TradeDirect365

What TradeDirect365 does

TradeDirect365 is an Australian retail CFD broker founded in 2014 by a professional trader to address frustrations with high commissions, wide variable spreads, and hidden fees charged by incumbent brokers. The platform offers tight fixed spreads across five asset classes — indices, stocks, forex (30+ currency pairs), commodities (gold, silver, oil), and cryptocurrencies (Bitcoin, Ether and eight others) — accessible via a self-serve online trading account with leverage, negative balance protection, and the ability to take both long and short positions. Its core technology is an in-house CFD trading platform with real-time pricing, charting tools, and execution capabilities, supplemented by educational content (glossary, "Secrets of CFD Trading" guides) used as a top-of-funnel acquisition channel for retail traders.

The company monetizes through three primary streams: bid-ask spread on CFD instruments, overnight financing charges on held positions, and leverage-based margin usage. GTM is direct-to-consumer via the .com.au website, with no named enterprise or institutional clients and no disclosed revenue figures. In 2024, TradeDirect365 consolidated with Trade Nation; both entities are now operated by the same team on shared technology infrastructure, with existing TradeDirect365 clients mirrored onto Trade Nation accounts and new client onboarding redirected to Trade Nation. The TradeDirect365 website remains online but functions primarily as a migration notice and educational resource, while the TN Trader platform and TradingView integration provide the consolidated trading experience.

Name

TradeDirect365

Legal name

TradeDirect365

Website

https://TradeDirect365.com.au

Company type

Private

Founded year

2014

Operating status

Acquired

Headcount range

11–50 employees

Short description

TradeDirect365 is an Australian retail CFD broker founded in 2014, offering fixed-spread trading on forex, indices, commodities, stocks, and cryptocurrencies to individual traders. In 2024 it consolidated with Trade Nation, with clients migrated to the shared parent platform.

Ownership category

akta.pro rank

Product category

Retail CFD Brokerage

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Commodity Contracts Intermediation (52316)

SIC

Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

Retail FX/CFD Broker Trading Venues (FSAFADAD)

akta.pro secondary industry

FX & Spot Metals Brokerage (FSAEACAK)

Keywords

• CFD trading platform
• Retail forex brokerage
• Fixed spread trading
• Multi-asset CFDs
• Online trading services

Headquarters

HQ city

Australia

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. CFD Spread Revenue: The primary revenue stream is derived from the bid-ask spread on CFD instruments. TradeDirect365 earns the difference between buy and sell prices across all tradable markets including forex, indices, commodities, stocks, and cryptocurrencies.
2. Overnight Financing: Financing adjustments charged to client accounts when open CFD positions are held overnight. This includes positions on non-business days, Saturdays, Sundays, and bank holidays.
3. Leverage/Margin Revenue: Revenue generated from the use of leverage on CFD positions. Traders deposit margin (typically a small percentage of position value) to gain full market exposure.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

TradeDirect365 operates an online CFD (Contract for Difference) trading platform that lets retail traders speculate on price movements across indices, stocks, forex (30+ currency pairs), commodities (gold, silver, oil), and cryptocurrencies without owning the underlying assets. The platform is differentiated by tight fixed spreads and a single-currency base account structure. Following consolidation with Trade Nation in 2024, the platform now operates on Trade Nation's TN Trader infrastructure with TradingView chart integration, while new accounts are directed to Trade Nation.

Product overview

TradeDirect365 is a CFD (Contract for Difference) trading platform offering tight fixed spreads on a single currency base. The platform provides access to five main trading markets: Indices, Stocks, Forex (30+ currency pairs), Commodities (Gold, Silver, Oil), and Cryptocurrencies (Bitcoin, Ether, and 8 others). The core offering is the CFD Trading Platform, which allows traders to speculate on price movements without owning underlying assets, with leverage available for amplified positions. Following consolidation with Trade Nation, the platform now also offers access to the TN Trader platform and TradingView integration for enhanced charting and trade execution. Educational resources including a glossary of CFD terms and trading guides support the core trading products.

Differentiator

Problem solved

Functional benefit

Products and services

• CFD Trading Platform

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Trade NationcoreStrategic or Co-development PartnerTradeDirect365 has consolidated operations with Trade Nation. Both platforms are run by the same people, use the same technology infrastructure, and offer very similar CFD trading products. Existing TradeDirect365 client accounts and open positions have been mirrored to Trade Nation accounts. New clients are directed to open accounts with Trade Nation.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• CMC Markets: Listed UK-headquartered retail CFD provider offering spread betting and CFDs across forex, indices, commodities, shares, and crypto. Comparable multi-asset CFD proposition with strong fixed-spread and platform capabilities.
• Pepperstone: Australia-headquartered retail CFD and FX broker offering tight spreads across forex, indices, commodities, and shares. Direct competitor in the Australian retail CFD market with similar multi-asset proposition and cost-leadership messaging.
• Plus500: Public retail CFD broker offering a streamlined multi-asset CFD platform (forex, indices, commodities, shares, crypto) targeted at retail traders globally. Comparable product mix, customer base, and self-serve onboarding model.
• AvaTrade: Globally regulated retail FX/CFD broker offering multi-asset trading (forex, indices, commodities, shares, crypto) with fixed and variable spread options. Comparable product breadth and retail-direct GTM model.
• eToro: Retail multi-asset platform offering CFD trading on forex, indices, commodities, shares, and crypto alongside social/copy trading features. Competes in the same retail CFD segment with a similar self-serve, content-led acquisition model.
• Trade Nation: TradeDirect365's parent company and consolidation partner; operates the same CFD product, technology stack, and management team, and is the de facto destination for all TradeDirect365 clients. Most directly comparable peer given shared infrastructure and customer base.
• IC Markets: Australian-based retail FX/CFD broker focused on low-cost trading with raw spreads and ECN-style execution. Competes head-to-head with TradeDirect365 on cost leadership and multi-asset CFD offerings for active Australian retail traders.

Broad incumbents

• OANDA: Long-standing retail FX and CFD broker with global regulatory footprint and multi-asset offering. Comparable retail CFD proposition and self-serve online platform, though typically positioned at a broader market segment than TradeDirect365's tight-spread niche.
• Saxo Markets: Established multi-asset broker offering FX, CFDs, and exchange-traded instruments across a wide instrument range. Overlaps on retail CFDs but operates a broader platform aimed at both retail and institutional clients.
• IG Group: Large UK-listed retail FX, CFD, and spread betting incumbent with broad multi-asset offering and global footprint. Overlaps with TradeDirect365 on retail CFDs and FX but operates at significantly greater scale and regulatory breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tradedirect365

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TradeDirect365