MirrorBingo
Mirror Bingo is a UK-focused online bingo and casino gaming platform offering 800+ slot titles, multiple bingo formats, and live dealer games, operated by Jumpman Gaming Limited under licence from Daily Mirror owner Reach Plc and serving UK adult consumers via a mobile-optimised white-label platform.
- Company typePrivate
- Founded2008
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What MirrorBingo does
Mirror Bingo is a UK-focused online bingo and casino gaming platform launched in 2008 and operated by Jumpman Gaming Limited, a B2B platform provider incorporated in Alderney (registration number 1815), under a brand licence from Reach Plc, the media conglomerate that owns the Daily Mirror newspaper. The platform serves adult UK consumers (18+) with online bingo (90-ball, 80-ball, 75-ball, and 30-ball formats), over 800 slot titles, live dealer games, table and card games, progressive jackpot slots, and Slingo titles, sourced from studios including Eyecon, NetEnt, Microgaming, Pragmatic Play, Blueprint Gaming, and Playtech. The site is licensed by the UK Gambling Commission (account 39175) for Great Britain customers and by the Alderney Gambling Control Commission for non-UK customers, with ISO 27001-aligned security controls and GAMSTOP self-exclusion integration. Distribution is direct-to-consumer via desktop and mobile web, supplemented by the Superpartners affiliate programme and organic reach from the Daily Mirror brand.
The platform is built on Jumpman Gaming's proprietary HTML5 mobile-optimised gaming stack with independently tested Random Number Generator (RNG) outcomes, and supports payment methods including Visa, Mastercard, Maestro, PayPal, Skrill, Neteller, Paysafecard, and Pay by Mobile carrier billing. Revenue is generated through the house edge built into game RTPs, forfeiture of bonus funds when players withdraw before meeting 10x wagering requirements (capped at lifetime deposits up to £250), and a £2.50 fee on Pay by Mobile deposits and withdrawals. Player acquisition and retention are driven by a dense promotional calendar including a Mega Wheel welcome bonus offering up to 500 free spins, a Daily Wheel, Happy Hour promotions, and a Drops & Wins tournament series with a £25,000,000 prize pool running March 2026 to March 2027.
MirrorBingo firmographics
Firmographics- Name
- MirrorBingo
- Legal name
- Jumpman Gaming Limited
- Website
- https://mirrorbingo.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mirror Bingo is a UK-focused online bingo and casino gaming platform offering 800+ slot titles, multiple bingo formats, and live dealer games, operated by Jumpman Gaming Limited under licence from Daily Mirror owner Reach Plc and serving UK adult consumers via a mobile-optimised white-label platform.
- Ownership category
- akta.pro rank
MirrorBingo industry classification
Industry- Product category
- Online Gambling
- NAICS
- Gambling Industries (7132)
- akta.pro primary industry
- Online Bingo Operators (MPAEAGAB)
- akta.pro secondary industry
- Online Bingo Casinos (MPAEABAF)
Keywords
Where MirrorBingo is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
MirrorBingo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Others
Revenue model
- House Edge / Game Margins: Revenue generated from the mathematical house edge built into all casino games including slots, bingo, and table games. Games use Return to Player (RTP) percentages (e.g., Fluffy Favourites 95.39%, Starburst 96.09%) with the operator retaining the differential between wagers and payouts.
- Bonus Wagering Requirements: Revenue captured when players forfeit bonus funds by withdrawing before meeting 10x wagering requirements. Maximum bonus conversion capped at lifetime deposits (up to £250).
- Pay by Mobile Transaction Fee: £2.50 transaction fee charged on all Pay by Mobile deposits
- Withdrawal Processing Fees: Fees applied to withdrawal processing (£2.50 per withdrawal)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard gameplay with no mandatory fees |
| Other | Pay-as-you-go | Welcome Offer - Mega Wheel |
| Unit Pricing | Pay-as-you-go | Pay by Mobile deposits |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
MirrorBingo product offering
Product offeringCore offering
MirrorBingo operates an online bingo and casino gaming platform targeting UK consumers. The platform offers multiple bingo formats (90-ball, 80-ball, 75-ball, 30-ball), over 800 slot games from providers such as NetEnt, Microgaming, and Pragmatic Play, live dealer casino games, table games, jackpot games, and Slingo. Revenue is generated through the house edge on game wagers, wagering requirements on bonuses, and transaction fees on deposits and withdrawals.
