What Toft Care does

Toft Care A/S is a privately held Danish manufacturer and direct-to-consumer retailer of nutritional enrichment products, headquartered at Smedevej 1, Harre (CVR 28672764), founded in 1947 and operating with 11-50 employees. The company develops and sells a modular product portfolio organized into three functional categories: protein enrichment (Atpro 200, Atpro 300, Atpro Complete Shake&Drink, and Hyperdrink Juicy ready-to-drink), energy/carbohydrate enrichment (Energi-Plus maltodextrin powder), and consistency modification for dysphagia (Attylet Classic and Attylet Plus thickening powders). Core product technology is based on neutral-tasting, heat- and freeze-stable formulations (hydrolyzed collagen, whey protein, corn-based maltodextrin, modified starch, xanthan gum) designed to enrich ordinary food and beverages without altering taste or appearance.

The company serves two primary customer segments through a hybrid go-to-market: (1) private individuals, relatives, and caregivers of elderly or reduced-appetite persons who purchase directly online, and (2) healthcare professionals — dietitians, nursing staff, home care, institutions, and assisted living facilities — reached through a dedicated B2B consultant (Jesper Dalgaard) and a 'Til fagpersoner' information portal. Revenue is generated entirely through unit-priced product sales in Danish Kroner on the company's Shopify-powered webshop (toft-care.dk), with free shipping above 300 DKK and 1-3 day domestic delivery; the company also accepts direct pickup at its Harre/Roslev facility. Operating geography is exclusively Denmark, with no disclosed international distribution, no external funding, and no institutional ownership structure. Supporting marketing is content-led, including a recipe blog, SEO-optimized category pages, email newsletter with 20% off first-order incentive, and organic social presence on Facebook and LinkedIn.

Name

Toft Care

Legal name

Toft Care A/S

Website

https://toft-care.dk

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

Toft Care A/S is a privately held Danish manufacturer and online retailer, founded in 1947, that produces protein enrichment (Atpro), energy/carbohydrate (Energi-Plus), and dysphagia thickening (Attylet, Hyperdrink Juicy) products for elderly consumers, dysphagia patients, and Danish healthcare professionals through a Shopify DTC webshop.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Starch and Vegetable Fats and Oils Manufacturing (31122)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industries

Protein & Meal-Replacement Beverage Production (RTD Shakes) (AFAFAFAD), Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK)

Keywords

• Nutritional supplements
• Protein enrichment products
• Dysphagia management
• Food thickening agents
• Elderly nutrition

Headquarters

HQ city

Harre

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Sale of nutritional supplement products (protein powders, energy supplements, thickening agents, ready-to-drink nutritional beverages, and accessories) through their e-commerce platform. Products are sold in various sizes and formats with unit-based pricing. Customers pay per product unit with shipping costs added.
2. E-commerce Retail: Direct-to-consumer sales model through Shopify-powered webshop with pricing in Danish Kroner (DKK). Products include protein enrichment (Atpro 200/300/Complete), energy enrichment (Energi-Plus), consistency modification (Attylet), ready-to-drink beverages (Hyperdrink), and accessories (shakers).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Toft Care manufactures and sells nutritional enrichment supplements, primarily protein powders (Atpro line), carbohydrate/maltodextrin energy powders (Energi-Plus), and thickening agents (Attylet line) designed for elderly individuals, small eaters, and people with dysphagia or reduced appetite. Products are sold directly through the company's Danish e-commerce webshop and to healthcare professionals via consultant-led outreach.

Product overview

Toft Care offers a modular portfolio of nutritional enrichment products organized into three categories: protein enrichment (Atpro 200, Atpro 300, Atpro Complete Red Juice Shake&Drink, Atpro Complete Yellow Juice Shake&Drink, and Hyperdrink Juicy ready-to-drink), energy/carbohydrate enrichment (Energi-Plus), and consistency adjustment/thickening (Attylet Classic and Attylet Plus). The core products are powdered supplements that users blend into foods and beverages to increase protein or energy intake, with complementary ready-to-drink options and a shaker accessory. Protein products (Atpro line) use hydrolyzed collagen from cattle and/or whey protein, while energy products use corn-based maltodextrin. Thickening agents (Attylet line) use modified starch and/or xanthan gum for dysphagia management. The company also provides recipe booklets and professional consultation for healthcare workers.

Differentiator

Problem solved

Functional benefit

Brands

• Atpro: Protein powder product line for enriching food and beverages with protein, includes Atpro 200, Atpro 300, and Atpro Complete variants
• Energi-Plus
• Attylet
• Hyperdrink Juicy

