What Datek does

Datek is a privately held Mexican IT services and software reseller headquartered in Querétaro, Mexico, founded in 1995. The company operates as an exclusive channel partner in Mexico for multiple enterprise software vendors, distributing unified communications products from LogMeIn/GoTo (GoToConnect, GoToMeeting, GoToWebinar, GoToRoom, GoToTraining), remote support tools (Rescue, GoToAssist), remote access and identity products (LogMeIn Pro, LogMeIn Central, LastPass, GoToMyPC), AI-powered customer engagement (Bold360), endpoint security (SentinelOne), ERP (SAP Business One), and productivity software (Microsoft Office 365). The company also provides SAP consulting services with over 22 years of implementation experience, hardware distribution through Dell partnership, and remote and on-site IT support.

Datek does not develop proprietary technology; its core capability is technology integration, implementation, and consulting layered on top of third-party platforms. The product portfolio is organized into four main categories: communications and collaboration, technical interaction and support, identity and access management, and ERP/business systems with SAP consulting. The company targets SMBs, entrepreneurs, and larger enterprises including multi-location franchises across Mexico, addressing pain points around IT complications, fragmented vendor relationships, and the need for cloud-based collaboration and cybersecurity tools.

The business model combines software license and subscription resale (recurring revenue), SAP implementation consulting (professional services), and managed IT support. Sales are conducted via direct phone, WhatsApp Business, the company website (datek.mx), and Stripe-integrated online payment links for selected products. The company claims 25 years of IT industry experience and positions itself as the only IP telephony provider that invoices in Mexico, providing distinctive distribution positioning in the local market.

Name

Datek

Legal name

Datek

Website

https://datek.mx

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Datek is a privately held Mexican IT reseller and consulting firm, founded in 1995 and headquartered in Querétaro, that exclusively distributes enterprise software from LogMeIn/GoTo, SAP, SentinelOne, Microsoft, and Dell to SMBs, entrepreneurs, and franchises across Mexico.

Ownership category

akta.pro rank

Product category

IT Services and Value-Added Software Reseller

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Services (8741), Services-Computer Programming Services (7371)

akta.pro primary industry

Vendor & Contract Management (Software/Cloud) (BPAEAOAD)

Keywords

• Enterprise software resale
• SAP consulting services
• Unified communications solutions
• Remote work tools
• IT infrastructure support

Headquarters

HQ city

Querétaro

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Enterprise Software Resale: Datek resells licensed enterprise software products from LogMeIn (GoTo suite), SAP, SentinelOne, Microsoft Office 365, and others. Revenue is generated through product licensing fees, subscriptions, and rental of software licenses and servers.
2. Technology Consulting: SAP consulting services including implementation, sale, and rental of SAP Business One licenses. The company provides turnkey consulting packages adapted to client needs based on over 22 years of SAP consulting experience.
3. IT Support Services: Remote and on-site technical support services for resolving IT incidents. The company provides expert assistance to maintain client technology infrastructure functioning.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Datek is a Mexican IT solutions provider that resells enterprise software licenses and delivers consulting and support services around them. Its portfolio includes GoTo/LogMeIn unified communications and remote access products (sold as exclusive reseller in Mexico), SAP Business One ERP with consulting and implementation, SentinelOne cybersecurity, Microsoft Office 365, LastPass, Bold360, and a proprietary mobile sales tool (High Sales). The company also provides ongoing IT support and technical assistance to its clients.

