Avanza

What Avanza does

Avanza (legal entity Información y Marketing Málaga S.L., operating as Avanza Comunicación) is a privately held Spanish marketing agency founded in 2000 in Málaga, specializing exclusively in the real estate development sector. The firm delivers integrated 360-degree marketing and communication services — branding, conceptualization, storytelling, audiovisual production, campaign management, and 3D inforarchitecture — to enterprise property developers and housing promoters across Spain, with a documented client base including Culmia, Acciona, Metrovacesa, AEDAS Homes, Neinor Homes, Habitat Valle Romano, Celere, Via Agora, and Magnum & Partners.

The agency's technology layer centers on Havalook, a proprietary proptech platform launched in May 2023 that focuses on 3D design and user experience at the phygital point of sale, including virtual pilot apartment 360-degree tours and end-to-end digitization of the commercial journey for property developers. Supporting tools include integration with Spanish real estate portals (Fotocasa, Idealista, Indomio), Google Analytics, and Google Tag Manager for campaign execution and lead generation tracking. The firm is not disclosed as having any proprietary AI/ML models, patents, or external funding rounds.

Avanza generates revenue through project-based fees and retainer contracts under a B2B enterprise field sales model, with quote-based pricing tailored to individual client scope. In May 2023 the company entered a strategic alliance with Increnta, becoming part of the Increnta group of companies and extending its reach into Latin America (Mexico specifically named as the primary development platform), while maintaining its Avanza brand identity and Havalook proptech subsidiary. The company operates from Málaga (headquarters), Marbella, and Madrid, and is led by Pedro Palacios as Director Digital.

Name

Avanza

Legal name

Información y Marketing Málaga S.L.

Website

https://avanzacomunicacion.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Avanza is a Málaga-based Spanish marketing agency specializing in 360-degree real estate marketing services and proprietary proptech tooling (Havalook) for enterprise property developers across Spain, with international expansion into Mexico via its 2023 Increnta alliance.

Ownership category

akta.pro rank

Product category

Real Estate Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM), Real Estate, Architecture & Hospitality Marketing Video (MPADAEAO)

Keywords

• Real estate marketing
• Property marketing agency
• Digital marketing services
• Proptech visualization
• Brand strategy services

Headquarters

HQ city

Málaga

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing and Communication Services: Full-service marketing agency providing comprehensive 360-degree communication and marketing solutions to real estate developers. Revenue generated through project-based fees, retainer contracts, and ongoing campaign management services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Avanza is a B2B marketing agency providing 360-degree communication and marketing solutions exclusively to real estate developers and property promoters, spanning branding, conceptualization, storytelling, audiovisual production, multi-channel campaign management, and 3D inforarchitecture. The agency also operates Havalook, a proprietary proptech platform for 3D visualization and virtual 360-degree property tours at the phygital point of sale.

Product overview

Avanza is a specialized real estate marketing agency with over 20 years of trajectory, offering a unified 360-degree marketing and communication service. The core offering includes branding, audiovisual content, campaign management, and 3D inforarchitecture. The company also operates Havalook, a proptech platform focused on digitizing the real estate commercial journey through 3D visualization and user experience tools at the point of sale. In May 2023, Avanza formed a strategic alliance with Increnta, becoming part of the Increnta group and positioning themselves as leaders in marketing and sales solutions for the real estate market.

Differentiator

Problem solved

Functional benefit

Brands

• Havalook: Proptech platform focused on digitizing the real estate sector, offering 3D design and user experience solutions at the phygital point of sale.

Products and services

• Real Estate Marketing Services End-to-end marketing and communication services for real estate developers and property promoters, covering brand strategy, creative concept development, storytelling, audiovisual production, multi-channel campaign management, and 3D inforarchitecture. Sold as project-based engagements and retainer contracts.
• Havalook Proptech Platform Proprietary proptech platform offering 3D design, user experience solutions at the phygital point of sale, and virtual 360-degree pilot apartment tours. Enables property developers to digitize the commercial journey end-to-end with greater traceability and statistical data for commercial tracking and business decision-making.

Named customers9 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

One partnership is on record.

• IncrentacoreStrategic or Co-development Partner · 23 May 2023Strategic alliance announced in May 2023 where Avanza joined the Increnta group of companies, forming a solid strategic alliance and becoming leaders in marketing and sales solutions for the real estate market. The partnership integrates highly trained teams, optimized processes, and cutting-edge technology to offer clients a stronger value proposition. Avanza maintains its Havalook proptech line focused on digitization of the real estate sector with user experience focus at phygital point of sale.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Idealista: Spain's largest real estate listing portal, integrated directly into Avanza's marketing campaigns for high-conversion property leads. Comparable as a key partner and adjacent competitor in the Spanish real estate marketing ecosystem.
• Adevinta: Nordic-origin classifieds operator behind major European real estate portals (Fotocasa, Habitaclia in Spain). Comparable as a real estate portal partner/competitor that Avanza integrates with for high-conversion marketing campaigns and that increasingly competes for developer marketing attention.
• Zillow Group: US-based real estate marketplace offering marketing tools (Premier Agent, Showcase listings with 3D tours) and a developer/agency marketing ecosystem. Comparable as an adjacent real estate marketing platform relevant to Avanza's portal and 3D tour strategy.

Broad incumbents

• McCann Worldgroup: Global advertising and marketing network with Spanish operations (McCann Spain, MRM). Comparable as a broad incumbent creative agency serving enterprise clients across sectors including real estate and property development.
• VMLY&R: Global creative agency network (WPP) with Spanish operations serving enterprise clients including real estate and property developers. Comparable as a larger full-service marketing agency competing for the same enterprise marketing budgets in Spain.
• Dentsu International: Global marketing services group with Spanish operations (Dentsu Creative, Merkle) and real estate client work. Comparable as a broad incumbent that can compete for full-service agency mandates from large Spanish enterprises.
• Publicis Groupe: Global marketing and communications holding company with Spanish operations (Publicis Spain, Leo Burnett, Saatchi & Saatchi). Comparable as a broad incumbent offering enterprise marketing services that competes for the same enterprise client budgets as Avanza.
• Increnta: Parent company of Avanza and broader marketing/communications group with real estate marketing capabilities across Spain and Latin America. Comparable as a larger, broader marketing services provider operating in the same Spanish real estate vertical and a key reference point for evaluating Avanza's growth trajectory.

Emerging players

• Matterport: US-based 3D capture and virtual tour platform widely adopted across real estate. Comparable to Avanza's Havalook proptech offering, as both deliver 3D visualization and virtual property experiences to developers and brokers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/somosavanza
• YouTubeyoutube.com/avanzacomunicacion
• Facebookfacebook.com/somosavanza
• LinkedInlinkedin.com/company/avanza-comunicacion
• Instagraminstagram.com/somosavanza

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avanza