Med Couture
- Company typePrivate
- Founded1987
- HeadquartersDallas, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Med Couture does
Med Couture designs, manufactures, and distributes women's medical scrub uniforms and adjacent apparel, serving nurses, medical staff, and other healthcare professionals who require functional, comfortable, and fashion-forward workwear. The product portfolio spans five core collections (Amp, Touch, Insight, Activate, Peaches) plus a Layers line of jackets and underscrub tees, LabWear white coats, seasonal prints, and a maternity offering, with sizing from XS to 5X and regular/petite/tall length options. The company's technology investment is concentrated in proprietary fabric platforms: Touch Performance Fabric (polyester/rayon/spandex blend marketed as feeling like cotton), Active Balance Fabric (95% polyester / 5% spandex four-way stretch with moisture-wicking), and Insight Motion Fabric (100% polyester mechanical stretch). A men's scrub sub-brand, RothWear, extends the offering to male healthcare professionals.
Med Couture operates an exclusively wholesale go-to-market model, selling through authorized brick-and-mortar retailers accessible via a Find a Store locator and through five named online retailers (AllHeart, Amazon, Uniform Advantage, The Uniform Shoppe, Top Stitch Scrubs). The company does not sell direct-to-consumer and enforces MAP pricing protection alongside active rejection of unauthorized channels such as third-party Amazon resellers. End-customer acquisition is driven through organic social media — particularly the #ScrubLife community on Instagram and Facebook — and through retailer visibility rather than paid consumer marketing.
The company is a wholly-owned subsidiary of Careismatic Brands, a diversified healthcare apparel conglomerate, and is headquartered at 1901 Hutton Court, Suite 200, Farmers Branch, Texas. Headcount is reported in the 51-100 range. No public revenue, funding events, or financial disclosures are available, and the company operates as a private, wholesale-only business within its parent's portfolio.
Med Couture firmographics
Firmographics- Name
- Med Couture
- Legal name
- Med Couture, Inc.
- Website
- https://medcouture.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Med Couture industry classification
Industry- Product category
- Medical Scrubs & Uniforms
- NAICS
- Apparel Manufacturing (315)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Medical & Healthcare Uniforms (Scrubs, Lab Coats) (CRAAALAF)
Keywords
Where Med Couture is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Med Couture business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Wholesale Scrub Sales: Med Couture operates exclusively through wholesale distribution to retail partners. They manufacture and sell scrub uniforms in bulk to authorized retailers who then resell to healthcare professionals. The company provides MAP pricing protection and marketing support to retailers.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Med Couture product offering
Product offeringCore offering
Med Couture designs, manufactures, and wholesales branded medical scrub uniforms and related apparel (scrub tops, joggers, pants, jackets, underscrub tees, lab coats, maternity scrubs) under multiple fabric-technology collections such as Amp, Touch, Insight, Activate, and Peaches. The company sells exclusively wholesale to authorized retailers and online resellers (AllHeart, Amazon, Uniform Advantage, The Uniform Shoppe, Top Stitch Scrubs) and does not sell direct to consumers. It also owns the RothWear sub-brand for men's scrub uniforms.
Product overview
Med Couture is a medical scrub uniform company offering multiple product collections primarily for women, with a sub-brand (RothWear) for men. The product portfolio consists of five main collections: Amp (vibrant, four-way stretch), Touch (cotton-feel performance fabric), Insight (athletically-inspired, group-focused), Activate (trendy performance stretch with maternity options), and Peaches (advanced wicking fabric). Additional offerings include Layers (jackets and underscrub tees), LabWear (premium white coats), Maternity scrubs, and seasonal print tops. Products span scrub tops, joggers, pants, jackets, and accessories across sizes XS to 5X. The company operates as a wholesale brand, selling through retailers rather than directly to consumers, and is part of the Careismatic Brands family. The portfolio features various fabric technologies including moisture-wicking, four-way stretch, and performance touch fabrics.
Differentiator
Problem solved
Functional benefit
Brands
- RothWear: Scrub uniforms for men based on the Touch fabric, with its own standalone website.
Products and services
- Amp Collection Vibrant scrub collection made from naturally soft, cool, and light fabric with four-way stretch and moisture-wicking for active lifestyles. Construction: 95% polyester | 5% spandex Active Balance Fabric. Available in extended sizes XS to 5X. Targeted at healthcare professionals who want fashion-forward, performance stretch workwear.