Products and services

• Atpro 200 - 500 g (protein powder) Flavor-neutral, nearly clear protein powder for enriching cold and hot drinks and dishes; heat-stable and freeze-stable, with approximately 89 g protein per 100 g. Sold to private consumers and healthcare professionals as part of the Atpro protein enrichment line.
• Atpro 300 - 500 g (protein powder) Flavor-neutral protein powder for enriching cold and hot drinks and dishes with heat stability; approximately 357 kcal and 0.73 g salt per 100 g. Targeted at elderly, small eaters, and individuals needing extra protein.
• Atpro 300 - 20 x 10 g (portion sachets) Protein powder in pre-measured 10 g portion sachets for convenient daily dosing; approximately 1 sachet per 1-1.5 dl of liquid, suitable for private caregivers and care facility staff.
• Atpro 200 Breve - 20 x 10 g (portion sachets) Flavor-neutral, nearly clear protein powder in pre-measured 10 g sachets; used in cold and hot preparations including squash, juice, coffee, soups, mashed potatoes, sauce, and porridge.
• Atpro Complete Rød Saft Shake&Drink - 500 g Whey protein concentrate powder mixed with water or milk to create a red berry-flavored drink; 85 g protein per 100 g with sweetener E955. Targeted at consumers and athletes needing flavored protein supplementation.
• Atpro Complete Gul Saft Shake&Drink - 500 g Whey protein isolate powder mixed with water or milk to create a mango and orange-flavored drink; includes a 50 ml measuring scoop. Targeted at consumers and athletes needing flavored protein supplementation.
• Hyperdrink Juicy 200 ml (ready-to-drink nutritional beverage) Ready-to-use, juice-based nutritional drink with energy, carbohydrate, protein, vitamins, and minerals; approximately 300 kcal and 10 g protein per 200 ml bottle; fat-free, gluten-free, and lactose-free; available in Appelsin (orange) and Skovbær (forest berry) flavors. UHT sterilized.
• Energi-Plus - 2 kg (carbohydrate energy powder) Flavor-neutral carbohydrate/maltodextrin powder made from corn for energy enrichment of cold and hot foods and drinks; water-soluble, DE value approximately 8. Targets users requiring extra calories without altering taste.
• Energi-Plus - 900 g (carbohydrate energy powder) Smaller packaging of the corn-based maltodextrin carbohydrate powder for energy enrichment of cold and hot foods and drinks, designed for households and smaller users.
• Attylet Classic - 500 g (thickening agent) Thickening powder for cold and hot foods and beverages with quick water absorption and even texture; suitable for thickening soups, purees, squash, and juice; no cooking required. Targeted at dysphagia management.
• Attylet Plus - 400 g (thickening agent) Thickening powder for cold and hot foods and beverages with smooth texture and clear appearance; suitable for adults and children over 3 years; stable at low and high temperatures and during freezing/thawing. Targeted at dysphagia management.
• Toft Care Shaker 300 ml (accessory) 300 ml shaker bottle with filter and double lid for mixing protein powder with water or milk; dishwasher-safe and freezer-safe; manufactured without DEHP, BPA, and other phthalates.

Quantifiable outcome

• 50,000+ satisfied customers served
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the Toft Care webshop. Shopify handles website hosting, payment processing, order management, and customer data processing. The platform enables the company's direct-to-consumer sales model with various payment options.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Resource (Nestlé brand): Nestlé's medical nutrition brand with thickened fluids and protein drinks. Directly overlaps Toft Care's thickening agents (Attylet) and RTD protein beverages (Hyperdrink Juicy).
• Nualtra (Nutricia / Danone): Medical nutrition brand offering ready-to-drink shakes and powder supplements for malnutrition. Direct product overlap with Toft Care's Atpro and Hyperdrink lines in the elderly and clinical nutrition segment.
• Hero Group (Semper): European pediatric and clinical nutrition brand with Semper products. Comparable as a regional specialized nutrition manufacturer selling branded medical foods through pharmacy and DTC channels in Northern Europe.

Broad incumbents

• Dr. Schär: Specialized nutrition company focused on gluten-free and medical foods. Comparable as a European branded specialty-nutrition manufacturer serving consumers with specific dietary needs, though focused on different conditions.
• Norgine: European specialty pharma company with a nutrition portfolio including thickened-fluid and dysphagia products. Comparable as a competitor in dysphagia management adjacent to Toft Care's thickening line.
• Fresenius Kabi: Clinical nutrition and infusion specialist offering Fresubin drinks and thickening agents. Overlaps with Toft Care's RTD nutritional beverages (Hyperdrink Juicy) and consistency-modification products.
• Nestlé Health Science: Global leader in medical nutrition (Resource, Peptamen, etc.) operating across dysphagia, elderly nutrition, and protein supplementation. Directly competes with Toft Care's thickening and protein-enrichment lines, but at a vastly larger scale and with broader portfolio and distribution.
• Abbott Nutrition: Major medical nutrition player with Ensure, Glucerna, and thickened-fluid lines. Competes with Toft Care in protein-enrichment drinks and dysphagia management, leveraging deeper R&D and global distribution.
• Danone Nutricia: Specialized nutrition arm of Danone offering Fortisip, Nutilis, and related medical foods. Closest overlap with Toft Care's dysphagia thickening (Nutilis) and protein-energy drink (Fortisip) ranges; serves both healthcare professionals and consumers.

Regional players

• Arla Foods Ingredients: Danish whey protein and dairy ingredient supplier. Comparable as a Danish-headquartered protein manufacturer serving nutritional applications, though primarily B2B ingredient supply rather than finished DTC supplements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ToftCaredk
• LinkedInlinkedin.com/company/toft-care

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toft Care