Helianthus

What Helianthus does

Helianthus, a brand owned by Serramenti Elmec s.r.l. (Poirino, Turin, Italy), designs and manufactures telescopic pool covers and verandas made from aluminum profiles with polycarbonate or glass panels. Its product portfolio spans seven pool-cover models (Teti, Nidia, Ecopratic, Ecopratic Plus, Arco, Arco Plus, Altea Swim) ranging from low-profile to fully walkable structures for pools up to 7×18 meters, and three veranda models (Diana, Dafne, Altea) for balconies and terraces. Production is fully in-house at the Poirino facility using proprietary aluminum 6060 alloy profile technology, CNC-controlled extrusion, and Qualicoat-certified painting. Each unit is custom-built to customer specifications, with lead times of 40–60 working days and 1–2 day on-site installation.

The company serves three customer segments: private pool owners seeking extended swimming seasons and improved safety, architects and designers specifying custom coverage solutions for residential or commercial projects, and resellers/distributors of pool equipment and building materials. Revenue is generated primarily through one-time sales of custom-manufactured pool covers and verandas, supplemented by annual maintenance service plans and bespoke project consulting. Pricing is quote-based (not publicly disclosed), with a 2-year legal warranty standard. Go-to-market is sales-led via direct phone/email contact, an on-site visit and quote-request workflow on helianthus.it, and mid-funnel referrals through architect/designer relationships.

The Helianthus brand was acquired by Elmec in 2022 as part of an ongoing diversification strategy that began with electromagnets and mechanical processing in the early 1990s and expanded through soundproof industrial enclosures into aluminum window frames and telescopic outdoor structures. The company operates as a private, family-controlled manufacturer with 11–50 employees, an Italy-only commercial footprint, and a multi-channel marketing presence across website, Facebook, LinkedIn, YouTube, and X.

Name

Helianthus

Legal name

Serramenti Elmec s.r.l.

Website

https://helianthus.it

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Helianthus is an Italian manufacturer (Poirino, Turin) of custom telescopic aluminum pool covers and verandas with polycarbonate or glass panels, serving private homeowners, architects/designers, and resellers through direct sales, project quotes, and an Italy-only footprint.

Ownership category

akta.pro rank

Product category

Telescopic Pool Covers and Verandas

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Pool Decking & Surrounds (HSAPALAK)

Keywords

• Telescopic pool covers
• Pool enclosures
• Telescopic verandas
• Aluminum structures
• Polycarbonate covers

Headquarters

HQ city

Poirino

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Pool Cover Sales: One-time sale of telescopic pool covers in various models (Teti, Nidia, Ecopratic, Ecopratic Plus, Arco, Arco Plus, Altea Swim) with aluminum profiles and polycarbonate/glass panels. Products are customized for each customer's pool dimensions and aesthetic preferences.
2. Veranda Sales: One-time sale of telescopic verandas (Diana, Dafne, Altea) for balconies and terraces, enabling year-round use of outdoor spaces. Products are fully customizable and manufactured in-house.
3. Annual Maintenance Services: Annual ordinary maintenance plan to verify correct functioning of structures and extend the lifespan of the coverage. Includes regular check-ups and adjustments.
4. Custom Project Consulting: Tailor-made project consultation services for customers whose needs are not met by standard product range. Technical designers and engineers develop customized solutions respecting customer requests and surrounding environment.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Helianthus designs, manufactures, and installs custom telescopic pool covers and verandas in Italy using proprietary aluminum 6060 profiles with polycarbonate or glass panels. The two product families (Pool Covers and Verandas) are built to order at the Poirino facility and delivered with on-site installation, complemented by annual maintenance plans and bespoke project consulting.

Product overview

Helianthus is a manufacturer of telescopic pool covers and verandas made in Italy. The product portfolio consists of two main categories: Pool Covers (Teti, Nidia, Ecopratic, Ecopratic Plus, Arco, Arco Plus, Altea Swim) and Verandas (Diana, Dafne, Altea). Pool covers range from low-profile to medium-height to tall models, offering solutions for pools from 5×12 meters up to 7×18 meters. Verandas are attached telescopic structures with aluminum profiles and polycarbonate/glass panels, designed for spaces up to 7×18 meters. All products are customizable and feature aluminum 6060 alloy profiles with various design lines (arched, three-angle, low-arched).