- Touch Collection Performance scrub collection with Touch Performance Fabric that feels like cotton. Non-heathered: 76% polyester | 21% rayon | 3% spandex; Heathered: 72% polyester | 22% rayon | 6% spandex. For healthcare professionals seeking cotton-like comfort with performance durability.
- Insight Collection Athletically-inspired scrub collection with 100% polyester performance fabric featuring wicking, mechanical stretch, and super-soft hand. Extended sizes and group-friendly features make it suited for healthcare facilities outfitting teams.
- Activate Collection Performance stretch scrub line (95% polyester | 5% spandex) with trendy styling and inclusive maternity options. Targeted at healthcare professionals wanting contemporary, stretch-driven everyday workwear including pregnancy-friendly silhouettes.
- Peaches Collection Sophisticated scrub line made with advanced wicking fabric (92% polyester | 8% spandex) that feels cool and luxurious. Includes Peaches Raglan Scrub Top and Peaches Seamed Jogger. Aimed at healthcare professionals seeking elevated fabric hand and drape.
- Layers Collection Layering pieces including scrub jackets, warm-up jackets, performance tees, and underscrub t-shirts designed to pair with Med Couture scrub collections. For healthcare professionals needing lightweight or warm outerwear on shift.
- LabWear Premium white coats for doctors and lab technicians with tailor-made construction, water-repellent, stain-resistant, and anti-wrinkle finishes, plus ample storage pockets. For physicians and lab techs seeking elevated lab coats.
- RothWear Men's Scrubs and Uniforms Sub-brand of Med Couture offering scrub uniforms, warm-up jackets, and t-shirts for male healthcare professionals, built on the Touch Performance Fabric technology. Has its own standalone website at rothwear.com. Sold through the same authorized wholesale and online retailer channels as Med Couture.
- Maternity Scrubs Maternity-specific scrub joggers, pants, and tops with stretch, flexible waistbands, and accommodating construction using Performance Touch Fabric (76% polyester | 21% rayon | 3% spandex) for expectant healthcare professionals throughout pregnancy.
- Fleece Zip Front Logo Hoodie (MC316) Soft fleece full-zip scrub hoodie with two roomy patch pockets, embossed logo on back, rib-knit pocket trim, cuffs, and hem, pink logo zipper pull and drawstring. Missy fit with 24.5 inch center back length.
- Knit Cardigan (MC320) Cozy scrub cardigan with button-front closure and rib-knit details, made of 50% viscose, 30% poly, 20% nylon. Available in regular sizes XS-XL.
- Amp Jogger (MC102) Comfort jogger scrub pant with soft, stretchy, moisture-wicking Active Balance Fabric (95% polyester | 5% spandex). Five pockets, utility D-ring, pen slot, rib-knit elastic waistband with drawstring.
- Seasonal Print Scrub Tops Seasonal scrub tops featuring unique and custom print designs created in collaboration with print designers. For healthcare professionals seeking expressive seasonal workwear.
Quantifiable outcome
- Countless five-star reviews from healthcare professionals
Companies that use Med Couture
Customer profileSegments3 records
Ideal customer profiles2 records
Med Couture technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Med Couture partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered parent, sub-brand and authorized.
- Careismatic BrandsparentMed Couture is a proud member of the Careismatic Brands family. Careismatic Brands is the parent company that owns multiple medical apparel brands. Existing Careismatic Brands (CBI) customers can contact their sales rep to add Med Couture and RothWear to their offering.
- RothWearsub-brandRothWear is Med Couture's sub-brand for men's scrubs and uniforms. Based on the Touch fabric technology, RothWear extends the company's offerings to male healthcare professionals. RothWear has its own standalone website at rothwear.com and can be marketed alongside Med Couture products to widen target audience.
- AllHeartauthorizedAuthorized online retailer partner selling Med Couture products through allheart.com
- AmazonauthorizedAuthorized online marketplace retailer selling Med Couture products through Amazon stores
- Uniform AdvantageauthorizedAuthorized online retailer partner selling Med Couture products
- The Uniform ShoppeauthorizedAuthorized online retailer partner selling Med Couture products
- Top Stitch ScrubsauthorizedAuthorized online retailer partner selling Med Couture products
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Med Couture competitors and assessment
Company assessmentDirect peers
- Koi Scrubs: Koi scrubs is a women's-led, fashion-driven scrubs brand distributed via uniform retailers and pro-dealer partners. Its aesthetic, sizing, and collection cadence closely mirror Med Couture's playbook, competing head-to-head for the same shopper.