Product overview
MirrorBingo is an online gaming platform operated by Jumpman Gaming Limited and owned by Reach Plc (Daily Mirror), offering a unified product portfolio centered on bingo and casino gaming. The core offering consists of Online Bingo (90-ball, 80-ball, 75-ball, 30-ball formats), Online Slots (800+ titles), Live Casino, Table & Card Games, Jackpot Games, and Slingo. The platform operates under UK Gambling Commission and Alderney Gambling Control Commission licenses. Promotional features including the Daily Wheel, Welcome Mega Wheel, and Drops & Wins tournaments (with £25,000,000 prize pool) drive player engagement alongside the game portfolio. All games are mobile and tablet-friendly with support for multiple payment methods including Pay by Mobile.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Bingo Online bingo gaming offering multiple formats (90-ball, 80-ball, 75-ball, 30-ball) with themed rooms, cash prizes, and progressive jackpots, targeted at UK adult players seeking traditional bingo play from home.
- Online Slots Online slot gaming with 800+ titles from multiple developers including popular games like Starburst, Fluffy Favourites, Big Bass Bonanza, and Megaways variants, targeted at UK adult slot players.
- Live Casino Live dealer casino games including Blackjack Montreal Live, Live Playtech Roulette, and Live Mega Fire Blaze Roulette, providing real-time gaming with human dealers for UK adult players.
- Table & Card Games Digital table games including multiple Blackjack variants (Multi Hand Classic Blackjack, Vegas Blackjack, Classic Blackjack), Roulette variations (20p Roulette, 10p Roulette, Platinum Roulette, 20p Boost Roulette), and other card games for UK adult players.
- Jackpot Games Progressive jackpot slot games including Fluffy Favourites Jackpot, Shamans Dream Jackpot, Irish Luck Jackpot, and over 25 other jackpot titles with prizes funded by player stakes, targeted at UK players seeking large payout potential.
- Slingo Slingo games combining elements of slots and bingo including Slingo Fluffy Favourites, Lucky Larry's Lobstermania Slingo, Slingo Starburst, and various branded Slingo variants for UK adult players.
Companies that use MirrorBingo
Customer profileSegments3 records
Ideal customer profiles3 records
MirrorBingo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature5 records
MirrorBingo partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Jumpman Gaming LimitedcoreMirror Bingo is operated by Jumpman Gaming Limited, which provides the proprietary gaming platform, payment processing infrastructure, compliance systems, and operational technology. Jumpman is a B2B platform provider licensed by UK Gambling Commission and Alderney Gambling Control Commission.
- Reach PlccoreMirror Bingo is owned by Reach Plc, the parent company of the Daily Mirror newspaper. Reach provides the brand license and brand equity, while Jumpman Gaming provides operational technology and platform management.
- UK Gambling CommissioncoreRegulatory licensing body that licenses and regulates Mirror Bingo for UK operations under license number 39175. The UKGC ensures compliance with gambling regulations, fair play requirements, and player protection standards.
- Alderney Gambling Control CommissioncoreRegulatory body licensing Mirror Bingo for non-UK customer operations. Provides secondary licensing for international player access.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
MirrorBingo competitors and assessment
Company assessmentBroad incumbents
- Gala Bingo: Major UK bingo brand owned by Entain (Coral), combining a substantial retail hall estate with a digital bingo and casino platform. Directly competes for the same UK bingo player wallet with a comparable product-led, bonus-heavy acquisition model.
- bet365 Bingo: Bingo vertical of bet365, one of the largest UK/European online gambling operators. Targets overlapping UK bingo and slots players with the cross-sell advantage of a much broader sportsbook and casino ecosystem.
