Mori no Machi Grace

What Mori no Machi Grace does

Mori no Machi Grace (杜の街グレース) is a ~3.8 hectare mixed-use complex in central Okayama City, Japan, operated by Ryobi Holdings Co., Ltd. since its grand opening on September 23, 2022. The development integrates MORINOMACHI PLAZA (retail, dining, clinic mall, wellness), OFFICE SQUARE (10 floors, ~7,204.94 tsubo, housing ~100 office tenants with ~1,500 workers), OFFICE SQUARE ANNEX, a 37-floor / 363-unit residential tower (the tallest building in Okayama Prefecture at 134m), a 400-car parking garage, and RR Conditioning & SPA — a 2,760 sqm membership-based wellness facility built around a natural hot spring (Mori no Yu) sourced from 1,500m depth. Additional services include a corporate nursery (Dolphin Grace Kodomosenen), an on-site supermarket (Mori no Marche), a 400-person conference/banquet facility, an Art Lounge (Le Metté Adeline), and car-sharing/EV charging infrastructure.

The business generates revenue through six overlapping streams: (1) recurring retail and office tenant lease income from ~30+ retail and ~100+ office tenants; (2) subscription-based wellness memberships (RR Conditioning & SPA) across individual, family, and corporate tiers at ¥19,800–¥49,500/month, plus visitor pay-per-use; (3) recurring office tower square rent; (4) transaction-based parking fees (¥300/hour, max ¥1,500/24h) and car-sharing/EV charging revenue; (5) the proprietary Tamaron-linked Mori no Machi point system, which drives repeat visits and tenant loyalty; and (6) conference room and event space rental. Go-to-market is physical-storefront, targeting Okayama residents, the 1,500 office workers, and 363 tower residents, with marketing conducted through the official website, the Mori no Machi App, Instagram and X, event programming, and the Ryobi Group's Tamaron loyalty network. The technology stack is non-proprietary: a third-party mobile app on iOS/Android, and a Switch Smile pinable beacon platform used for bus-arrival coupon delivery.

The customer base spans four overlapping segments: general Okayama consumers seeking integrated daily-living services; corporate office workers and tenants needing dining, conference, parking, childcare, and wellness; tower condominium residents as captive demand; and health/wellness-focused individuals (Regular and Premium membership tiers) seeking conditioning, natural hot spring bathing, and recovery services. Strategic positioning leverages the rare urban natural hot spring, 1,000+ plant species across 20,000 specimens, curated art programming, and the reputation/capital of Ryobi Holdings — a publicly listed Tokyo Stock Exchange conglomerate.

Name

Mori no Machi Grace

Legal name

両備ホールディングス株式会社 (Ryobi Holdings Co., Ltd.)

Website

https://morinomachi-grace.jp

Company type

Public

Founded year

2022

Operating status

Operating

Short description

Mori no Machi Grace is a 3.8-hectare mixed-use complex in central Okayama, Japan, operated by Ryobi Holdings, integrating retail, dining, healthcare, wellness (with a 1,500m natural hot spring), office space, childcare, and a 363-unit residential tower serving Okayama residents, corporate tenants, and visitors.

Ownership category

akta.pro rank

Product category

Mixed-Use Real Estate

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)

akta.pro secondary industry

Luxury Wellness & Spa Resorts (THAGACAG)

Keywords

• Mixed-use complex
• Commercial real estate
• Wellness spa services
• Office space leasing
• Conference room rental

