PHD Eventos

What PHD Eventos does

PHD Eventos is a Brazilian full-service event production and venue management company headquartered in São Paulo's Vila Olímpia business district. Founded in 2017, the company manages a curated portfolio of 25 exclusive venues across major Brazilian cities—predominantly São Paulo, with additional presence in Porto Alegre, Curitiba, Vitória, Itu, and Alphaville—and executes more than 700 events annually. The portfolio spans rooftop lounges, Art Déco historic buildings (Jockey Club de São Paulo, Salão Nobre Pacaembu), cultural heritage sites (Instituto Tomie Ohtake, Casa Melhoramentos, Quintas São Pedro), immersive contemporary spaces (Jive House, Experience House, Motirō), and countryside estates (Terras de São José Golfe Clube). Strategic partnerships with Holding Clube, Mercado Livre Arena Pacaembu, Instituto Tomie Ohtake, BTG Pactual, and Editora Melhoramentos provide access to iconic properties that would be difficult for competitors to replicate quickly.

The company operates an integrated 360° service model that bundles venue rental with in-house gastronomy (Gastronomia), artisanal cocktail service (Coquetelaria), scenography and decoration, audiovisual production (Som e Luz), artist casting, professional staff, and photography/videography. PHD serves four primary customer segments: corporate events (conventions, product launches, kickoffs, training), social events (weddings, birthdays, debutante balls), brand experiences (fashion shows, brand activations), and conventions/exhibitions. Enterprise clients include Mastercard, Google, Itaú, Nike, Heineken, Unilever, Ubisoft, Booking.com, Dolce & Gabbana, SHEIN, and Whirlpool, alongside high-net-worth social clients (e.g., Vivian Senna wedding, Maisa Silva birthday).

PHD generates revenue through quote-based venue space rental and modular 360° service packages, with payment terms of 50% at contract signing and 50% due ten business days before the event date. Distribution is entirely direct: enterprise field sales, website quote requests, WhatsApp contact (+55 11 91329 7206), and event-driven marketing supported by active social media (Instagram, LinkedIn, TikTok, YouTube) and the PHD Conecta content blog. Pricing is opaque and varies by venue, guest count, service package, and date/season. Headcount of 101-250 employees supports operations across São Paulo, Porto Alegre, Curitiba, Vitória, Itu, and Alphaville, with the Carbon Free Brasil certification (2023) and 2019 Michelin Guide recognition signaling operational quality and ESG positioning.

Name

PHD Eventos

Legal name

PHD Eventos

Website

https://phdeventos.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

PHD Eventos is a Brazilian event production and venue management company operating 25 exclusive venues across Brazil, delivering integrated 360° event services—gastronomy, scenography, audiovisual, and hospitality—to corporate and high-net-worth social clients.

Ownership category

akta.pro rank

Product category

Event Management and Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Awards Ceremonies & Recognition Events (MPAGAHAF)

akta.pro secondary industries

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Specialty & Historic Venues (Landmarks, Estates) (THAHAAAK)

Keywords

• Event venue management
• Corporate event production
• Social event hosting
• Hospitality services
• Venue rental services

Headquarters

HQ city

Vila Olímpia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Venue Space Rental: Revenue generated from renting exclusive event spaces to corporate clients and individuals. Spaces range from intimate venues (50-100 people) to large-scale venues accommodating up to 7,000 guests. Rental includes basic infrastructure such as technical equipment, staff, and venue amenities.
2. 360° Event Services: Comprehensive event production services including gastronomy, cocktailaria, decoration and scenography, sound and lighting, artist casting, professional staff, photography and videography. Services are offered as modular packages allowing clients to customize their event experience.
3. Hospitality and Gastronomy: On-site food and beverage services including gourmet gastronomy, artisanal cocktails, and customized menus. Revenue generated through per-event catering arrangements with high-margin specialty offerings.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

PHD Eventos is a comprehensive event platform operating 25 exclusive venues across Brazil (rooftops, Art Déco buildings, cultural heritage sites, immersive spaces, countryside estates) and providing integrated 360° event production services including gastronomy, cocktailaria, decoration and scenography, sound and lighting, artist casting, professional staff, and photography/videography. The company delivers complete event execution for corporate functions (conventions, product launches, kickoffs, team building) and social celebrations (weddings, birthdays, milestone events) for Brazilian and international brands.

