The Cairns Post
The Cairns Post is a regional news masthead serving Cairns and Far North Queensland, Australia. Founded in 1882 and operated by Nationwide News Pty Ltd (News Corp Australia), it offers digital subscriptions, a mobile app, and newsletters covering local news, sport, and lifestyle.
- Company typePrivate
- Founded1882
- HeadquartersCairns, Australia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What The Cairns Post does
The Cairns Post is a regional news masthead serving Cairns and Far North Queensland, Australia. Founded in 1882 and operated by Nationwide News Pty Ltd, a subsidiary of News Corp Australia, the company delivers daily coverage of local, state, national, and world news with particular focus on Cairns, Cape York, Cassowary Coast, Port Douglas, Tablelands, Townsville, and Whitsunday/Bowen. Editorial verticals include local news, sport (Cowboys NRL, AFL, cricket, basketball, motorsport), business, opinion, education, health, lifestyle, entertainment, and puzzles.
The platform is a digital-first news property with three core subscription products: (1) Full Digital Access — unlimited web and app articles, subscriber-exclusive newsletters, SuperCoach Plus stats, and bundled access to The Courier-Mail, priced at $4 for 4 weeks then $32 every 4 weeks, or $5/week on a 12-month plan; (2) Today's Paper Digital Replica — a digital replica of the printed newspaper available on web, tablet, and smartphone, priced at 50 cents/week for 12 weeks then $14 every 4 weeks; and (3) a mobile application on iOS and Android. Content is produced on a shared News Corp Australia CMS and distributed through cairnspost.com.au, the mobile app, and email newsletters.
The business model is B2C subscription-driven, supplemented by advertising. The primary customer segments are Cairns and Far North Queensland residents, regional businesses, local sports fans, and tourism/lifestyle readers. The masthead is one of several regional titles within News Corp Australia's portfolio (which also includes The Courier-Mail, Herald Sun, and The Daily Telegraph), and benefits from shared infrastructure, cross-promotion, and bundled subscription offerings. The company is privately held with no public revenue or subscriber disclosures.
The Cairns Post firmographics
Firmographics- Name
- The Cairns Post
- Legal name
- Nationwide News Pty Ltd
- Website
- https://cairnspost.com.au
- Company type
- Private
- Founded year
- 1882
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Cairns Post is a regional news masthead serving Cairns and Far North Queensland, Australia. Founded in 1882 and operated by Nationwide News Pty Ltd (News Corp Australia), it offers digital subscriptions, a mobile app, and newsletters covering local news, sport, and lifestyle.
- Ownership category
- akta.pro rank
The Cairns Post industry classification
Industry- Product category
- Regional Newspaper / Local News Media
- NAICS
- Newspaper Publishers (513110), Periodical Publishers (513120)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
- akta.pro secondary industry
- Long-Form Writing & Article Platforms (MPACAIAC)
Keywords
Where The Cairns Post is headquartered
LocationHeadquarters
- HQ city
- Cairns
- HQ country
- Australia
- HQ region
- Oceania
Markets served
The Cairns Post business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Today's Paper Digital Replica - basic digital replica access |
| Subscription | Monthly | Full Digital Access - unlimited articles and app access |
| Subscription | Annual | Full Digital Access 12 Month Plan - locked in savings |
Distribution channels2 records
Marketing channels3 records
The Cairns Post product offering
Product offeringCore offering
The Cairns Post is a regional newspaper and digital news platform covering local, state, national, and world news for Cairns and Far North Queensland. It sells digital subscriptions (Full Digital Access and Today's Paper Digital Replica) that provide unlimited articles on web and mobile, a digital replica of the printed edition, exclusive newsletters, and access to integrated sports statistics tools.
Product overview
The Cairns Post is a digital news and media platform operated by News Corp Australia, offering Far North Queensland regional news coverage. The product architecture consists of a core Full Digital Access subscription tier that provides unlimited web and app access to news content, paired with the Today's Paper digital replica offering a print-like reading experience. Additional offerings include a mobile application, subscriber-exclusive newsletters, and SuperCoach Plus sports statistics integration. The platform is structured as a subscription-based model with tiered pricing options including Pay As You Go and 12-Month Plans.
Differentiator
Problem solved
Functional benefit
Products and services
- Full Digital Access Digital subscription providing unlimited articles on web and mobile app, access to Today's Paper digital replica, subscriber-exclusive newsletters, SuperCoach Plus stats and analysis, and full digital access to The Courier-Mail. Aimed at individual consumers in Far North Queensland seeking comprehensive local and national news coverage.
- Today's Paper Digital Replica Digital replica of the Cairns Post newspaper as it was printed, including liftouts, magazines, and catalogues, viewable on web, tablet, and smartphone. Features zoom capability, back issues, and weekly liftouts. Targeted at readers who prefer a print-like digital reading experience.
- The Cairns Post App Mobile application providing access to Cairns Post digital content, news articles, and subscription services on iOS and Android devices. Available to subscribers of Full Digital Access and Today's Paper Digital Replica.
Companies that use The Cairns Post
Customer profileSegments4 records
Ideal customer profiles4 records
The Cairns Post technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Cairns Post partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
The Cairns Post competitors and assessment
Company assessmentDirect peers
- Herald Sun: Melbourne-based daily newspaper owned by News Corp Australia. Same parent, same subscription framework, and same regional/community focus, making it the closest operating-model peer for The Cairns Post.
- Gold Coast Bulletin: Regional Queensland newspaper under News Corp Australia. Comparable regional masthead targeting a defined Queensland geographic segment with the same digital subscription and content approach.
- Townsville Bulletin: Regional Queensland newspaper also owned by News Corp Australia. Directly comparable regional masthead serving North Queensland readers with the same subscription model and digital news ecosystem.
- NT News: Northern Territory regional newspaper owned by News Corp Australia. Closely comparable regional masthead serving a defined remote Australian geography with similar subscription and content model.
- The Courier-Mail: Queensland-based daily newspaper also owned by News Corp Australia via Nationwide News Pty Ltd. Directly comparable regional/metro masthead with the same digital subscription tiers (Full Digital Access, Today's Paper), pricing structure, and bundled-access model that The Cairns Post inherits.
- The Australian: National newspaper owned by News Corp Australia. Comparable masthead in terms of ownership, subscription model, and digital platform infrastructure, though it operates at a national rather than regional scale.
- The Daily Telegraph Australia: Sydney-based daily newspaper owned by News Corp Australia. Operates the identical subscription tiers and digital platform as The Cairns Post, making it a direct functional and commercial peer.
Broad incumbents
- The Age: Melbourne-based newspaper owned by Nine Entertainment. Broader incumbent that competes with News Corp mastheads across Australian news, sport, and lifestyle coverage with a parallel digital subscription structure.
- The Sydney Morning Herald: Major Australian metro/regional newspaper owned by Nine Entertainment. Competes with The Cairns Post in adjacent Queensland/National coverage categories and operates a similar digital subscription model.
- ABC News Australia: Publicly funded national broadcaster with extensive regional newsrooms across Australia. Provides free local news across the same geographies The Cairns Post targets, exerting downward pressure on subscription willingness-to-pay.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Cairns Post social profiles
Digital presenceThe Cairns Post financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Cairns Post leadership team
Management profileNumber of profiles
The Cairns Post funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Cairns Post M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Cairns Post
What does The Cairns Post do?
The Cairns Post is a regional newspaper and digital news platform covering local, state, national, and world news for Cairns and Far North Queensland. It sells digital subscriptions (Full Digital Access and Today's Paper Digital Replica) that provide unlimited articles on web and mobile, a digital replica of the printed edition, exclusive newsletters, and access to integrated sports statistics tools.
Is The Cairns Post a public or private company?
The Cairns Post is a private company. It is classified as corporate owned and is currently operating.
When was The Cairns Post founded?
The Cairns Post was founded in 1882. It employs 11 to 50 people.
Where is The Cairns Post based?
The Cairns Post is headquartered in Cairns, Australia, in the Oceania region.
Who are The Cairns Post's main competitors?
Direct peers on record are Herald Sun, Gold Coast Bulletin, Townsville Bulletin, NT News, The Courier-Mail, The Australian and The Daily Telegraph Australia. Broad incumbents are The Age, The Sydney Morning Herald and ABC News Australia.
Does The Cairns Post have an API?
No public API is recorded for The Cairns Post.
What industry is The Cairns Post in?
The Cairns Post's product category is Regional Newspaper / Local News Media. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital), with a secondary code of MPACAIAC, Long-Form Writing & Article Platforms. Its NAICS code is 513110.