Headquarters

HQ city

Okayama

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Others

Revenue model

1. Tenant Lease Revenue: The complex earns rental income from approximately 30+ retail, dining, healthcare, and service tenants occupying the commercial floors (Plaza and Annex) and office floors (Office Square). Tenants include restaurants, clinics, salons, supermarkets, and brand showrooms.
2. Wellness Club Memberships (RR Conditioning & SPA): RR Conditioning & SPA is a membership-based wellness facility (3F and 4F of Plaza) offering conditioning gym, natural hot spring spa, sauna, rock sauna, fitness, golf lounge, recovery services, and relaxation areas. Membership types include Regular and Premium tiers, with individual, family, and corporate categories. 3F is partially open to visitors.
3. Office Square Tenant Rent: The 10-floor Office Square building (地上10階, 延床7,204.94坪) houses approximately 100 tenant companies with ~1,500 office workers. Revenue is generated through commercial office lease.
4. Parking Fees: The facility operates a 400-car multi-level parking garage. Standard rate is 300 yen/hour with a 24-hour maximum of 1,500 yen. Customers spending 1,000+ yen receive 3 hours free. Carsharing (Times Car) and EV charging (200V, 3 stations) are also available.
5. 杜の街 Point System (Tamaron Points): The official app enables a proprietary point system (杜の街ポイント) linked to Tamaron point network. Points are earned at participating tenants and can be redeemed at checkout. The point system drives repeat visits and tenant loyalty.
6. Conference Room Rental: The Office Square 3F houses a large conference/banquet facility (up to 900 sqm, max 400 persons) available for rent. Rental income is generated from seminars, conferences, events, and banquets.

Pricing tiers

Distribution channels5 records

Marketing channels6 records

Core offering

Mori no Machi Grace operates a large-scale mixed-use complex in central Okayama, Japan, encompassing retail and dining in MORINOMACHI PLAZA, office space in OFFICE SQUARE and OFFICE SQUARE ANNEX, the RR Conditioning & SPA wellness club with a natural hot spring, a clinic mall, conference and event rental facilities, a corporate nursery, and a 363-unit residential tower. The facility drives foot traffic through its official mobile app, point rewards, and event programming.

Differentiator

Problem solved

Functional benefit

Brands

• RR Conditioning & SPA (ザ・スパグレース): Comprehensive wellness club featuring conditioning gym, natural hot spring spa and sauna, rock sauna, recovery treatments, fitness, golf lounge, relaxation, and member lounge. Located on the 3rd and 4th floors of Mori no Machi Plaza.
• 杜の街アプリ (Mori no Machi App)

Products and services

• MORINOMACHI PLAZA (杜の街プラザ)
• OFFICE SQUARE (オフィススクエア)
• RR Conditioning & SPA (ザ・スパグレース)
• Conference and Event Space Rental
• Parking Facility
• 杜の街アプリ (Mori no Machi App)
• Art Lounge (Le Metté Adeline)
• Mori no Machi Grace Residence (Okayama The Tower)

Quantifiable outcome

• RR Conditioning & SPA natural hot spring (杜の湯) has recognized therapeutic efficacy for 11 condition categories including chronic joint/muscle pain, peripheral circulatory disorders, cold sensitivity, hypertension, and skin dryness.
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• 日清食品株式会社 (Nissin Foods)coreStrategic or Co-development PartnerNissin Foods developed the '完全メシ' (complete meal) menu served at 杜の街ピクニックテラス (Picnic Terrace, operated as a company cafeteria). This is part of a joint business between Nissin Foods and Ryobi Holdings to promote health and nutrition for office workers. Nissin Foods' expertise in nutritional science underpins the dining concept.
• DEAN & DELUCA (岡山市)coreChannel Partner/ Reseller/ DistributorDEAN & DELUCA 岡山 operates a food select shop and café at Office Square 1F, providing food and beverage services to the complex's workers and visitors. It also provides catering to the RR Conditioning & SPA member lounge.
• TTNE (クリエイティブサウナ集団)coreStrategic or Co-development PartnerTTNE, a creative sauna design collective, designed the Private Spa & Sauna rooms and the main spa & sauna area (dry and steam varieties) at RR Conditioning & SPA. This is the first TTNE-designed facility in the Okayama area.
• アートフロントギャラリー (Art Front Gallery)coreStrategic or Co-development PartnerArt Front Gallery, which has curated exhibitions for Setouchi Triennale and Echigo-Tsumari Art Field, collaborated on the 'HANGA 夢二と現代アート' exhibition at the Art Lounge (Le Metté Adeline), featuring prints by Takehaku Yumeji alongside works by international contemporary artists.
• 水戸岡鋭治 (Industrial Designer)coreStrategic or Co-development PartnerMitooka Rieji, a renowned Okayama-born industrial designer, designed the interior of ドルフィン・グレースこども園 (nursery, 2F Office Square) and the RR Conditioning & SPA member lounge. His design work for JR Kyushu (trains, stations) is nationally acclaimed.
• 両備ホールディングス株式会社 (Ryobi Holdings)coreOthersThe parent company and developer of the entire Mori no Machi Grace complex. Manages the overall property operation, facility management, and coordinates all tenants. Also provides the Tamaron point system shared infrastructure. Headquarters located at the same address (Office Square 5F).
• たまルン (Tamaron Point System)coreOthersTamaron is the point loyalty program operated by the Ryobi Group (same parent). The 杜の街ポイント system integrates with Tamaron, allowing members to earn/use points across both platforms. Tamaron extends Mori no Machi Grace's customer reach to existing Tamaron cardholders.
• タイムズカーシェア (Times Car Share)minorChannel Partner/ Reseller/ DistributorTimes Car Share operates a car-sharing service (3 vehicles: Mazda CX-30, Mazda2, Mazda3) in the facility's rooftop parking area. Customers can book and use vehicles via the Times Car app or website. Monthly membership from 880 yen; 220 yen per 15 minutes.

