Golf Club Lugano

What Golf Club Lugano does

Golf Club Lugano is a privately-held, member-governed golf club founded on November 24, 1923 in Magliaso, in the Ticino canton of Switzerland. It operates an 18-hole championship course (PAR 70, 5,623 meters) on a compact 32-hectare site along the Magliasina River, plus a driving range, clubhouse, on-site restaurant, and pro shop. The course was originally designed by Percy Dell as a 9-hole layout, expanded to 18 holes by Donald Harradine in 1970, refined by Cabell B. Robinson in 1992, and most recently reworked under a new masterplan by Peter Harradine.

The club serves three customer segments: annual members across Ladies, Seniores, and Juniores sections; fee-paying day visitors (weekday green fees at CHF 130 for 18 holes and CHF 70 for 9 holes; weekend/holiday rates at CHF 150 and CHF 90); and academy students. The Lugano Golf Academy, directed by Head Pro Paolo Quirici (a former European Tour professional and 2024 China Hickory Open winner), delivers individual lessons, group clinics, and corporate team-building programs through four certified professionals.

Revenue is generated from seven streams: green fees (per-round and 11-voucher subscription bundles at CHF 1,300), annual membership dues, driving range access (single entry CHF 25, 20-entry bundle CHF 300, annual subscription CHF 1,000), golf cart rentals, the on-site restaurant, pro shop retail (operated since 2014 by Golfever Sagl), and academy instruction. Distribution is direct-to-consumer, augmented by six partner-hotel referral agreements (Hotel Splendide Royal, The View Lugano, Resort Collina d'Oro, Centro Magliaso, Hotel Colorado Lugano, Paladina Hotel) and affiliations with Swiss Golf Association, Federazione Golf Ticino, Swiss PGA, and the European Tour. The club is governed by a committee chaired by President Paolo Cornaro, with operational leadership under Direttore Valentina Panatero.

Name

Golf Club Lugano

Legal name

Golf Club Lugano

Website

https://golflugano.ch

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

1–10 employees

Short description

Golf Club Lugano is a privately-held Swiss golf club in Magliaso, Ticino, founded in 1923. It operates an 18-hole championship course, the Lugano Golf Academy with four pros, a restaurant, and pro shop, serving annual members, day visitors, and academy students in the Lugano region.

Ownership category

akta.pro rank

Product category

Golf Club & Recreation

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf club operations
• Golf course management
• Golf instruction services
• Club membership programs
• Golf recreation facilities

Headquarters

HQ city

Lugano

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Green Fees: Revenue from daily play fees for 18-hole and 9-hole rounds. Weekday rates at CHF 130 (18 holes) and CHF 70 (9 holes), weekend/holiday rates at CHF 150 (18 holes) and CHF 90 (9 holes). This is the primary revenue driver for daily visitors.
2. Membership Dues: Annual membership fees for club members with various categories including Ladies, Seniores, and Juniores sections. Members receive priority access, discounted green fees, and clubhouse privileges.
3. Driving Range Fees: Pay-per-use and subscription-based access to practice facilities. Single entry at CHF 25, 10-entry bundle at CHF 200, 20-entry bundle at CHF 300, annual subscription at CHF 1,000.
4. Pro Shop Sales: Retail sales of golf equipment, apparel, and accessories through the on-site Pro Shop operated by Golfever Sagl. Brands include Gimar, Callaway, Ping, Titleist, WilsonStaff, FootJoy, Ecco, TiCad, Motocaddy, Bushnell, Garmin, Chervo, Alberto.
5. Restaurant Services: On-site restaurant offering local and international cuisine with terrace seating overlooking the golf course. Open for breakfast, lunch, and dinner with extended hours on weekends.
6. Golf Instruction/Lessons: Professional golf instruction through Lugano Golf Academy with four certified pros offering individual lessons, group clinics, and team building programs.
7. Golf Cart Rentals: Rental of golf carts for course play, available as individual rentals or through subscription packages (11-cart bundles for 18-hole or 9-hole rounds).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Golf Club Lugano operates an 18-hole championship golf course (PAR 70, 5623 meters) on 32 hectares along the Magliasina River in Magliaso, Switzerland. The club sells green fee access (18-hole and 9-hole rounds), annual memberships, driving range access, golf cart rentals, professional golf instruction through the Lugano Golf Academy, on-site restaurant services, and operates a Pro Shop through partner Golfever Sagl. Tournaments and team-building events are organized through a public tournament calendar.

