AGATA

What AGATA does

AGATA (legal name: Lietuvos gretutinių teisių asociacija AGATA / Lithuanian Neighbouring Rights Association AGATA) is a Vilnius-based non-profit collective management organization founded in 1999 to administer neighboring rights for performers (musicians, actors) and phonogram producers in Lithuania. It is the sole government-designated CMO for neighboring rights in the country and, since 2011, the ministry-designated body for collecting and distributing blank media (private copying) compensation; since March 2014 it has also administered ISRC codes under an IFPI mandate.

The organization operates three core digital platforms: a member self-service portal (mano.agata.lt), a business-licensing portal (verslas.agata.lt), and the national Lithuanian music database Pakartot.lt. It distributes member recordings free of charge to major international streaming services (Spotify, Deezer, Apple Music, iTunes, Google Play Music, Shazam) via aggregator Consolidated Independent Ltd, administers YouTube Content ID monetization, and assigns IPN international performer numbers. Reciprocal agreements with 30+ foreign CMOs enable cross-border royalty collection, and supporting programs include AGATA Akademija (annual creative camp), the Music Publishing Development Fund (€60,000/year to 32 emerging artists), and an EU-funded thematic-playlist project.

AGATA's revenue model is licensing- and levy-based rather than fee-based: it collects commercial-space music license fees from approximately 10,000 business locations, broadcast license fees from all Lithuanian radio and TV stations (set as a percentage of advertising or total revenue), and blank media compensation from manufacturers and importers of devices such as USB drives, phones, and computers. Membership is free; the organization distributes roughly €2.5 million annually to more than 13,000 performers and phonogram producers, retaining an administrative margin to fund operations.

Name

AGATA

Legal name

Lietuvos gretutinių teisių asociacija AGATA

Website

https://agata.lt

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

AGATA is the Lithuanian non-profit collective management organization founded in 1999 that administers neighbouring rights for over 13,000 performers and phonogram producers, collecting licensing fees, blank media levies, and international royalties and distributing roughly €2.5M annually.

Ownership category

akta.pro rank

Product category

Music Rights Administration

NAICS

Music Publishers (512230)

akta.pro primary industry

Neighboring Rights (Master Performance Rights) Administration (MPAIAAAH)

akta.pro secondary industries

Public Performance/Neighboring Rights for AV Uses (Cue Sheet & Reporting Services) (MPAIALAK), Micro-Licensing & Direct Licensing Platforms (UGC, SMB venues, online uses) (MPAIAKAJ), Sync Rights Representation (Pitching, Clearance, Negotiation) (MPAIABAF)

Keywords

• Music rights administration
• Neighbouring rights management
• Royalty collection services
• Blank media compensation
• Music licensing

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Music Licensing Fees: AGATA collects licensing fees from music users (businesses, radio stations, TV channels, internet platforms) for public performance, broadcasting, rebroadcasting and public communication of sound recordings. Fees are distributed to performers and phonogram producers based on usage reports submitted by music users. Approximately 2.5 million EUR is distributed annually to Lithuanian and foreign performers and producers.
2. Blank Media Compensation (Tuščia laikmena): Since 2011, AGATA has been designated by the Ministry of Culture as the responsible organization to collect and distribute compensation for private copying. Manufacturers and importers of blank media (USB drives, CDs, DVDs, phones, computers) pay compensation which is distributed to authors, performers, and producers. Collected amounts are shared among AGATA, LATGA, and AVAKA.
3. International Royalty Collection: AGATA has reciprocal agreements with over 30 foreign collective management organizations. When Lithuanian performers' music is played abroad, AGATA collects royalties through foreign partners and distributes to members. Similarly, foreign performers whose music is played in Lithuania receive payments through their respective foreign associations.
4. Digital Platform Revenue: AGATA distributes member recordings to international streaming platforms (Spotify, Deezer, Apple Music, etc.) and collects streaming royalties which are distributed to members twice yearly along with regular distributions. YouTube Content ID generates additional revenue from monetized user-uploaded content.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

AGATA is a non-profit collective rights management organization that administers neighbouring rights for performers (musicians, actors) and phonogram producers in Lithuania. It issues music licenses to commercial users (businesses, radio, TV, internet platforms), collects licensing fees and blank media compensation, and distributes royalties to its members. It also administers ISRC and IPN codes, manages YouTube Content ID, and distributes member recordings to international streaming platforms such as Spotify, Deezer, Apple Music, iTunes, Google Play Music, and Shazam.

Product overview

AGATA (Lietuvos gretutinių teisių asociacija) is a non-profit collective management organization representing performers and phonogram producers in Lithuania, founded in 1999. The organization operates a multi-service ecosystem consisting of member-facing platforms (Mano AGATA for member self-service, Verslo savitarna for business clients), the national Lithuanian music platform pakartot.lt, and international distribution services uploading member recordings to Spotify, Deezer, Apple Music, iTunes, Google Play Music, and Shazam. Core services include music licensing for commercial spaces and broadcasters, blank media levy administration, ISRC and IPN code management, YouTube Content ID services, and cultural initiatives such as AGATA Akademija (annual creative camp), the Music Publishing Development Fund (60,000 EUR annually to emerging artists), and the Music Hall project. Membership is free, and the organization distributes royalties quarterly to over 13,000 Lithuanian performers and music producers.