Scale indicators11 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Marunouchi (Mitsubishi Estate): Mitsubishi Estate's broader Marunouchi district redevelopment encompassing multiple office towers, retail (Marunouchi Building, New Marunouchi Building), and hotel/residential elements. Comparable to Mori no Machi Grace as an integrated mixed-use urban district, though larger and more office-centric in scope.

Direct peers

• Roppongi Hills: Mori Building's flagship large-scale mixed-use complex in central Tokyo combining offices, retail/dining, residential tower, hotel, art museum, and public green space. Highly comparable to Mori no Machi Grace as an integrated mixed-use destination with cultural programming and premium positioning.
• Coredo Nihonbashi: Mitsui Fudosan's Nihonbashi mixed-use development combining retail, dining, theater, and office. Comparable to Mori no Machi Grace as a multi-tenant commercial complex in a central urban location with curated retail and dining offerings.
• Lalaport: Mitsui Fudosan's chain of large-scale retail-led mixed-use complexes across Japan combining shopping, dining, entertainment, and sometimes adjacent residential developments. Comparable to Mori no Machi Grace for the large multi-tenant retail/dining format with anchor tenants and event programming.
• Tokyo Solamachi: Tobu Railway's mixed-use complex at Tokyo Skytree Town combining retail, dining, aquarium, planetarium, offices, and residential. Comparable to Mori no Machi Grace for the transit-anchored mixed-use format with retail, dining, and entertainment anchors in a single integrated destination.
• Toranomon Hills: Mori Building's newer mixed-use complex combining offices, residential tower, hotel (Andaz), retail, and conference facilities. Comparable to Mori no Machi Grace for the multi-function stack (office + residential + retail + conference) within a single master-planned development.
• Grand Front Osaka: Large mixed-use complex at Osaka/Umeda station integrating offices, retail, knowledge capital (showrooms/labs), and hotel. Comparable to Mori no Machi Grace for station-area accessibility, multi-tenant retail, office workers as captive demand, and event programming driving foot traffic.
• Tokyo Midtown: Mori Building's Roppongi mixed-use complex integrating hotel, office, residential, retail, medical clinic, and cultural facilities (Suntory Museum of Art). Comparable to Mori no Machi Grace for its hotel/residential/retail/clinic integration and emphasis on art and green public space.
• Namba Parks: Nankai Electric Railway's mixed-use complex in Osaka combining retail, dining, office tower, and rooftop parks/gardens. Comparable to Mori no Machi Grace for the green-and-retail integration and the use of design-led public space to differentiate a regional urban complex.
• Sunshine City: Ikebukuro's tower-based mixed-use complex combining retail (Sunshine City Alpa), observation deck, aquarium, hotel, offices, and cultural facilities. Comparable to Mori no Machi Grace for the tower-based residential/office + retail/wellness + entertainment vertical integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/morimachigrace
• Instagraminstagram.com/morimachigrace

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mori no Machi Grace