Forestry

Name

Forestry

Legal name

株式会社フォレストーリー

Website

https://forestory.co.jp

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Forestory is a Japanese startup that rents forest land from owners and converts it into survival game fields under its BE FORESTER brand, serving outdoor recreation enthusiasts while generating maintenance revenue for forest landowners in Japan's Kanto region.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Services

NAICS

Support Activities for Forestry (1153), Timber Tract Operations (1131), Timber Tract Operations (113110)

SIC

Forestry (800), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Timberland Leasing & Contract Administration (Hunting, Grazing, Recreation) (AFAMAKAD)

akta.pro secondary industries

Timberland & Forest Asset Management (IMAMAJAA), Community Forestry & Indigenous Land Stewardship Services (IMAMAJAM)

Keywords

• Forest recreation services
• Outdoor survival games
• Forest land rental
• Sustainable forestry
• Nature experiences

Headquarters

HQ city

Utsunomiya

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Forest Survival Game Field Rental: The company rents forest land from forest owners and provides it as survival game fields. This sustainable business model generates revenue while contributing to forest maintenance and mountain ecosystem management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Forestry rents forest land from forest owners and provides it as survival game fields under its BE FORESTER brand. The service creates a sustainable business model that generates revenue from outdoor survival game experiences while contributing to forest maintenance and mountain ecosystem management.

Differentiator

Problem solved

Functional benefit

Brands

• BE FORESTER: A sub-brand operating a survival game business in forests, with its own website at beforestter.net.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BE FORESTERcoreOthers · 1 December 2020BE FORESTER is the consumer-facing brand operated by Forestry for survival game field services. It appears to be a wholly-owned sub-brand focused on the recreational aspect of the business, distinct from the corporate entity.

Scale indicators2 records

Direct peers

• Forest Adventure: Forest Adventure operates forest-based adventure parks (treetop obstacle courses, ziplines, accrobranche) across Japan, offering outdoor recreation experiences in natural forest settings. Both companies monetize forest assets by converting them into consumer-facing recreational venues, with Forest Adventure being the most directly comparable forest-recreation operator in Japan.

Broad incumbents

• Snow Peak: Snow Peak is a major Japanese outdoor lifestyle brand offering equipment, apparel, and camping experiences, including community-driven camping and outdoor hospitality. As a broad incumbent in the Japanese outdoor recreation market with established community-building expertise, Snow Peak is comparable in the end-customer outdoor enthusiast segment Forestory serves.
• Hoshino Resorts: Hoshino Resorts operates nature-based luxury hotels and resorts throughout Japan, including properties in forested mountain settings such as Hoshinoya. While much larger and focused on hospitality rather than activity-based recreation, Hoshino serves the same affluent Japanese consumers seeking premium nature-immersive experiences that Forestory's BE FORESTER brand targets.

Emerging players

• Outdoor Sports / Recreation Clubs (Kanto Region): Regional outdoor recreation clubs and adventure activity operators in the Kanto area (such as forest-based recreational facilities, outdoor experience providers, and activity-based adventure companies) target the same Tokyo metropolitan consumer base seeking unique outdoor experiences. These emerging players offer partial overlap with Forestory's BE FORESTER survival game field concept through adjacent activity categories like archery, paintball, and forest trekking.

Regional players

• Mori-no-Mura (Forest Villages) Operators: Forest village theme parks and experience complexes (such as Mori-no-Kuni in Niigata and similar regional facilities) operate as recreational destinations embedded in forested land, often with prefectural or municipal involvement. These venues compete for the same forest-based recreation consumer wallet in specific Japanese regions and represent the most analogous regional-scale outdoor recreation model to Forestory's field-based approach.

Market position

Customer concentration

• Xtwitter.com/BE_FORESTER

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forestry