Product overview

PHD Eventos operates as a comprehensive 360° event platform offering exclusive venue management and complete hospitality services across Brazil. The portfolio comprises 25+ distinctive venues including rooftops (PHD Rooftop, Tetto Rooftop Lounge, Tetto Curitiba, Tetto Porto Alegre, Tetto Vitória, PHD Rooftop Curitiba), heritage properties (Jockey Society, Casa Melhoramentos, Salão Nobre Pacaembu, Quintas São Pedro), contemporary spaces (Jive House, Experience House, Octavio House, Motirô, Espaço Villa Lobos), Art Déco venues (Mercado Pago Hall, Mirante Pacaembu), and countryside estates (Terras de São José Golfe Clube). Complementing venue operations, PHD delivers integrated services including Gastronomia, Coquetelaria, Decoração e Cenografia, Som e Luz, Casting de Artistas, Staff, and Foto e Vídeo. The platform serves major Brazilian and international brands through complete event production, from space selection through full hospitality execution.

Differentiator

Problem solved

Functional benefit

Brands

• PHD Rooftop: Rooftop venue located at Instituto Tomie Ohtake in São Paulo, featuring panoramic views and immersive event spaces
• Tetto Rooftop
• Jockey Society
• Casa Melhoramentos
• Pippo Limone
• Antonella