Differentiator

Problem solved

Functional benefit

Products and services

• Teti Low-profile telescopic pool cover with arched line and vertical posts that reduce lateral module footprint. Made with aluminum profiles and polycarbonate panels, suitable for pools up to 5×12 meters. Targeted at residential pool owners seeking minimal visual impact.
• Nidia Low-profile telescopic pool cover with three-angle design. Features aluminum profiles and polycarbonate panels, suitable for pools up to 5×18 meters. Vertical posts reduce lateral module footprint.
• Ecopratic Low-profile telescopic pool cover with low arched line and vertical posts that reduce lateral module footprint. Aluminum profiles with polycarbonate panels, suitable for pools up to 5×12 meters.
• Ecopratic Plus Low-profile telescopic pool cover with low arched line and vertical posts that reduce lateral module footprint. Aluminum profiles with polycarbonate panels, suitable for pools up to 7×16 meters.
• Arco Medium-height telescopic pool cover with arched line. Features 55mm aluminum 6060 profiles and polycarbonate panels, suitable for pools up to 5×12 meters. Creates livable space within.
• Arco Plus Medium-height telescopic pool cover with arched line. Features aluminum profiles and polycarbonate panels, suitable for pools up to 7×16 meters. Creates livable space within.
• Altea Swim Tall telescopic pool cover with arched line. Features 94mm aluminum 6060 profiles and polycarbonate panels with UV protection, suitable for pools up to 7×18 meters. Creates new usable space around the pool.
• Diana Attached telescopic veranda with arched horizontal profile and vertical posts perpendicular to the laying plane. Aluminum profiles with polycarbonate/glass panels, suitable for spaces up to 7×18 meters. Wall and floor track system in aluminum 6060 alloy.
• Dafne Attached telescopic veranda with vertical post at 95° angle. Aluminum profiles with polycarbonate/glass panels including 33.2 stratified glass vertical infills. Suitable for spaces up to 5×14 meters.
• Altea Attached telescopic veranda with arched horizontal profile and vertical posts perpendicular to the laying plane. Features 94mm aluminum 6060 profiles with Qualicoat finish (60 micron minimum) and polycarbonate/glass panels, suitable for spaces up to 7×18 meters.
• Annual Maintenance Plan Annual ordinary maintenance service to verify correct functioning of Helianthus telescopic pool covers and verandas and extend the lifespan of the coverage. Includes regular check-ups and adjustments.
• Custom Project Consulting Tailor-made project consultation service for customers whose needs are not met by the standard product range. In-house technical designers and engineers develop customized solutions that respect customer requests and the surrounding environment.

Quantifiable outcome

• Extends swimming season by 4-6 months depending on geographic zone
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Others

• Compass Pools: European manufacturer of one-piece swimming pools. Complementary rather than directly competitive, but Compass Pools' installer/dealer network overlaps with the pool industry channel Helianthus targets with its reseller partnerships.

Direct peers

• Alukov: Polish manufacturer of telescopic pool enclosures and verandas serving the European market. Directly comparable to Helianthus in product category (polycarbonate/aluminum pool covers and patio enclosures), custom manufacturing approach, and multi-country European distribution model.
• Azenco (Abrisol): French manufacturer of pool enclosures, verandas, and patio covers. Comparable to Helianthus in product overlap (telescopic enclosures for pools and outdoor spaces) and European mid-premium residential market positioning.
• PolyPool: European manufacturer of polycarbonate pool covers and enclosures. Directly comparable in terms of telescopic enclosure technology, residential pool customer base, and Mediterranean/European market geography.
• AbriSud: French pool enclosure and veranda manufacturer. Overlaps with Helianthus in telescopic pool cover products, custom project work, and southern European residential customer base.
• IPC Team (International Pool Cover): European manufacturer and distributor of pool covers including telescopic enclosures. Comparable to Helianthus in telescopic pool cover offerings and presence in the European residential pool market.
• VOEROKA: German manufacturer specializing in telescopic pool enclosures with polycarbonate panels and aluminum frames. Closely comparable to Helianthus in core product offering, premium positioning, and European residential pool market focus.

Broad incumbents

• Sapa (Hydro): Large European aluminum profile supplier and systems provider for windows, doors, and architectural structures. Adjacent competitor in the aluminum veranda and outdoor structure category where Helianthus competes.
• AstralPool: Large European pool equipment manufacturer covering pumps, filters, covers, and accessories. Broad incumbent that offers competing pool cover products and shares pool-equipment reseller relationships with Helianthus.
• Reynaers Aluminium: Major European aluminum profile systems manufacturer serving windows, doors, verandas, and façades. Comparable as a broad incumbent in aluminum framing technology that competes for veranda/patio enclosure projects alongside Helianthus's niche focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HelianthusItaly
• YouTubeyoutube.com/channel/UCDYCrL7ePF0zdxOnvH9P04Q
• Facebookfacebook.com/helianthuscoperturepiscine
• LinkedInlinkedin.com/company/helianthus-coperture-telescopiche-per-verande-e-piscine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Helianthus