HOMEARAMA

What HOMEARAMA does

HOMEARAMA is the Greater Cincinnati region's premier annual luxury home showcase, operated continuously since 1962 (now in its 63rd year) and produced by the Home Builders Association of Greater Cincinnati, a private nonprofit trade association headquartered at 11260 Chester Road in Cincinnati, Ohio. The 2026 edition runs August 29 through September 13 at the newly developed Estates at Bothe Farms in Hamilton Township, Warren County, featuring eight fully decorated and landscaped custom homes priced from $1.6 million to $3.7 million and built by award-winning regional firms including Brookstone Homes, Eagle Custom Homes, John Hill Construction, Justin Doyle Homes, K Homes, Old World Custom Homes, Sterling Homes, and Wieland Builders.

The event monetizes through five distinct revenue streams: general admission tickets ($20 online, $23 at the gate), Preview Party VIP tickets ($75 general / $65 builder access), a multi-tier sponsorship book led by Presenting Sponsors Leisure Pools Cincinnati, Pella Windows & Doors, and Walk Your Plans Cincinnati, official Show Guide advertising priced from $995 to $4,695 per placement through publisher Housetrends, and exhibitor booth fees. Distribution is hybrid — online through the cincyhomearama.com website and dedicated iOS/Android mobile app, at-the-gate at the show site, and through chamber of commerce and realtor partnership channels.

The company serves affluent prospective custom-home buyers in the Greater Cincinnati market, design enthusiasts seeking curated exposure to luxury trends, real estate professionals (via a dedicated Realtor Day), home improvement consumers, and the local Hamilton Township community. Secondary audiences include young professionals, veterans and first responders (who receive discounted admission), and member organizations of partner chambers of commerce. The underlying operating model is event-driven with annual cadence, lean staffing (11-50 employees organization-wide), and deep reliance on a coordinated ecosystem of builders, sponsors, exhibitors, and community partners.

Name

HOMEARAMA

Legal name

Home Builders Association of Greater Cincinnati

Website

https://cincyhomearama.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

HOMEARAMA is the Greater Cincinnati region's 63-year-old annual luxury custom home show, produced by the Home Builders Association of Greater Cincinnati and featuring eight fully decorated model homes each year for affluent prospective buyers, builders, and design enthusiasts.

Ownership category

akta.pro rank

Product category

Luxury Home Shows

NAICS

Residential Building Construction (2361), Residential Building Construction (23611)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro industry

PRIMARYIMAFABAC

Custom Home Building

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Residential Building Construction

SECONDARYHSAPAEAC

Whole-Home Interior Renovation (Non-Structural)

Home & Personal Services/Residential Renovation Services/Whole-Home Renovation & Remodel

Keywords

• Luxury home shows
• Custom home tours
• Residential design events
• Home builder showcases
• Consumer home exhibitions

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. General Admission Tickets: Tickets sold to the public for admission to the home show. Online discount price of $20, gate price of $23. Children 12 and under admitted free with adult. No admission after 8 PM.
2. Preview Party Tickets: Private exclusive event tickets sold for early access to homes before public opening. General admission $75, builder access $65. Includes hors d'oeuvres and two complimentary drink tickets.
3. Sponsorships: Multiple sponsorship tiers including Presenting Sponsors (Leisure Pools Cincinnati, Pella Windows & Doors, Walk Your Plans Cincinnati), Show Guide Sponsor, Platinum, Gold, Silver, Bronze, and Copper sponsors. Various sponsorship benefits including signage, branding, and event recognition.
4. Show Guide Advertising: Official Housetrends publication generates revenue through advertising placements. Rates range from $995 (quarter page) to $4,695 (two pages). Premium placements include back cover, inside covers, and specific page positions.
5. Exhibitor Booth Fees: Exhibitors pay to have booths at the show to showcase home improvement products and services. Contact information provided for booth inquiries.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

HOMEARAMA is an annual luxury home show event produced by the Home Builders Association of Greater Cincinnati that showcases eight fully decorated and landscaped custom homes built by award-winning regional builders. The event generates revenue through consumer ticket sales ($20 online, $23 at gate), Preview Party tickets ($65–$75), corporate sponsorships across multiple tiers, exhibitor booth fees, and show guide advertising ($995–$4,695 per placement).

