VenuesWest

What VenuesWest does

VenuesWest (legal name: The Western Australian Sports Centre Trust) is a statutory authority of the Western Australian State Government, founded in 1986, that owns and manages 14 sport and entertainment venues on behalf of the state. Its portfolio spans large-format stadiums (Optus Stadium with 60,000+ seats, the third-largest stadium in Australia; HBF Park with 35,000 seats), multi-purpose arenas (RAC Arena, Arena Joondalup), high-performance facilities (Perth HPC, WAIS, WA Athletics Stadium), code-specific venues (Gold Netball Centre, Bendat Basketball Centre, Sam Kerr Football Centre, WA Rugby Centre), and water/motor sport venues (Champion Lakes Regatta Centre, SpeedDome, Perth Motorplex). Venues are operated under self-managed, co-managed (Netball WA, Bendat Basketball, Sam Kerr Football), partner-managed (VenuesLive at Optus Stadium), and leased structures.

The organization serves three primary customer groups: state sporting organizations and elite teams (West Coast Eagles, Fremantle Dockers, Perth Scorchers, Perth Glory FC, Western Force, West Coast Fever, Perth Wildcats, WANL); community and public users accessing sport and fitness programs; and event promoters and corporate clients hiring venues for concerts, conferences, and functions. In FY2024-25, venues hosted approximately 60 world-class events, served 6.24 million patrons, and offered 32 sport and fitness activities, achieving 89% overall customer satisfaction and 80% high-performance user satisfaction.

VenuesWest generates revenue through venue hire (transaction fees for sporting and entertainment events), government appropriations for statutory venue management (recurring), community sports program subscriptions, and corporate hospitality and event hosting. Pricing is quote-based rather than publicly disclosed. Marketing is multi-channel: official website, social media (Facebook, Twitter/X, Instagram, LinkedIn, YouTube), email newsletters, event marketing, and partnerships with sporting bodies and educational institutions. The combined asset value is AUD 3.3 billion, with AUD 37.1 million reinvested back into venues in FY2024-25. Leadership comprises CEO Janis Carren and RAC Arena General Manager Michael Scott.

Name

VenuesWest

Legal name

The Western Australian Sports Centre Trust

Website

https://venueswest.wa.gov.au

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

501–1,000 employees

Short description

VenuesWest is a Western Australian State Government statutory authority that owns and manages 14 sport and entertainment venues, serving elite sports teams, community users, and event promoters with assets valued at AUD 3.3 billion.

Ownership category

akta.pro rank

Product category

Sport & Entertainment Venue Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112)

SIC

Services-Facilities Support Management Services (8744), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Venue Operations, Management & Facility Services (MPAKAEAN)

akta.pro secondary industries

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Arenas & Indoor Sports Centers (MPAKAEAB), Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI)

Keywords

• Sport venue management
• Stadium operations
• Event hosting services
• High performance sport
• Recreation facilities

Headquarters

HQ city

Claremont

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Event hosting and venue hire: Revenue from hosting sporting events, concerts, and entertainment at 14 venues across Western Australia
2. Venue management for State Government: VenuesWest operates venues on behalf of the Western Australian State Government as a statutory authority
3. Community sports programs: Revenue from community access to sports facilities including swimming, gymnastics, basketball, netball and other activities
4. Corporate hospitality and events: Premium hospitality services, function spaces, and corporate event hosting at venues

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

VenuesWest owns and manages 14 sport and entertainment venues across Western Australia on behalf of the State Government, ranging from the 60,000-seat Optus Stadium to community aquatic and netball facilities. Core activities include hosting elite sport competitions, supporting high-performance athlete training (integrated with WAIS), providing community recreation access, and delivering corporate venue hire and major entertainment events. The portfolio delivered 6.24 million patron visits and approximately 60 world-class events in FY2024-2025.

