Berry Insurance
Berry Insurance is a 100+ year-old independent insurance agency in Franklin, MA, offering personal, commercial, and specialty insurance products to individuals, families, and businesses across Massachusetts, Rhode Island, and New Hampshire through a relationship-driven, multi-carrier brokerage model.
- Company typePrivate
- Founded1922
- HeadquartersFranklin, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Berry Insurance does
Berry Insurance, legally Alexia Insurance, Inc., is a privately held independent insurance agency founded in 1922 and headquartered at 31 Hayward Street, Suite J, Franklin, Massachusetts. The firm operates as a single-location, relationship-driven brokerage serving individuals, families, and businesses across Massachusetts, Rhode Island, and New Hampshire. Its staff of nine agents and support personnel is organized around a five-person commercial lines team with 50+ years of combined experience.
The agency's product portfolio spans personal lines (auto, home, renters, condo, life, umbrella, classic car, motorcycle, RV, watercraft, pet, flood, non-owner car, second/investment property) and a broad commercial book that includes general liability, commercial property, commercial auto, workers' compensation, cyber liability, professional liability, builders risk, commercial umbrella, pollution liability, bonds, contractors insurance, municipality/public entity coverage, nanny insurance, and small business packages. Technology stack comprises an online client portal (CSR24), a mobile application, e-signature for document handling, and Vidyard-hosted video content. AI is used only for internal content drafting and team training under human review; it is not embedded in customer-facing products.
The business model is commission-based: Berry Insurance earns carrier commissions on policies sold, renewed, and maintained across multiple insurance companies, with customer mix at 55% commercial and 45% personal/family. GTM is consultative and sales-led with no online quoting — prospects submit an inquiry form and are contacted by a dedicated account manager for a protection analysis. Marketing relies on SEO, a free Learning Center, video content, and 5.0-star reviews on Google and Yelp as primary acquisition channels. Revenue is not publicly disclosed.
Berry Insurance firmographics
Firmographics- Name
- Berry Insurance
- Legal name
- Alexia Insurance, Inc.
- Website
- https://berryinsurance.com
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Berry Insurance is a 100+ year-old independent insurance agency in Franklin, MA, offering personal, commercial, and specialty insurance products to individuals, families, and businesses across Massachusetts, Rhode Island, and New Hampshire through a relationship-driven, multi-carrier brokerage model.
- Ownership category
- akta.pro rank
Where Berry Insurance is headquartered
LocationHeadquarters
- HQ city
- Franklin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Berry Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Commissions: As an independent insurance agency, Berry Insurance earns commissions from insurance carriers for policies sold, renewed, and maintained. Agents work with multiple insurance companies to match customers with appropriate coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Nanny Workers' Compensation Insurance: $141 base annual charge |
| Subscription | Annual | Nanny General Liability Insurance: $500-$1,000 per year |
| Subscription | Annual | Nanny Professional Liability Insurance: $500-$2,500 per year |
| Subscription | Annual | Nanny Disability Insurance: 1-3% of salary |
| Subscription | Annual | Personal Umbrella Liability Insurance: $150-$300 per year for $1 million coverage |
| Subscription | Annual | Workers' Compensation for Domestic Employees: approximately $218 per year for basic nanny policy |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Berry Insurance product offering
Product offeringCore offering
Berry Insurance is an independent insurance agency that sells personal and commercial insurance policies through a network of multiple insurance carriers, serving individuals, families, and businesses in Massachusetts, Rhode Island, and New Hampshire. The agency provides tailored coverage matching, dedicated account management, claims navigation, policy education, and a 24/7 emergency claims line, with a product portfolio spanning auto, home, life, workers compensation, commercial property, cyber liability, contractors, municipalities, and specialty lines. Revenue is earned through commissions on policies placed and renewed with carrier partners.