Differentiator

Problem solved

Functional benefit

Brands

• Pakartot.lt: National Lithuanian music database and streaming platform operated by AGATA for Lithuanian music content
• Muzikos salė
• AGATA Akademija
• Muzikos leidybos finansavimo fondas

Products and services

• Music Licensing for Commercial Spaces (Muzikos licencijos verslo erdvėms)
• Broadcast Licensing (Muzikos licencijos transliavimo paslaugoms)
• International Platform Distribution Service (Tarptautinių platformų distribucijos paslauga)
• Pakartot.lt National Music Database
• Mano AGATA Member Self-Service Portal
• Verslo savitarna Business Self-Service Portal
• Blank Media Levy Compensation (Tuščios laikmenos kompensacinis atlyginimas)

Quantifiable outcome

• Approximately 2.5 million EUR distributed annually to performers and phonogram producers
• +3 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• SCAPR (The Societies' Council for the Collective Management of Performers' rights)coreStrategic or Co-development Partner · 1 June 2026AGATA participates in SCAPR General Assemblies where 148 delegates from 80 organizations in 50 countries meet to discuss international performers' rights management. AGATA presented the Baltic countries cooperation model and signed a remuneration exchange agreement with Iceland.
• Icelandic Collective Management OrganizationsminorStrategic or Co-development Partner · 1 June 2026AGATA signed a remuneration exchange agreement with Iceland to strengthen cross-border royalty flows for performers.
• IFPI (International Federation of the Phonographic Industry)coreStrategic or Co-development Partner · 1 March 2014Under agreement with IFPI, AGATA has been mandated since March 2014 to administer ISRC codes for performers and phonogram producers in Lithuania. Previously, Lithuanian artists had to apply directly to IFPI for codes.
• Over 30 Foreign Collective Management OrganizationscoreStrategic or Co-development Partner · 1 January 1999AGATA has reciprocal agreements with more than 30 foreign collective management organizations worldwide. These agreements enable AGATA to collect royalties for Lithuanian performers when their music is played abroad, and to distribute royalties to foreign performers whose music is played in Lithuania.
• Consolidated Independent LtdcoreTechnology or IntegrationConsolidated Independent Ltd serves as the aggregator through which AGATA distributes member recordings to major international music platforms including Spotify, Deezer, Apple Music, iTunes, Google Play Music, and Shazam.
• LATGA (Lithuanian Authors' Association)coreStrategic or Co-development PartnerLATGA represents authors and composers in Lithuania. AGATA coordinates with LATGA for blank media compensation distribution, as both organizations' members receive shares of collected compensation.
• AVAKA (Audiovisual Authors' Association)coreStrategic or Co-development PartnerAVAKA represents audiovisual authors in Lithuania. AGATA coordinates with AVAKA for blank media compensation distribution, sharing collected amounts among the three collective management organizations.
• Lithuanian Actors GuildcoreStrategic or Co-development PartnerAGATA holds Lithuanian Actors Guild General Assembly meetings at their office and coordinates on actors' rights representation and royalty collection.
• Pakartot.ltcoreTechnology or IntegrationPakartot.lt is AGATA's national Lithuanian music database that helps radio stations, televisions, businesses, and private users discover and access Lithuanian music. It serves as a complementary platform to international streaming services.

Scale indicators10 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• ASCAP: US performing rights organization (PRO) licensing public performance rights for millions of musical works. Comparable collective management model for rights administration and royalty distribution, but operates at materially larger scale and covers performing-side rights rather than AGATA's performer/phonogram focus.
• PRS for Music: UK-based larger music rights collective for songwriters, composers, and music publishers. Comparable collective management business model but covers the author side of music rights across a much larger rights base and adds performing-right licensing scale AGATA does not match.

Direct peers

• LaIPA: Latvian performers and phonogram producers collective management organization. Direct Baltic-region peer to AGATA with similar mandate for neighbouring rights administration and similar small-market dynamics.
• GVL (Gesellschaft zur Verwertung von Leistungsschutzrechten): Germany's neighbouring rights collective, administering performer and phonogram-producer rights for public performance and broadcast. Comparable to AGATA in mandate and revenue model (commission-based on collections).
• SoundExchange: US-based collective management organization for neighbouring rights, collecting and distributing royalties for performers and phonogram producers from non-interactive digital uses. Closely mirrors AGATA's mandate of administering master performance rights and paying rights holders.
• PPL (Phonographic Performance Limited): UK-based CMO that collects and distributes neighbouring rights royalties to performers and phonogram producers from broadcast and public performance use. Operates a near-identical mandate to AGATA, just at much larger UK scale.

Others

• SCAPR (Societies' Council for the Collective Management of Performers' Rights): International federation of performer CMOs, of which AGATA is an active member (participating in General Assemblies). Echos AGATA's collective management business model at the cross-border layer, enabling reciprocal exchange agreements referenced in AGATA's revenue model.
• IFPI: International federation of the phonographic industry that has contracted AGATA since 2014 to administer ISRC codes in Lithuania. Operates the global industry framework AGATA plugs into for international recording identification and rights coordination.

Regional players

• STIM: Swedish music rights CMO administering rights and distributing royalties to music creators and publishers. Nordic neighbour with comparable mandate, structural role, and non-profit collective-management model.
• Teosto: Finnish music rights CMO handling rights administration and royalty distribution for composers, lyricists, arrangers, and music publishers. Comparable in size, regional scope, and the role of a national CMO, though more composer-focused than AGATA's performer/producer focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lietuvos-gretutini-teisi-asociacija

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGATA