Karyn Publicidad

What Karyn Publicidad does

Karyn Publicidad is a digital marketing agency specializing in Google AdWords, display advertising, social media advertising, remarketing, Google Shopping, YouTube advertising, email marketing, and landing page optimization. The agency serves both SMEs (which it introduces to digital marketing) and large companies (where it optimizes existing digital advertising ROI), with named clients spanning banking (NIBank), manufacturing (Vencerámica, Wiener, Kimic), healthcare (Oftalmi, Abbott), energy/automation (Schneider Electric), and consumer products (Tupperware, Baby Linco). The agency additionally offers specialized Mercado Shops e-commerce management services.

The technology stack is built entirely on third-party advertising platforms rather than proprietary technology. Core services execute on Google AdWords, Google Display Network, Google Shopping, Facebook Ads, YouTube (Trueview and Bumper Ads), and remarketing tools. The agency holds Google Partner certification, and its team was trained at Google Partners Academy in 2018 on audience marketing, automation, and Google Shopping implementation. No proprietary technology, APIs, SDKs, or software products are disclosed. The agency is a professional services firm, not a SaaS or product company.

Karyn Publicidad operates as a privately held, founder/closely-held company with two legal entities — Karyn Publicidad Colombia SAS (headquarters in Bogotá, established 2017) and Karyn Publicidad C.A. (Venezuela, founded 1982). Revenue is generated through professional service fees for digital marketing strategy, execution, and ongoing campaign management. Pricing is customized per client based on budget and objectives (no public pricing tiers disclosed). The agency distributes through direct sales (contact form, phone, email) across both Colombia and Venezuela, with no disclosed funding rounds, institutional investors, or parent company. Headcount is 11-50 employees, and the company is directed by Janly Molnar.

Name

Karyn Publicidad

Legal name

Karyn Publicidad Colombia SAS

Website

https://karynpublicidad.com.co

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Karyn Publicidad is a private digital marketing agency founded in 1982, operating in Colombia and Venezuela, offering Google AdWords, display, social ads, remarketing, and e-commerce campaign services primarily to SMEs and large companies across multiple industries.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Search Engine Marketing (SEM) / Paid Search (PPC) Management (MPAAACAB)

Keywords

• Digital marketing services
• Search engine marketing
• Social media advertising
• Display advertising
• Google AdWords management

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency offering SEM, display advertising, social ads, remarketing, landing page creation, email marketing, and campaign optimization services. Revenue generated through professional service fees for strategy, execution, and ongoing campaign management.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Karyn Publicidad is a digital marketing agency that plans, executes, and continuously optimizes paid digital advertising campaigns for businesses in Colombia and Venezuela. Its core services span Google AdWords (SEM), Google Display Network, Google Shopping, Facebook Ads, YouTube advertising, remarketing, responsive landing pages, email marketing, and specialized Mercado Shops e-commerce management, sold as customized bundles tailored to each client's budget and short-term objectives.

Product overview

Karyn Publicidad is a digital marketing agency (not a SaaS product company) that provides a comprehensive suite of advertising and marketing services. Their core offerings include SEM/Google AdWords campaigns, Display advertising, YouTube video ads, Facebook Social Ads, Remarketing, Google Shopping, Landing Page development, Banner design, Email Marketing, and Metrics optimization. The company also offers specialized Mercado Shops management services for e-commerce clients. These services work together as an integrated digital marketing offering where campaigns are strategically designed, executed, and continuously optimized based on performance data and client feedback.

Differentiator

Problem solved

Functional benefit

Products and services

• SEM (Search Engine Marketing)
• Remarketing
• Landing Page Development
• Display Advertising
• Social Ads (Facebook Ads)
• YouTube Advertising
• Google Shopping
• Banner Design
• Email Marketing
• Metrics and Analytics
• Mercado Shops Management

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• Google Partners AcademycoreStrategic or Co-development Partner · 15 August 2018Karyn Publicidad received an invitation from Google to participate in Partners Academy Colombia week. The agency attended in-person training sessions consolidating new knowledge in audience marketing, automation, and Google Shopping. They acquired skills to create strategies based on objectives, key for the future of digital marketing. The agency worked with practical cases to improve strategy execution.
• Mercado LibrecoreGTM or Marketing Partner · 23 March 2018Collaborative partnership for e-commerce events. Mercado Libre and Karyn Publicidad worked together on Cyberlunes preparation events where Karyn's Director Janly Molnar presented tools and tips for the event. Mercado Libre introduced Google Shopping as a new option for attracting target customers in the Colombian market.

Scale indicators2 records

Recent moves7 records

Expansion highlights3 records

Regional players

• Liquid (Colombia): Regional digital agency with Andean operations providing performance marketing and digital strategy — comparable in size and service mix to Karyn, serving similar SME and mid-market advertisers in Colombia.

Broad incumbents

• MullenLowe SSP3 Colombia: Regional creative and media network active in Colombia offering digital advertising and campaign management — competes in the same SME and enterprise digital marketing services segment.
• Dentsu Creative Colombia: Dentsu's Colombian arm providing integrated digital advertising and media services — competes for the same multinational advertiser budgets in Colombia and offers comparable Google/Meta paid media capabilities.
• Publicis Colombia: Multinational holding company's Colombian operation delivering media buying, digital performance and creative services — overlapping with Karyn on SEM, display and social campaign execution for enterprise clients.
• Ogilvy Colombia: Global network agency with a long-standing Colombian presence offering paid media, creative and digital strategy — directly comparable as an enterprise-tier digital marketing services provider competing for the same SEM/social mandates.
• VML Colombia (Wunderman Thompson): Global digital-first network with Colombian operations focused on data-driven creative and performance media — a comparable enterprise-grade provider of SEM, social and e-commerce campaign services.

Direct peers

• Dept: Digital agency offering performance marketing, SEO, paid media and technology services with growing LatAm operations — overlaps with Karyn on multi-channel paid media and e-commerce campaign execution.
• R/GA: Digital-led agency providing performance media, creative and consulting — competes with Karyn for enterprise digital marketing mandates and shares the multi-channel paid media positioning.
• MediaMonks: Global digital production and performance agency with strong LatAm presence — directly comparable as a full-service digital marketing services provider delivering SEM, paid social, content and campaign production at scale.

Emerging players

• Properly (Colombian agency): Colombian independent digital marketing agency focused on performance and e-commerce — a closer local peer competing for SME and enterprise SEM/social budgets in Bogotá.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/karynpublicidad
• Facebookfacebook.com/karynpublicidad
• LinkedInlinkedin.com/company/karyn-publicidad

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Karyn Publicidad