Product overview

Datek is a managed service provider and technology integrator offering a portfolio of third-party SaaS products resold and implemented in Mexico. The company positions itself as the only IP telephony provider that invoices in Mexico, with 25 years of IT experience. Their product portfolio centers on four main categories: (1) Communications and Collaboration featuring GoToConnect, GoToMeeting, GoToWebinar, GoToRoom, and GoToTraining; (2) Technical Interaction and Support including Rescue, Bold360, and GoToAssist; (3) Identity and Access covering LogMeIn Pro, LogMeIn Central, LastPass, and GoToMyPC; and (4) ERP and Business Systems including SAP Business One, High Sales platform, and SAP consulting services. The company also resells Microsoft Office 365 and SentinelOne cybersecurity solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• GoToConnect Cloud-based phone system (unified communications) for businesses needing a single platform for voice, messaging, and meetings, sold by Datek as exclusive reseller of GoTo/LogMeIn in Mexico.
• GoToMeeting Online meeting and video conferencing service for business teams, resold by Datek as exclusive GoTo/LogMeIn reseller in Mexico.
• GoToWebinar Webinar hosting platform for businesses running large-scale online presentations and events, resold by Datek in Mexico.
• GoToRoom Conference room hardware/software solution for meeting rooms, resold by Datek in Mexico.
• GoToTraining Online training platform for instructors running interactive training sessions, resold by Datek in Mexico.
• Rescue Remote support tool for IT teams to access and fix end-user devices, resold by Datek in Mexico.
• Bold360 Customer engagement and live chat platform for businesses needing digital customer service, resold by Datek in Mexico.
• GoToAssist Remote support and IT assistance software for service desks, resold by Datek in Mexico.
• LogMeIn Pro Remote access software for individuals and teams to access their computers from anywhere, resold by Datek in Mexico.
• LogMeIn Central Centralized management console for IT teams to manage fleets of remote computers, resold by Datek in Mexico.
• LastPass Password management and vault solution for businesses and individuals, resold by Datek in Mexico.
• GoToMyPC Personal remote access service for individuals to remotely access their PC or Mac, resold by Datek in Mexico.
• SAP Business One (Cloud and On-Premise) ERP software for small and medium-sized businesses, available as a cloud subscription or on-premise license, with phased implementation, consulting, and ongoing support from Datek.
• SAP Consulting Services Fee-based SAP implementation and consulting services for SMB and enterprise clients, drawing on Datek's 22+ years of SAP experience.
• SentinelOne Endpoint detection and response (EDR) cybersecurity platform for businesses, resold by Datek in Mexico.
• Microsoft Office 365 Microsoft's cloud productivity suite (email, Office apps, collaboration tools), resold by Datek in Mexico.
• High Sales Mobile sales management application developed by Datek to help sales teams manage field operations.
• IT Support and Technical Assistance Ongoing IT support and technical assistance services for Datek's clients, backed by 25 years of IT experience.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• LogMeIn (GoTo)coreChannel Partner/ Reseller/ DistributorDatek is an exclusive reseller of LogMeIn products in Mexico, including GoToConnect, GoToMeeting, GoToWebinar, GoToRoom, GoToTraining, GoToAssist, Rescue, LogMeIn Pro, LogMeIn Central, and GoToMyPC. The company sells licenses, subscriptions, and provides support for these remote access and collaboration tools.
• SAPcoreTechnology or IntegrationDatek is an SAP partner providing SAP Business One consulting, sale, and license rental services in Mexico. They offer SAP Business One Cloud with over 22 years of SAP consulting experience, providing turnkey packages adapted to client needs.
• SentinelOnecoreTechnology or IntegrationDatek resells SentinelOne cybersecurity solutions described as providing unprecedented speed with autonomous cybersecurity as the future of the technology.
• MicrosoftminorChannel Partner/ Reseller/ DistributorDatek resells Microsoft Office 365 through their website with online payment processing via Stripe.
• Bold360 (LogMeIn)coreChannel Partner/ Reseller/ DistributorDatek resells Bold360 AI-powered conversational chatbot and virtual assistant solutions for customer interaction transformation.
• LastPass (LogMeIn)coreChannel Partner/ Reseller/ DistributorDatek resells LastPass password management solutions with AES 256-bit encryption, PBKDF2 SHA-256, local-only encryption, and multi-factor authentication.
• Dell TechnologiesminorChannel Partner/ Reseller/ DistributorDatek is listed as a Dell Authorized Partner, providing Dell technology solutions.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Neoris: Neoris (now part of Globant) is a Mexican-origin IT consulting and SAP implementation specialist with deep ERP and digital transformation practices. It directly competes with Datek's SAP consulting arm but operates at enterprise scale with proprietary IP and global delivery centers.
• T-Systems Mexico: T-Systems Mexico is the local arm of Deutsche Telekom's enterprise IT subsidiary, offering SAP consulting, managed services, cloud, and digital transformation to large enterprises in Mexico. It is a broader incumbent competitor for the SAP consulting and managed services wallet.
• Softtek: Softtek is a large Mexican-founded IT services and consulting firm offering managed services, application development, and digital transformation across LATAM and globally. It is a broad incumbent that competes for enterprise IT spend in Mexico but operates at much larger scale and a far broader service portfolio than Datek.
• KIO Networks: KIO Networks is a Mexican data center, cloud, and managed IT services provider operating infrastructure across Mexico, Central America, and the Caribbean. It overlaps with Datek on managed IT services and cloud hosting but operates its own infrastructure and is far larger.
• Ingram Micro Mexico: Ingram Micro Mexico is the Mexican arm of the global IT distributor, offering enterprise software licensing, cloud marketplace services, and hardware distribution. It competes with Datek as a broader channel alternative for the same enterprise software vendors (Microsoft, SAP).

Regional players

• CT Internacional: CT Internacional is one of Mexico's largest IT distribution and value-added resellers, distributing enterprise hardware, software, and networking solutions to resellers and integrators across Mexico. It is a broader competitor in the Mexican VAR/channel landscape where Datek operates.
• Grupo CVA: Grupo CVA is a leading Mexican IT distribution and value-added reseller offering enterprise software, networking, and hardware solutions through a broad channel. It is a relevant channel competitor for enterprise software resale in the Mexican SMB market.
• CompuSoluciones: CompuSoluciones is a major Mexican IT distributor and VAR offering software licensing, hardware, networking, and managed services to SMB and enterprise customers. It competes with Datek for enterprise software resale and IT services wallet in Mexico.
• Alldatum (Vector ITC Group): Alldatum/Vector ITC is a Mexican technology services firm delivering infrastructure, cloud, cybersecurity, and managed services to enterprise clients in Mexico. It overlaps with Datek's managed services, cybersecurity (SentinelOne), and IT infrastructure value proposition.

Direct peers

• Tecnosupport: Tecnosupport is a Mexican IT services and managed support provider offering remote support, IT infrastructure management, and technology solutions to SMBs in Mexico — closely mirroring Datek's managed services and IT support positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/datek.sadecv
• LinkedInlinkedin.com/company/dacotek

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Datek