EHC Kloten Sport

What EHC Kloten Sport does

EHC Kloten Sport AG is a privately held Swiss professional ice hockey club organized as an Aktiengesellschaft, headquartered at Marktgasse 13, 8302 Kloten, Canton of Zurich. Founded in 1934, the club competes in Switzerland's top-tier National League and plays its home games at the SWISS Arena (Schluefweg 20, 8302 Kloten), an owned venue opened in 1997 with a total capacity of 7,453 (2,300 standing, 5,123 seated), six gastronomy establishments, and a fully cashless payment system. Management is led by Managing Director Anjo Urner, Sportchef Ricardo Schödler, CMO Dominique Nigg, and incoming Youth General Manager Lukas Baumgartner (effective October 2026).

The club's product portfolio centers on the matchday product and the surrounding venue economy: ticketing via ticket-onlineshop.com, official merchandise through the Fanshop (ehckloten-shop.ch), VIP/loge hospitality, fan and partner gameday experiences, the youth development program (Nachwuchs), and the annual EHC Kloten Golf Trophy. There is no proprietary disclosed technology stack; the business runs on standard e-commerce, POS/cashless payments, and social/email marketing infrastructure.

EHC Kloten generates revenue through five streams: ticket sales, merchandise, hospitality services, multi-tier corporate sponsorships (First, Business, Premium Eco, Economy, Arena, and Orthopädie tiers — including Schibli Elektrotechnik, Klein, Brauerei Falken, Mercedes-Benz, SWISS as arena naming-rights partner, and Brunner Orthopädie), and event/hospitality packages. Go-to-market is sales-led and locally distributed: online ticketing and fanshop for consumers; direct B2B sales by the business development team for sponsorship and corporate hospitality. Operating geography is Switzerland only. The customer base consists of regional ice hockey fans and spectators served through a single primary segment, with a tiered B2B sponsor ecosystem layered on top.

Name

EHC Kloten Sport

Legal name

EHC Kloten Sport AG

Website

https://ehc-kloten.ch

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

51–100 employees

Short description

EHC Kloten Sport AG is a privately held Swiss professional ice hockey club, founded in 1934, competing in the National League from its owned SWISS Arena in Kloten, Canton of Zurich, serving regional fans through ticketing, merchandise, hospitality, and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Professional Ice Hockey

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Ice Hockey Leagues (MPAKAAAE)

akta.pro secondary industries

Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK), Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Professional ice hockey
• Sports entertainment
• Ticket sales
• Corporate hospitality
• Team merchandise

Headquarters

HQ city

Kloten

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Ticket Sales: Revenue from home game attendance at the SWISS Arena. The stadium has 7,453 total seats (2,300 standing, 5,123 seating) and operates a cashless system.
2. Merchandise Sales: Fanshop sales of team merchandise including jerseys, apparel, and accessories through the online shop (ehckloten-shop.ch) and at home games.
3. Hospitality Services: VIP lounge, loge rentals, bistro, and concession stand operations during home games and events. Multiple hospitality venues including EHC-K Lounge, Wöschchuchi, Bistro, and Winterdörfli Bistro.
4. Sponsorship & Partnerships: Corporate partnerships across multiple tiers: First (Schibli Elektrotechnik, Klein), Business (Brauerei Falken, Hirsch Ruckstuhl, Mercedes-Benz), Premium Eco (Eberhard Bau, Gyso, Hertz, stimo), Economy (Entec, IBK, Kessler, Sanneubau, steger ag, wallee), Arena (SWISS), and Orthopädie Partner (Brunner Orthopädie).
5. Event Revenue: Gameday experiences and hospitality packages sold to corporate clients and fans, including partner events like the annual Golf Trophy.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

EHC Kloten Sport AG operates a professional ice hockey club competing in Switzerland's National League, offering ticketed home games at the 7,453-seat SWISS Arena in Kloten. Beyond on-ice competition, the club sells official team merchandise through an online Fanshop, provides VIP hospitality and loge services, organizes partner and fan events including an annual Golf Trophy, and runs a youth development (Nachwuchs) program feeding local talent into the professional team. Revenue is generated primarily through ticket sales, merchandise, hospitality, and multi-tier corporate sponsorships.

Product overview

EHC Kloten Sport AG operates primarily as a professional ice hockey club competing in Switzerland's National League. The organization offers a portfolio of sports/entertainment services centered around its SWISS Arena venue (7,453 seats), including ticketing for home games, official merchandise through the Fanshop, hospitality services (VIP lounges, loges), fan experience packages, and youth hockey development programs. The club also organizes the annual EHC Kloten Golf Trophy as a networking event for sponsors and partners. This is not a technology product company but a sports/entertainment organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Ticketing System Online ticket sales platform for EHC Kloten home games at SWISS Arena, providing fans with access to standing and seated tickets for National League matches.
• Fanshop Official EHC Kloten online and on-site retail store selling team merchandise including jerseys, the Pre-Season Trikot 2026/27, apparel, and branded accessories to fans.
• Hospitality Services VIP hospitality offerings including lounge access, loge (box) rentals, bistro service, and VIP guest experiences at home games, targeted at corporate clients and premium fans.
• Gameday Experiences Fan experience offerings including special game-day events, partner activities, and curated hospitality packages designed to enhance match attendance.
• Youth Development Program (Nachwuchs) Youth hockey development program featuring multiple teams, qualified coaches, and youth sponsors supporting talent progression from grassroots levels to elite professional play, including a goaltender development partnership with HC Thurgau.
• EHC Kloten Golf Trophy Annual golf tournament (23rd edition held in 2026 at Lipperswil) bringing together sponsors, partners, guests, players, and friends of EHC Kloten for B2B networking and social engagement.
• SWISS Arena The SWISS Arena is a 7,453-seat leisure and sports facility in Kloten, Canton Zurich, serving as the home ice hockey arena for EHC Kloten's National League team, with six gastronomy operations and cashless payment infrastructure.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered minor and core.

