Save the Cut

What Save the Cut does

Save the Cut is an Italian creative agency and film production house founded in 2013 by Federico Caponera and Bianca Sartirana, headquartered in Rome with a second office in Milan. The company serves large enterprise clients, including Campari Group, Novartis, ELIS, and Human Technopole, by translating brand identity into cinematic narrative form. Its core offering is organized across four integrated service lines: Strategic Consulting (narrative assessment, positioning, identity definition), Creative Products (campaigns, spots, documentaries, brand books, visual identities), Editorial Products (company profiles, scripts, digital and institutional content), and Production (audiovisual, editorial, digital, and live content with full post-production supervision).

The company's central technology is the proprietary 'Metodo Save the Cut,' registered in 2017, which applies the three-act narrative structure of cinema to corporate communication at both macro (brand strategy) and micro (individual content) levels. The method codifies identification of a brand's deep 'need' (why) and concrete 'desire' (goal), then maps narrative elements including theme, hero values, positive conflict, key message, and genre. Through its Son of a Pitch subsidiary, launched in 2021 at the Venice Film Festival, the company has built a parallel independent-cinema operation spanning a filmmaker network of over 100 authors from 107 countries, an international award for directors under 30, and a branded-short-film product that links corporate clients with emerging directorial talent.

Save the Cut operates a project-based professional services model with custom quoting per engagement (no public rate card). Go-to-market is direct enterprise field sales, complemented by event-driven demand generation at Venice Film Festival (Giornate degli Autori, Sala Laguna screenings, Hotel Excelsior Italian Pavilion), content marketing via the company Journal, and inbound project inquiries through the website. The company is privately held and founder-owned, with no disclosed external funding, and reports an output volume of approximately 8,000 digital content pieces and 5,000 hours of strategic consulting annually alongside 400+ international festival selections.

Name

Save the Cut

Legal name

Save the Cut

Website

https://savethecut.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Save the Cut is an Italian creative agency and film production house that applies its proprietary 'Metodo Save the Cut' cinematic narrative methodology to brand storytelling for large enterprise clients including Campari Group, Novartis, and ELIS, operating from Rome and Milan.

Ownership category

akta.pro rank

Product category

Creative Agency and Film Production Services

NAICS

Teleproduction and Other Postproduction Services (512191), Other Motion Picture and Video Industries (512199)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG)

akta.pro secondary industries

Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK), Production & Talent Services (Casting, Crew, Production Management) (MPAAAMAF)

Keywords

• Brand storytelling agency
• Corporate film production
• Creative agency services
• Narrative consulting
• Branded content production

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Consulting: Narrative assessment, positioning analysis, identity definition, strategic communication planning, and ongoing strategic support. Services include assessment, positioning, outsourcing, and strategic accompaniment.
2. Creative Products: Visual products including campaigns, spots, documentaries, brand books, visual identities, visual books, and illustrations. High-creativity branded content projects.
3. Editorial Products: Editorial content for brand storytelling including company profiles, presentations, scripts, digital and institutional materials, web and social content, newsletters, event materials, and campaign texts.
4. Production Services: Film, audiovisual, editorial, digital, and live production. Executive production for spots, shorts, documentaries, creative and organizational coordination, technical services, post-production (editing, sound design, color correction), podcast production, and full cycle supervision.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Save the Cut is a B2B creative agency and film production house that transforms brands into authentic stories by applying cinematic narrative structures to corporate communication. Through four integrated service lines — strategic consulting, creative products, editorial products, and full-cycle production — the company produces campaigns, spots, documentaries, brand books, and branded short films for enterprise clients. Its proprietary Metodo Save the Cut methodology transfers the three-act narrative structure from filmmaking into brand strategy and content creation.

Product overview

Save the Cut is a creative agency and independent film production house with offices in Rome and Milan. The company offers an integrated four-level service portfolio: Strategic Consulting (narrative assessment, positioning, identity definition, strategic planning), Creative Products (campaigns, spots, documentaries, brand books, visual identities, illustrations), Editorial Products (company profiles, presentations, scripts, digital materials), and Production (audiovisual, editorial, digital, live content). Additionally, through the Son of a Pitch sub-brand, the company operates in independent cinema with scouting, consulting, distribution services, and the Son of a Pitch Award international competition. Save the Cut's proprietary method applies the three-act narrative structure of cinema to corporate communication, helping brands build authentic storytelling that creates deep audience connections.

Differentiator

Problem solved

Functional benefit

Brands

• Son of a Pitch: Brand dedicated to independent cinema, focused on scouting, consulting, and distribution of short films. Includes the Son of a Pitch Award, an international award created at the Venice Film Festival in 2021 to support directors under 30. Involves over 100 authors from more than 20 countries.

