Koken op de camping

What Koken op de camping does

Koken op de camping is a Dutch-language personal blog operated as a sole proprietorship (Kokenopdecamping) based in Cuijk, Netherlands. The site publishes articles at the intersection of camping and cooking, organized into seven categories covering general topics, destinations, camping, lifestyle, tips, trends, and other content, with approximately 24 articles indexed at the time of analysis. The audience is Dutch-speaking camping enthusiasts, including families, couples, and solo travelers planning outdoor vacations in Europe, seeking recipes, cooking equipment advice, and destination guidance.

The platform is built on a standard WordPress content management system with SEO-optimized articles, internal category navigation, and social sharing buttons (Facebook, Twitter, LinkedIn, Email). There is no mobile app, no e-commerce store, no subscription product, and no proprietary technology beyond the blog content itself. The content base has expanded beyond Netherlands-focused camping to cover European destinations including Spain, Albania, Germany, France, Italy, Greece, Croatia, and Scandinavia.

The business model consists of two revenue streams: (1) permanent advertorial placements sold to third parties that supply unique sponsored articles meeting editorial requirements (minimum 450 words, royalty-free photos, max two outbound links), and (2) paid link placements embedded within relevant existing content. The blog is teamed with content partners including BBQuality (BBQ meat supplier delivering to Dutch campsites) and Djoser (tour operator featured in Albania travel content). Pricing is not publicly disclosed and is contact-based. No funding, M&A, or institutional investor involvement is evidenced.

Name

Koken op de camping

Legal name

Kokenopdecamping

Website

https://kokenopdecamping.nl

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Koken op de camping is a Dutch-language personal blog (Cuijk, Netherlands) that publishes articles on cooking and camping for Dutch-speaking outdoor enthusiasts, monetizing through permanent advertorial placements and paid link insertions with brand partners such as BBQuality and Djoser.

Ownership category

akta.pro rank

Product category

Lifestyle Content Publishing

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Campgrounds & RV Parks (Developed Sites) (THAGAOAA)

akta.pro secondary industry

Camping Furniture & Camp Kitchen Retail (CRAMAMAC)

Keywords

• Camping cooking blog
• Outdoor recipe content
• European travel guides
• Lifestyle blog
• Camping equipment tips

Headquarters

HQ city

Lisse

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Advertorial / Sponsored Content: The blog offers advertorial placements where third parties can submit inspiring or informative articles. Requirements include minimum 450 words, royalty-free photos, unique content, subheadings, and maximum two outbound links. Articles remain permanently on the website.
2. Link Placements: The blog accepts interesting links from external parties for a fee, embedded within relevant content.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Koken op de camping operates a Dutch-language WordPress blog (kokenopdecamping.nl) that publishes articles on camping cooking, outdoor recipes, camping equipment, European camping destinations, and lifestyle tips for outdoor enthusiasts. The site is organized into seven content categories and offers a paid advertorial/blog placement service for third-party sponsored content and link placements.

Product overview

Kokenopdecamping is a Dutch blog platform (kokenopdecamping.nl) focused on cooking and camping content. The core offering is the Kokenopdecamping Blog, which publishes articles across categories including General, Destinations, Camping, Lifestyle, Other, Tips, and Trends. The blog covers topics such as camping recipes, destination guides (Europe, Albania, Spain), camping equipment, luxury camping experiences, and vacation planning. The company also offers an Advertorial/Blog Placement Service as a paid collaboration option for brands wanting sponsored content on the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Kokenopdecamping Blog
• Advertorial / Blog Placement Service

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• BBQualityminorGTM or Marketing PartnerBBQuality is a BBQ meat supplier that delivers high-quality meat products to camping locations in the Netherlands. The blog features content promoting BBQuality's products, including meat delivery to campsites and a gourmet selection plate (gourmetschaal). The partnership appears to be content-based where BBQuality products are featured in camping BBQ articles.
• DjoserminorGTM or Marketing PartnerDjoser is a tour operator featured in articles about Albania travel. The blog recommends using Djoser for organized group trips to Albania, highlighting their planned routes, comfortable accommodations, and scheduled transport. The partnership involves travel recommendations with affiliate-style linking to Djoser's services.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Regional players

• Buitenleven (audax publ.): Dutch magazine and content brand focused on outdoor living, including camping and outdoor cooking. Comparable as Dutch-language content about outdoor/camping lifestyle and cooking, overlapping in audience with Koken op de camping but distributed via magazine and broader lifestyle coverage.
• Cool Camping: UK-focused camping discovery and booking platform with curated editorial content about European camping destinations. Comparable as a camping-content-led brand competing for European camper attention, though primarily serving UK rather than Dutch readers.
• Smulweb: Largest Dutch-language recipe community and platform. Comparable as a Dutch consumer-content platform with an active user base that could extend into camping-cooking recipes; demonstrates scale benchmarks for Dutch niche content verticals.

Direct peers

• Campanda: European camping and glamping booking marketplace with editorial content. Comparable to Koken op de camping as a content-and-partnership-driven player in the European camping trip-planning funnel, though operating at larger scale and with direct booking functionality.
• Pitchup.com: Online booking marketplace for campsites and glamping across Europe. Comparable to Koken op de camping because it publishes destination guides and editorial content aimed at campers planning European trips, while also monetizing via partnerships/affiliate integrations with campground operators.
• Kampeer.nl: Dutch-language camping information site covering campsites, destinations, and camping tips in the Netherlands and Europe. Direct peer because it targets the same Dutch-speaking camping audience with editorial and destination content similar in nature to Koken op de camping's blog.

Broad incumbents

• Camping.info: Major European camping portal with multilingual campsite reviews and travel guides across dozens of countries. Comparable as a camping-content destination site for European campers, competing for the same organic-search-driven audience Koken op de camping targets.
• ACSI Eurocampings: One of the largest European camping directories with extensive campsite listings, reviews, and editorial content. Comparable to Koken op de camping because both target Dutch/European campers seeking destination and trip-planning information, though ACSI operates at vastly greater scale and breadth.
• ANWB Kamperen: Camping information hub from the Dutch automobile association ANWB, providing destination guides, tips, and editorial coverage for Dutch campers. Comparable as a trusted Dutch-language camping-content resource, though backed by a much larger membership organization.

Emerging players

• Hipcamp: Outdoor accommodation marketplace expanding into camping and glamping across multiple geographies. Comparable as an emerging camping-discovery and content platform, though focused on the US market and operating a marketplace model rather than pure content.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/kampeerrecepten
• Facebookfacebook.com/kokenopdecamping

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koken op de camping