Product overview

HOMEARAMA is a premier annual home show event produced by the Home Builders Association of Greater Cincinnati. The event showcases fully decorated and landscaped custom luxury homes built by regional award-winning builders. The portfolio includes the main HOMEARAMA Annual Home Show (featuring 8 custom homes at a new location each year), the official Show Guide publication (containing floor plans and builder information), the People's Choice Awards competition for visitors, the exclusive Preview Party for members and builders, and various special events throughout the show period including opening day celebrations, car shows, themed nights, and community events. The 2026 show marks the 63rd year of the event and features homes priced from $1.6 million to $3.7 million.

Differentiator

Problem solved

Functional benefit

Products and services

• HOMEARAMA Annual Home Show Cincinnati's premier annual home show event featuring eight fully decorated and landscaped custom homes built by regional award-winning builders. The 2026 edition runs August 29 through September 13 at The Estates at Bothe Farms in Loveland, Ohio, and showcases luxury homes across various architectural styles. Visitors purchase tickets (online $20, gate $23) to tour the homes and meet the builders in person.
• Show Guide Official HOMEARAMA publication containing floor plans for each home, builder bios, landscaping and design details, and a full list of vendors. Published by Housetrends magazine and distributed physically to attendees, sponsors, and local realtors, plus digitally online with active web links. Advertising placements are sold at rates from $995 (quarter page) to $4,695 (two-page spread).
• People's Choice Awards Annual visitor-voted awards program in which attendees vote for Favorite Home, Favorite Decorating, and Favorite Landscaping by scanning a QR code at one of four kiosks or via mobile device. Voters are entered for a chance to win prizes including a Cincinnati Luxury Night Out, Reds Fan Experience, Nespresso machine, and Furbo Dog Camera. Winners are announced in November.
• Preview Party Exclusive private evening event for HBA members and participating show builders to tour all eight homes before the public opening. Tickets are $75 for general admission and $65 for builder access. Includes hors d'oeuvres, two complimentary drink tickets, and live music.
• Special Events (Opening Day, Car Shows, Ladies Night, Realtor Day) Themed activities running throughout the show period, including Opening Day with Rozzi's Fireworks Show, Union Savings Bank Car Show, Realtor Day with cocktail reception, Hamilton Township Residents Day, Food Truck Fridays, Date Night Cincinnati, Young Professionals event, and Animal Adoption Day.

Quantifiable outcome

• 63 consecutive years of operation
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• Leisure Pools CincinnatiflagshipGTM or Marketing PartnerPresenting Sponsor for HOMEARAMA 2026. Pool and spa company providing premium sponsorship benefits including prominent logo placement and event recognition.
• Pella Windows & DoorsflagshipGTM or Marketing PartnerPresenting Sponsor and Preview Party Sponsor. Premium window and door manufacturer providing sponsorship with logo placement and event recognition.
• Walk Your Plans CincinnatiflagshipGTM or Marketing PartnerPresenting Sponsor for 2026. Home planning/design service providing sponsorship with prominent event recognition.
• HousetrendscoreGTM or Marketing PartnerOfficial sponsor and publisher of the 2026 Show Guide. Publication reaches qualified home buyers and design enthusiasts with professional distribution.
• Bishop's QuartercoreGTM or Marketing PartnerConcessions-Bar Partner. Downtown Loveland restaurant providing food, beer, and wine at the show. Offers small bites, sharables, and southern comfort food. Also sponsors Opening Day bourbon tasting.
• The Wicked PickleminorGTM or Marketing PartnerConcessions partner providing food offerings at the show.
• Ferguson HomecoreGTM or Marketing PartnerPeople's Choice/Kiosk Sponsor for the sweepstakes giveaway. Prize sponsor for the visitor voting program.
• Southern Warren County Chamber of CommercecoreGTM or Marketing PartnerChamber of Commerce Partner and Chamber Day sponsor. Provides member discounts and promotes event to local business community.
• Little Miami River Chamber AlliancecoreGTM or Marketing PartnerChamber of Commerce Partner providing member discounts and promoting event to the local business community.
• Blooms & Berries Farm Market & Garden CenterminorGTM or Marketing PartnerCommunity Partner. Nearby popular farm market and garden center located near The Estates at Bothe Farms.
• Hamilton TownshipminorGTM or Marketing PartnerCommunity Partner providing support and recognition for the local community event.
• GE Credit UnionminorGTM or Marketing PartnerRealtor Day Cocktail Reception Sponsor for the exclusive realtor event with $500 client event prize.
• WCPOminorGTM or Marketing PartnerMedia sponsor and third-place prize sponsor in People's Choice giveaway (Nespresso Vertuo Plus Coffee Machine).
• The Lytle Park HotelminorGTM or Marketing PartnerFirst-place prize sponsor for People's Choice giveaway - one night stay at The Lytle Park Hotel, Autograph Collection, with Jeff Ruby's Steakhouse gift card.
• AE Door & WindowminorGTM or Marketing PartnerSecond-place prize sponsor for People's Choice giveaway - Ultimate Reds Fan Experience with tickets and official swag.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• HBA Home & Lifestyle Expo events (peer HBA consumer expos): Other HBA-run consumer-facing home expos (such as the HBA of Greater Cincinnati's own off-season home expos) and state/regional HBA lifestyle events - adjacent ecosystem participants that share the HBA organizing infrastructure and compete more loosely for sponsor dollars and consumer attention on a year-round basis.