Products and services

• Consulenza Strategica (Strategic Consulting) Strategic consulting service for enterprise brands including narrative assessment, positioning analysis, identity definition, strategic communication planning, ongoing strategic support, and outsourcing to internal teams. Focuses on understanding each brand's deep needs and concrete desires to build internal coherence and external recognition.
• Prodotti Creativi (Creative Products) Visual creative products for brands including campaigns, spots, documentaries, brand books, visual identities, visual books, and custom illustrations. Each project is built from a strong concept designed to last and function in the right contexts, applying the Metodo Save the Cut narrative methodology.
• Prodotti Editoriali (Editorial Products) Editorial content services for brands including company profiles, presentations, scripts, digital and institutional materials, editorial plans for internal and external channels, content for web, social, newsletters, interviews, articles, and event materials.
• Produzione (Production) Full-cycle production services covering audiovisual, editorial, digital, and live content. Includes executive production for spots, shorts, and documentaries; creative and organizational coordination; technical service and logistics for indoor and outdoor filming; video post-production (editing, sound design, color correction); podcast and audio content production; and supervision from concept to delivery.
• Son of a Pitch Sub-brand dedicated to independent cinema, created to promote new voices in national and international filmmaking. Through scouting, consulting, and distribution activities, Son of a Pitch connects over 100 authors from more than 20 countries and includes the Son of a Pitch Award international competition.
• Son of a Pitch Award International award competition created in 2021 at the Venice International Art Film Festival to support directors under 30. With 7,000 applications received from 107 countries in the first four editions, the event connects emerging cinema with the corporate world and institutions, promoting sustainability and innovation.
• Branded Short Films Short films produced in collaboration with enterprise clients that choose cinematic language to tell their identities, vision, and values. These productions have received recognitions including the Film Impresa award and numerous international festival nominations.

Quantifiable outcome

• 400 international festival selections across projects
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• Campari GroupcoreOthersClient partnership for brand storytelling projects including the Campari Group Headquarter '#BETTERTOGETHER' project focusing on inhabiting spaces and embodying company values.
• Giornate degli Autori - Venice Film FestivalflagshipStrategic or Co-development PartnerSon of a Pitch Award screenings held at Sala Laguna during Venice Film Festival's Giornate degli Autori. The partnership provides venue for short film screenings, industry networking sessions, and awards ceremony at Hotel Excelsior's Italian Pavilion.
• Various Film FestivalscoreStrategic or Co-development PartnerNetwork of festival partnerships including official selections at Corto Dorico, Catania Film Fest, Porto Femme International Film Festival, Torino Film Festival (Palmine), and Venice International Film Festival. These partnerships provide distribution channels for short films from emerging filmmakers.
• Colin FirthminorOthersAcademy Award-winning actor who has been involved in select Son of a Pitch film projects, bringing established Hollywood talent to collaboration with emerging filmmakers.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Lucky Red: Lucky Red is a leading Italian independent film production and distribution company. Comparable to Save the Cut on the film production side, particularly through Son of a Pitch's short film distribution activities, though focused primarily on theatrical feature films.
• Armando Testa: Armando Testa is one of Italy's largest independent creative agencies, headquartered in Turin with international offices. Comparable as an Italian creative agency serving major enterprise clients with integrated brand storytelling, though at significantly larger scale and broader service scope.

Broad incumbents

• Publicis Italia: Publicis Italia is the Italian operation of the global Publicis Groupe, providing advertising, digital, and content production services to major brands. Comparable as a scaled creative services provider competing for the same enterprise storytelling budgets in the Italian market.
• Droga5: Droga5 is a high-profile independent creative agency producing brand storytelling, campaigns, and content for major global brands. Comparable as a creative agency with strong emphasis on narrative craft and brand strategy, competing for enterprise client budgets.
• TBWA\Italia: TBWA\Italia is the Italian arm of the global TBWA creative network, offering advertising, brand strategy, and content production for major enterprise clients. Comparable as a large-scale creative agency serving the same Italian enterprise client base Save the Cut targets, with broader service offerings.
• Wieden+Kennedy: Wieden+Kennedy is an independent global creative agency known for cinematic brand storytelling and brand films. Comparable to Save the Cut's emphasis on narrative-driven creative and film-quality production, though at significantly larger scale across multiple global markets.
• VICE Media (Branded Content): VICE operates a branded content division producing documentary-style content for major brands. Comparable to Save the Cut's brand storytelling approach and Son of a Pitch-style platform for emerging creators, though at a much larger global scale.

Direct peers

• Ridley Scott Associates (RSA Films): RSA Films is a long-established commercial and film production company founded by Ridley Scott, producing branded content, commercials, and feature films. Comparable to Save the Cut for its hybrid creative agency / production house model and cinema-craft approach to corporate storytelling.
• Radical Media: Radical Media is a globally recognized creative production company that produces commercials, branded content, documentaries, and films for major brands and agencies. Directly comparable to Save the Cut as an integrated creative agency + film production house model targeting enterprise clients with cinematic storytelling.

Emerging players

• Branded Entertainment Network: Branded Entertainment Network connects brands with content creators and filmmakers for branded content projects. Comparable to the Son of a Pitch model of connecting emerging creative talent with corporate clients, though at a larger, more structured marketplace scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SavetheCut
• Facebookfacebook.com/savethecut

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Save the Cut