Keywords
Where Can It is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Can It business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Custom Tin Manufacturing: Manufacturing and selling custom-branded tin cans, tin boxes, and metal packaging to corporate clients. Products can be sold empty or with contents sealed inside.
- Unbranded/Plain Tins: Supplying plain and unbranded tin cans and packaging to retailers and wholesalers.
- Promotional and Corporate Gifting: Custom promotional tins and corporate gift solutions for marketing campaigns, brand activations, conferences, and events.
- Filled Tins: Supplying tins pre-filled with products such as confectionery (liquorice, jelly beans, fudge, sweets, chocolates), biltong, and other food items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom manufactured tin products priced per order based on specifications, quantities, and customization requirements. |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Can It product offering
Product offeringCore offering
Can It manufactures and supplies custom metal tin packaging — including tin boxes, food cans, paint tins, ointment tins, money boxes, and promotional tins — for corporate clients, charities, schools, and industries. Products are available branded or unbranded, and can be supplied empty or with contents sealed inside. The company serves packaging, promotional, fundraising, and industrial applications from its Johannesburg facility.
Product overview
Can It is a tin can manufacturer and tin packaging supplier based in South Africa since 1994, offering a comprehensive portfolio of metal packaging solutions. The core product line includes Metal Tin Boxes, Food Cans, Paint Tins, and Ointment Tins, supplemented by specialty offerings like Branded Chocolates and Corporate Conference Kits. The company provides both custom branded products with full-colour printing and unbranded/plain options. Key product categories include packaging tins (Biscuit Tins, Wine Tins, Cosmetic Containers), promotional items (Personalised Tin Cans, Branded Cans, Promotional Products), and fundraising solutions (Money Boxes, Collection Tins). The company also offers sealing services to package products inside sealed cans. Can It serves corporate entities, charities, schools, and government organisations across South Africa, Australia, Mozambique, Tanzania, and Namibia.
Differentiator
Problem solved
Functional benefit
Products and services
- Metal Tin Boxes
Quantifiable outcome
- Millions of tins, money boxes, food cans and tin containers supplied
Companies that use Can It
Customer profileNamed customers24 records
Segments6 records
Ideal customer profiles3 records
Can It technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Can It partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Incomplete BrandsminorIncomplete Brands is identified as an affiliate of Can It in the privacy policy, involved in marketing consulting services. They assisted with privacy policy updates and website management according to the published policy documentation.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Can It competitors and assessment
Company assessmentDirect peers
- The Tin Box Company: UK-based manufacturer of custom printed tin packaging for confectionery, gifts, and promotional use. Highly comparable product mix (printed tins, gift tins, novelty shapes) and customer base to Can It.
- Allstate Can Corporation: North American specialty metal can and container manufacturer with custom decoration capabilities for promotional, confectionery, and industrial markets. Comparable scale and custom-tin focus to Can It.
- Independent Can Company: US-based custom metal can and tin manufacturer serving promotional, gift, and specialty packaging markets. Closely comparable to Can It's core custom tin and decorative tin business with similar mid-sized, custom-focused positioning.
- Tinpac Packaging: UK-based custom tin packaging supplier serving confectionery, cosmetic, and promotional end markets. Closely matches Can It's product breadth across printed tins, gift tins, and decorative containers at similar mid-market scale.
Broad incumbents
- Ardagh Metal Packaging: Global producer of metal beverage and food cans with operations across Europe, the Americas, and Africa. Direct competitor in food cans and general line cans, but with a much broader product portfolio and institutional customer base.
- Ball Corporation: Major global manufacturer of aluminum and steel cans for beverage, food, and aerosol customers. Competes in the same light-gauge metal container category as Can It but operates at hyperscale with extensive R&D and sustainability programs.
- Crown Holdings: Global metal packaging giant operating across food, beverage, aerosol, and promotional tin segments. Overlaps directly with Can It's food can and general line can categories but at vastly greater scale and with multinational customer reach.
- Silgan Holdings: Large North American metal container manufacturer focused on food cans, paint cans, and specialty containers. Directly comparable to Can It's paint tin and food can product lines, though at much greater scale and with deeper retailer relationships.
- Sonoco Products Company: Diversified global packaging manufacturer with metal and composite can operations alongside paper and plastic packaging. Comparable in food can and general metal container categories to Can It, with broader portfolio reach.
Others
- Berlin Packaging: Global hybrid packaging supplier offering metal tins, glass, and plastic containers through distribution and value-added services. Adjacent comparator — competes for promotional and gifting tin orders with a multi-material portfolio, but is broader in scope than Can It.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Can It social profiles
Digital presenceCan It financial estimates
Financial estimateRevenue estimate
Valuation estimate
Can It leadership team
Management profileNumber of profiles
Can It funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Can It M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Can It
What does Can It do?
Can It manufactures and supplies custom metal tin packaging — including tin boxes, food cans, paint tins, ointment tins, money boxes, and promotional tins — for corporate clients, charities, schools, and industries. Products are available branded or unbranded, and can be supplied empty or with contents sealed inside. The company serves packaging, promotional, fundraising, and industrial applications from its Johannesburg facility.
Is Can It a public or private company?
Can It is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Can It founded?
Can It was founded in 1994. It employs 51 to 100 people.
Where is Can It based?
Can It is headquartered in Johannesburg, South Africa, in the Africa region.
How does Can It make money?
Four revenue lines are on record. Custom Tin Manufacturing is the primary driver. The others are unbranded/Plain Tins, promotional and Corporate Gifting and filled Tins.
Who are Can It's main competitors?
Direct peers on record are The Tin Box Company, Allstate Can Corporation, Independent Can Company and Tinpac Packaging. Broad incumbents are Ardagh Metal Packaging, Ball Corporation, Crown Holdings, Silgan Holdings and Sonoco Products Company. Berlin Packaging is listed as an others.
Does Can It have an API?
No public API is recorded for Can It.
What industry is Can It in?
Can It's product category is Metal Packaging Manufacturing. Its primary akta.pro industry code is IMALADAI, General Line Cans (Chemical, Paint, Specialty), with a secondary code of IMALADAE, Metal Pails & Paint Cans. Its NAICS code is 33243 and its SIC code is 3411.