Mario Andretti Racing Experience

What Mario Andretti Racing Experience does

Mario Andretti Racing Experience — operating under the DBA NASCAR Racing Experience and formerly known as Richard Petty Driving Experience — is the official driving experience of NASCAR, offering consumers the ability to drive or ride in real NASCAR race cars at 18 premier speedways across the United States. The product suite spans 12 tiers: three ride-along experiences (including a legacy 3-lap product and a newer 9-lap offering), seven driving-experience tiers, and an Advanced Experience at Daytona, with prices ranging from $157.99 for an entry ride-along to $4,499.99 for the top tier. Vehicles are real NASCAR cars rather than simulators, and programming includes the "Mondays After The Race" schedule tied to the NASCAR Cup calendar at host venues.

The business operates a direct-to-consumer e-commerce model with a corporate-events channel layered on top. Bookings can be paid via Apple Pay, Google Pay, or Affirm installment financing — the latter aimed at expanding the addressable market for the premium $1,500–$4,499 tiers. Non-expiring gift certificates function as both a marketing and inventory-hedge instrument, while the 18-speedway footprint provides national coverage anchored to the venues used by the NASCAR Cup Series. No financial metrics, headcount, or AI/ML capabilities are disclosed in the available material.

Name

Mario Andretti Racing Experience

Legal name

NASCAR Racing Experience

Website

https://andrettiracing.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Mario Andretti Racing Experience (DBA: NASCAR Racing Experience) operates the official NASCAR driving experience at 18 premier U.S. speedways, selling 12 ride-along and drive-the-car tiers priced from $157.99 to $4,499.99 to consumers and corporate clients.

Ownership category

akta.pro rank

Product category

Motorsports Experiences

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports & Racing Experiences (THAJAFAF)

akta.pro secondary industry

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)

Keywords

• NASCAR driving experiences
• Stock car driving
• Ride along experiences
• Motorsports experiences
• Real racing experiences

Headquarters

HQ city

Concord

HQ country

United States

HQ region

North America

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Driving Experience Sessions: One-time transaction-based revenue from timed driving experiences ranging from 5 minutes ($299.99) to 48 minutes ($2253.99), plus the Advanced Experience at $4,399.99. Revenue is earned per session with no recurring component from individual customers.
2. Ride Along Experiences: Passenger seat experiences where professional drivers take customers around the track. 3-lap ($157.99), 6-lap ($256.99), and 9-lap ($355.99) options. Daytona pricing is higher at $193.99, $299.99, and $405.99 respectively.
3. Gift Certificates: Non-expiring gift certificates sold for any experience or dollar amount. Can be redeemed at any nationwide location for either NASCAR Racing Experience or Richard Petty Driving Experience.
4. Corporate Events: B2B channel for corporate group experiences at race tracks. Custom packages for corporate groups.
5. Financing Revenue: Affirm payment plan option allows customers to split purchases into monthly payments, enabling higher-priced packages to be more accessible.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Mario Andretti Racing Experience sells real NASCAR race car driving experiences and professional-driver ride alongs at 18 premier US speedways. Self-drive sessions range from 5-minute Practice intros to 48-minute Champion programs and an Advanced Experience with one-on-one coaching, priced from $299.99 to $4,399.99. Ride alongs (3, 6, and 9 laps) are offered as passenger experiences priced from $157.99 to $405.99.

Product overview

NASCAR Racing Experience is the official driving experience of NASCAR, offering real NASCAR race car driving experiences at 18 premier speedways nationwide. The product portfolio consists of two main service lines: (1) NASCAR Ride Along experiences (3, 6, and 9 laps) where professional instructors drive participants around the track at high speeds, and (2) Self-drive experiences progressing from Practice (5 minutes) through Rookie (8 minutes), Qualifier (16 minutes), Checkered Flag (24 minutes), Victory Lane (32 minutes), The Chase (40 minutes), and Champion (48 minutes), up to the elite Advanced Experience with 40 laps and personalized coaching. All experiences include driver training, real-time radio communication with spotters, and access to the nation's premier NASCAR speedways.