Product overview
Berry Insurance is an independent insurance agency offering a comprehensive portfolio of both business and personal insurance products. The business insurance portfolio includes general liability, commercial property, workers compensation, commercial auto, cyber liability, professional liability, builders risk, umbrella, contractors insurance, small business insurance, municipality insurance, nanny insurance, pollution liability, bonds, and flood coverage. Personal insurance offerings include auto, homeowners, renters, condo, life, classic car, motorcycle, RV, watercraft, pet, umbrella, flood, non-owner car, and second/investment property insurance. The agency also provides client services including a web portal, mobile app, claims reporting, certificate requests, and a free learning center with educational blog content. As an independent agency, they shop multiple insurance carriers to find coverage tailored to each client's needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Insurance
Quantifiable outcome
- 50% premium reduction for auto insurance customers
- +4 more outcomes
Companies that use Berry Insurance
Customer profileNamed customers7 records
Ideal customer profiles2 records
Berry Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Berry Insurance partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Berry Insurance competitors and assessment
Company assessmentEmerging players
- Policygenius: Online insurance marketplace and brokerage offering comparison shopping for life, disability, home and auto; an emerging digital alternative to traditional local insurance agencies for the same customer segments.
- Lemonade: Digital-native insurtech offering renters, home, auto, pet and life coverage through a mobile-first experience; an emerging competitor targeting younger and urban households in the same regional pool.
- GEICO: Direct-to-consumer digital-first P&C carrier competing for the same personal-lines shoppers; its instant-quote experience is the primary alternative channel against Berry's consultative, form-driven sales motion.
- Progressive: National direct and agency-channel P&C carrier offering personal and small commercial coverage online; competes for the same auto, home and small-business customers with a much heavier digital marketing footprint.
Direct peers
- Cross Insurance: New England-headquartered independent insurance agency with a multi-carrier model offering both personal and commercial lines across the region; the closest direct analog to Berry's independent, relationship-driven model in MA/RI/NH.
Broad incumbents
- Hub International: Large national insurance brokerage distributing commercial and personal lines through a multi-carrier agency channel; competes for the same SMB and middle-market accounts in New England, but at far greater scale and geographic breadth.
- Arthur J. Gallagher & Co. Global insurance broker and risk-management firm with a major New England presence; targets overlapping commercial and personal accounts with a much wider carrier network and service portfolio than a single-location independent agency.
- Liberty Mutual Insurance: Boston-based national P&C carrier with a direct-writing and agency-distribution model across personal and commercial lines; represents both a carrier partner and a competitive incumbent for the same MA/RI/NH customer base.
- Allstate: National captive carrier with a strong local agent footprint in MA/RI/NH and national brand spend; competes for the same personal-lines households and many small commercial accounts Berry targets.
- State Farm: Large captive personal-lines carrier that competes head-to-head for auto, home and life customers in MA/RI/NH through its local agent network; the classic "single-carrier" alternative to Berry's independent agency model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Berry Insurance social profiles
Digital presenceBerry Insurance compliance and trust
Trust signalCompliance2 records
Berry Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Berry Insurance leadership team
Management profileNumber of profiles
Profiles3 records
Berry Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Berry Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Berry Insurance
What does Berry Insurance do?
Berry Insurance is an independent insurance agency that sells personal and commercial insurance policies through a network of multiple insurance carriers, serving individuals, families, and businesses in Massachusetts, Rhode Island, and New Hampshire. The agency provides tailored coverage matching, dedicated account management, claims navigation, policy education, and a 24/7 emergency claims line, with a product portfolio spanning auto, home, life, workers compensation, commercial property, cyber liability, contractors, municipalities, and specialty lines. Revenue is earned through commissions on policies placed and renewed with carrier partners.
Is Berry Insurance a public or private company?
Berry Insurance is a private company. It is classified as family owned and is currently operating.
When was Berry Insurance founded?
Berry Insurance was founded in 1922. It employs 1 to 10 people.
Where is Berry Insurance based?
Berry Insurance is headquartered in Franklin, United States, in the North America region.
How does Berry Insurance make money?
One revenue line is on record: insurance Commissions.
Who are Berry Insurance's main competitors?
Emerging players on record are Policygenius, Lemonade, GEICO and Progressive. Cross Insurance is listed as a direct peer. Broad incumbents are Hub International, Arthur J. Gallagher & Co., Liberty Mutual Insurance, Allstate and State Farm.
Does Berry Insurance have an API?
No public API is recorded for Berry Insurance.