Product overview

VenuesWest is a statutory authority that owns and manages Western Australia's sports and entertainment venues on behalf of the State Government. The VenuesWest portfolio consists of 14 venues spanning multiple categories: large stadiums (Optus Stadium at 60,000+ seats, HBF Park at 35,000), multi-purpose arenas (RAC Arena, Arena Joondalup), aquatic and high-performance centres (Perth HPC), specialized sports facilities (Gold Netball Centre, Bendat Basketball Centre, WA Athletics Stadium, WA Rugby Centre, Sam Kerr Football Centre, SpeedDome), water sports venues (Champion Lakes Regatta Centre), motor sports (Perth Motorplex), and the WA Institute of Sport. Venues are operated under various management models: self-managed (7 venues), co-managed (3 venues), partner-managed (Optus Stadium via VenuesLive), and leased (3 venues). The organization offers venue hire for corporate events, supports high performance sport training and competition, hosts major entertainment events, and runs community programs including Country Week. In 2024-2025, VenuesWest venues served 6.24 million patrons across approximately 60 world-class events, offering 32 sport and fitness activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Optus Stadium Western Australia's largest destination for sport and entertainment, featuring a 60,000-seat multi-purpose stadium (third largest in Australia) accommodating AFL, cricket, entertainment events, rugby union/league, and soccer. Combined seating and standing capacity of 70,000 for concerts. Home venue for West Coast Eagles, Fremantle Dockers, and Perth Scorchers. Located at Burswood within the Stadium Park precinct. Partner-managed by VenuesLive.
• HBF Park Perth's premier rectangular stadium and the city's only rectangular stadium. Capacity of 35,000 fans. Home venue for Perth Glory FC (A-League) and Western Force (Super Rugby Pacific). Crowned Australia's best rectangular stadium at the 2024 Austadium Awards. Underwent a A$32 million upgrade for the 2023 FIFA Women's World Cup.
• RAC Arena Perth's home for sport and entertainment. Australia's home of basketball, consistently drawing the biggest NBL crowds. Hosts West Coast Fever (Super Netball), UFC events, and multiple music and comedy events. From 1 July 2026, transitioned to direct management under VenuesWest.
• Perth HPC (High Performance Centre) Multi-purpose high-performance venue in Mount Claremont for aquatics, sports, and entertainment. Features three 50m pools, a dive pool, water polo pool, Bruce Prance Dryland Diving Centre, FIBA Level 1 certified courts, dedicated gymnastics training centre, and modern gym and Reformer Pilates Studio. Co-located with the Western Australian Institute of Sport.
• Gold Netball Centre The home of netball in Western Australia since 2014. Features a 75 by 45 metre indoor playing area accommodating four netball courts with flexible configurations for volleyball and badminton, plus a dedicated gym and recovery facilities. Official training base of Super Netball team West Coast Fever. Co-managed with Netball WA.
• Arena Joondalup Multi-sport venue in Joondalup managed by VenuesWest. Home to Joondalup Wolves (NBL1 basketball) and hosts WAFLW matches.
• Bendat Basketball Centre The home of basketball in Western Australia. Co-managed venue by VenuesWest.
• Sam Kerr Football Centre Football venue co-managed by VenuesWest, named after Australian soccer star Sam Kerr.
• WA Athletics Stadium The premier facility for athletics in Western Australia, managed by VenuesWest.
• Champion Lakes Regatta Centre Water sports venue managed by VenuesWest, hosting rowing and regatta events.
• SpeedDome Indoor cycling and multi-sport venue managed by VenuesWest.
• WA Rugby Centre Rugby venue. Leased venue managed by VenuesWest.
• Perth Motorplex Motor racing and entertainment venue. Leased venue managed by VenuesWest.
• Western Australian Institute of Sport (WAIS) High Performance Service Centre supporting Western Australia's elite athletes. Leased venue managed by VenuesWest, integrated with Perth HPC for elite training environments.
• Venue Hire and Corporate Events Corporate event hire services across VenuesWest venues, including balls, banquets, gala dinners, cocktail parties, conferences, end-of-year parties, expos, meetings and seminars, and school balls.
• Optus Stadium Tours and Experiences Behind-the-scenes venue experiences at Optus Stadium including the Vertigo Rooftop Experience, Halo Rooftop Tours, Gameday Rooftop Experience, Stadium Tours, and Aboriginal Cultural Tours.
• Country Week Program Annual senior high schools sporting competition for regional Western Australian schools. The 2026 edition (96th) was the largest in its history, with over 4,400 students from 59 regional schools competing across 11 sports.

