Andøy Energi

What Andøy Energi does

Andøy Energi, operating commercially under the Polar Kraft brand, is a regional Norwegian energy company founded in 1946 and headquartered in Risøyhamn. The company designs, builds, and operates energy generation plants and produces and distributes electric power to residential and business customers across Northern Norway. It maintains a physical footprint of eight local customer offices in Sortland, Stokmarknes, Harstad, Fauske, Narvik, Bodø, Svolvær, and Mo i Rana, serving both individual households (Privat) and small-to-medium businesses (Bedrift) under a horizontal segmentation model.

The core offering is variable-price electricity supply contracts (Strømavtaler) billed monthly on a usage-based model, with regional spot-price areas spanning Øst, Sør, Midt, Nord, and Vest Norway. Built on top of the commodity supply business, Andøy Energi distributes and installs heat pumps (Cooper&Hunter Supreme and Daytona) and EV chargers (elbilladere), with optional installment payment through the customer's electricity bill. A mobile app hosts the LIVE Sanntidsmåler, a real-time consumption monitor that exposes hourly usage, and the Smart Strømstyring offering integrates heat pumps, EV chargers, and household load into a single home energy management product. Marketing emphasizes local roots, personal service, and community engagement via the Polar Kraft-fondet grant program supporting sports clubs, music groups, and civic organizations.

Name

Andøy Energi

Legal name

Polar Kraft AS

Website

https://andoykraft.no

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Andøy Energi (Polar Kraft) is a regional Norwegian electricity supplier serving residential and business customers across eight Northern Norway cities, offering variable-price electricity contracts plus heat pumps, EV chargers, and a real-time consumption-monitoring mobile app.

Ownership category

akta.pro rank

Product category

Retail Electricity Supply

NAICS

Electric Power Generation, Transmission and Distribution (2211), Electric Power Transmission, Control, and Distribution (22112)

SIC

Electric Services (4911)

akta.pro primary industry

DER & Microgrid Interconnection / Grid Edge Integration Services (EUAEANAF)

akta.pro secondary industries

Grid Interconnection, Power Quality & Electrical Infrastructure Service (Transformers, Switchgear) (TLAKAMAM), Charging Infrastructure Components (connectors, cables, dispensers, payment/controls) (IMAGAHAH)

Keywords

• Retail electricity supply
• Heat pump installation
• EV charger installation
• Smart power management
• Real-time energy monitoring

Headquarters

HQ city

Risøyhamn

HQ country

Norway

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Electricity Supply Contracts: Core revenue from electricity supply contracts for residential and business customers. Customers pay for electricity based on consumption with pricing varying by region and time of day.
2. Heat Pump Sales and Installation: Sale and installation of heat pumps (varmepumper) with optional installment payment through electricity bill. Products include Cooper&Hunter Supreme and Daytona models.
3. EV Charger Sales and Installation: Sale and installation of electric vehicle chargers (elbilladere) with optional installment payment through electricity bill.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Andøy Energi (Polar Kraft) supplies electricity to residential and business customers across Northern Norway through variable-rate electricity contracts (Strømavtaler). It complements its core supply contracts with hardware sales and installation of heat pumps and EV chargers (payable via installment on the electricity bill), along with a smart home/power management offering (Smart Strømstyring) and a LIVE real-time consumption meter delivered through a mobile app.

Product overview

Polar Kraft is a local electricity provider serving Northern Norway with a platform-plus-modules architecture. The core offering includes electricity supply contracts (Strømavtaler) and real-time consumption monitoring via the LIVE Sanntidsmåler feature. Add-on modules include heat pumps (Varmepumper), EV chargers (Elbilladere), and integrated smart power management (Smart Strømstyring) that combines these devices for optimized energy usage and cost savings. Customers can pay for add-on products over their electricity bills.

Differentiator

Problem solved

Functional benefit

Brands

• Polar Kraft-fondet: Community support fund that provides grants to local sports clubs, music groups, and community organizations in Northern Norway
• LIVE
• Norgespris

Products and services

• Strømavtaler (Electricity Supply Contracts) Electricity supply contracts providing power to residential (Privat) and business (Bedrift) customers in Northern Norway, with variable regional pricing across Norwegian price areas including Øst NO, Sør NO, Midt NO, Nord NO, and Vest NO.
• Varmepumper (Heat Pumps) Heat pumps for sale and installation that provide cooling in summer and efficient heating in winter, available with installment payment over the electricity bill. Targeted at residential and business customers in Northern Norway.
• Elbilladere (EV Chargers) Electric vehicle chargers offered with installation and installment payment through the electricity bill, providing convenient home and business charging solutions for customers in Northern Norway.
• Smart Strømstyring (Smart Power Management) Smart house and electricity management solutions that combine heat pumps and EV chargers to help customers save money, increase comfort, and reduce electricity consumption.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Direct peers

• BKK (BKK AS): Norwegian regional energy company operating power grid, electricity retail, and fiber services in Vestland. Highly comparable to Polar Kraft as a Norwegian regional electricity distributor and retailer with multi-service consumer offerings.
• Tibber: Norway-headquartered digital-first electricity retailer operating across the Nordics. Competes head-on with Polar Kraft for residential and SME customers with app-based consumption control, making it the closest pure-play peer on customer proposition and geography.
• Agder Energi: Vertically integrated regional utility serving Agder county in Southern Norway. Closely comparable as a Norwegian regional power producer and retailer offering electricity contracts, energy services, and broadband to residential and business customers.
• Skagerak Energi: Regional Norwegian utility serving Vestfold, Telemark, and Grenland with generation, grid, and retail electricity. Directly comparable as a Norwegian regional electricity retailer serving both residential and business segments with local service.
• Fjordkraft: Norwegian electricity and mobile services retailer serving consumers and SMBs nationwide. Directly competes with Polar Kraft on retail electricity contracts in the same Norwegian price areas and bundles value-added services through a similar digital platform.
• Lyse Energi: Regional Norwegian energy group combining power generation, grid operations, and retail. Comparable to Polar Kraft as an integrated utility with consumer-facing electricity supply, telecom (Altibox), and energy services across a defined Norwegian region.

Regional players

• TrønderEnergi: Regional energy group operating in Trøndelag, Norway, with generation, distribution, and electricity retail. Comparable to Polar Kraft in regional scope, multi-service offering, and Norwegian consumer-facing operations, though geographically non-overlapping.

Broad incumbents

• Fortum: Nordic energy company with generation, heating/cooling, and electricity retail. Comparable end-customer proposition in the Nordics, but with a broader portfolio and international footprint than Polar Kraft's regional focus.
• Statkraft: Norwegian state-owned renewable energy generator and Europe's largest producer of hydropower. Overlaps with Polar Kraft's generation-adjacent activities and Norwegian market presence, but operates at vastly larger scale across wholesale markets.

Emerging players

• Easee: Norwegian-founded EV charger manufacturer with strong Nordic retail presence. Comparable to Polar Kraft's Elbilladere product line in category and Norwegian market context, though operating upstream in hardware rather than as a utility retailer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/stromfrapolarkraft
• LinkedInlinkedin.com/company/polar-kraft-as
• Instagraminstagram.com/polarkraft.no

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Andøy Energi