B1G Digital Agency

What B1G Digital Agency does

B1G Digital Agency is a Bogotá-headquartered, founder-led applied AI and automation services firm that pivoted in 2026 from a generalist digital agency (founded 2012 in Bogotá) into a specialized partner for professional associations (gremios), financial institutions, B2B companies, and government entities across Colombia and Latin America. The company operates through two legal entities — B1G Digital SAS in Colombia and B1G Digital LLC in the United States — with offices in Bogotá, Miami, and Ciudad de Panamá, and is directed by founder Juan David Perafán alongside a small senior leadership team covering UI/UX (Liliana Medellín), development (Santiago Díaz), and finance (Marcia Rodríguez).

The firm's technology base centers on Retrieval-Augmented Generation chatbots and AI agents, implemented using Claude API, Pinecone, Python, FastAPI, and Next.js, and it maintains an internal fleet of 22 AI agents. Beyond client services, B1G Digital has developed four proprietary AI products that serve both as commercial offerings and as proof-of-concept showcases: LegalLinker (an NLP-driven Colombian legal petition generator that has produced 120K+ legally valid derechos de petición for 2.5M+ users, saving $1.2B COP in legal fees), EunoIA (a rare-disease information assistant built on Orphanet and PubMed covering 7K+ rare diseases and serving 300M+ affected people globally), Atalaya (a civic-tech platform indexing 20 years of Colombian corruption journalism into a navigable 3D force graph with 56 articles and 49 consolidated cases), and the ACN Congress Chatbot (a RAG assistant with 80% autonomous resolution across a 26-block neurology corpus). Service-line capabilities span digital product design and development, UI/UX, AI consulting and implementation, process automation, data analytics (GA4, Looker Studio, BigQuery), and digital marketing.

Revenue is generated through a structured four-format engagement model — a 1-day Executive AI Workshop, a 2–3 week AI Diagnostic, a 4–8 week Automation Sprint, and recurring monthly AI Ops support — together with project-based digital product development and proprietary-product monetization. Pricing is not publicly disclosed and all engagements begin with a free 30-minute consultation. The company is privately held, bootstrapped, and founder-controlled with no disclosed external funding; the customer base spans multinationals (Coca-Cola, GoPro, ASUS, Mercado Libre, Stanley Black & Decker, Ecopetrol, Luxottica, Syngenta, FEMSA), financial institutions (Banco Davivienda, Titularizadora Colombiana, Seguros Mundial), multilateral and government entities (ILO, IDB Invest, Registraduría Nacional, Ministerio del Trabajo), and consumer and NGO clients across Colombia and LATAM.

Name

B1G Digital Agency

Legal name

B1G Digital SAS · B1G Digital LLC

Website

https://b1gdigital.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

B1G Digital Agency is a Bogotá-based, founder-led applied AI and automation services firm specializing in RAG chatbots, AI agents, and digital product development for Colombian associations, financial institutions, B2B companies, and government entities across Latin America.

Ownership category

akta.pro rank

Product category

Applied AI Consulting & Implementation

NAICS

Custom Computer Programming Services (541511), Management Consulting Services (54161), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)

akta.pro primary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

akta.pro secondary industries

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Data, Analytics & AI Consulting (BPAHAEAF)

Keywords

• Applied AI consulting
• RAG chatbot development
• Process automation services
• Digital product development
• UI UX design

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Applied AI Consulting & Implementation Services: B1G Digital delivers AI consulting and implementation through structured engagement formats: 1-day executive workshops, 2–3 week AI diagnostics, 4–8 week automation sprints, and monthly AI Ops support. Revenue is project-based and service-intensive, scoped per engagement. This is the primary revenue driver, reflecting the agency's evolution from a general digital agency to a specialized AI partner.
2. Digital Product Development: Design and development of custom digital products — web platforms, apps, e-commerce, LMS systems — for enterprise and institutional clients. Delivered as discrete project engagements (e.g., ACN digital ecosystem, Registraduría Nacional portal architecture, GMO Ópticas regional portal).
3. Proprietary AI Products (LegalLinker, EunoIA): B1G Digital has developed and operates its own AI-powered products — LegalLinker (legal petition generation) and EunoIA (rare disease information assistant) — which serve as proof-of-concept showcases for client engagements and may generate direct user-based or licensing revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

