Nualtra
Nualtra Limited is a privately held Ireland-based medical nutrition company that develops oral nutritional supplements (ONS) formulated as Foods for Special Medical Purposes, sold on prescription via NHS and pharmacy channels in the UK and Republic of Ireland to dietitians, GPs, and patients with disease-related malnutrition or dysphagia.
- Company typePrivate
- Founded-
- HeadquartersLimerick, Ireland
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Nualtra does
Nualtra Limited is a privately held medical nutrition company that develops and markets oral nutritional supplements (ONS) for the dietary management of disease-related malnutrition. Products are formulated as Foods for Special Medical Purposes (FSMPs) compliant with EU legislation and approved by UK and Republic of Ireland regulatory authorities, spanning ready-to-drink, juice, shot, smoothie, and powder formats across sub-brands including Altraplen, Altrini, Altrapro, Altrajuce, Altrashot, Foodlink, Nutricrem, and Swalloweze Clear (the last targeting dysphagia patients).
The company operates a sales-led go-to-market model in which healthcare professionals — primarily dietitians, GPs, and speech and language therapists in NHS and community settings — prescribe or recommend ONS products. Supporting the prescription channel, Nualtra runs a free online sample service that delivers to patients' homes within two working days, alongside online pharmacy partner storefronts for direct purchase in the UK and Republic of Ireland. Marketing is built around the Dietitian Cafe podcast, social media engagement, downloadable HCP resources, and exhibitions supported by Strategic Account Managers.
Revenue is generated through prescription ONS sales (dispensed via NHS GP practices and community pharmacies) and direct online sales through pharmacy partners. The company maintains offices in Reading (UK) and the Republic of Ireland, and in 2025 launched Altraplen Compact Protein and a multi-disciplinary online referral platform covering dietetic, dysphagia, and tissue viability referrals. Nualtra is independently owned and self-describes as the UK and Ireland's fastest growing medical nutrition company.
Nualtra firmographics
Firmographics- Name
- Nualtra
- Legal name
- Nualtra Limited
- Website
- https://nualtra.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Nualtra Limited is a privately held Ireland-based medical nutrition company that develops oral nutritional supplements (ONS) formulated as Foods for Special Medical Purposes, sold on prescription via NHS and pharmacy channels in the UK and Republic of Ireland to dietitians, GPs, and patients with disease-related malnutrition or dysphagia.
- Ownership category
- akta.pro rank
Nualtra industry classification
Industry- Product category
- Medical Nutrition / Oral Nutritional Supplements
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)
- akta.pro secondary industry
- Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
Keywords
Where Nualtra is headquartered
LocationHeadquarters
- HQ city
- Limerick
- HQ country
- Ireland
- HQ region
- Europe
Offices2 records
Markets served
Nualtra business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Prescription ONS Sales: Products prescribed by healthcare professionals and dispensed through pharmacies. Products are available on prescription in the UK and ROI.
- Direct Online Sales: Selected products available for purchase online through pharmacy partners in UK and Republic of Ireland.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Nualtra product offering
Product offeringCore offering
Nualtra develops, formulates, and sells oral nutritional supplements (ONS) classified as Foods for Special Medical Purposes (FSMPs) for the dietary management of disease-related malnutrition. Its portfolio spans ready-to-drink milks, juices, smoothies, compact formats, and powder sachets distributed on prescription via UK and Republic of Ireland pharmacies, with selected products also available through online pharmacy partners.
Product overview
Nualtra is a medical nutrition company offering a portfolio of oral nutritional supplements (ONS) for the dietary management of disease-related malnutrition. The product range consists primarily of ready-to-drink and powder-format nutritional supplements, spanning three main sub-brands: Altraplen (compact and standard protein/energy drinks), Altra (including Altrapro and Altrajuce), and Foodlink (powder sachets and smoothie formats including Foodlink Complete, Foodlink Complete Compact, Foodlink Complete with Fibre, Foodlink Extra, and Foodlink Smoothie). Additional products include Nutricrem, Altrashot, Swalloweze Clear (for dysphagia patients), and the Shaker accessory. Products are classified as Foods for Special Medical Purposes (FSMPs), compliant with EU legislation, and are gluten-free, nut-free, and (except Foodlink Complete) lactose-free. Altraplen Compact Protein is a newly launched product. Products are available on prescription and via online pharmacy partners in the UK and Republic of Ireland.
Differentiator
Problem solved
Functional benefit
Brands
- Altrini: Compact fibre nutritional supplement product line
- Altraplen
- Altrapro
- Altrajuce
- Altrashot
- Foodlink
- Nutricrem
- Swalloweze Clear
Products and services
- Altraplen Compact Protein Ready-to-drink oral nutritional supplement in compact format for the dietary management of disease-related malnutrition for patients with elevated protein needs.
- Altrini Compact Fibre Ready-to-drink compact oral nutritional supplement with added fibre, formulated for disease-related malnutrition management.
- Altrapro Ready-to-drink oral nutritional supplement within the Altra range for disease-related malnutrition.
