sono
- Company typePrivate
- Founded2006
- HeadquartersBucurestii Noi, Romania
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
sono firmographics
Firmographics- Name
- sono
- Legal name
- Single Level Marketing SRL
- Website
- https://sono.ro
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
sono industry classification
Industry- Product category
- Consumer Electronics Retail
- NAICS
- Electronics and Appliance Retailers (44921), Electronics and Appliance Retailers (4492)
- SIC
- Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Hi‑Fi / Audiophile Components (DACs, Amps, Turntables, Streamers) (CRACANAI)
- akta.pro secondary industry
- DJ Equipment & Electronic Music Gear Retail (CRALAEAD)
Keywords
Where sono is headquartered
LocationHeadquarters
- HQ city
- Bucurestii Noi
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
sono business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Direct sales of audio equipment including Hi-Fi systems, headphones, DJ equipment, professional audio, video conferencing systems, and educational technology products. Sales are one-time transactions with no recurring revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wide range of products across multiple price points |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
sono product offering
Product offeringCore offering
Sono is an authorised retailer of premium audio and audio-visual equipment, operating an online store (sono.ro) and a physical demonstration showroom in Bucharest. Its catalogue spans consumer Hi-Fi (surround 5.1+ systems, stereo Hi-Fi, speakers, headphones, soundbars, multiroom) and professional/commercial solutions (professional amplifiers and speakers, projectors, video conferencing, interactive educational technology, and video walls). Sales are one-time transactions of branded third-party products supported by specialist consultation and WhatsApp/email customer support.
Product overview
Sono is a Romanian online audio equipment retailer and showroom offering a comprehensive portfolio of consumer and professional audio-visual products. The core offering centers on home cinema solutions (Surround 5.1+), Stereo Hi-Fi equipment, Hi-Fi speakers, and headphones collections. Additional product lines include Multiroom audio systems, Soundbars, Professional Audio Equipment for commercial installations, Videoprojectors & Accessories, Interactive Educational Solutions, Video Conferencing Systems, Video Wall Solutions, Car Audio Equipment, and Audio Cables & Connectivity. The store features products from major international brands including Bose, Denon, Marantz, Focal, Polk Audio, and Logitech, serving both retail consumers and commercial/business customers seeking complete audio-visual solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Surround 5.1+ Home Cinema Systems
Companies that use sono
Customer profileSegments2 records
Ideal customer profiles2 records
sono technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
sono partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- BosecorePrimary premium brand partner. Sono.ro is an authorized reseller of Bose products including Home Speaker 500, Soundbar 300/700/900, Lifestyle 600/650 systems, Bass Module, F1 array speakers, L1 PA systems, and professional audio equipment.
- LogitechcoreReseller of Logitech video conferencing solutions including Rally Camera, MeetUp, GROUP systems, and Tap IP room controller.
- DenoncoreAuthorized reseller of Denon AV receivers, amplifiers, headphones, and soundbars including AVC-X8500HA and DHT-S216.
- FocalcorePremium audio brand reseller offering Focal speakers, headphones, and home audio equipment including Aria and Kanta series.
- MarantzcoreAuthorized dealer of Marantz high-fidelity audio equipment including amplifiers and integrated systems.
- Polk AudiominorReseller of Polk Audio speakers and subwoofers including Monitor XT series.
- EpsonminorReseller of Epson projectors including home cinema, laser, and ultra-short-throw models with Android TV.
- EliteScreensminorReseller of EliteScreens projection screens including electric, portable, and fixed-frame models.
- LEGO EducationminorAuthorized reseller of LEGO Education educational robotics and STEM learning kits and accessories.
- EacomeminorReseller of Eacome video conferencing equipment including SV3100, SV3600 speakerphones, and DM300 array microphones.
- VivitekminorReseller of Vivitek projectors including laser models for large venues and short-throw applications.
- WeDoInnovminorReseller of WeDoInnov (WDI) video conferencing systems including TB5W with AI face tracking.
- LoeweminorReseller of Loewe premium audio products including klang bar5 mr soundbar systems.
- NaimminorReseller of Naim high-fidelity audio equipment including CD players and integrated amplifiers.