B1G Digital Agency delivers applied AI consulting and implementation services for associations, financial institutions, and B2B companies in Colombia and Latin America through a structured four-format engagement model — 1-day executive workshops, 2–3 week AI diagnostics, 4–8 week automation sprints, and monthly AI Ops support. The company also operates three proprietary AI products (LegalLinker for Colombian legal petitions, EunoIA for rare disease information, Atalaya for corruption journalism) and provides complementary digital product design, UI/UX, process automation, data analytics, and digital marketing services.

Product overview

B1G Digital Agency is an applied AI and digital services company offering both proprietary AI products and professional services. Their proprietary product portfolio includes three named AI platforms: LegalLinker (NLP-powered legal petition generator for Colombian citizens), EunoIA (AI assistant for orphan and rare disease information), and Atalaya (corruption journalism memory platform). They also deliver a sub-product, the ACN Congress Chatbot (RAG chatbot for the Colombian Neurology Association). Beyond proprietary products, they offer six professional service areas: Digital Product Design & Development (web, apps, e-commerce), UI/UX Design, AI Consulting & Implementation (RAG chatbots, LLMs, automation), Process Automation, Data Analytics, and Digital Marketing. Their engagement model follows four formats: Executive Workshop, AI Diagnosis, Automation Sprint, and monthly AI Ops support.

Differentiator

Problem solved

Functional benefit

Products and services

• LegalLinker AI-powered legal platform enabling any Colombian citizen to generate legally valid petitions (derechos de petición) in under 5 minutes without a lawyer. Trained on Colombian legislation (Law 1755) with a guided step-by-step form interface and NLP-powered text generation.
• EunoIA AI assistant designed to facilitate access to information about orphan and rare diseases. Connects patients, caregivers, and healthcare professionals with reliable, up-to-date resources from Orphanet and peer-reviewed medical literature, covering 7,000+ rare diseases affecting 300M+ people globally.
• Atalaya Civic-tech platform that transforms 20 years of Colombian journalism on corruption into a navigable 3D force graph, identifying and connecting people, institutions, and patterns that recur across cases, administrations, and political sides. Built as a memory platform for journalists and citizens.
• ACN Congress Chatbot RAG-powered AI chatbot for the Asociación Colombiana de Neurología (ACN) national neurology congress that answers questions about schedule, speakers, and logistics using 26 knowledge blocks, with automated lead capture and 80% of queries resolved autonomously.
• AI Consulting and Implementation Services AI consulting and implementation services covering AI opportunity diagnosis, RAG chatbot development, large language model (LLM) integration, intelligent process automation, and AI tool integration into existing systems. Part of six specialization areas covering the full lifecycle from assessment to deployment.
• Digital Product Design and Development Services Custom web platforms, apps, and digital products delivered from concept to deployment, covering frontend and backend development, CMS, integrations, and software architecture. Includes e-commerce platforms, booking systems, and multi-country digital portals.
• UI/UX Design Services User experience and interface design services covering user research, wireframing, prototyping, interface design, design systems, and usability testing for client engagements.
• Process Automation Services End-to-end workflow automation services replacing manual tasks across email marketing, CRM, document processing, and data pipelines, designed to scale operations for client organizations.
• Data Analytics Services Data analytics services covering reporting, dashboards, data exploration and visualization, predictive modeling, and data-driven decision-making support using Google Analytics (GA4), Looker Studio, and BigQuery.
• Digital Marketing Services Digital marketing services covering content strategy, social media management, email marketing campaigns, performance marketing, and growth services for brands needing effective digital presence.