• Schibli ElektrotechnikminorOthersFirst-tier sponsor of EHC Kloten. Electrical engineering company based in Switzerland.
• KleinminorOthersFirst-tier sponsor of EHC Kloten.
• Brauerei Falken AGminorOthersBusiness-tier sponsor. Swiss brewery providing beer products.
• Hirsch RuckstuhlminorOthersBusiness-tier sponsor. Mercedes-Benz dealership in Kloten area.
• Mercedes-BenzminorOthersBusiness-tier sponsor.
• Eberhard BauminorOthersPremium Eco-tier sponsor. Construction company.
• GysocoreStrategic or Co-development PartnerPremium Eco-tier sponsor. Gyso AG organizes partner events with EHC Kloten players, including an annual Padel tournament held on rooftops in Kloten. The partnership has been running for multiple years with strong engagement.
• HertzminorOthersPremium Eco-tier sponsor. Car rental company.
• stimominorOthersPremium Eco-tier sponsor.
• SWISScoreOthersArena-tier sponsor. The stadium naming rights are associated with SWISS (Swiss International Air Lines), linking the airline brand to the venue.
• HC ThurgaucoreStrategic or Co-development PartnerPartnership for goaltender development. EHC Kloten and HC Thurgau collaborate to develop young goaltenders, with players from Kloten appearing primarily in the Swiss League through this partnership. The agreement was extended for another year when Santo Simmchen was signed.
• EntecminorOthersEconomy-tier sponsor.
• IBKminorOthersEconomy-tier sponsor.
• KesslerminorOthersEconomy-tier sponsor.
• SanneubauminorOthersEconomy-tier sponsor.
• steger agminorOthersEconomy-tier sponsor.
• walleeminorOthersEconomy-tier sponsor.
• Brunner Orthopädie GmbHminorOthersOrthopädie Partner (Orthopedics Partner).

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• EV Zug: EV Zug is a Swiss National League club that EHC Kloten faces in regular-season play; both operate mid-tier arenas and compete for sponsorship spend in the German-speaking Swiss market.
• SC Bern: SC Bern competes in the Swiss National League and is one of EHC Kloten's most established domestic rivals, similarly drawing on a multi-decade heritage, large arena, and deep corporate sponsor base to drive ticket, hospitality, and merchandise revenue.
• HC Davos: HC Davos is a fellow National League ice hockey club with comparable revenue mix (tickets, sponsors, hospitality, fanshop) and on-ice positioning, making it a clean operational and commercial comparator for EHC Kloten.
• HC Lugano: HC Lugano is another Swiss National League opponent with comparable revenue architecture (arena, sponsors, fanshop) and competes against EHC Kloten for playoff positioning and corporate partner attention.
• EHC Biel-Bienne: EHC Biel-Bienne is a direct league and geographic neighbor, sharing similar mid-table National League economics with EHC Kloten and serving as a benchmark for sponsorship yield and ticketing performance in Swiss German-speaking markets.
• ZSC Lions Zurich: ZSC Lions operate in the same Swiss National League and share the greater Zurich market with EHC Kloten, competing for the same sponsorship, ticket, and fan base. Direct on-ice competitor with a larger commercial footprint.
• Lausanne HC: Lausanne HC competes in the Swiss National League and operates a similar multi-revenue-stream model (arena, corporate hospitality, fanshop) to EHC Kloten while serving a different geographic catchment in French-speaking Switzerland.
• Fribourg-Gottéron: Fribourg-Gottéron plays in the same National League and shares similar revenue drivers and fan-engagement tactics (memberships, hospitality, social media), making it a relevant operational peer for EHC Kloten.

Regional players

• Adler Mannheim: Adler Mannheim is a top-tier DEL club in Germany with comparable revenue mix (large arena, deep sponsorship portfolio, merchandise, hospitality) and a similar mid-sized catchment dynamic, useful as a Western European hockey benchmark for EHC Kloten.

Emerging players

• HC Thurgau: HC Thurgau is EHC Kloten's Swiss League goaltender development partner and operates one tier below the National League, providing a low-cost talent feeder model analogous to affiliate clubs in other hockey markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/EHC_Kloten_1934
• Facebookfacebook.com/ehckloten1934
• LinkedInlinkedin.com/company/ehc-kloten-sport-ag
• Instagraminstagram.com/ehc_kloten_1934
• TikToktiktok.com/@ehc_k

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EHC Kloten Sport