Quantifiable outcome

• 6.24 million patrons served annually across all venues
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Legends GlobalcoreChannel Partner/ Reseller/ DistributorLegends Global will continue as the venue's hospitality provider for RAC Arena following the transition to VenuesWest direct management. They established RAC Arena as one of Australia's leading arenas over 13 years of management.
• VenuesLivecoreChannel Partner/ Reseller/ DistributorVenuesLive operates Optus Stadium on behalf of VenuesWest, having welcomed over 10 million fans to the venue to date. VenuesWest is the owner of the venue assets.
• Western Australian Institute of Sport (WAIS)coreStrategic or Co-development PartnerPerth HPC is located near WAIS, offering athletes a unique environment to train alongside WA's top athletes. WAIS and VenuesWest work together on high-performance sport strategy.
• Netball WAcoreStrategic or Co-development PartnerGold Netball Centre is co-managed with Netball WA, serving as the home of netball in Western Australia since 2014.
• West Coast FevermajorStrategic or Co-development PartnerOfficial training base for the Sunscorp Super Netball team, West Coast Fever, at Gold Netball Centre.
• OzHarvestminorGTM or Marketing PartnerCommunity partner program member focused on reducing food waste and supporting communities.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Others

• Compass Group: Global food services and facility support provider operating concessions, premium hospitality, and event catering at major venues. Comparable as an ecosystem participant supporting venue food, beverage, and hospitality operations.
• Spotless Group: Facility management and hospitality services provider to venues, stadiums, and large public sites across Australia and New Zealand. Comparable as an outsourced facility support partner to VenuesWest's venue operations.

Broad incumbents

• Live Nation Entertainment: Largest live entertainment company globally, operating venues and promoting concerts/events. Comparable on the live event and venue side of the business, though primarily a promoter/operator rather than an owner of public sport infrastructure.
• Melbourne Cricket Club (MCG Trust): Owns and operates the Melbourne Cricket Ground, Australia's largest stadium and a major AFL/ cricket venue. Comparable as a long-established, member-owned venue operator running a flagship large-capacity stadium, though single-venue focused.
• AEG (Anschutz Entertainment Group): Global sport and entertainment operator owning/operating venues including Crypto.com Arena and The O2. Comparable in venue operations and event promotion, but as a privately-owned global conglomerate with a much wider portfolio.

Direct peers

• Venues NSW: NSW Government statutory authority that owns and operates major sport and entertainment venues including Sydney's Allianz Stadium and Qudos Bank Arena. Closest comparable to VenuesWest in structure, mandate, and multi-venue government model.
• ASM Global: World's largest venue management company, operating hundreds of arenas, stadiums, and convention centers globally. Directly comparable as a multi-venue operator delivering sport and entertainment event services, though privately owned rather than government-backed.
• Adelaide Oval SMA Ltd: Stadium Management Authority operating Adelaide Oval under a long-term arrangement with the South Australian Government. Comparable as a state-aligned stadium operator hosting AFL, cricket, and concerts at a flagship venue.

Regional players

• Regional Facilities Auckland: Council-controlled organization managing Auckland's major venues including Eden Park and Spark Arena. Comparable as a public-sector multi-venue operator in a neighboring trans-Tasman market.

Emerging players

• Oak View Group (OVG): US-based venue development and management firm focused on modernizing arenas and stadiums. Comparable on arena operations and consulting for major venues, though concentrated in the North American market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/venueswest
• YouTubeyoutube.com/user/venueswest1
• Facebookfacebook.com/venueswest
• LinkedInlinkedin.com/company/venueswest
• Instagraminstagram.com/perthsportslife

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VenuesWest