Quantifiable outcome

• ACN Neurology Congress chatbot resolves 80% of queries without human intervention, with 26 knowledge blocks and 24/7 availability
• +5 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability18 records

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• The Nature Conservancy (Cuenca Verde)minorStrategic or Co-development PartnerB1G Digital developed a conservation project management platform with Android field app and satellite measurement for Cuenca Verde, protecting Medellín's water basins for 4 million people. The Nature Conservancy is the global environmental organization backing the project.
• International Labour Organization (OIT/ILO)minorStrategic or Co-development PartnerB1G Digital built a labor conflict monitoring platform and virtual campus for Colombian labor inspectors under the backing of the ILO, a United Nations agency. The project supports government labor oversight capacity.
• IDB Invest (Inter-American Development Bank)minorStrategic or Co-development PartnerUX research engagement for Titularizadora Colombiana (Colombia's first mortgage securitization entity) was backed by IDB Invest, the private-sector institution of the Inter-American Development Bank Group.
• Luxottica (GMO Ópticas)minorChannel Partner/ Reseller/ DistributorB1G Digital developed a regional product portal for GMO Ópticas, part of the Luxottica Group (world's largest eyewear company), covering 4 Andean countries with 1,000+ products, virtual try-on, and appointment booking.
• FEMSA Salud (Cruz Verde)minorChannel Partner/ Reseller/ DistributorB1G Digital delivered a dermatology content microsite designed for sales conversions for Cruz Verde, Colombia's largest pharmacy chain under FEMSA Salud with 884 stores.
• Anthropic (Claude API)coreTechnology or IntegrationB1G Digital's RAG chatbot solutions are built using the Claude API from Anthropic, serving as the core LLM powering AI applications including the ACN Neurology Congress chatbot (26 knowledge blocks, 80% autonomous resolution rate).

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Accenture: Global professional services giant with a large applied AI and automation practice serving financial institutions and B2B enterprises across LATAM. Overlaps with B1G on enterprise AI implementation but at much broader portfolio scale.
• Globant: Large LATAM-headquartered digital and AI services firm with enterprise AI engineering practices across the same regional client base (financials, consumer brands). Comparable in target customer profile and AI-implementation offering, though Globant operates at vastly greater scale.
• Deloitte Digital: Global consultancy's digital arm offering AI strategy, RAG/chatbot development, and process automation to regulated enterprises. Comparable on AI consulting delivery and financial-institution target segment.

Direct peers

• Baufest: LATAM technology consultancy providing custom software development, AI/data services, and digital transformation to enterprise clients. Comparable in vertical mix (financials, manufacturing, public sector) and consultative delivery model.
• Slalom: US-based technology and AI consulting firm with regional delivery and deep enterprise customer overlap. Comparable on consulting-led applied AI delivery and engagement-based business model, though at much larger scale.
• Wizeline: LATAM-based digital product engineering and AI services company serving enterprise and B2B clients. Closely comparable on geography, custom digital product development, and AI/ML integration offerings, with overlapping customer profiles.
• BairesDev: LATAM-headquartered custom software and AI engineering services firm serving US and global enterprises. Comparable on custom development, near-shore delivery, and enterprise client orientation.
• Nearsure: LATAM-based nearshore technology services firm providing custom software development and AI engineering to US enterprises. Comparable on geography, custom product engineering, and AI/automation capabilities.
• Rootstrap: LATAM- and US-based digital product studio offering AI/ML development, RAG implementations, and applied AI consulting to enterprise clients. Directly comparable on technology stack (Python/LLM) and applied AI service offering.

Emerging players

• Fractal Analytics: AI analytics and applied AI services firm with enterprise AI engineering offerings. Comparable on applied AI delivery to large enterprises, though larger and more vertically focused on analytics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/b1gdigital
• Facebookfacebook.com/b1gdigitalagency
• LinkedInlinkedin.com/company/2878798

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B1G Digital Agency