Emerging players

• HGTV Dream Home Giveaway: HGTV's annual Dream Home is a fully built, fully furnished new home given away via sweepstakes - effectively a direct-to-consumer alternative to builder showcase events. Competes with HOMEARAMA for affluent audience attention and high-ticket home marketing sponsorships, using a fundamentally different (sweepstakes-driven) monetization model.

Broad incumbents

• National Association of Home Builders – International Builders' Show (IBS): IBS is the national trade show for the homebuilding industry produced by NAHB - effectively the parent-level umbrella for all HBA Parade-of-Homes events. Comparable in that it monetizes the home-builder ecosystem via exhibition, sponsorship, and registration revenue, but at much larger scale and broader scope (B2B trade rather than consumer showcase).

Direct peers

• Tampa Bay Builders Association – Parade of Homes: Tampa Bay's Parade of Homes showcases member-built homes across multiple sites with ticketed admission, sponsor tiers, and a published guide - the same operational template as HOMEARAMA but in a Southeast market with very different demographic and regulatory dynamics.
• Louisville Home Builders Association – Parade of Homes: Louisville's Parade of Homes is a long-running HBA-produced annual showcase of member-built homes, structurally identical to HOMEARAMA in audience, format, and builder/sponsor revenue mix. Closest peer in a similarly sized Midwestern metro.
• Home Builders Association of Greater Kansas City – Fall Parade of Homes: Kansas City's HBA Parade of Homes is an annual multi-location or multi-builder showcase of new homes, drawing on the same Parade-of-Homes franchise concept used by HBAs nationwide. Same model home showcase format with admission, sponsorships, and published show guide, in a comparable Midwestern housing market.
• Home Builders Association of Greater Atlanta – Atlanta Parade of Homes: The Atlanta Parade of Homes is the flagship annual showcase produced by the Greater Atlanta HBA, following the same Parade-of-Homes model as HOMEARAMA: a multi-week, single-site showcase of fully decorated model homes by member builders, with ticketed admission, multi-tier sponsorships, and a publishing partner. Direct functional equivalent in a larger Southeast market.
• Home Builders Association of Central Oklahoma – Parade of Homes: OKC's Parade of Homes is an HBA-organized annual showcase of member-built homes across multiple sites, mirroring HOMEARAMA's member-builder showcase model in a different regional market. Useful for comparing ticket pricing, sponsor revenue per market, and builder participation rates.

Regional players

• Indianapolis Home Show: Indianapolis Home Show is one of the largest consumer home expos in the Midwest, running a multi-week indoor show with model displays, exhibitor booths, and ticketed admission. Comparable in audience and revenue mix but operates on a broader home improvement / furnishings remit rather than new-construction showcase specifically.
• Cincinnati Home + Garden Show: Produced in the same Cincinnati market as HOMEARAMA, the Cincinnati Home + Garden Show is a separate consumer-facing home improvement and lifestyle expo with ticketed admission and exhibitor booths. Adjacent rather than directly competing product (home improvement rather than new custom home showcase), but targets overlapping regional audiences and competes for sponsor mindshare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cincy-homearama

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOMEARAMA