Healing Hands Scrubs

What Healing Hands Scrubs does

Healing Hands Scrubs is a US-based medical apparel brand founded in 1997 by Bansi Lakhani after surviving a heart attack and being inspired by the nursing care he received. The company designs, manufactures, and sells scrubs (tops, pants, jackets, sets), lab coats, underscrubs, and print scrubs for men and women healthcare professionals, distributed primarily through direct-to-consumer e-commerce at healinghandsscrubs.com. Pricing spans $12-$48 per scrub top, $29-$36 per scrub pant, and $42+ for lab coats, with custom embroidery available starting at $8.98 per line. The product portfolio is organized into six sub-brand collections — Evry (inclusive women's fits), Purple Label (premium), Quest (performance), 360 (four-way stretch), White Coats, and HH Works (retailer-exclusive) — and is supported by a patent-pending Built-In Bra Top (Bree) introduced in April 2026.

The brand operates as part of Careismatic Brands, LLC, a privately held, diversified medical apparel company founded in 1995 as Strategic Partners, Inc. and headquartered in Sherman Oaks, California with global offices in Santa Monica, Chatsworth, Dallas, Toronto, Hong Kong, China, Stockholm, and London. Careismatic Brands employs more than 700 people worldwide and operates a portfolio that includes Cherokee Uniforms, Medelita, heartsoul, AllHeart, Dickies, and Med Couture (acquired in 2022). Healing Hands targets individual healthcare workers as its primary segment (nurses, physicians, NPs, PAs), with secondary segments in dental professionals and healthcare facilities purchasing group/dealer orders.

The business model is predominantly DTC e-commerce with international shipping to the US, Canada, Saudi Arabia, and the UAE. Distribution is supported by group/dealer order capability through the parent. Marketing relies on organic social (Instagram #hhscrubs, TikTok @hhscrubs, Facebook, Pinterest), a blog, email, and a strategic partnership with the DAISY Foundation that includes the Healing Hands Grant program for nurse recognition. A Careismatic Rewards loyalty program was operational through June 9, 2026, with a replacement program announced. No external private equity or venture capital ownership has been disclosed in available source material.

Name

Healing Hands Scrubs

Legal name

Careismatic Brands, LLC

Website

https://healinghandsscrubs.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Healing Hands Scrubs designs and sells medical scrubs, lab coats, and related apparel directly to healthcare professionals through e-commerce, operating as a brand within Careismatic Brands, LLC's diversified medical apparel portfolio.

Ownership category

akta.pro rank

Product category

Medical Apparel

NAICS

Health and Personal Care Retailers (456)

SIC

Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Women's, Misses', And Juniors Outerwear (2330)

akta.pro primary industry

Medical & Healthcare Uniforms (Scrubs, Lab Coats) (CRAAALAF)

Keywords

• Medical scrubs
• Healthcare apparel
• Lab coats
• Nursing uniforms
• Medical uniforms

Headquarters

HQ city

East Rutherford

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales: E-commerce sales of medical scrubs, lab coats, and related apparel directly to healthcare professionals. Products sold at individual unit prices ranging from approximately $12 to $48 per item.
2. Embroidery/Personalization Services: Custom embroidery service for scrub tops, scrub jackets, and lab coats. Customers can add text (up to 3 lines, 25 characters each) or emblems. Embroidery starts at $8.98 per line.
3. Loyalty Program: Careismatic Rewards loyalty program offering points and exclusive offers to repeat customers. The program ended June 9, 2026 with a new program planned.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Healing Hands Scrubs designs, manufactures, and sells medical scrubs, lab coats, underscrubs, scrub jackets, and related apparel through direct-to-consumer e-commerce. The brand offers multiple collections (Evry, Purple Label, Quest, 360, White Coats, HH Works) differentiated by fabric technology and fit, plus custom embroidery personalization services.

Product overview

Healing Hands Scrubs is a medical apparel brand that offers a comprehensive portfolio of healthcare uniforms and scrubs for women and men. The product line includes scrub tops, scrub pants, scrub jackets, scrub sets, lab coats, underscrubs, and print scrubs across multiple sub-brands: Evry (soft, inclusive styles for women), Purple Label (premium collection), Quest (functional performance styles), 360 (modern fits), White Coats (professional lab wear), and HH Works (retailer-exclusive). Key product innovations include the patent-pending Bree Built-In Bra top. The company also offers custom embroidery services for personalization and sells gift cards. The collections are differentiated by fabric technology, fit, and style features, with best sellers including the Quest Bella and Ari tops and Angelo pants.

Differentiator

Problem solved

Functional benefit

Brands

• Evry by Healing Hands: A collection featuring silky soft scrubs designed for every shape, size and shift.
• Purple Label by Healing Hands
• Quest by Healing Hands
• 360 by Healing Hands
• White Coats by Healing Hands
• HH Works

Products and services

• Women's Scrubs
• Men's Scrubs
• Lab Coats
• Custom Embroidery Service
• Gift Cards

Quantifiable outcome

• Brand used and loved by healthcare workers worldwide

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• DAISY FoundationcoreStrategic or Co-development PartnerHealing Hands partners with the DAISY Foundation, an organization dedicated to recognizing extraordinary nursing care. The partnership includes supporting the Healing Hands Grant program that provides funding specifically for DAISY Award-recognized nurses to support their professional development, education, and well-being initiatives.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cherokee Uniforms: Cherokee Uniforms is a sister brand within the Careismatic Brands portfolio, described as the largest medical apparel brand globally. It directly overlaps with Healing Hands in product category and target customer, and competes across wholesale and DTC channels.
• FIGS: FIGS is a premium DTC medical apparel brand targeting nurses and healthcare professionals with scrubs, lab coats, and underscrubs. It is the most direct competitive peer to Healing Hands Scrubs in terms of product, target customer, and DTC distribution model.
• Jaanuu: Jaanuu is a premium DTC scrubs and medical apparel brand founded by a physician, targeting fashion-forward healthcare professionals. It directly competes with Healing Hands' premium Purple Label and Quest collections on style, fabric, and DTC positioning.
• Medelita: Medelita is a premium medical apparel brand under Careismatic Brands specializing in lab coats, scrubs, and clinician apparel with a focus on professional and durable garments. It overlaps with Healing Hands' White Coats collection and premium positioning.
• Wink Scrubs: Wink is a fashion-forward medical scrubs brand popular with younger nurses and healthcare workers, distributed via DTC and uniform retailers. It competes with Healing Hands particularly in women's scrub tops and pants at mid-tier price points.
• heartsoul: heartsoul is another Careismatic Brands portfolio brand offering contemporary medical scrubs for women. As a sister brand, it overlaps directly with Healing Hands' target customer and price positioning, creating intra-portfolio competition for the same healthcare worker wallet.
• Grey's Anatomy by Barco: Grey's Anatomy by Barco is a premium medical scrubs brand leveraging the well-known TV drama brand for credibility with healthcare workers. It directly competes with Healing Hands across scrub tops, pants, and lab coats in similar price tiers.
• Med Couture: Med Couture is a premium medical apparel brand acquired by Careismatic Brands in 2022. As a sibling brand within the same parent, it competes directly with Healing Hands across scrubs and lab coats and shares back-office infrastructure.
• Koi (Koi Happiness): Koi is a contemporary medical apparel and scrub brand known for fashion-forward prints, colorful designs, and a DTC-plus-wholesale model. It competes with Healing Hands' Evry and print scrub collections on style and lifestyle branding.

Broad incumbents

• Dickies Medical: Dickies is a heritage workwear brand owned by Careismatic Brands that also offers a medical scrubs line. It competes with Healing Hands particularly through wholesale and uniform program channels, while also addressing broader workwear categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hhscrubs
• Facebookfacebook.com/HealingHandsScrubs
• Instagraminstagram.com/hhscrubs
• Pinterestpinterest.com/allheart
• TikToktiktok.com/@hhscrubs
• LinkedInlinkedin.com/company/healing-hands-scrubs

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healing Hands Scrubs