2hm Business Services

Name

2hm Business Services

Legal name

2HM Business Services GmbH

Website

https://2hm-bs.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

B2B Marketing & CRM Consulting

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• B2B growth consulting
• CRM implementation services
• Marketing automation agency
• HubSpot partner services
• AI agent platforms

Headquarters

HQ city

Mainz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Consulting & Agency Services: Strategic consulting, operative marketing and sales execution, and CRM implementation services. Billed as project-based or retainer engagements for the integrated growth system covering strategy, campaigns, and technology. Represents the primary revenue stream.
2. HubSpot Implementation & CRM Services: HubSpot CRM platform implementation, customization, and ongoing managed services. As a HubSpot Gold Solutions Partner, revenue is generated through implementation projects and potentially subscription/SaaS components managed on behalf of clients.
3. Proprietary SaaS Products (Chathero, Heyhero): Proprietary AI and CRM SaaS products (Chathero AI-agent platform, Heyhero WhatsApp-first loyalty platform) operated as standalone products within the 2HM Group ecosystem, generating recurring SaaS/subscription revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

2HM Business Services GmbH is a Mainz, Germany-based B2B growth partner founded in 2008 that delivers integrated consulting and agency services covering marketing, sales, CRM, and technology for German medium-sized businesses (Mittelstand). The firm combines strategic consulting, HubSpot implementation, digital marketing execution, and proprietary SaaS products (Chathero AI-agent platform and heyhero WhatsApp CRM) to build scalable, measurable revenue systems for B2B clients. It also operates affiliated subsidiaries such as Codeboxx (software engineering) and mediaboxx (media production) to cover the full growth stack.

Product overview

2HM Business Services operates a unified B2B growth system called the 'Build Grow Scale' methodology, integrating strategy, execution, and technology into three phases — BUILD (positioning and strategy), GROW (customer acquisition and conversion), and SCALE (automation and platforms). The core offering rests on the 2HM Plattform, which uses HubSpot as its central CRM data backbone, is extended by proprietary AI platforms Chathero (AI-agent platform for chat/WhatsApp/voice communication) and heyhero (WhatsApp-first CRM and loyalty platform), and integrates advertising channels (Google Ads, LinkedIn Ads, Meta Ads). Supporting sub-brands include Codeboxx (SaaS/AI engineering), mediaboxx (content operations), and NEXA Technologies (enterprise media platforms). The portfolio also includes branded service modules such as the 2HM Methodik (proprietary framework), 2HM ExpertenCheck (growth assessment), and BFSG-Check (accessibility compliance tool).

Differentiator

Problem solved

Functional benefit

Brands

• Chathero: AI-agent platform for intelligent, automated customer communication across marketing, sales, and customer service, supporting Webchat, WhatsApp, and Voice channels.
• heyhero
• mediaboxx
• NEXA Technologies

Products and services

• 2HM B2B Wachstumssystem (Build Grow Scale)

Quantifiable outcome

• 500+ customer projects completed across Mittelstand, SaaS, and industrial sectors
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability5 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• HubSpotcoreTechnology or Integration2HM Business Services is a HubSpot Gold Solutions Partner, certified in implementing HubSpot CRM solutions. HubSpot serves as the central CRM data platform for marketing, sales, and service operations. The partnership provides 2HM access to HubSpot's platform capabilities for client implementations and positions 2HM within HubSpot's partner ecosystem for referrals and co-marketing.
• Google AdssupportingTechnology or IntegrationGoogle Ads is integrated as a paid advertising channel within the 2HM technology platform ecosystem for client campaign execution.
• LinkedIn AdssupportingTechnology or IntegrationLinkedIn Ads is integrated as a paid B2B advertising channel within the 2HM technology platform for targeting professional audiences in client campaigns.
• Meta Ads (Facebook/Instagram)supportingTechnology or IntegrationMeta Ads (Facebook and Instagram) are used as paid social advertising channels within the 2HM technology ecosystem for client campaign execution.
• CodeboxxcoreTechnology or IntegrationCodeboxx is the technology engineering arm of the 2HM Group, specializing in SaaS and AI platform development, API integrations, cloud infrastructure, and dedicated development teams. It provides the engineering capacity for 2HM Business Services' technology implementations and proprietary product development (Chathero, Heyhero). Both operate under shared governance, technology stacks, and quality standards.
• ChatherocoreTechnology or IntegrationChathero is an AI-agent platform company within the 2HM Group that provides intelligent automated customer communication (webchat, WhatsApp, voice). It is a proprietary product of the group, integrated into 2HM Business Services' client solutions. The platform features role-based AI agents and a central knowledge base, developed and operated by Chathero GmbH.
• HeyherocoreTechnology or IntegrationHeyhero is a WhatsApp-first CRM and loyalty platform operated as a product of 2HM Business Services. It provides dynamic customer profiling and automated loyalty campaigns for stationary retail and mid-market businesses. Integrated into 2HM's growth system as a proprietary customer retention and data collection tool.
• mediaboxxsupportingTechnology or Integrationmediaboxx is a content-operations brand of 2HM Business Services for scalable content production, combining strategic content consulting, automated production workflows, AI-enhanced processing, and human expert quality. Provides content creation services for 2HM client projects.
• NEXA TechnologiessupportingTechnology or IntegrationNEXA Technologies develops enterprise digital platforms for media and immersive experiences, including streaming infrastructure, rights management, and XR/VR integration. Part of the 2HM Group's integrated ecosystem, providing specialized platform capabilities.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Trust Agents: German digital agency offering B2B marketing, HubSpot, and inbound marketing services to mid-market companies — comparable integrated growth agency competing in DACH.
• RAMP: German HubSpot Elite Partner operating as a B2B growth and inbound marketing agency with similar integrated marketing-sales-CRM service portfolio and comparable DACH Mittelstand focus.
• HYPE GmbH: German HubSpot Elite Solutions Partner specializing in B2B demand generation, marketing automation, and CRM consulting for mid-market and enterprise clients — directly comparable to 2HM's core service offering and HubSpot Gold Partner positioning.
• Reachhero: German B2B demand generation agency specializing in lead nurturing, content syndication, and appointment setting — overlapping with 2HM's demand gen and lead management capabilities for the DACH mid-market.
• Symbioticon: German HubSpot partner offering B2B digital marketing, CRM implementation, and inbound strategy services — comparable mid-sized agency competing for similar Mittelstand clients.
• d3media: German HubSpot Solutions Partner specializing in B2B marketing automation, lead generation, and CRM implementations — directly competing in the same HubSpot implementation and demand gen niche.

Broad incumbents

• SinnerSchrader (Accenture Song): Long-established German digital agency (now part of Accenture Song) offering end-to-end digital marketing, CRM, and platform services — represents the scaled, incumbent tier of the market that 2HM's Mittelstand-focused model competes against for larger engagements.
• diva-e: Full-service German digital agency providing end-to-end digital transformation, marketing, and platform services to enterprise clients — broader scope than 2HM but overlapping CRM, marketing, and digital experience capabilities.
• nexum: Established German full-service digital agency offering strategy, technology, content, and marketing services — broader portfolio serving enterprise clients but with adjacent CRM/digital marketing capabilities.
• HubSpot: The CRM and marketing automation platform that 2HM implements for clients; broader product portfolio and direct-to-customer offering positions HubSpot as a broad incumbent whose platform decisions materially shape 2HM's service opportunity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/2hmBusinessServices
• LinkedInlinkedin.com/company/2hm-bs

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2hm Business Services