- Definitive TechnologyminorReseller of Definitive Technology speakers and subwoofers including UIW RLS III and Descend DN12.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
sono competitors and assessment
Company assessmentBroad incumbents
- Best Buy: Large US electronics retailer carrying many of the same premium audio brands as Sono. While not a direct geographic competitor, it represents the broad-incumbent model of high-volume multi-brand electronics retail that exerts pricing pressure on specialty hi-fi retailers globally.
Direct peers
- Audio Advice: US specialty hi-fi and home theater retailer combining e-commerce with showroom consultation and custom installation services. Directly comparable to Sono in its premium positioning, mix of consumer and B2B AV services, and showroom-led sales model.
- eMAG: Romania's leading online marketplace and one of the largest e-commerce platforms in Eastern Europe. Carries many of the same premium audio brands as Sono at competitive prices, making it a direct substitute for online hi-fi purchases, though without Sono's specialist showroom consultation.
- Crutchfield: US specialty retailer of home audio, car audio, and home theater equipment with deep product expertise and customer advisory services. One of the closest international analogs to Sono's specialist hi-fi retail model with multi-brand premium authorizations and consultative sales.
- Sweetwater: US-based retailer specializing in audio equipment, musical instruments, and professional sound gear with industry-leading customer support. Comparable to Sono as a premium specialty audio retailer combining online sales with consultative service across consumer and professional audio segments.
- Altex Romania: One of Romania's largest consumer electronics and home appliance retail chains with both online and physical stores. Directly comparable as a Romanian electronics retailer selling premium audio, TV, and AV products, though with a broader mass-market positioning than Sono's specialty hi-fi focus.
- Media Galaxy: Romanian consumer electronics retailer with online and brick-and-mortar presence selling audio, video, and home appliances. Directly comparable as a multi-brand AV retailer in the same domestic market, competing for the same customers.
- Flanco Retail: Major Romanian consumer electronics and home appliance retailer operating online and through a national store network. Comparable as a domestic Romanian electronics retail competitor overlapping significantly in the audio and AV product categories Sono serves.
- AVStore.ro: Romanian specialty AV retailer focused on projectors, screens, and professional audio-visual equipment. Highly comparable as a domestic AV specialist competing in the same B2B and prosumer segments that Sono targets with its projectors, video walls, and professional audio lines.
Others
- Bowers & Wilkins (B&W): Premium audio manufacturer whose products Sono retails. Included as an ecosystem/strategic reference: represents the type of brand partner that could disintermediate Sono via direct sales, and illustrates where the company's competitive moat originates.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
sono financial estimates
Financial estimateRevenue estimate
Valuation estimate
sono leadership team
Management profileNumber of profiles
sono funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
sono M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about sono
What does sono do?
Sono is an authorised retailer of premium audio and audio-visual equipment, operating an online store (sono.ro) and a physical demonstration showroom in Bucharest. Its catalogue spans consumer Hi-Fi (surround 5.1+ systems, stereo Hi-Fi, speakers, headphones, soundbars, multiroom) and professional/commercial solutions (professional amplifiers and speakers, projectors, video conferencing, interactive educational technology, and video walls). Sales are one-time transactions of branded third-party products supported by specialist consultation and WhatsApp/email customer support.
Is sono a public or private company?
sono is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was sono founded?
sono was founded in 2006. It employs 1 to 10 people.
Where is sono based?
sono is headquartered in Bucurestii Noi, Romania, in the Europe region.
How does sono make money?
One revenue line is on record: product Sales.
Who are sono's main competitors?
Best Buy is listed as a broad incumbent. Direct peers are Audio Advice, eMAG, Crutchfield, Sweetwater, Altex Romania, Media Galaxy, Flanco Retail and AVStore.ro. Bowers & Wilkins (B&W) is listed as an others.
Does sono have an API?
No public API is recorded for sono.
What industry is sono in?
sono's product category is Consumer Electronics Retail. Its primary akta.pro industry code is CRACANAI, Hi‑Fi / Audiophile Components (DACs, Amps, Turntables, Streamers), with a secondary code of CRALAEAD, DJ Equipment & Electronic Music Gear Retail. Its NAICS code is 44921 and its SIC code is 5399.