Products and services

• PHD Rooftop Flagship rooftop venue located at the iconic Instituto Tomie Ohtake cultural center in Alto de Pinheiros, São Paulo, offering 3,000 m² of space with customizable lighting and high-tech screens for social and corporate events.
• Jockey Society Historic Art Déco venue at the Jockey Club de São Paulo, featuring glass walkway with Victor Brecheret sculptures and exclusive view of the finish line, managed by PHD as part of the club's 150-year legacy.
• Garden Jockey Society Outdoor venue within the Jockey Society complex featuring integration between open and covered areas, landscape views, and flexible layout configurations for activations, receptions, and celebrations.
• Tetto Rooftop Lounge New York-inspired rooftop at Hotel WC Jardins in Pinheiros, featuring retractable ceiling, large immersive screen, panoramic São Paulo skyline views, and signature cocktail program by renowned mixologists.
• Jive House Multi-purpose venue on Faria Lima Avenue with 1,000+ m², featuring Main Stage with 40m² LED screen, multi-camera system for live broadcasts, and architecture inspired by New York's Forbes on Fifth.
• Experience House Immersive event venue on the 19th floor in Butantã featuring 800+ m² with Arena (250m²), Experience Area (374m²), 60m² LED panel, customizable lighting, and full audiovisual technology for live transmissions.
• Casa Aragon Contemporary venue in Butantã (350m from Metro) featuring 3,100m² lot, 6m ceiling height, 650m² external area, 1,600m² garden with century-old trees, sustainable design with green roofs and rainwater harvesting.
• Vila Aragon Intimate venue in Butantã featuring residential atmosphere with elegant architecture, accommodating up to 500 guests with flexible layouts and mezzanine areas for diverse event configurations.
• Casa Melhoramentos Historic heritage site (Casa da Moça from 1932 Revolution) in Vila Romana, accommodating up to 450 guests with main hall, 100-person auditorium, and multi-purpose room for corporate and cultural events.
• Salão Nobre Pacaembu Art Déco historic venue within Mercado Livre Arena Pacaembu (est. 1940), offering 175m² main area plus 85m² support area, 4.5m ceiling, accommodating up to 250 guests for executive meetings and exclusive celebrations.
• Mirante Pacaembu Premium hospitality space within Mercado Livre Arena Pacaembu featuring exclusive access, panoramic stadium views, two terraces, accommodating up to 250 guests for corporate receptions and strategic meetings.
• Mercado Pago Hall Contemporary 4,500m² venue within Mercado Livre Arena Pacaembu featuring 7,000-person capacity, 20m fixed stage, 12m ceiling at stage mouth, and 250m² immersive LED panel for large-scale conventions and launches.
• PHD Rooftop Curitiba Rooftop venue across three top floors in Batel, Curitiba, featuring 7.5m ceiling main hall, multiple mezzanines, and open terrace with city views, accommodating up to 600 cocktail guests.
• Tetto Curitiba 40th-floor contemporary rooftop in Batel, Curitiba with 360° panoramic city views, panoramic elevator arrival experience, 5m ceiling, 400m² internal area, and 150m² terrace, accommodating up to 250 guests.
• Tetto Porto Alegre Contemporary rooftop in Porto Alegre's Centro Histórico with BR.A Arquitetura design, featuring synchronized LED lighting, climate-controlled modular spaces, and urban views blending past and present.
• Tetto Vitória Rooftop venue atop a major hotel in Vitória featuring 360° panoramic views of city and sea, accommodating up to 200 guests with customizable scenic lighting and integrated F&B operations.
• Octavio House Iconic São Paulo venue on Brigadeiro Faria Lima with approximately 1,600m² across three complementary spaces: 8m ceiling main hall (80-500 guests), Pocket House, and Meeting Room with full technology infrastructure.
• Espaço Villa Lobos Contemporary venue near Parque Villa-Lobos with continuous spacious hall, high ceiling, natural light, flexible layout accommodating up to 1,600 cocktail and 1,200 dinner guests, designed for corporate and social events.
• SP Haus Design and architecture-focused venue on Avenida Cidade Jardim designed by Paulo Mendes da Rocha, featuring outdoor space, premium sound and lighting, accommodating up to 250 cocktail, 150 dinner, and 100 auditorium guests.
• Arena BTG Pactual Sports and lifestyle venue in Morumbi combining high-performance atmosphere with corporate event infrastructure, accommodating up to 300 cocktail, 200 dinner, and 250 auditorium guests with full hospitality operations.
• Motirô Tupi-named venue in Itaim Bibi featuring modular stage, natural lighting, 4K 6m×3m screen, professional sound, customizable lighting, own generator, equipped kitchen, valet service, accommodating up to 850 cocktail guests.
• Terras de São José Golfe Clube Exclusive countryside venue in Itu featuring international-standard golf course, panoramic views, 400 indoor capacity, expansive gardens for outdoor ceremonies and receptions within PHD's hospitality operation.
• Quintas São Pedro Historic textile factory complex (Companhia de Fiação e Tecelagem São Pedro) in Itu near FAMA Museum, featuring 640m² main hall with 9m ceiling, 910m² total area, connected to contemporary art including Kobra works.
• Vanilla Sky Contemporary rooftop at Grand Mercure in Itaim Bibi designed by architect Consuelo Jorge, featuring panoramic terrace, clean-line aesthetic, and sophisticated urban views accommodating up to 130 guests.
• Pátio 47 Contemporary Alphaville venue featuring permanent collection of classic and luxury automobiles, cutting-edge auditorium technology, high-definition screens, scenic lighting, equipped kitchen, and valet parking.
• 360° Event Production Services Comprehensive 360° event production services including Gastronomia (full-service culinary experience with high-gastronomy menu and customizable offerings), Coquetelaria (artisanal cocktail program with signature drinks), Decoração e Cenografia (custom scenography and environmental design), Som e Luz (technical audio and lighting with advanced equipment), Casting de Artistas (exclusive artist casting through selective PR network), Staff (highly qualified event services team), and Foto e Vídeo (real-time photography and videography with emotional aftermovie production) for corporate and social events across all PHD venues.

Quantifiable outcome

• 700+ events executed per year
• +2 more outcomes

Named customers27 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Holding ClubecoreStrategic or Co-development PartnerStrategic partnership for the management and revitalization of Jockey Club de São Paulo. PHD assumed management of the iconic venue's event halls, transforming it into one of the most prestigious event destinations in Brazil. The partnership combines Holding Clube's property management expertise with PHD's event production capabilities.
• Mercado Livre Arena PacaembucoreStrategic or Co-development PartnerVenue partnership for management of Mercado Pago Hall and related hospitality spaces within the Mercado Livre Arena Pacaembu complex. The partnership includes venues such as Mercado Pago Hall, Salão Nobre Pacaembu, and Mirante Pacaembu, representing a significant expansion of PHD's large-scale event capacity.
• Hotel WC JardinscoreStrategic or Co-development PartnerPartnership for operation of Tetto Rooftop Lounge located atop the Hotel WC Jardins in Pinheiros. The partnership provides PHD access to a prime rooftop venue with panoramic city views and integrated hospitality services.
• Instituto Tomie OhtakecoreStrategic or Co-development PartnerVenue hosting PHD Rooftop at the iconic Instituto Tomie Ohtake cultural center in Pinheiros. The partnership provides access to one of São Paulo's most prestigious cultural venues for corporate and social events.
• Terras de São José Golfe ClubeminorStrategic or Co-development PartnerVenue partnership for golf club property in Itu, São Paulo, offering exclusive events in a resort-style setting with panoramic views and natural surroundings.
• SP HausminorStrategic or Co-development PartnerPartnership with SP Haus space designed by architect Paulo Mendes da Rocha on Avenida Cidade Jardim. The venue combines architecture and design focus for sophisticated events.
• BTG PactualcoreStrategic or Co-development PartnerNaming rights partnership for Arena BTG Pactual in Morumbi, São Paulo. The venue combines sports and wellness atmosphere with corporate event capabilities, representing PHD's expansion into sports-related corporate events.
• Editora MelhoramentosminorStrategic or Co-development PartnerVenue partnership for Casa Melhoramentos, historic property originally known as 'Casa da Moeda' during 1932 constitutional revolution. The partnership provides access to a heritage venue for events requiring historical context and architectural significance.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Convene: Convene operates a network of premium, full-service meeting and event venues primarily in the US, combining flexible space with end-to-end hospitality, F&B, and AV production — directly comparable to PHD's curated-venue-plus-360°-service model.
• Brio Eventos: Brazilian event production company focused on corporate events, launches, and conferences with integrated service delivery — comparable offering to PHD in terms of corporate client focus and event formats served.
• NK Eventos: Brazilian event production and venue operator providing end-to-end corporate and social event services with own venue portfolio — comparable scale and service breadth to PHD within Brazil.
• Rafanelli Eventos: Long-established São Paulo-based event production company offering venue management, catering, decoration, and full-service event execution for corporate and social clients — overlapping directly with PHD's 360° service model in the Brazilian market.
• Casa do Tomé: São Paulo-based exclusive event venue and production house catering to high-end corporate and social events — directly competes with PHD's premium venue portfolio and full-service offering in the same city.

Broad incumbents

• Soho House: Global membership-based hospitality brand with houses featuring bars, restaurants, screening rooms, and event spaces that host brand launches and private celebrations — overlapping with PHD's curated, design-forward venues for premium social and corporate events.
• Cipriani: International hospitality and event-venue operator (Cipriani 25 Broadway, Cipriani South Street, etc.) hosting premium corporate galas, brand launches, and social celebrations — comparable premium positioning and iconic-venue experience to PHD.

Regional players

• Hotel Unique (São Paulo): Iconic São Paulo design hotel by Ruy Ohtake with rooftop event spaces and banquet halls hosting premium corporate and social events — competes with PHD for the same enterprise and luxury-event budget pool in São Paulo.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@GrupoPHDEventos
• LinkedInlinkedin.com/company/phd-eventos
• Instagraminstagram.com/grupophd
• TikToktiktok.com/@phdeventos
• Xx.com/phdeventos

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PHD Eventos