- Healing Hands Scrubs: Healing Hands is another Careismatic-owned label focused on women's scrub uniforms with stretch performance fabrics distributed through uniform retail partners. As a sibling brand it overlaps directly with Med Couture on customers, channels, and product architecture.
- Cherokee Uniforms: Cherokee Uniforms is the flagship medical-apparel label within the Careismatic Brands family, offering women's and men's scrubs through the same wholesale retail channel. Both Med Couture and Cherokee share a parent, target healthcare workers, and compete for the same authorized retailer shelf space, making them the most operationally comparable peer.
- WonderWink: WonderWink is a fashion-forward women's scrubs brand sold primarily through uniform retailers and wholesale channels. It targets the same value-conscious healthcare worker as Med Couture with a similarly collection-driven, sized-inclusive merchandising model.
- Barco Uniforms (Grey's Anatomy scrubs): Barco's Grey's Anatomy Scrubs line is one of the most-recognized wholesale scrub brands and competes for the same retailer-anchored, fashion-aware nurse segment. Both brands rely on licensed/premium positioning within the wholesale channel rather than DTC.
Emerging players
- FIGS: FIGS is a DTC-native scrubs brand that pioneered the premium, fashion-forward scrub category. While its direct-to-consumer model differs from Med Couture's wholesale approach, FIGS targets the same healthcare-professional buyer and sets the aspirational benchmark Med Couture must compete against.
- Adar Medical Uniforms: Adar is a wholesale-focused medical uniform brand carried broadly across uniform retailers, often priced at the value tier. It competes with Med Couture on the same retailer shelves at lower price points, defining the value floor of the segment.
- Jaanu Scrubs: Jaanu scrubs is a fashion-led scrub brand distributing through both DTC channels and select uniform retailers. Its style-forward, women's-skewed assortment places it in the same competitive set as Med Couture's Touch and Peaches collections.
- Maev Uniforms: Maev Uniforms is a DTC-led scrubs brand built around performance fabrics and modern silhouettes. While smaller, it pursues the same fashion-aware nurse segment as Med Couture via owned e-commerce rather than wholesale, signaling a channel shift Med Couture currently does not address.
Broad incumbents
- Dickies Medical: Dickies Medical is a heritage scrub and lab-coat brand carried by major uniform retailers and group purchasing organizations, leveraging the Dickies workwear parent brand. It competes on breadth, durability, and value-tier contracts rather than fashion differentiation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Med Couture social profiles
Digital presenceMed Couture financial estimates
Financial estimateRevenue estimate
Valuation estimate
Med Couture leadership team
Management profileNumber of profiles
Profiles1 record
Med Couture funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Med Couture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Med Couture
What does Med Couture do?
Med Couture designs, manufactures, and wholesales branded medical scrub uniforms and related apparel (scrub tops, joggers, pants, jackets, underscrub tees, lab coats, maternity scrubs) under multiple fabric-technology collections such as Amp, Touch, Insight, Activate, and Peaches. The company sells exclusively wholesale to authorized retailers and online resellers (AllHeart, Amazon, Uniform Advantage, The Uniform Shoppe, Top Stitch Scrubs) and does not sell direct to consumers. It also owns the RothWear sub-brand for men's scrub uniforms.
Is Med Couture a public or private company?
Med Couture is a private company. It is classified as corporate owned and is currently operating.
When was Med Couture founded?
Med Couture was founded in 1987. It employs 51 to 100 people.
Where is Med Couture based?
Med Couture is headquartered in Dallas, United States, in the North America region.
How does Med Couture make money?
One revenue line is on record: wholesale Scrub Sales.
Who are Med Couture's main competitors?
Direct peers on record are Koi Scrubs, Healing Hands Scrubs, Cherokee Uniforms, WonderWink and Barco Uniforms (Grey's Anatomy scrubs). Emerging players are FIGS, Adar Medical Uniforms, Jaanu Scrubs and Maev Uniforms. Dickies Medical is listed as a broad incumbent.
Does Med Couture have an API?
No public API is recorded for Med Couture.
What industry is Med Couture in?
Med Couture's product category is Medical Scrubs & Uniforms. Its primary akta.pro industry code is CRAAALAF, Medical & Healthcare Uniforms (Scrubs, Lab Coats). Its NAICS code is 315 and its SIC code is 5130.