- Mecca Bingo: One of the UK's largest bingo operators (Rank Group), running both land-based halls and a large online bingo/casino platform. Comparable in product mix and target demographic, but materially larger in scale and with omni-channel retail exposure that MirrorBingo lacks.
- Foxy Bingo: Long-running Entain-owned UK online bingo and casino brand. Directly comparable in vertical mix (bingo primary, slots/casino secondary), promotional-led acquisition, and UK-only geographic focus.
- William Hill Bingo: Bingo offering within William Hill's diversified UK gambling portfolio (now part of 888/Evoke). Directly comparable in product mix and UK mass-market target, with the additional brand equity of a long-established UK gambling name.
Direct peers
- Heart Bingo: Media-brand-branded UK online bingo and slots operator leveraging the Heart radio brand for organic acquisition. Closely comparable consumer profile (mass-market UK adults), vertical mix (bingo-led with slots/casino extension), and product-led GTM via welcome bonus wheels.
- Sun Bingo: Closest structural analogue — a UK tabloid-newspaper-branded online bingo and casino white-label also operated by Jumpman Gaming on the same platform. Targets the same UK casual bingo/slots segment via a national media brand and runs comparable welcome offers, Drops & Wins tournaments, and game portfolio.
- Sky Bingo: UK online bingo and slots brand operated under the Sky media umbrella (Bonne Terre/Flutter). Closely comparable as a media-affiliated, brand-led UK online bingo operator targeting mainstream UK consumers with similar product mix.
- 888 Ladies: UK-focused online bingo and slots brand within the 888/Evoke portfolio. Comparable in its dedicated bingo-first positioning, female-skewed UK target demographic, and bonus-driven acquisition mechanics.
- Tombola: UK-original online bingo specialist, one of the few large-scale UK pure-play bingo operators. Comparable vertical focus (bingo-led) and product-led UK acquisition motion, although with proprietary in-house platform rather than a white-label architecture.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MirrorBingo social profiles
Digital presenceMirrorBingo compliance and trust
Trust signalCompliance4 records
MirrorBingo financial estimates
Financial estimateRevenue estimate
Valuation estimate
MirrorBingo leadership team
Management profileNumber of profiles
MirrorBingo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MirrorBingo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MirrorBingo
What does MirrorBingo do?
MirrorBingo operates an online bingo and casino gaming platform targeting UK consumers. The platform offers multiple bingo formats (90-ball, 80-ball, 75-ball, 30-ball), over 800 slot games from providers such as NetEnt, Microgaming, and Pragmatic Play, live dealer casino games, table games, jackpot games, and Slingo. Revenue is generated through the house edge on game wagers, wagering requirements on bonuses, and transaction fees on deposits and withdrawals.
Is MirrorBingo a public or private company?
MirrorBingo is a private company. It is classified as corporate owned and is currently operating.
When was MirrorBingo founded?
MirrorBingo was founded in 2008. It employs 1 to 10 people.
Where is MirrorBingo based?
MirrorBingo is headquartered in London, United Kingdom, in the Europe region.
How does MirrorBingo make money?
Four revenue lines are on record. House Edge / Game Margins are the primary driver. The others are bonus Wagering Requirements, pay by Mobile Transaction Fee and withdrawal Processing Fees.
Who are MirrorBingo's main competitors?
Broad incumbents on record are Gala Bingo, bet365 Bingo, Mecca Bingo, Foxy Bingo and William Hill Bingo. Direct peers are Heart Bingo, Sun Bingo, Sky Bingo, 888 Ladies and Tombola.
Does MirrorBingo have an API?
No public API is recorded for MirrorBingo.
What industry is MirrorBingo in?
MirrorBingo's product category is Online Gambling. Its primary akta.pro industry code is MPAEAGAB, Online Bingo Operators, with a secondary code of MPAEABAF, Online Bingo Casinos. Its NAICS code is 7132.