EloTrades

What EloTrades does

EloTrades is a Singapore-based private fintech founded in 2023 that operates an AI-powered trading journal platform aimed at individual retail traders. The company targets a single horizontal customer persona — retail traders seeking to track, analyze, and improve their trading performance — and addresses pain points such as manual journaling, the absence of accessible backtesting, and weak performance analytics. The firm operates with a small team of 11-50 employees and has no disclosed institutional investors, parent company, executive leadership, or operating geographies beyond its Singapore domicile and a French-language web presence.

The platform is delivered as a single unified product combining three core capabilities: a personal trading journal for recording and tracking trades, a backtesting engine for evaluating strategies against historical data, and an AI-powered analysis module that claims domain-specialized differentiation in interpreting trading performance. No proprietary model architectures, patents, trademarks, research publications, or named AI personnel are disclosed, and the product appears to be delivered as a web application without a documented public API, SDK, or mobile app. A French-language version of the site (elotrades.com/fr) indicates orientation toward French-speaking markets.

The company's revenue mechanics, pricing model, and go-to-market motion are not publicly disclosed. There is no evidence of subscription tiers, transaction fees, freemium structures, partnerships, enterprise contracts, marketing channels, distribution partnerships, or certifications and compliance registrations in the available sources. With no announced funding rounds, named customers, or disclosed revenue, visibility into unit economics, growth cadence, and competitive positioning is limited, and the public footprint remains consistent with an early-stage, bootstrapped or pre-monetization operation.

Name

EloTrades

Website

https://elotrades.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

EloTrades is a Singapore-based platform that provides retail traders an AI-powered trading journal with backtesting and performance analysis to track, evaluate, and improve their trading outcomes.

Ownership category

akta.pro rank

Product category

Trading Analytics Software

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Portfolio Management and Investment Advice (523940)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Finance Services (6199)

akta.pro primary industry

Algorithmic Trading & Execution Platforms (FSAFANAN)

akta.pro secondary industries

Trade Reconstruction, E-Communications & Records Retention (WORM, eDiscovery) (FSACAJAN), Equities Trade Execution Platforms (ATS/MTF/ECN) (FSAFANAA)

Keywords

• AI trading journal
• Crypto trading platform
• Trading backtesting software
• Trading performance analytics
• Retail trader tools

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Core offering

EloTrades is an online trading journal platform that lets individual traders log their trades, backtest strategies against historical data, and apply AI-driven analysis to evaluate and improve trading performance. It consolidates journaling, backtesting, and AI analytics into a single unified software offering for retail traders.

Product overview

EloTrades is a single unified trading journal platform that combines trade journaling, backtesting, and AI-powered analysis features into one product offering.

Differentiator

Problem solved

Functional benefit

Products and services

• EloTrades A unified trading journal platform that provides backtesting capabilities and AI-powered market analysis, enabling individual retail traders to track, evaluate, and improve their trading performance in a single product.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• TraderSync: Cloud-based trading journal for day traders with broker sync, performance reports, and AI tagging — overlaps on journaling and analytics functionality aimed at retail traders.
• Tradervue: Popular online trading journal for active retail traders with trade import, analytics, and review workflows — directly overlaps with EloTrades' journaling and performance-analysis functionality.
• Kinfo: Retail-trader analytics platform with AI-driven trade review and pattern detection — directly comparable to EloTrades' AI-powered trading analysis feature.
• TradesViz: AI-enabled multi-broker trade journaling and analytics tool for retail traders — comparable on the journal-plus-AI-analytics axis EloTrades targets.
• Edgewonk: Trading journal and analytics platform focused on retail day/swing traders, offering trade logging, performance analytics, and backtesting features — closely comparable to EloTrades' combined journal+backtest proposition.
• TradeZilla: Trading journal product targeting futures and prop-firm retail traders — overlaps with EloTrades on journaling, performance tracking, and backtesting for active retail users.

Broad incumbents

• Trade Ideas: AI-driven equity trading idea generation and scanning platform for retail and prosumer traders — comparable AI-for-traders positioning though it focuses on idea generation rather than journaling/backtesting.
• TradingView: Mass-market charting, social, and (limited) journaling platform used by retail traders globally — incumbent reference point for retail trading analytics, much broader product surface than EloTrades.

Emerging players

• Coinrule: Crypto trading bot and automation platform for retail users without coding — comparable on the backtesting and strategy execution layer for crypto traders.
• 3Commas: Crypto-focused trading automation and portfolio management platform with bot strategies and analytics — overlaps on the crypto retail trading audience EloTrades partly targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EloTrades