Product overview

Golf Club Lugano operates a unified golf club offering centered on its 18-hole golf course (PAR 70, 5623 meters) located in Magliaso along the Magliasina River. The club provides complementary services including the Lugano Golf Academy (with four professional instructors), an on-site restaurant, a Pro Shop (operated by third-party Golfever Sagl), and various fee-based offerings such as green fees (18-hole and 9-hole), driving range access, golf cart rentals, and online booking. The club organizes regular tournaments through its tournament calendar system.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Club Lugano 18-Hole Course An 18-hole championship golf course (PAR 70, 5623 meters) on 32 hectares along the Magliasina River in Magliaso, Switzerland, suitable for golfers of all skill levels. Features 4 par-3s, 10 par-4s, and 4 par-5s with 8 holes alongside or crossing the Magliasina River.
• Lugano Golf Academy Golf instruction school operated by Golf Club Lugano with four certified professional instructors (Paolo Quirici, Ettore Gandini, Nicola Gubernati, Alberto Brandi), offering individual lessons, group clinics, team-building programs, and meeting services for golfers of all skill levels.
• Clubhouse Restaurant On-site restaurant at the Golf Club Lugano clubhouse offering local and international cuisine with a terrace overlooking the golf course; serves breakfast, lunch, and dinner. Operating hours: Monday 08:00-18:00, Tuesday-Sunday 08:00-23:00.
• Pro Shop (managed by Golfever Sagl) On-site retail store selling golf equipment, apparel, and accessories, operated by Golfever Sagl since December 2014. Stocks brands including Gimar, Callaway, Ping, Titleist, WilsonStaff, FootJoy, Ecco, TiCad, Motocaddy, Bushnell, Garmin, Chervo, and Alberto.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Swiss Golf AssociationcoreOthersOfficial national governing body for golf in Switzerland. Affiliation provides tournament calendar, handicapping system, and competitive structure for club members.
• Federazione Golf TicinocoreOthersRegional golf federation for the Ticino canton. Coordinates local tournaments and represents regional clubs.
• Swiss PGAminorOthersSwiss Professional Golfers Association. Professional instructors at the Lugano Golf Academy maintain membership and credentials through this association.
• European TourminorOthersEuropean professional golf tour. The club's history is connected through Paolo Quirici's participation in European Tour events including the Swiss Open at Crans.
• Hotel Splendide RoyalminorGTM or Marketing PartnerFive-star luxury hotel in Lugano (Riva Antonio Caccia 7, 6900 Lugano). Partnership provides referral of golfing guests and vacation packages.
• The View LuganominorGTM or Marketing PartnerPremium hotel in Lugano Paradiso (Via Guidino 29, 6900). Partnership provides referral of golfing guests to the club.
• Resort Collina d'OrominorGTM or Marketing PartnerResort hotel in Agra-Collina d'Oro (Via Roncone 22, 6927). Partnership provides referral of golfing guests.
• Centro MagliasominorGTM or Marketing PartnerAccommodation facility near the club (Via Bosconi 11). Partnership provides referral of golfing guests staying in Magliaso.
• Hotel Colorado LuganominorGTM or Marketing PartnerHotel in Lugano (Via Clemente Maraini 19). Partnership provides referral of golfing guests.
• Paladina HotelminorGTM or Marketing PartnerHotel in Pura (Via Paladina 18, 6984). Partnership provides referral of golfing guests in the broader Ticino region.
• Golf Club Patriziale AsconaminorOthersNeighboring golf club in Ascona. Listed as a useful link for regional golf options.
• Golf Gerre LosoneminorOthersNeighboring golf club in Losone. Listed as a useful link for regional golf options.
• Golfever SaglcoreImplementation/ SI/ Consulting PartnerPro shop operator managing retail operations at the club since December 2014. Small company focused on quality products and service for members and professionals. Brands include Callaway, Ping, Titleist, FootJoy, Ecco, Garmin, and others.
• Lugano RegionminorGTM or Marketing PartnerRegional tourism organization for Lugano and Ticino. Partnership provides destination marketing linking golf tourism with the region.
• Porsche Amag LuganominorGTM or Marketing PartnerAutomotive brand with showroom in Lugano. Logo displayed on partner page indicating cross-promotional relationship.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Golf Gerre Losone: Neighbouring Ticino golf club explicitly listed by Golf Club Lugano as a regional partner. Comparable 18-hole offering serving the same Ticino catchment with similar member + green-fee revenue mix and federation affiliation.
• Golf Club Crans-sur-Sierre: Historic Swiss alpine golf club (founded 1908) that hosts the European Tour's Omega European Masters. Directly comparable as a premium Swiss 18-hole championship course with similar heritage positioning, federation affiliations, member-plus-green-fee model and golf academy offerings.
• Golf Club Sempachersee: Swiss 18-hole championship course serving central Switzerland with a similar member/fee structure, federation affiliation and tournament calendar model.
• Golf Club Patriziale Ascona: Ticino-based 18-hole club listed as a regional partner of Golf Club Lugano. Comparable lake-area course serving the same Ticino golf market with parallel member and visitor revenue model.
• Andermatt Swiss Alps Golf Course: Swiss Alpine 18-hole championship course at Andermatt in the canton of Uri. Comparable as a Swiss destination golf course designed by Kurt Rossknecht targeting both members and visiting golfers in a scenic Alpine setting.
• Golf Club Montreux: Swiss lake-side 18-hole golf club on the Vaud Riviera with a comparable member-and-visitor model, federation affiliation, tournament calendar and academy-style instruction offerings.
• Golf Club Lausanne: Established Swiss Romand golf club operating an 18-hole course with member categories, federation affiliation and a green-fee pricing structure broadly comparable to Golf Club Lugano's.

Others

• Leading Courses: European golf booking platform and tee-time aggregator that lists and markets Swiss courses (including Golf Club Lugano) to international golfers. Comparable as an enabling ecosystem participant rather than a direct operator.

Regional players

• Golf Engadin St. Moritz: Swiss Alpine destination golf course at Samedan/Zuoz serving a tourism-driven market. Comparable premium-pricing Swiss golf product but operating in a different canton (Graubünden) with a stronger winter/tourism seasonality profile.

Broad incumbents

• Club Med: Global all-inclusive resort operator with multiple golf-inclusive villages and academies. Comparable as a much larger incumbent offering bundled golf + hospitality experiences across many geographies, competing for the same tourist-golfer wallet.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/golfclublugano
• LinkedInlinkedin.com/company/paolo-quirici-golf-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golf Club Lugano