Differentiator

Problem solved

Functional benefit

Products and services

• NASCAR Ride Along (3 Laps) Passenger ride experience in a real NASCAR race car driven by a professional racing instructor for 3 high-speed laps. Priced at $157.99 at most tracks and $193.99 at Daytona. Designed for thrill-seekers and NASCAR fans who want a high-speed experience without driving.
• NASCAR Ride Along (6 Laps) Passenger ride experience with 6 laps around the track at top speeds with a professional racing instructor. Priced at $256.99 at most tracks and $299.99 at Daytona. Offers double the laps of the 3-lap experience.
• NASCAR Ride Along (9 Laps) Extended passenger ride experience offering 9 laps of NASCAR action in a real race car. Priced at $355.99 at most tracks and $405.99 at Daytona. Marketed as a new adrenaline option with more laps and thrill.
• Practice Driving Experience Entry-level driving experience providing 5 minutes behind the wheel of a NASCAR race car, starting at $299.99. Includes a driver's meeting with orientation and training, on-track review with a crew chief, and real-time spotter guidance via 2-way radio. Rev limiters set at 5000 RPMs.
• Rookie Driving Experience Introductory driving program with one 8-minute on-track driving session, starting at $483.99. Teaches the racing line and builds driver confidence. Rev limiters set at 5000 RPMs.
• Qualifier Driving Experience Intermediate driving program offering 16 minutes of total driving time in two back-to-back 8-minute sessions with a brief pit stop, starting at $799.99. Rev limiters set at 5000 RPMs.
• Checkered Flag Driving Experience Advanced driving program with 24 minutes of total track time divided into three consecutive 8-minute sessions, starting at $1,176.99. Rev limiters increased to 5400 RPMs.
• Victory Lane Driving Experience Premium driving program with 32 minutes on track delivered through four back-to-back 8-minute sessions with brief pit stops, starting at $1,535.99. Rev limiters set at 5400 RPMs.
• The Chase Driving Experience Elite driving program with 40 minutes of total driving time across five back-to-back 8-minute sessions with pit stops, starting at $1,894.99. Rev limiters set at 5400 RPMs.
• Champion Driving Experience Ultimate driving program offering 48 minutes of total track time through six back-to-back 8-minute sessions, starting at $2,253.99. Rev limiters set at 5600 RPMs.
• Advanced Driving Experience Elite-level driving program for experienced drivers featuring one-on-one coaching from a Personal Racing Instructor in lead-follow format, with four consecutive 10-lap sessions for 40 laps total. Retail $4,399.99 at nationwide speedways and $4,499.99 at Daytona. Rev limiters set at 5800 RPMs.
• Gift Certificates Non-expiring gift certificates for any driving experience, ride along, or dollar amount, redeemable at any of 18 nationwide speedways for either NASCAR Racing Experience or Richard Petty Driving Experience.
• Corporate Events Custom group driving and ride along packages for corporate team building, client entertainment, and group experiences at race tracks, with a dedicated corporate events team handling bookings.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Porsche Experience Center: OEM-operated premium driving experience centers (Los Angeles, Atlanta, etc.) offering paid track time in Porsche sports cars with professional instruction, a luxury analog in the auto-experiential category.
• Skip Barber Racing School: Long-running racing school providing driving experiences, lapping sessions, and racing instruction at multiple US tracks; competes for the same thrill-seeking amateur drivers.
• Radford Racing School: High-performance driving school (formerly Bob Bondurant School) operating sports and open-wheel cars at a dedicated facility, offering similar paid driving experiences and racing instruction.
• Lamborghini Esperienza: Lamborghini's branded driving events and Accademia programs let customers drive supercars on track, competing for the same high-discretionary consumer thrill-seeker and gift-giving occasions.
• Richard Petty Driving Experience: Legacy brand that appears to share operational DNA with NASCAR Racing Experience; the source data notes gift certificates can be redeemed for either brand, indicating they are operated by or closely affiliated with the same entity.
• IndyCar Experience: Provides ride-along and driving experiences in real IndyCar race cars at Indianapolis Motor Speedway and other tracks, mirroring NASCAR Racing Experience's model within the IndyCar ecosystem.
• Mario Andretti Racing Experience: DBA of NASCAR Racing Experience offering Andretti-branded racing experiences at the same speedways; a directly comparable operating entity in the same niche.
• Ferrari Driving Experiences: Ferrari's Corse Clienti and F1 Clienti programs plus track driving experiences give paid customers access to real race cars, addressing the same bucket-list thrill segment at even higher price points.

Emerging players

• Hooked on Driving: Operates non-competitive high-performance driving events (HPDE) at US tracks; serves amateur driving enthusiasts with their own cars, adjacent to but lower-cost than NRE's real-NASCAR-car experience.

Regional players

• SRO Motorsports Group: Sanctioning body for GT World Challenge and operator of enthusiast racing events in North America and globally; overlaps with NRE's track-event consumer base but focuses on sports car racing rather than stock car NASCAR.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NASCARRacingExperience
• Instagraminstagram.com/nascar.racing.experience
• Xx.com/andrettiraceexp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mario Andretti Racing Experience