- Altrajuce Ready-to-drink juice-based oral nutritional supplement, suitable for patients with dysphagia following SLT assessment; soya-free and compatible with xanthan gum-based thickeners.
- Altraplen Compact Ready-to-drink compact-format oral nutritional supplement for disease-related malnutrition management.
- Altraplen Compact Daily Compact-format ready-to-drink oral nutritional supplement positioned as a daily-use ONS product.
- Altraplen Energy Ready-to-drink high-energy oral nutritional supplement, soya-free, suitable for patients replacing muscle lost during major illness or for wound healing.
- Altraplen Protein Ready-to-drink oral nutritional supplement higher in protein than Altraplen Compact, designed for patients replacing muscle lost during major illness or with higher protein needs for wound healing.
- Altrashot Ready-to-drink oral nutritional supplement in shot format; soya-free and lactose-free, and can be frozen.
- Foodlink Complete Powder-based oral nutritional supplement to be mixed with milk; nutritionally complete when combined with 200ml whole milk providing 383 kcal and 19g protein, and can be thickened using xanthan gum-based thickeners.
- Foodlink Complete Compact 57g sachet powder formulation identical in nutritional content to Foodlink Complete 57g, reconstituted with 100ml milk; compatible with Foodlink Complete recipe cards.
- Foodlink Complete with Fibre Powder-based oral nutritional supplement with added fibre, to be mixed with milk.
- Foodlink Extra Oral nutritional supplement in the Foodlink range.
- Foodlink Smoothie Smoothie-format oral nutritional supplement; dairy-free option recommended for patients who need dairy-free ONS.
- Nutricrem Oral nutritional supplement in ready-to-drink format for disease-related malnutrition management.
- Swalloweze Clear Clear-format oral nutritional supplement for patients with dysphagia; soya-free and not recommended for freezing.
- Shaker Cup Free shaker cup available for order to mix Foodlink Complete powder supplements.
Companies that use Nualtra
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
Nualtra technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nualtra partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
Nualtra competitors and assessment
Company assessmentDirect peers
- Nutricia: Danone-owned medical nutrition division producing prescription ONS products such as Fortisip and Fortijuice in the UK and Europe. Directly competes with Nualtra in the same FSMP/prescription channel for disease-related malnutrition.
- Abbott Nutrition: Global leader in medical and consumer nutrition, with established ONS brands like Ensure and Ensure Plus. Competes with Nualtra in prescription ONS for malnutrition and clinical nutrition across UK and Ireland.
- Nestlé Health Science: Nestlé's medical nutrition arm producing Resource, Peptamen, and other ONS and enteral products. Directly comparable to Nualtra in prescription ONS for adult malnutrition and disease-specific nutrition.
- Fresenius Kabi: Major manufacturer of clinical nutrition products including Fresubin ONS and enteral formulas. Competes with Nualtra across UK and European prescription medical nutrition channels.
- Aymes International: UK-based medical nutrition company focused on disease-related malnutrition ONS products. Closely comparable to Nualtra in geography, product format (shake-style ONS), and prescription-driven go-to-market.
- Vitaflo: Specialized medical nutrition company (part of Nestlé Health Science) offering disease-specific and FSMP-style products in the UK. Comparable to Nualtra's specialized nutrition positioning and HCP-channel focus.
Broad incumbents
- Danone: Global food and nutrition major and parent of Nutricia. While broader than Nualtra, its medical nutrition business is the most direct competitor and parent of Nualtra's primary peer.
- Mead Johnson Nutrition: Reckitt Benckiser-owned specialized nutrition company historically focused on infant nutrition but expanding into medical nutrition. Represents a broader incumbent with FSMP-relevant capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Nualtra social profiles
Digital presenceNualtra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nualtra leadership team
Management profileNumber of profiles
Profiles1 record
Nualtra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nualtra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nualtra
What does Nualtra do?
Nualtra develops, formulates, and sells oral nutritional supplements (ONS) classified as Foods for Special Medical Purposes (FSMPs) for the dietary management of disease-related malnutrition. Its portfolio spans ready-to-drink milks, juices, smoothies, compact formats, and powder sachets distributed on prescription via UK and Republic of Ireland pharmacies, with selected products also available through online pharmacy partners.
Is Nualtra a public or private company?
Nualtra is a private company. It is classified as unknown and is currently operating.
When was Nualtra founded?
Nualtra was founded in -1.
Where is Nualtra based?
Nualtra is headquartered in Limerick, Ireland, in the Europe region.
How does Nualtra make money?
Two revenue lines are on record. Prescription ONS Sales are the primary driver. The others are direct Online Sales.
Who are Nualtra's main competitors?
Direct peers on record are Nutricia, Abbott Nutrition, Nestlé Health Science, Fresenius Kabi, Aymes International and Vitaflo. Broad incumbents are Danone and Mead Johnson Nutrition.
Does Nualtra have an API?
No public API is recorded for Nualtra.
What industry is Nualtra in?
Nualtra's product category is Medical Nutrition / Oral Nutritional Supplements. Its primary akta.pro industry code is CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity), with a secondary code of CRADAGAI, Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots). Its SIC code is 2000.